Short Description
Global Yerba Mate Market, By Type (Argentinian Yerba Mate, Brazilian Yerba Mate, Paraguayan Yerba Mate, Uruguayan Yerba Mate, Others), Form (Powder, Loose Leaf, Concentrate, Extracts, Others), Product Type (Regular, Freeze Dried) Nature (Organic, Conventional), Application (Beverages, Food, Functional Foods, Personal Care, Bakery Products, Confectionery, Dressings, Sports Nutrition, Dietary Supplements, Dairy Products, Dairy Alternative), Distribution Channel (Direct, Indirect), Country (U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America).Industry Trends and Forecast to 2029.
Market Definition
Yerba mate refers to an herbal tea made from a plant known as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried, usually over a fire, and then it is put into hot water to prepare herbal tea. This tea can be served both hot or cold. Commonly known as mate, this beverage is very popular in several countries in Latin America, Brazil, Paraguay, Argentina, and Uruguay. Yerba mate is a stimulant and contains caffeine. This beverage can also infuse various flavors, such as grapefruit, pomegranate, and others. Different flavors make it a popular choice for many consumers.
Market Segmentation
The yerba mate market is segmented into six notable segments based on type, form, product type, nature, application and distribution channel.
On the basis of type, the yerba mate market is segmented into Argentinian yerba mate, Brazilian yerba mate, Paraguayan yerba mate, Uruguayan yerba mate, and others.
On the basis of form, the yerba mate market is segmented into powder, loose leaf, concentrate, extracts and others.
On the basis of product type, theyerba mate market is segmented into regular and freeze dried.
On the basis of nature, theyerba mate market is segmented into organic and conventional
On the basis of application, the yerba mate market is segmented into beverages, food, functional foods, personal care, bakery products, confectionery, dressings, sports nutrition, dietary supplements, dairy products and dairy alternative.
On the basis of distribution channel, theyerba mate market is segmented into direct & indirect.
Market Players
The key players operating in the yerba mate market are:
Herboflora
Vita Forte Inc.
Darka Company s.r.o.
ESTABLECIMIENTO LAS MARIAS
LA MISSION MILLS ESTABLISHMENT
Lauro Raatz SA
Triunfo do Brasil
Mate Factor
EOCTEAS
TABLE OF CONTENTS
1 INTRODUCTION 64
1.1 OBJECTIVES OF THE STUDY 64
1.2 MARKET DEFINITION 64
1.3 OVERVIEW OF THE GLOBAL YERBA MATE MARKET 64
1.4 LIMITATION 66
1.5 MARKETS COVERED 66
2 MARKET SEGMENTATION 74
2.1 MARKETS COVERED 74
2.2 GEOGRAPHICAL SCOPE 75
2.3 YEARS CONSIDERED FOR THE STUDY 76
2.4 CURRENCY AND PRICING 76
2.5 DBMR TRIPOD DATA VALIDATION MODEL 77
2.6 TYPE LIFE LINE CURVE 80
2.7 MULTIVARIATE MODELING 81
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 82
2.9 DBMR MARKET POSITION GRID 84
2.10 MARKET APPLICATION COVERAGE GRID 85
.11 DBMR MARKET CHALLENGE MATRIX 86
2.12 DBMR VENDOR SHARE ANALYSIS 87
2.13 IMPORT-EXPORT DATA 88
2.14 SECONDARY SOURCES 89
2.15 ASSUMPTIONS 90
3 EXECUTIVE SUMMARY 91
4 PREMIUM INSIGHTS 94
4.1 FACTORS INFLUENCING PURCHASE DECISION OF CUSTOMERS 96
4.2 MARKETING STRATEGY ADOPTED BY KEY MARKET PLAYERS 98
4.2.1 LAUNCHING NEW PRODUCTS ACCORDING TO MARKET DEMAND 98
4.2.2 THOUGHTFUL PACKAGING AND CAMPAIGN 98
4.2.3 PARTNERSHIP WITH POPULAR BRANDS 99
4.2.4 A VAST NETWORK OF DISTRIBUTION 99
4.3 NEW PRODUCT LAUNCHES 100
4.4 REGULATORY FRAMEWORK AND GUIDELINES 101
5 SUPPLY CHAIN ANALYSIS 104
5.1 OVERVIEW 104
5.2 RAW MATERIAL PROCUREMENT 104
5.3 YERBA MATE MANUFACTURING/PRODUCTION 104
5.4 DISTRIBUTION 105
5.5 END USERS 105
6 MARKET OVERVIEW 106
6.1 DRIVERS 108
6.1.1 RISING AWARENESS ABOUT THE HEALTH BENEFITS OF YERBA MATE 108
6.1.2 TECHNOLOGICAL ADVANCEMENTS IN THE MARKET 108
6.1.3 INCREASING DEMAND IN THE BEAUTY AND HEALTHCARE INDUSTRY 109
6.2 RESTRAINTS 109
6.2.1 STRINGENT GOVERNMENT REGULATIONS 109
6.2.2 DIFFICULTY IN THE CULTIVATION OF YERBA MATE 110
6.3 OPPORTUNITIES 110
6.3.1 INTRODUCTION OF NEW FLAVORS 110
6.3.2 GROWING ORGANIC TREND 110
6.4 CHALLENGES 111
6.4.1 FLUCTUATING PRICES DUE TO LACK OF AVAILABILITY OF RAW MATERIAL 111
6.4.2 SIDE EFFECT ASSOCIATED WITH YERBA MATE 112
7 GLOBAL YERBA MATE MARKET, BY TYPE 113
7.1 OVERVIEW 114
7.2 ARGENTINIAN YERBA MATE 115
7.2.1 POWDER 116
7.2.2 LOOSE LEAF 116
7.2.3 CONCENTRATE 116
7.2.4 EXTRACTS 116
7.2.5 OTHERS 116
7.3 BRAZILIAN YERBA MATE 116
7.3.1 POWDER 117
7.3.2 LOOSE LEAF 117
7.3.3 CONCENTRATE 117
7.3.4 EXTRACTS 117
7.3.5 OTHERS 117
7.4 PARAGUAYAN YERBA MATE 118
7.4.1 POWDER 118
7.4.2 LOOSE LEAF 119
7.4.3 CONCENTRATE 119
7.4.4 EXTRACTS 119
7.4.5 OTHERS 119
7.5 URUGUAYAN YERBA MATE 119
7.5.1 POWDER 120
7.5.2 LOOSE LEAF 120
7.5.3 CONCENTRATE 120
7.5.4 EXTRACTS 120
7.5.5 OTHERS 120
7.6 OTHERS 120
7.6.1 POWDER 121
7.6.2 LOOSE LEAF 121
7.6.3 CONCENTRATE 121
7.6.4 EXTRACTS 121
7.6.5 OTHERS 121
8 GLOBAL YERBA MATE MARKET, BY FORM 122
8.1 OVERVIEW 123
8.2 POWDER 124
8.3 LOOSE LEAF 124
8.4 CONCENTRATE 125
8.5 EXTRACTS 126
8.6 OTHERS 126
9 GLOBAL YERBA MATE MARKET, BY PRODUCT TYPE 128
9.1 OVERVIEW 129
9.2 REGULAR 130
9.3 FREEZE DRIED 130
10 GLOBAL YERBA MATE MARKET, BY NATURE 132
10.1 OVERVIEW 133
10.2 ORGANIC 134
10.3 CONVENTIONAL 134
11 GLOBAL YERBA MATE MARKET, BY APPLICATION 136
11.1 OVERVIEW 137
11.2 BEVERAGES 138
11.2.1 BEVERAGES, BY TYPE 139
11.2.1.1 RTD COFFEE 139
11.2.1.2 SPORTS DRINKS 139
11.2.1.3 SMOOTHIES 139
11.2.1.4 FLAVORED PLANT-BASED MILK 139
11.2.1.5 FLAVORED DAIRY MILK 139
11.2.1.6 OTHERS 139
11.2.1 BEVERAGES, BY YERBA MATE TYPE 139
11.2.1.1 ARGENTINIAN YERBA MATE 140
11.2.1.2 BRAZILIAN YERBA MATE 140
11.2.1.3 PARAGUAYAN MATE 140
11.2.1.4 URUGUAYAN YERBA MATE 140
11.2.1.5 OTHERS 140
11.3 FOOD 140
11.3.1 FOOD, BY YERBA MATE TYPE 141
11.3.1.1 ARGENTINIAN YERBA MATE 141
11.3.1.2 BRAZILIAN YERBA MATE 141
11.3.1.3 PARAGUAYAN MATE 141
11.3.1.4 URUGUAYAN YERBA MATE 141
11.3.1.5 OTHERS 142
11.4 FUNCTIONAL FOODS 142
11.4.1 FUNCTIONAL FOODS, BY YERBA MATE TYPE 142
11.4.1.1 ARGENTINIAN YERBA MATE 143
11.4.1.2 BRAZILIAN YERBA MATE 143
11.4.1.3 PARAGUAYAN YERBA MATE 143
11.4.1.4 URUGUAYAN YERBA MATE 143
11.4.1.5 OTHERS 143
11.5 PERSONAL CARE 143
11.5.1 PERSONAL CARE, BY TYPE 144
11.5.1.1 SKIN CARE 144
11.5.1.1.1 MOISTURIZER & LOTION 144
11.5.1.1.2 SOAP & BODYWASH 144
11.5.1.1.3 CREAM 145
11.5.1.1.4 SERUM 145
11.5.1.1.5 LIP CARE PRODUCTS 145
11.5.1.1.6 MASSAGE OIL 145
11.5.1.1.7 SCRUBS 145
11.5.1.1.8 OTHERS 145
11.5.1.2 HAIR CARE 145
11.5.1.3 CONDITIONER 145
11.5.1.4 SHAMPOO 145
11.5.1.5 SERUM AND OINTMENTS 145
11.5.1.6 OTHERS 145
11.5.2 PERSONAL CARE, BY YERBA MATE TYPE 146
11.5.2.1 ARGENTINIAN YERBA MATE 146
11.5.2.2 BRAZILIAN YERBA MATE 146
11.5.2.3 PARAGUAYAN YERBA MATE 146
11.5.2.4 URUGUAYAN YERBA MATE 146
11.5.2.5 OTHERS 146
11.5.3 BAKERY PRODUCTS 146
11.5.3.1 BAKERY PRODUCTS, BY TYPE 147
11.5.3.1.1 BREADS & ROLLS 147
11.5.3.1.2 CAKES, PASTRIES & TRUFFLE 147
11.5.3.1.3 BROWNIES 148
11.5.3.1.4 TART & PIES 148
11.5.3.1.5 COOKIES & CRACKERS 148
11.5.3.1.6 BISCUIT 148
11.5.3.1.7 OTHERS 148
11.5.4 BAKERY PRODUCTS, BY YERBA MATE TYPE 148
11.5.4.1 ARGENTINIAN YERBA MATE 148
11.5.4.2 BRAZILIAN YERBA MATE 149
11.5.4.3 PARAGUAYAN YERBA MATE 149
11.5.4.4 URUGUAYAN YERBA MATE 149
11.5.4.5 OTHERS 149
11.6 CONFECTIONERY 149
11.6.1 CONFECTIONERY, BY TYPE 149
11.6.1.1 CHOCOLATE 150
11.6.1.2 HARD-BOILED SWEETS 150
11.6.1.3 SUGAR CONFECTIONERY CONTAINING CHOCOLATES 150
11.6.1.4 CARAMELS & TOFFEES 150
11.6.1.5 CHOCOLATE SYRUPS 150
11.6.1.6 GUMS & JELLIES 150
11.6.1.7 MINTS 150
11.6.1.8 OTHERS 151
11.6.2 CONFECTIONERY, BY YERBA MATE TYPE 151
11.6.2.1 ARGENTINIAN YERBA MATE 151
11.6.2.2 BRAZILIAN YERBA MATE 151
11.6.2.3 PARAGUAYAN YERBA MATE 151
11.6.2.4 URUGUAYAN YERBA MATE 151
11.6.2.5 OTHERS 151
11.7 DRESSINGS 152
11.7.1 DRESSINGS, BY YERBA MATE TYPE 152
11.7.1.1 ARGENTINIAN YERBA MATE 152
11.7.1.2 BRAZILIAN YERBA MATE 153
11.7.1.3 PARAGUAYAN YERBA MATE 153
11.7.1.4 URUGUAYAN YERBA MATE 153
11.7.1.5 OTHERS 153
11.8 SPORTS NUTRITION 153
11.8.1 SPORTS NUTRITION, BY YERBA MATE TYPE 153
11.8.1.1 ARGENTINIAN YERBA MATE 154
11.8.1.2 BRAZILIAN YERBA MATE 154
11.8.1.3 PARAGUAYAN YERBA MATE 154
11.8.1.4 URUGUAYAN YERBA MATE 154
11.8.1.5 OTHERS 154
11.9 DIETARY SUPPLEMENTS 154
11.9.1 DIETARY SUPPLEMENTS, BY TYPE 155
11.9.1.1 SUPPLEMENT POWDERS 155
11.9.1.2 CAPSULES 155
11.9.1.3 TABLETS 155
11.9.1.4 GUMMIES 155
11.9.1.5 OTHERS 156
11.9.2 DIETARY SUPPLEMENTS, BY YERBA MATE TYPE 156
11.9.2.1 ARGENTINIAN YERBA MATE 156
11.9.2.2 BRAZILIAN YERBA MATE 156
11.9.2.3 PARAGUAYAN YERBA MATE 156
11.9.2.4 URUGUAYAN YERBA MATE 156
11.9.2.5 OTHERS 156
11.10 DAIRY PRODUCTS 156
11.10.1 DAIRY PRODUCTS, BY TYPE 157
11.10.1.1 YOGURT 157
11.10.1.2 DAIRY DESSERTS 157
11.10.1.3 ICE CREAM 157
11.10.1.4 OTHERS 158
11.10.2 DAIRY PRODUCTS, BY YERBA MATE TYPE 158
11.10.2.1 ARGENTINIAN YERBA MATE 158
11.10.2.2 BRAZILIAN YERBA MATE 158
11.10.2.3 PARAGUAYAN YERBA MATE 158
11.10.2.4 URUGUAYAN YERBA MATE 158
11.10.2.5 OTHERS 158
11.11 DAIRY ALTERNATIVE 159
11.11.1 DAIRY ALTERNATIVE, BY TYPE 159
11.11.1.1 DAIRY MILK ALTERNATIVE 159
11.11.1.2 DAIRY YOGURT ALTERNATIVE 160
11.11.1.3 DAIRY ICE CREAM ALTERNATIVE 160
11.11.1.4 OTHERS 160
11.11.2 DAIRY ALTERNATIVE, BY YERBA MATE TYPE 160
11.11.2.1 ARGENTINIAN YERBA MATE 160
11.11.2.2 BRAZILIAN YERBA MATE 160
11.11.2.3 PARAGUAYAN YERBA MATE 160
11.11.2.4 URUGUAYAN YERBA MATE 160
11.11.2.5 OTHERS 161
12 GLOBAL YERBA MATE MARKET, BY DISTRIBUTION CHANNEL 162
12.1 OVERVIEW 163
12.2 DIRECT 164
12.3 INDIRECT 164
13 GLOBAL YERBA MATE MARKET, BY REGION 166
13.1 OVERVIEW 167
13.2 NORTH AMERICA 172
13.2.1 U.S. 186
13.2.2 CANADA 196
13.2.3 MEXICO 206
13.3 ASIA-PACIFIC 216
13.3.1 CHINA 230
13.3.2 INDIA 240
13.3.3 JAPAN 250
13.3.4 SOUTH KOREA 260
13.3.5 THAILAND 270
13.3.6 SINGAPORE 280
13.3.7 INDONESIA 290
13.3.8 AUSTRALIA 300
13.3.9 PHILIPPINES 310