U.K. Oat Milk Market - Industry Trends And Forecast To 2029
- Published Date: 2022-12-31
- Report ID: 144071
- Pages: 225
-
Format:
Short Description
U.K. Oat Milk Market, By Product Type (Refrigerated Oat Milk and Shelf Stable Oat Milk), Category (Organic and Conventional), Formulation (Sweetened and Unsweetened), Flavor (Unflavored/Original and Flavored), Claim (Regular/No Claim, Gluten Free, Nut Free, Artificial Preservatives & Color Free, and Others), Fortification (Regular and Fortified), Packaging Type (Tetra Packs, Bottles, and Can), Packaging Size (Less Than 100 ml, 110 ml, 250 ml, 500 ml, 1000 ml, and More Than 1000 ml), Distribution Channel (Store Based Retailers and Non-Store Retailers), Industry Trends and Forecast to 2029
Market Definition:
Oat milk is a plant-based product made up of whole oat grain, as oat contains a high quantity of useful protein, fatty acids, and dietary fiber essential to keep up the healthiness. Oat milk is employed as a substitute for farm milk for vegetarian or lactose-intolerant individuals because it offers style and consistency similar to farm milk. Oat milk offers a decent supply of low-fat and cholesterol-free milk.
Market Segmentation:
The U.K. Oat Milk market is segmented into nine notable segments based on product type, category, formulation, flavor, claim, fortification, packaging type, packaging size, and distribution channel.
On the basis of product type, the U.K. oat milk market is segmented into refrigerated oat milk and shelf stable oat milk
On the basis of category, the U.K. oat milk market is segmented into organic and conventional
On the basis of the claim, the U.K. oat milk market is segmented into regular/no claim, gluten free, nut free, artificial preservatives & color free, and others
On the basis of flavor, the U.K. oat milk market is segmented into unflavored/original and flavored
On the basis of fortification, the U.K. oat milk market is segmented into regular and fortified
On the basis of formulation, the U.K. oat milk market is segmented into sweetened and unsweetened
On the basis of packaging type, the U.K. oat milk market is segmented into tetra packs, bottles, and can
On the basis of packaging size, the U.K. oat milk market is segmented into less than 100 ml, 110 ml, 250 ml, 500 ml, 1000 ml, and more than 1000 ml
On the basis of distribution channel, the U.K. oat milk market is segmented into store based retailers and non-store retailers
Market Players
Some of the key market players for U.K. oat milk market are listed below:
Alpro
Plenish
OATSOME
Minor Figures
Planted
OATO
GLEBE FARM
RUDE HEALTH
OATLY
Valsoia S.p.A
TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 OVERVIEW OF U.K. OAT MILK MARKET 12
1.4 LIMITATIONS 14
1.5 MARKETS COVERED 14
2 MARKET SEGMENTATION 17
2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 18
2.4 CURRENCY AND PRICING 18
2.5 DBMR TRIPOD DATA VALIDATION MODEL 19
2.6 MULTIVARIATE MODELLING 22
2.7 TYPE LIFELINE CURVE 22
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
2.9 DBMR MARKET POSITION GRID 24
2.10 VENDOR SHARE ANALYSIS 25
2.11 SECONDARY SOURCES 26
2.12 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 30
4.1 BRAND COMPARATIVE ANALYSIS 31
4.2 CONSUMERS DISPOSABLE INCOME 33
4.3 CONSUMER LEVEL TRENDS 34
4.4 FACTORS INFLUENCING PURCHASE DECISION 35
4.4.1 GROWING CONSUMERS INTEREST IN PLANT-BASED DIETS 35
4.4.2 LACTOSE INTOLERANCE 35
4.4.3 PRICING OF OAT MILK 36
4.5 INDUSTRY TRENDS AND FUTURE PERSPECTIVES 37
4.6 MEETING CONSUMER REQUIREMENT 39
4.7 NEW PRODUCT LAUNCH STRATEGY 40
4.7.1 PROMOTING BY EMPHASIZING THE HEALTH BENEFITS OF OAT MILK PRODUCTS 40
4.7.2 PROMOTING OAT MILK BY MARKETING CAMPAIGN- 40
4.7.3 PROMOTING BY NEW PACKAGING- 40
4.8 PRIVATE LABEL VS BRAND LABEL 41
4.9 PROMOTIONAL ACTIVITIES 42
5 SUPPLY CHAIN ANALYSIS OF U.K. OAT MILK MARKET 43
5.1 RAW MATERIAL PROCUREMENT 43
5.2 MANUFACTURING 44
5.3 MARKETING AND DISTRIBUTION 44
5.4 END USERS 45
6 SHOPPING BEHAVIOR AND DYNAMICS 46
6.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 46
6.2 RESEARCH 46
6.3 IMPULSIVE 46
6.4 ADVERTISEMENT: 46
6.4.1 TELEVISION ADVERTISEMENT 46
6.4.2 ONLINE ADVERTISEMENT 47
6.4.3 IN-STORE ADVERTISEMENT 47
6.4.4 OUTDOOR ADVERTISEMENT 47
7 REGULATIONS 48
7.1 EUROPEAN UNION (EU) 48
7.2 GOVERNMENT U.K. 48
8 MARKET OVERVIEW 50
8.1 DRIVERS 52
8.1.1 GROWING NUMBER OF CONSUMERS FOR VEGAN FOOD AND BEVERAGES 52
8.1.2 INCREASE IN THE NUMBER OF LACTOSE-INTOLERANT PEOPLE 53
8.1.3 GROWTH OF PLANT-BASED MILK IN COMPARISON TO ANIMAL-BASED MILK 53
8.1.4 GROWING AWARENESS AMONG U.K. CONSUMERS ABOUT THE VARIOUS NUTRITION BENEFITS OFFERED BY OAT MILK 54
8.2 RESTRAINTS 55
8.2.1 VOLATILE PRICES OF RAW MATERIAL 55
8.2.2 HIGH PRICES OF OAT MILK IN COMPARISON TO ANIMAL-BASED MILK 55
8.3 OPPORTUNITIES 56
8.3.1 AVAILABILITY OF VARIETY OF FLAVORS 56
8.3.2 ENVIRONMENTAL IMPACT OF ANIMAL-BASED MILK 57
8.3.3 INCREASE IN POPULARITY OF NOVEL FUNCTIONAL BEVERAGES 58
8.4 CHALLENGES 59
8.4.1 STRINGENT GOVERNMENT REGULATIONS 59
8.4.2 DISTURBANCE IN THE SUPPLY CHAIN DUE TO COVID-19 PANDEMIC 59
9 U.K. OAT MILK MARKET, BY PRODUCT TYPE 61
9.1 OVERVIEW 62
9.2 SHELF STABLE OAT MILK 63
9.2.1 SHELF STABLE OAT MILK, BY CATEGORY 63
9.2.2 CONVENTIONAL 63
9.2.3 ORGANIC 63
9.2.4 SHELF STABLE OAT MILK, BY FORMULATION 63
9.2.5 UNSWEETENED 64
9.2.6 SWEETENED 64
9.3 REFRIGERATED OAT MILK 64
9.3.1 REFRIGERATED OAT MILK, BY CATEGORY 64
9.3.2 CONVENTIONAL 65
9.3.3 ORGANIC 65
9.3.4 REFRIGERATED OAT MILK, BY FORMULATION 65
9.3.5 UNSWEETENED 65
9.3.6 SWEETENED 65
10 U.K. OAT MILK MARKET, BY PACKAGING SIZE 66
10.1 OVERVIEW 67
10.2 1000 ML 68
10.3 MORE THAN 1000 ML 68
10.4 500 ML 68
10.5 250 ML 69
10.6 LESS THAN 100 ML 69
10.7 110 ML 69
11 U.K. OAT MILK MARKET, BY PACKAGING TYPE 70
11.1 OVERVIEW 71
11.2 TETRA PACKS 72
11.3 BOTTLES 72
11.3.1 GLASS 73
11.3.2 PLASTICS 73
11.3.3 OTHERS 73
11.4 CAN 73
12 U.K. OAT MILK MARKET, BY DISTRIBUTION CHANNEL 74
12.1 OVERVIEW 75
12.2 STORE BASED RETAILERS 76
12.2.1 SUPERMARKETS/HYPERMARKETS 77
12.2.2 GROCERY STORES 77
12.2.3 CONVENIENCE STORES 77
12.2.4 SPECIALTY STORES 77
12.2.5 OTHERS 77
12.3 NON-STORE RETAILERS 77
12.3.1 ONLINE RETAILERS 78
12.3.2 COMPANY WEBSITES 78
12.3.3 VENDING 78
13 U.K. OAT MILK MARKET, BY CATEGORY 79
13.1 OVERVIEW 80
13.2 CONVENTIONAL 81
13.3 ORGANIC 81
14 U.K. OAT MILK MARKET, BY FORMULATION 82
14.1 OVERVIEW 83
14.2 UNSWEETENED 84
14.3 SWEETENED 84
15 U.K. OAT MILK MARKET, BY FLAVOR 85
15.1 OVERVIEW 86
15.2 UNFLAVORED/ORIGINAL 87
15.2.1 UNFLAVORED/ORIGINAL, BY CATEGORY 87
15.2.1.1 CONVENTIONAL 87
15.2.1.2 ORGANIC 87
15.2.2 UNFLAVORED/ORIGINAL, BY FORMULATION 87
15.2.2.1 UNSWEETENED 88
15.2.2.2 SWEETENED 88
15.3 FLAVORED 88
15.3.1 CHOCOLATE 88
15.3.1.1 CHOCOLATE, BY CATEGORY 88
15.3.1.1.1 CONVENTIONAL 89
15.3.1.1.2 ORGANIC 89
15.3.1.2 CHOCOLATE, BY FORMULATION 89
15.3.1.2.1 UNSWEETENED 89
15.3.1.2.2 SWEETENED 89
15.3.2 VANILLA 89
15.3.2.1 VANILLA, BY CATEGORY 89
15.3.2.1.1 CONVENTIONAL 90
15.3.2.1.2 ORGANIC 90
15.3.2.2 VANILLA, BY FORMULATION 90
15.3.2.2.1 UNSWEETENED 90
15.3.2.2.2 SWEETENED 90
15.3.3 OTHERS 90
15.3.3.1 OTHERS, BY CATEGORY 90
15.3.3.1.1 CONVENTIONAL 91
15.3.3.1.2 ORGANIC 91
15.3.3.2 OTHERS, BY FORMULATION 91
15.3.3.2.1 UNSWEETENED 91
15.3.3.2.2 SWEETENED 91
16 U.K. OAT MILK MARKET, BY FORTIFICATION 92
16.1 OVERVIEW 93
16.2 FORTIFIED 94
16.3 REGULAR 94
17 U.K. OAT MILK MARKET, BY CLAIM 95
17.1 OVERVIEW 96
17.2 NUT FREE 97
17.3 REGULAR/NO CLAIM 97
17.4 GLUTEN FREE 97
17.5 ARTIFICIAL PRESERVATIVES & COLOR FREE 98
17.6 OTHERS 98
18 U.K. OAT MILK MARKET: COMPANY LANDSCAPE 99
18.1 COMPANY SHARE ANALYSIS: U.K. 99
19 SWOT ANALYSIS 100
20 COMPANY PROFILE 101
20.1 OATLY 101
20.1.1 COMPANY SNAPSHOT 101
20.1.2 REVENUE ANALYSIS 101
20.1.3 PRODUCT PORTFOLIO 102
20.1.4 RECENT DEVELOPMENT 102
20.2 ALPRO 103
20.2.1 COMPANY SNAPSHOT 103
20.2.2 PRODUCT PORTFOLIO 103
20.2.3 RECENT DEVELOPMENTS 103
20.3 MINOR FIGURES 105
20.3.1 COMPANY SNAPSHOT 105
20.3.2 PRODUCT PORTFOLIO 105
20.3.3 RECENT DEVELOPMENT 105
20.4 PLENISH 106
20.4.1 COMPANY SNAPSHOT 106
20.4.2 PRODUCT PORTFOLIO 106
20.4.3 RECENT DEVELOPMENT 106
20.5 VALSOIA S.P.A 107
20.5.1 COMPANY SNAPSHOT 107
20.5.2 REVENUE ANALYSIS 107
20.5.3 PRODUCT PORTFOLIO 108
20.5.4 RECENT DEVELOPMENT 108
20.6 GLEBE FARM 109
20.6.1 COMPANY SNAPSHOT 109
20.6.2 PRODUCT PORTFOLIO 109
20.6.3 RECENT DEVELOPMENT 109
20.7 OATO 110
20.7.1 COMPANY SNAPSHOT 110
20.7.2 PRODUCT PORTFOLIO 110
20.7.3 RECENT DEVELOPMENT 110
20.8 OATSOME 111
20.8.1 COMPANY SNAPSHOT 111
20.8.2 PRODUCT PORTFOLIO 111
20.8.3 RECENT DEVELOPMENT 111
20.9 PLANTED 112
20.9.1 COMPANY SNAPSHOT 112
20.9.2 PRODUCT PORTFOLIO 112
20.9.3 RECENT DEVELOPMENT 112
20.10 RUDE HEALTH 113
20.10.1 COMPANY SNAPSHOT 113
20.10.2 PRODUCT PORTFOLIO 113
20.10.3 RECENT DEVELOPMENT 113
21 QUESTIONNAIRE 114
22 RELATED REPORTS 117
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