TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 OVERVIEW OF U.S. LEATHER FURNITURE MARKET 14
1.4 LIMITATION 15
1.5 MARKETS COVERED 15
2 MARKET SEGMENTATION 18
2.1 MARKETS COVERED 18
2.2 GEOGRAPHICAL SCOPE 19
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 CURRENCY AND PRICING 19
2.5 DBMR TRIPOD DATA VALIDATION MODEL 20
2.6 DISTRIBUTION CHANNEL LINE CURVE 24
2.7 MULTIVARIATE MODELING 25
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 26
2.9 DBMR MARKET POSITION GRID 27
2.10 MARKET CONSUMER CATEGORY COVERAGE GRID 28
2.11 DBMR MARKET CHALLENGE MATRIX 29
2.12 DBMR VENDOR SHARE ANALYSIS 30
2.13 IMPORT-EXPORT DATA 31
2.14 SECONDARY SOURCES 32
2.15 ASSUMPTIONS 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 35
4.1 BRAND COMPARATIVE ANALYSIS 38
4.2 FACTORS INFLUENCING BUYING DECISION 39
4.3 PESTLE ANALYSIS 41
4.4 PORTERS FIVE FORCES: 42
4.5 PRODUCT ADOPTION CRITERIA 44
4.5.1 OVERVIEW 44
4.5.1.1 PRODUCT AWARENESS 45
4.5.1.2 PRODUCT INTEREST 45
4.5.1.3 PRODUCT EVALUATION 45
4.5.1.4 PRODUCT TRIAL 45
4.5.1.5 PRODUCT ADOPTION 45
4.5.1.6 CONCLUSION 45
4.6 CONSUMERS BUYING BEHAVIOUR 46
4.6.1 OVERVIEW 46
4.6.1.1 COMPLEX BUYING BEHAVIOR 46
4.6.1.2 DISSONANCE-REDUCING BUYING BEHAVIOR 47
4.6.1.3 HABITUAL BUYING BEHAVIOR 47
4.6.1.4 VARIETY SEEKING BEHAVIOR 47
4.6.1.5 CONCLUSION 47
5 LEATHER FURNITURE MARKET 48
5.1 U.S. 48
6 MARKET OVERVIEW 49
6.1 DRIVERS 51
6.1.1 THE RISE IN THE CONSUMER PREFERENCE FOR HOME DECORATION 51
6.1.2 THE RISE IN LEVEL OF DISPOSABLE INCOME OF PEOPLE AND CONTINUOUS CHANGING LIFESTYLE 51
6.1.3 SHIFT IN INCLINATION TOWARD LUXURY PRODUCTS AMONG CONSUMERS 52
6.1.4 UPSURGE IN THE STRONG DEMAND FOR VARIOUS END-USE INDUSTRIES SUCH AS RESIDENTIAL AND COMMERCIAL 53
6.2 RESTRAINT 53
6.2.1 FLUCTUATION IN THE PRICES OF RAW MATERIALS 53
6.3 OPPORTUNITIES 54
6.3.1 INCREASE IN THE GROWTH OF THE REAL ESTATE INDUSTRY 54
6.3.2 INFLUENCE OF SOCIAL MEDIA AND RISING ADOPTION RATE OF NEW TECHNOLOGIES AND MATERIALS 54
6.4 CHALLENGE 55
6.4.1 HIGH COST OF LEATHER FURNITURE IS NOT SUITABLE FOR PEOPLE WHO PREFER TO RENT 55
7 U.S. LEATHER FURNITURE MARKET, BY CATEGORY 57
7.1 OVERVIEW 58
7.2 FULL GRAIN 59
7.3 TOP GRAIN 59
7.4 GENUINE 60
7.5 BICAST 60
7.6 BONDED 60
7.7 SYNTHETIC 60

8 U.S. LEATHER FURNITURE MARKET, BY FINISH 61
8.1 OVERVIEW 62
8.2 ANILINE 65
8.3 SEMI-ANILINE 65
8.4 BRUSH-COLORED 66
8.5 DEGRAINED 66
8.6 DIE-CUT 66
8.7 EMBOSSED 66
8.8 HANDWORKED 66
8.9 METALLIC 67
8.10 NAPPA 67
8.11 NUBUCK 67
8.12 OILY 67
8.13 PATENT 67
8.14 SUEDE 68
8.15 WAXY 68
8.16 OTHERS 68
9 U.S. LEATHER FURNITURE MARKET, BY PRODUCT 69
9.1 OVERVIEW 70
9.2 SOFA 72
9.3 CHAIR 72
9.4 BEAN BAGS 72
9.5 CORNER SOFA 73
9.6 RECLINER 73
9.7 STOOL 73
9.8 OTTOMAN 73
9.9 POUF 73
9.10 TABLE 74
9.11 FOOT STOOL 74
9.12 OTHERS 74

10 U.S. LEATHER FURNITURE MARKET, BY APPLICATION 75
10.1 OVERVIEW 76
10.2 RESIDENTIAL 77
10.3 COMMERCIAL 77
10.3.1 COMMERCIAL, BY APPLICATION 77
10.3.1.1 HOTELS 78
10.3.1.2 RESORTS 78
10.3.1.3 UNIVERSITY 78
10.3.1.4 HOSPITAL 78
10.3.1.5 PUBLIC OFFICES 79
10.3.1.6 RESTAURANTS 79
10.3.1.7 PRIVATE OFFICES 79
10.3.1.8 SHOPPING MALLS 79
10.3.1.9 OTHERS 80
11 U.S. LEATHER FURNITURE MARKET, BY DISTRIBUTION CHANNEL 81
11.1 OVERVIEW 82
11.2 B2B 83
11.3 THIRD PARTY DISTRIBUTORS 83
11.4 E-COMMERCE 83
11.5 OTHERS 84
12 EUROPE LEATHER FURNITURE MARKET, COMPANY LANDSCAPE 85
12.1 COMPANY SHARE ANALYSIS: U.S. 85
12.1.1 NEW PRODUCT DEVELOPMENT 86
13 SWOT ANALYSIS 87
14 COMPANY PROFILES 88
14.1 LA-Z-BOY INCORPORATED 88
14.1.1 COMPANY SNAPSHOT 88
14.1.2 REVENUE ANALYSIS 89
14.1.3 PRODUCT PORTFOLIO 89
14.1.4 RECENT UPDATE 90
14.2 B&B ITALIA SPA 91
14.2.1 COMPANY SNAPSHOT 91
14.2.2 PRODUCT PORTFOLIO 91
14.2.3 RECENT DEVELOPMENTS 93

14.3 INTER IKEA SYSTEMS B.V. 94
14.3.1 COMPANY SNAPSHOT 94
14.3.2 REVENUE ANALYSIS 94
14.3.3 PRODUCT PORTFOLIO 95
14.3.4 RECENT DEVELOPMENT 95
14.4 NATUZZI S.P.A. 96
14.4.1 COMPANY SNAPSHOT 96
14.4.2 REVENUE ANALYSIS 96
14.4.3 PRODUCT PORTFOLIO 97
14.4.4 RECENT UPDATE 98
14.5 DOMICILE FURNITURE 99
14.5.1 COMPANY SNAPSHOT 99
14.5.2 PRODUCT PORTFOLIO 99
14.5.3 RECENT DEVELOPMENTS 99
14.6 DURESTA 100
14.6.1 COMPANY SNAPSHOT 100
14.6.2 PRODUCT PORTFOLIO 100
14.6.3 RECENT DEVELOPMENTS 100
14.7 NELLA VETRINA 101
14.7.1 COMPANY SNAPSHOT 101
14.7.2 PRODUCT PORTFOLIO 101
14.7.3 RECENT DEVELOPMENTS 102
14.8 NORWALK 103
14.8.1 COMPANY SNAPSHOT 103
14.8.2 PRODUCT PORTFOLIO 103
14.8.3 RECENT DEVELOPMENT 105
14.9 PALLISER FURNITURE 106
14.9.1 COMPANY SNAPSHOT 106
14.9.2 PRODUCT PORTFOLIO 106
14.9.3 RECENT DEVELOPMENTS 106
14.10 ROWE FURNITURE 107
14.10.1 COMPANY SNAPSHOT 107
14.10.2 PRODUCT PORTFOLIO 107
14.10.3 RECENT DEVELOPMENTS 107
15 QUESTIONNAIRE 108
16 RELATED REPORTS 112

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