TABLE OF CONTENTS
1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET DEFINITION 10
1.3 OVERVIEW 10
1.4 LIMITATIONS 11
1.5 MARKETS COVERED 12
2 MARKET SEGMENTATION 14
2.1 MARKETS COVERED 14
2.2 GEOGRAPHICAL SCOPE 15
2.3 YEARS CONSIDERED FOR THE STUDY 15
2.4 CURRENCY AND PRICING 15
2.5 DBMR TRIPOD DATA VALIDATION MODEL 16
2.6 MULTIVARIATE MODELLING 19
2.7 MANUFACTURING PROCESS LIFELINE CURVE 19
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 20
2.9 DBMR MARKET POSITION GRID 21
2.10 SECONDARY SOURCES 23
2.11 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 BRAND OUTLOOK 28
4.1.1 BRAND COMPARITIVE ANALYSIS ON U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 28
4.1.2 PRODUCT VS BRAND OVERVIEW 30
4.2 FACTORS INFLUENCING PURCHASE DECISION 31
4.3 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 33
4.4 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET 34
4.5 NEW PRODUCT LAUNCH STRATEGY 35
4.5.1 NUMBER OF PRODUCT LAUNCHES 35
4.5.2 LINE EXTENSION 35
4.5.3 NEW PACKAGING 35
4.5.4 RE-LAUNCHED 36
4.5.5 NEW FORMULATION 36
4.6 SHOPPING BEHAVIOR AND DYNAMICS 37
4.6.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 37
4.6.2 RESEARCH 37
4.6.3 IMPULSIVE 37
4.6.4 ADVERTISEMENT 37
4.6.4.1 TELEVISION ADVERTISEMENT 37
4.6.4.2 ONLINE ADVERTISEMENT 38
4.6.4.3 IN-STORE ADVERTISEMENT 38
4.6.4.4 OUTDOOR ADVERTISEMENT 38
4.7 PRICING ANALYSIS 39
4.8 SUPPLY CHAIN OF U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 41
4.8.1 RAW MATERIAL PROCUREMENT 42
4.8.2 MANUFACTURING 42
4.8.3 WINTERIZATION 42
4.8.4 EMULSIFICATION 42
4.8.5 MARKETING AND DISTRIBUTION 43
4.8.6 THE STRATEGIES MANUFACTURERS USE FOR MARKETING ARE: 43
4.8.7 END USERS 43
4.9 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 44
4.10 PROMOTIONAL ACTIVITIES 45
4.11 CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 46
4.11.1 OVERVIEW 46
4.11.2 SOCIAL FACTORS 46
4.11.3 CULTURAL FACTORS 46
4.11.4 PSYCHOLOGICAL FACTORS 47
4.11.5 PERSONAL FACTORS 47
4.11.6 ECONOMIC FACTORS 47
4.11.7 PRODUCT TRAITS 47
4.11.8 MARKET ATTRIBUTES 47
4.11.9 CONSUMERS' DISPOSABLE INCOME/SPEND DYNAMICS 47
4.11.10 CONCLUSION 48
4.12 CONSUMER-LEVEL TRENDS 49
4.13 MEETING CONSUMER REQUIREMENT 50
4.14 PRIVATE LABEL VS BRAND LABEL 51
4.14.1 BRAND LABEL 51
4.14.2 PRIVATE LABEL 51
5 REGULATORY FRAMEWORK AND GUIDELINES 52
5.1 REGULATIONS IN THE U.S. 52
6 MARKET OVERVIEW 54
6.1 DRIVERS 56
6.1.1 INCREASING CONSUMER AWARENESS REGARDING HEALTH BENEFITS OF CBD 56
6.1.2 RISING DEMAND FOR FLAVORED CBD-INFUSED BEVERAGES 56
6.2 RESTRAINTS 57
6.2.1 HIGH PRICES OF CBD BEVERAGE AS COMPARED TO CONVENTIONAL PRODUCTS 57
6.2.2 AVAILABILITY OF SUBSTITUTES FOR CBD INFUSED IN BEVERAGES 57
6.3 OPPORTUNITIES 58
6.3.1 INCREASING INVESTMENTS IN THE DEVELOPMENT OF NEW CBD-BASED PRODUCTS 58
6.3.2 GROWING MEDICAL APPLICATIONS OF CBD PRODUCTS 58
6.4 CHALLENGES 59
6.4.1 SIDE EFFECTS RELATED TO OVERCONSUMPTION OR UTILIZATION OF CBD PRODUCTS 59
6.4.2 STRINGENT REGULATIONS BY GOVERNMENT BODIES IN VARIOUS STATES 60
7 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 61
7.1 U.S. CANNABIDIOL (CBD) INFUSED BEVERAGES MARKET 61
7.2 U.S. CANNABIDIOL (CBD) SKIN SERUMS & HAIR SERUMS MARKET 65
8 COMPANY LANDSCAPE 66
8.1 COMPANY SHARE ANALYSIS: U.S. 66
9 SWOT ANALYSIS 67
10 COMPANY PROFILES 68
10.1 PEPSICO 68
10.1.1 COMPANY SNAPSHOT 68
10.1.2 REVENUE ANALYSIS 68
10.1.3 PRODUCT PORTFOLIO 69
10.1.4 RECENT DEVELOPMENTS 69
10.2 WELLER+ 70
10.2.1 COMPANY SNAPSHOT 70
10.2.2 PRODUCT PORTFOLIO 70
10.2.3 RECENT DEVELOPMENTS 70
10.3 CANNABINIERS 71
10.3.1 COMPANY SNAPSHOT 71
10.3.2 PRODUCT PORTFOLIO 71
10.3.3 RECENT DEVELOPMENTS 71
10.4 SWEET REASON 72
10.4.1 COMPANY SNAPSHOT 72
10.4.2 PRODUCT PORTFOLIO 72
10.4.3 RECENT DEVELOPMENTS 72
10.5 KANNAWAY USA, LLC. 73
10.5.1 COMPANY SNAPSHOT 73
10.5.2 PRODUCT PORTFOLIO 73
10.5.3 RECENT DEVELOPMENTS 73
10.6 A88CBD 74
10.6.1 COMPANY SNAPSHOT 74
10.6.2 PRODUCT PORTFOLIO 74
10.6.3 RECENT DEVELOPMENTS 74
10.7 ABLIS CBD 75
10.7.1 COMPANY SNAPSHOT 75
10.7.2 PRODUCT PORTFOLIO 75
10.7.3 RECENT DEVELOPMENTS 75
10.8 ALTITUDE 76
10.8.1 COMPANY SNAPSHOT 76
10.8.2 PRODUCT PORTFOLIO 76
10.8.3 RECENT DEVELOPMENTS 76
10.9 BELLROCK BRANDS 77
10.9.1 COMPANY SNAPSHOT 77
10.9.2 PRODUCT PORTFOLIO 77
10.9.3 RECENT DEVELOPMENT 77
10.10 CANN 78
10.10.1 COMPANY SNAPSHOT 78
10.10.2 PRODUCT PORTFOLIO 78
10.10.3 RECENT DEVELOPMENTS 78
10.11 CBD LIVING 79
10.11.1 COMPANY SNAPSHOT 79
10.11.2 PRODUCT PORTFOLIO 79
10.11.3 RECENT DEVELOPMENT 79
10.12 DAYTRIP BEVERAGES 80
10.12.1 COMPANY SNAPSHOT 80
10.12.2 PRODUCT PORTFOLIO 80
10.12.3 RECENT DEVELOPMENTS 80
10.13 HARMONY CRAFT BEVERAGES 81
10.13.1 COMPANY SNAPSHOT 81
10.13.2 PRODUCT PORTFOLIO 81
10.13.3 RECENT DEVELOPMENTS 81
10.14 KICKBACK 82
10.14.1 COMPANY SNAPSHOT 82
10.14.2 PRODUCT PORTFOLIO 82
10.14.3 RECENT DEVELOPMENTS 82
10.15 NEUROGAN 83
10.15.1 COMPANY SNAPSHOT 83
10.15.2 PRODUCT PORTFOLIO 83
10.15.3 RECENT DEVELOPMENTS 83
10.16 ONE HUNDRED COCONUTS, LLC 84
10.16.1 COMPANY SNAPSHOT 84
10.16.2 PRODUCT PORTFOLIO 84
10.16.3 RECENT DEVELOPMENTS 84
10.17 PURAVIDAORGANIC 85
10.17.1 COMPANY SNAPSHOT 85
10.17.2 PRODUCT PORTFOLIO 85
10.17.3 RECENT DEVELOPMENT 85
10.18 RECESS 86
10.18.1 COMPANY SNAPSHOT 86
10.18.2 PRODUCT PORTFOLIO 86
10.18.3 RECENT DEVELOPMENTS 86
10.19 WYLD CBD 87
10.19.1 COMPANY SNAPSHOT 87
10.19.2 PRODUCT PORTFOLIO 87
10.19.3 RECENT DEVELOPMENTS 87
11 QUESTIONNAIRE 88
12 RELATED REPORTS 92

Menu 2

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.