TABLE OF CONTENTS
1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.3 OVERVIEW OF WEST AFRICA CIGARETTES MARKET 19
1.4 LIMITATIONS 21
1.5 MARKETS COVERED 21
2 MARKET SEGMENTATION 24
2.1 MARKETS COVERED 24
2.2 GEOGRAPHICAL SCOPE 25
2.3 YEARS CONSIDERED FOR THE STUDY 25
2.4 CURRENCY AND PRICING 25
2.5 DBMR TRIPOD DATA VALIDATION MODEL 26
2.6 FORMAT LIFE LINE CURVE 29
2.7 MULTIVARIATE MODELLING 30
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 31
2.9 DBMR MARKET POSITION GRID 32
2.10 MARKET END USER COVERAGE GRID 33
2.11 DBMR MARKET CHALLENGE MATRIX 34
2.12 VENDOR SHARE ANALYSIS 35
2.13 IMPORT-EXPORT DATA 36
2.14 SECONDARY SOURCES 37
2.15 ASSUMPTIONS 38
3 EXECUTIVE SUMMARY 39
4 PREMIUM INSIGHTS 41
4.1 REGIONAL ANALYSIS WEST AFRICA CIGARETTES MARKET 42
5 MARKET OVERVIEW 44
5.1 DRIVERS 46
5.1.1 GROWING NUMBER OF SMOKERS HECTIC AND STRESSFUL LIFESTYLES 46
5.1.2 RISING NUMBER OF SUPPLIERS FOR RAW MATERIALS FOR THE PRODUCTION OF CIGARETTES 47
5.1.3 INCREASING DEMAND FOR CLOVE CIGARETTES AMONG THE CONSUMERS IN AFRICA 48
5.2 RESTRAINTS 49
5.2.1 RISING SERIOUS ILLNESS AND HEATH RELATED ISSUES AFTER CONSUMPTION OF CIGARETTES 49
5.2.2 REGULATORY CONCERNS ON THE TOBACCO TAXATION SCHEMES 50
5.3 OPPORTUNITIES 51
5.3.1 INNOVATION IN THE PRODUCTION OF FLAVORED CIGARETTE PRODUCTS 51
5.3.2 RISING PROFITS FROM THE PREMIUM CIGARETTE PRODUCTS 52
5.3.3 DRIVING DEMAND FOR HERBAL AND ORGANIC CIGARETTES 52
5.4 CHALLENGES 53
5.4.1 PROGRESSIVE USE OF E-CIGARETTES AS COMPARED TO THE TRADITIONAL TOBACCO 53
5.4.2 GROWING COGNIZANCE AMONG THE CONSUMERS PERTAINING HEALTHY LIFESTYLE POST PANDEMIC 54
6 IMPACT OF COVID 19 ON THE WEST AFRICA CIGARETTES MARKET 55
6.1 ANALYSIS ON IMPACT OF COVID-19 ON THE WEST AFRICA CIGARETTES MARKET 55
6.2 AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVES TO BOOST THE MARKET 55
6.3 STRATEGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE 56
6.4 PRICE IMPACT 56
6.5 IMPACT ON DEMAND 56
6.6 IMPACT ON SUPPLY CHAIN 56
6.7 CONCLUSION 57
7 WEST AFRICA CIGARETTES MARKET, BY TYPE 58
7.1 OVERVIEW 59
7.2 REGULAR CIGARETTES 60
7.3 CLOVE CIGARETTES 61
7.4 HAND-ROLLED CIGARETTES 61
7.5 E-CIGARETTES 61
7.5.1 CIGALIKES 62
7.5.2 MODS 62
7.5.3 EGOS 62
7.5.4 OTHERS 62
7.6 FLAVORED CIGARETTES 62
7.6.1 FRESH FLAVOR 63
7.6.2 PURPLEMINT 63
7.6.3 LIME 63
7.6.4 ORANGE 63
7.6.5 IBIZA SUNSET 63
7.6.6 OTHERS 63
7.7 MENTHOL CIGARETTES 63
7.8 HIGH LOW TAR CIGARETTES 63
7.9 NATURAL/HERBAL CIGARETTES 64
7.10 OTHERS 64

8 WEST AFRICA CIGARETTES MARKET, BY FORMAT 65
8.1 OVERVIEW 66
8.2 REGULAR 67
8.3 SUPER SLIM 67
8.4 SLIM 67
8.5 KING SIZE 68
8.6 OTHERS 68
9 WEST AFRICA CIGARETTES MARKET, BY PACK TYPE 69
9.1 OVERVIEW 70
9.2 BOXES 71
9.3 METAL CASES 71
9.4 OTHERS 71
10 WEST AFRICA CIGARETTES MARKET, BY PRICE 72
10.1 OVERVIEW 73
10.2 ECONOMY 74
10.3 PREMIUM 74
11 WEST AFRICA CIGARETTES MARKET, BY AGE GROUP 75
11.1 OVERVIEW 76
11.2 18-30 AGE GROUP 77
11.3 31-44 AGE GROUP 77
11.4 45-60 AGE GROUP 77
11.5 61 AND ABOVE AGE GROUP 78
12 WEST AFRICA CIGARETTES MARKET, BY DISTRIBUTION CHANNEL 79
12.1 OVERVIEW 80
12.2 TOBACCONIST STORE 81
12.3 NEWSSTAND 81
12.4 RETAIL STORES 81
12.5 CONVENIENCE STORE 82
12.6 DRUG STORE 82
12.7 SPECIALTY E-CIGARETTE STORE 82
12.8 OTHERS 82

13 WEST AFRICA CIGARETTES MARKET, BY END USER 83
13.1 OVERVIEW 84
13.2 MEN 85
13.2.1 REGULAR CIGARETTES 85
13.2.2 CLOVE CIGARETTES 85
13.2.3 HAND-ROLLED CIGARETTES 85
13.2.4 E-CIGARETTES 86
13.2.5 FLAVORED CIGARETTES 86
13.2.6 MENTHOL CIGARETTES 86
13.2.7 HIGH LOW TAR CIGARETTES 86
13.2.8 NATURAL/HERBAL CIGARETTES 86
13.2.9 OTHERS 86
13.3 WOMEN 86
13.3.1 REGULAR CIGARETTES 87
13.3.2 CLOVE CIGARETTES 87
13.3.3 HAND-ROLLED CIGARETTES 87
13.3.4 E-CIGARETTES 87
13.3.5 FLAVORED CIGARETTES 87
13.3.6 MENTHOL CIGARETTES 87
13.3.7 HIGH LOW TAR CIGARETTES 87
13.3.8 NATURAL/HERBAL CIGARETTES 87
13.3.9 OTHERS 88
14 WEST AFRICA CIGARETTES MARKET, BY COUNTRY 89
14.1 WEST AFRICA 89
14.2 NIGERIA 94
14.3 GHANA 98
14.4 NIGER 102
14.5 CTE DIVOIRE 106
14.6 MALI 110
14.7 BURKINA 114
14.8 SENEGAL 118
14.9 MAURITANIA 122
14.10 GUINEA CONAKRY 126
14.11 BENIN 131
14.12 TOGO 136
14.13 SIERRA LEONE 140
14.14 LIBERIA 144
14.15 GAMBIA 148
14.16 BISSAU 152
15 WEST AFRICA CIGARETTES MARKET, COMPANY LANDSCAPE 156
15.1 COMPANY SHARE ANALYSIS: WEST AFRICA 156
15.2 MERGER & ACQUISITION 157
15.3 EXPANSIONS 157
15.4 NEW PRODUCT DEVELOPMENT 157
15.5 PARTNERSHIP 158
16 SWOT 159
17 COMPANY PROFILES 160
17.1 ALTRIA GROUP, INC. 160
17.1.1 COMPANY SNAPSHOT 160
17.1.2 REVENUE ANALYSIS 160
17.1.3 PRODUCT PORTFOLIO 161
17.1.4 RECENT UPDATE 161
17.2 BRITISH AMERICAN TOBACCO 162
17.2.1 COMPANY SNAPSHOT 162
17.2.2 REVENUE ANALYSIS 162
17.2.3 PRODUCT PORTFOLIO 163
17.2.4 RECENT UPDATES 163
17.3 IMPERIAL BRANDS 164
17.3.1 COMPANY SNAPSHOT 164
17.3.2 REVENUE ANALYSIS 164
17.3.3 PRODUCT PORTFOLIO 165
17.3.4 RECENT UPDATES 165
17.4 PHILIP MORRIS PRODUCTS S.A. 166
17.4.1 COMPANY SNAPSHOT 166
17.4.2 REVENUE ANALYSIS 166
17.4.3 PRODUCT PORTFOLIO 167
17.4.4 RECENT UPDATES 167
17.5 JT INTERNATIONAL SA 168
17.5.1 COMPANY SNAPSHOT 168
17.5.2 PRODUCT PORTFOLIO 168
17.5.3 RECENT UPDATES 169
17.6 EASTERN COMPANY SAE 170
17.6.1 COMPANY SNAPSHOT 170
17.6.2 PRODUCT PORTFOLIO 170
17.6.3 RECENT UPDATE 170

17.7 GULF TOBACCO 171
17.7.1 COMPANY SNAPSHOT 171
17.7.2 PRODUCT PORTFOLIO 171
17.7.3 RECENT UPDATE 171
17.8 FOLHA MANUFACTURES 172
17.8.1 COMPANY SNAPSHOT 172
17.8.2 PRODUCT PORTFOLIO 172
17.8.3 RECENT UPDATE 172
17.9 KHYBER TOBACCO COMPANY 173
17.9.1 COMPANY SNAPSHOT 173
17.9.2 REVENUE ANALYSIS 173
17.9.3 PRODUCT PORTFOLIO 174
17.9.4 RECENT UPDATE 174
17.10 PANAFRICAN TOBACCO GROUP HOLDING LTD. 175
17.10.1 COMPANY SNAPSHOT 175
17.10.2 PRODUCT PORTFOLIO 175
17.10.3 RECENT UPDATE 175
18 QUESTIONNAIRE 176
19 RELATED REPORTS 180

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