TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 OVERVIEW OF THE U.S. AND MEXICO CAT LITTER MARKET 12
1.4 LIMITATIONS 13
1.5 MARKETS COVERED 14
2 MARKET SEGMENTATION 15
2.1 MARKETS COVERED 15
2.2 GEOGRAPHICAL SCOPE 16
2.3 YEARS CONSIDERED FOR THE STUDY 16
2.4 CURRENCY AND PRICING 16
2.5 DBMR TRIPOD DATA VALIDATION MODEL 17
2.6 MULTIVARIATE MODELLING 21
2.7 PRODUCT TYPE LIFELINE CURVE 22
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
2.9 DBMR MARKET POSITION GRID 24
2.10 MARKET END USER COVERAGE GRID 26
2.11 VENDOR SHARE ANALYSIS 27
2.12 SECONDARY SOURCES 28
2.13 ASSUMPTIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 32
4.1 PESTEL ANALYSIS 34
4.2 PORTERS 35
4.3 U.S. AND MEXICO CAT LITTER MARKET, LIST OF KEY BUYERS 36
4.4 PRICE TREND ANALYSIS 37
4.5 U.S. AND MEXICO CAT LITTER MARKET, PRODUCTION CONSUMPTION ANALYSIS 38
4.6 U.S. AND MEXICO CAT LITTER MARKET, VENDOR SELECTION CRITERIA 39
4.6.1 YEARS IN BUSINESS 39
4.6.2 ABILITY TO CONSTANTLY SUPPLY PRODUCTS OR SERVICES 39
4.6.3 ABILITY TO SUPPLY ALL THE PRODUCTS REQUIRED OR THE COMPLETE SOLUTION 39
4.6.4 FLEXIBILITY TO ALLOW CHANGES IN ORDERS OR PRODUCT LINES 39
4.6.5 SUBSTANTIAL CATALOG OF PRODUCTS OR RANGE OF SERVICES 39
4.6.6 TESTIMONIALS AND REFERENCES 39
4.6.7 SUSTAINABILITY AND FINANCIAL STABILITY 39
4.6.8 PRICES 39
4.6.9 DELIVERY TIMES 39
4.6.10 TERMS OF BUSINESS 40
4.6.11 CUSTOMER SERVICE 40
4.7 SUPPLY CHAIN ANALYSIS 41
4.7.1 OVERVIEW 41
4.7.2 LOGISTIC COST SCENARIO 41
4.7.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 41
5 REGULATORY FRAMEWORK 42
5.1 REGULATORY SCENARIO IN THE U.S 42
5.2 REGULATORY SCENARIO IN THE MEXICO 43
6 MARKET OVERVIEW 44
6.1 DRIVERS 46
6.1.1 RISE IN DIFFERENT TYPES OF EFFECTIVE CAT LITTER PRODUCTS 46
6.1.2 GROWING PET OWNERSHIP IN BOTH THE U.S. AND MEXICO 46
6.1.3 URBANIZATION AND CHANGING LIFESTYLES HAVE LED TO A RISE IN DEMAND FOR CONVENIENT AND EASY-TO-USE CAT LITTER PRODUCTS 46
6.2 RESTRAINTS 47
6.2.1 HIGH COST OF PRODUCTS 47
6.2.2 ENVIRONMENTAL CONCERNS ASSOCIATED WITH THE DISPOSAL OF CAT LITTER 47
6.2.3 AVAILABILITY OF LOW-COST ALTERNATIVES, SUCH AS SAND AND SOIL 48
6.3 OPPORTUNITIES 48
6.3.1 RISING AWARENESS REGARDING THE HEALTH OF THE PET 48
6.3.2 DEVELOPMENT OF ECO-FRIENDLY AND BIODEGRADABLE CAT LITTER PRODUCTS 48
6.4 CHALLENGES 49
6.4.1 FLUCTUATIONS IN RAW MATERIAL PRICES CAN IMPACT THE COST OF MANUFACTURING CAT LITTER PRODUCTS. 49
6.4.2 THE REGULATORY ENVIRONMENT FOR PET PRODUCTS CAN CREATE CHALLENGES FOR MANUFACTURERS AND IMPORTERS 49
7 U.S. AND MEXICO CAT LITTER MARKET, BY PRODUCT TYPE 50
7.1 OVERVIEW 51
7.2 CLUMPING 57
7.3 NON-CLUMPING 57
7.4 CRYSTALS 57
7.5 DEODORANT LITTERS 58
7.6 CONVENTIONAL 58
7.7 OTHERS 59
8 U.S. AND MEXICO CAT LITTER MARKET, BY RAW MATERIAL 60
8.1 OVERVIEW 61
8.2 CLAY 67
8.3 PLANT FIBERS 67
8.3.1 PAPER/WOOD 68
8.3.2 CORN 68
8.3.3 WHEAT 68
8.3.4 PINE 69
8.3.5 WALNUT 69
8.3.6 OTHERS 69
8.4 SILICA 69
9 U.S. AND MEXICO CAT LITTER MARKET, BY TYPE 70
9.1 OVERVIEW 71
9.2 NON-SCENTED 77
9.3 SCENTED 77
10 U.S. AND MEXICO CAT LITTER MARKET, BY FORM 78
10.1 OVERVIEW 79
10.2 FINE LITTER 85
10.3 COARSE LITTER 85
11 U.S. AND MEXICO CAT LITTER MARKET, BY DISTRIBUTION CHANNEL 86
11.1 OVERVIEW 87
11.2 HYPERMARKETS/SUPERMARKETS 93
11.3 SPECIALIZED PET SHOPS 93
11.4 E-COMMERCE 94
11.5 OTHERS 94
12 U.S. AND MEXICO CAT LITTER MARKET, BY END USER 95
12.1 OVERVIEW 96
12.2 ADULT CATS 102
12.3 KITTENS 102
13 U.S. AND MEXICO CAT LITTER MARKET, COMPANY LANDSCAPE 103
13.1 COMPANY SHARE ANALYSIS: U.S. AND MEXICO 103
13.2 COMPANY SHARE ANALYSIS: U.S. 104
13.3 COMPANY SHARE ANALYSIS: MEXICO 105
14 COMPANY PROFILE 106
14.1 NESTL PURINA PETCARE (SUBSIDIARY OF NESTLE) 106
14.1.1 COMPANY SNAPSHOT 106
14.1.2 SWOT ANALYSIS 106
14.1.3 PRODUCTION CAPACITY 107
14.1.4 PRODUCT PORTFOLIO 107
14.1.5 RECENT DEVELOPMENT 107
14.2 CHURCH & DWIGHT CO., INC. 108
14.2.1 COMPANY SNAPSHOT 108
14.2.2 REVENUE ANALYSIS 108
14.2.3 SWOT ANALYSIS 109
14.2.4 PRODUCTION CAPACITY 109
14.2.5 PRODUCT PORTFOLIO 109
14.2.6 RECENT DEVELOPMENT 110
14.3 THE CLOROX COMPANY 111
14.3.1 COMPANY SNAPSHOT 111
14.3.2 REVENUE ANALYSIS 111
14.3.3 SWOT ANALYSIS 112
14.3.4 PRODUCTION CAPACITY 112
14.3.5 PRODUCT PORTFOLIO 112
14.3.6 RECENT DEVELOPMENT 113
14.4 OIL-DRI CORPORATION OF AMERICA 114
14.4.1 COMPANY SNAPSHOT 114
14.4.2 REVENUE ANALYSIS 114
14.4.3 SWOT ANALYSIS 115
14.4.4 PRODUCTION CAPACITY 115
14.4.5 PRODUCT PORTFOLIO 115
14.4.6 RECENT DEVELOPMENT 116
14.5 MARS, INCORPORATED AND ITS AFFILIATES 117
14.5.1 COMPANY SNAPSHOT 117
14.5.2 SWOT ANALYSIS 117
14.5.3 PRODUCTION CAPACITY 118
14.5.4 PRODUCT PORTFOLIO 118
14.5.5 RECENT DEVELOPMENT 118
14.6 BENTA 119
14.6.1 COMPANY SNAPSHOT 119
14.6.2 SWOT ANALYSIS 119
14.6.3 PRODUCTION CAPACITY 120
14.6.4 PRODUCT PORTFOLIO 120
14.6.5 RECENT DEVELOPMENT 120
14.7 DR. ELSEY'S. 121
14.7.1 COMPANY SNAPSHOT 121
14.7.2 SWOT ANALYSIS 121
14.7.3 PRODUCTION CAPACITY 121
14.7.4 PRODUCT PORTFOLIO 122
14.7.5 RECENT DEVELOPMENT 122
14.8 HEALTHY PET 123
14.8.1 COMPANY SNAPSHOT 123
14.8.2 SWOT ANALYSIS 123
14.8.3 PRODUCTION CAPACITY 123
14.8.4 PRODUCT PORTFOLIO 124
14.8.5 RECENT DEVELOPMENT 124
14.9 PESTELL PET PRODUCTS 125
14.9.1 COMPANY SNAPSHOT 125
14.9.2 SWOT ANALYSIS 125
14.9.3 PRODUCTION CAPACITY 126
14.9.4 PRODUCT PORTFOLIO 126
14.9.5 RECENT DEVELOPMENT 126
14.10 PETTEX LIMITED. 127
14.10.1 COMPANY SNAPSHOT 127
14.10.2 SWOT ANALYSIS 127
14.10.3 PRODUCTION CAPACITY 128
14.10.4 PRODUCT PORTFOLIO 128
14.10.5 RECENT DEVELOPMENT 128
14.11 SINCHEM SILICA GEL CO., LTD. 129
14.11.1 COMPANY SNAPSHOT 129
14.11.2 SWOT ANALYSIS 129
14.11.3 PRODUCTION CAPACITY 130
14.11.4 PRODUCT PORTFOLIO 130
14.11.5 RECENT DEVELOPMENTS 130
14.12 SWHEAT SCOOP 131
14.12.1 COMPANY SNAPSHOT 131
14.12.2 SWOT ANALYSIS 131
14.12.3 PRODUCTION CAPACITY 132
14.12.4 PRODUCT PORTFOLIO 132
14.12.5 RECENT DEVELOPMENT 132
14.13 WEIHAI PEARL SILICA GEL CO., LTD 133
14.13.1 COMPANY SNAPSHOT 133
14.13.2 SWOT ANALYSIS 133
14.13.3 PRODUCTION CAPACITY 134
14.13.4 PRODUCT PORTFOLIO 134
14.13.5 RECENT DEVELOPMENT 134
15 QUESTIONNAIRE 135
16 RELATED REPORTS 138

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