TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 OVERVIEW OF UAE MUSHROOM CULTIVATION MARKET 12
1.4 LIMITATIONS 14
1.5 MARKETS COVERED 14
2 MARKET SEGMENTATION 18
2.1 MARKETS COVERED 18
2.2 GEOGRAPHICAL SCOPE 19
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 CURRENCY AND PRICING 19
2.5 DBMR TRIPOD DATA VALIDATION MODEL 20
2.6 MULTIVARIATE MODELLING 23
2.7 TYPE LIFELINE CURVE 23
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 24
2.9 DBMR MARKET POSITION GRID 25
2.10 SECONDARY SOURCES 27
2.11 ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 30
4.1 TRADE ANALYSIS 31
4.1.1 MUSHROOM EXPORTED BY UAE, HOS CODE OF PRODUCT: 070959 32
4.2 TRADE ANALYSIS 33
4.2.1 MUSHROOM IMPORTED BY UAE, HOS CODE OF PRODUCT: 070959 34
4.3 PORTER'S FIVE FORCES ANALYSIS FOR UAE MUSHROOM CULTIVATION MARKET 36
4.3.1 BUYER POWER 36
4.3.2 SUPPLIER POWER 37
4.3.3 THREAT OF NEW ENTRANTS 37
4.3.4 THREAT OF SUBSTITUTES 37
4.3.5 RIVALRY AMONG EXISTING COMPETITORS 37
4.4 FACTORS INFLUENCING PURCHASING DECISION OF END-USERS- UAE MUSHROOM CULTIVATION MARKET 38
4.4.1 NUTRITIONAL CONCERNS 38
4.4.2 MEAT SUBSTITUTE FOR VEGANS AND VEGETARIANS 38
4.4.3 QUALITY CONCERN 38
4.4.4 ONLINE AVAILABILITY 38
4.5 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 39
4.6 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET SUPPLY CHAIN AND SHIPMENT DELAYS-UAE MUSHROOM CULTIVATION MARKET 40
4.7 INDUSTRIAL TRENDS AND FUTURE PERSPECTIVE - UAE MUSHROOM CULTIVATION MARKET 41
4.7.1 DEMAND FOR VEGAN AND ORGANIC FOOD 41
4.7.2 RAISING FOCUS ON HEALTH-CONSCIOUSNESS 41
4.7.3 FUTURE PERSPECTIVE 41
4.8 UAE MUSHROOM CULTIVATION MARKET- NEW PRODUCT LAUNCHES 43
4.9 REGULATORY FRAMEWORK AND LABELLING FOR UAE MUSHROOM CULTIVATION MARKET 44
4.10 SUPPLY CHAIN OF UAE MUSHROOM CULTIVATION MARKET 45
4.10.1 INPUT SUPPLY AND RAW MATERIAL PROCUREMENT 45
4.10.2 PRODUCTION 46
4.10.3 PROCESSING 46
4.10.4 TRANSPORTATION AND DISTRIBUTION 46
4.10.5 END USERS 46
4.11 TECHNOLOGICAL ADVANCEMENTS 47
5 MARKET OVERVIEW 48
5.1 DRIVERS 50
5.1.1 MULTIPLE HEALTH BENEFITS OF MUSHROOM 50
5.1.2 DEVELOPMENT IN TRENDS OF PLANT-BASED AS WELL AS VEGAN FOOD 50
5.1.3 COST-EFFECTIVE PRODUCTION IN MUSHROOM CULTIVATION 50
5.1.4 INCREASE IN CONSCIOUSNESS AMONG PEOPLE TOWARDS THEIR HEALTH 51
5.2 RESTRAINTS 51
5.2.1 REQUIREMENT OF SPECIFIC SKILLS FOR THE PRODUCTION 51
5.2.2 CHANCES OF ALLERGIES AMONG CONSUMERS 51
5.3 OPPORTUNITIES 52
5.3.1 GROWTH IN DEMAND FOR EXOTIC AND SPECIALTY MUSHROOM 52
5.3.2 RISE IN DEMAND FOR SUPERFOODS 52
5.4 CHALLENGE 53
5.4.1 AVAILABILITY OF SUBSTITUTE PRODUCTS 53
6 U.A.E MUSHROOM CULTIVATION MARKET, BY TYPE 54
6.1 OVERVIEW 55
6.2 OYSTER MUSHROOM 56
6.2.1 YELLOW 57
6.2.2 GREY 57
6.3 BUTTON MUSHROOM 57

6.4 SHIITAKE MUSHROOM 57
6.4.1 DONKO 58
6.4.2 TENPAKU DONKO 58
6.4.3 CHABANA DONKO 58
6.4.4 YORI 58
6.4.5 KOSHIN 58
6.5 PORTABELLA MUSHROOM 58
6.6 CHESTNUT MUSHROOM 59
6.7 OTHERS 59
7 U.A.E MUSHROOM CULTIVATION MARKET, BY CATEGORY 60
7.1 OVERVIEW 61
7.2 REGULAR 62
7.3 FULL SPECTRUM 62
8 U.A.E MUSHROOM CULTIVATION MARKET, BY NATURE 63
8.1 OVERVIEW 64
8.2 CONVENTIONAL 65
8.3 ORGANIC 65
9 U.A.E MUSHROOM CULTIVATION MARKET, BY CULTIVATION METHOD 66
9.1 OVERVIEW 67
9.2 LOG/WOOD CULTIVATED 68
9.2.1 SUGAR MAPLE 69
9.2.2 RED OAK 69
9.2.3 IRONWOOD 69
9.2.4 MUSCLEWOOD 69
9.3 BED CULTIVATED 69
10 U.A.E MUSHROOM CULTIVATION MARKET, BY END USER 70
10.1 OVERVIEW 71
10.2 FOOD AND BEVERAGES INDUSTRY 72
10.2.1 FOOD AND BEVERAGES INDUSTRY, BY END USER 72
10.2.1.1 FOOD PROCESSORS 73
10.2.1.1.1 SAUCES, SOUPS & DRESSINGS 73
10.2.1.1.2 PLANT BASED MEAT 73
10.2.1.1.2.1 PORK ALTERNATIVE 74
10.2.1.1.2.2 CHICKEN ALTERNATIVE 74
10.2.1.1.2.3 SEAFOOD ALTERNATIVE 74
10.2.1.1.2.4 BEEF ALTERNATIVE 74
10.2.1.1.3 FUNCTIONAL FOOD AND BEVERAGES 74

10.2.1.1.4 BEVERAGES 74
10.2.1.1.4.1 MUSHROOM COFFEE 74
10.2.1.1.4.2 MUSHROOM TEA 75
10.2.1.1.4.3 OTHERS 75
10.2.1.1.5 BAKERY 75
10.2.1.2 FOOD SERVICE 75
10.2.1.2.1 RESTAURANTS 75
10.2.1.2.2 HOTELS 75
10.2.1.2.3 CAFE 75
10.2.1.2.4 CATERING 76
10.2.1.3 RETAIL/HOUSEHOLD 76
10.2.2 FOOD AND BEVERAGE INDUSTRY, BY MUSHROOM TYPE 76
10.2.2.1 BUTTON MUSHROOM 76
10.2.2.2 OYSTER MUSHROOM 76
10.2.2.3 PORTABELLA MUSHROOM 76
10.2.2.4 SHIITAKE MUSHROOM 76
10.2.2.5 CHESTNUT MUSHROOM 76
10.2.2.6 OTHERS 77
10.3 DIETARY SUPPLEMENTS INDUSTRY 77
10.3.1 DIETARY SUPPLEMENTS INDUSTRY, BY TYPE 77
10.3.1.1 IMMUNE HEALTH 77
10.3.1.2 HEART HEALTH 78
10.3.1.3 BONE & JOINT HEALTH 78
10.3.1.4 OVERALL WELLBEING 78
10.3.1.5 WEIGHT MANAGEMENT 78
10.3.1.6 SKIN HEALTH 78
10.3.1.7 BRAIN HEALTH 78
10.3.1.8 OTHERS 78
10.3.2 DIETARY SUPPLEMENTS INDUSTRY, BY MUSHROOM TYPE 78
10.3.3 OYSTER MUSHROOM 79
10.3.4 SHIITAKE MUSHROOM 79
10.3.5 BUTTON MUSHROOM 79
10.3.6 PORTABELLA MUSHROOM 79
10.3.7 CHESTNUT MUSHROOM 79
10.3.8 OTHERS 79

10.4 NUTRACEUTICAL INDUSTRY 79
10.4.1 OYSTER MUSHROOM 80
10.4.2 SHIITAKE MUSHROOM 80
10.4.3 BUTTON MUSHROOM 80
10.4.4 PORTABELLA MUSHROOM 80
10.4.5 CHESTNUT MUSHROOM 80
10.4.6 OTHERS 80
10.5 PHARMACEUTICAL INDUSTRY 80
10.5.1 OYSTER MUSHROOM 81
10.5.2 SHIITAKE MUSHROOM 81
10.5.3 BUTTON MUSHROOM 81
10.5.4 PORTABELLA MUSHROOM 81
10.5.5 CHESTNUT MUSHROOM 81
10.5.6 OTHERS 81
10.6 PERSONAL CARE INDUSTRY 82
10.6.1 BUTTON MUSHROOM 82
10.6.2 OYSTER MUSHROOM 82
10.6.3 PORTABELLA MUSHROOM 82
10.6.4 SHIITAKE MUSHROOM 83
10.6.5 CHESTNUT MUSHROOM 83
10.6.6 OTHERS 83
10.7 SPORTS NUTRITION INDUSTRY 83
10.7.1 BUTTON MUSHROOM 84
10.7.2 OYSTER MUSHROOM 84
10.7.3 PORTABELLA MUSHROOM 84
10.7.4 SHIITAKE MUSHROOM 84
10.7.5 CHESTNUT MUSHROOM 84
10.7.6 OTHERS 84
10.8 OTHERS 84
10.8.1 BUTTON MUSHROOM 85
10.8.2 OYSTER MUSHROOM 85
10.8.3 PORTABELLA MUSHROOM 85
10.8.4 SHIITAKE MUSHROOM 85
10.8.5 CHESTNUT MUSHROOM 85
10.8.6 OTHERS 85
11 UAE MUSHROOM CULTIVATION MARKET, COMPANY LANDSCAPE 86
11.1 COMPANY SHARE ANALYSIS: UAE 86
12 SWOT ANALYSIS 87

13 COMPANY PROFILE 88
13.1 MIRAK GROUP 88
13.1.1 COMPANY SNAPSHOT 88
13.1.2 PRODUCT PORTFOLIO 88
13.1.3 RECENT DEVELOPMENT 88
13.2 KINOKO FARMS FZCO 89
13.2.1 COMPANY SNAPSHOT 89
13.2.2 PRODUCT PORTFOLIO 89
13.2.3 RECENT DEVELOPMENT 89
13.3 ECO FRESH LLC. 90
13.3.1 COMPANY SNAPSHOT 90
13.3.2 PRODUCT PORTFOLIO 90
13.3.3 RECENT DEVELOPMENT 90
13.4 BELOW MUSHROOM FARMS SOLE PROPRIETORSHIP LLC 91
13.4.1 COMPANY SNAPSHOT 91
13.4.2 PRODUCT PORTFOLIO 91
13.4.3 RECENT DEVELOPMENT 91
13.5 THEMAR 92
13.5.1 COMPANY SNAPSHOT 92
13.5.2 PRODUCT PORTFOLIO 92
13.5.3 RECENT DEVELOPMENT 92
13.6 FRESH FRUITS COMPANY 93
13.6.1 COMPANY SNAPSHOT 93
13.6.2 PRODUCT PORTFOLIO 93
13.6.3 RECENT DEVELOPMENT 93
13.7 VEGBERRY 94
13.7.1 COMPANY SNAPSHOT 94
13.7.2 PRODUCT PORTFOLIO 94
13.7.3 RECENT DEVELOPMENT 94
14 QUESTIONNAIRE: 95
15 RELATED REPORTS 98

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