TABLE OF CONTENTS
1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 OVERVIEW OF THE SAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET 11
1.4 LIMITATIONS 12
1.5 MARKETS COVERED 13
2 MARKET SEGMENTATION 16
2.1 MARKETS COVERED 16
2.2 GEOGRAPHICAL SCOPE 17
2.3 YEARS CONSIDERED FOR THE STUDY 17
2.4 CURRENCY AND PRICING 17
2.5 DBMR TRIPOD DATA VALIDATION MODEL 18
2.6 MULTIVARIATE MODELLING 21
2.7 TYPE LIFELINE CURVE 21
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 22
2.9 DBMR MARKET POSITION GRID 23
2.10 SECONDARY SOURCES 25
2.11 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 28
4.1 COMPARATIVE ANALYSIS OF FUNCTIONAL MUSHROOM SPECIES 29
4.1.1 REISHI MUSHROOM 29
4.1.2 WHITE BUTTON MUSHROOM 29
4.1.3 TURKEY TAIL MUSHROOM 29
4.1.4 CORDYCEPS MUSHROOM 30
4.1.5 TREMELLA MUSHROOM 30
4.1.6 CHAGA MUSHROOM 30
4.1.7 CHESTNUT MUSHROOM 30
4.1.8 PORTOBELLO MUSHROOM 30
4.1.9 SHIITAKE MUSHROOM 31
4.1.10 MAITAKE MUSHROOM 31
4.2 TRADE ANALYSIS 32
4.2.1 IMPORT DATA OF SAUDI ARABIA- FRESH OR CHILLED MUSHROOMS OF THE GENUS AGARICUS; HS CODE OF PRODUCT: 070951 32
4.3 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKETSAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET 33
5 REGULATORY FRAMEWORK 35
6 MARKET OVERVIEW 36
6.1 DRIVERS 38
6.1.1 RISING AWARENESS REGARDING FUNCTIONAL MUSHROOM 38
6.1.2 INCREASE IN ADAPTABILITY OF MUSHROOM FOR MEDICINAL PROPERTIES 38
6.1.3 A RISE IN THE DISPOSABLE INCOME 39
6.2 RESTRAINTS 40
6.2.1 HIGH PRICE FLUCTUATION 40
6.2.2 SIDE EFFECTS AND ALLERGIC REACTIONS TO MUSHROOM 40
6.2.3 HIGHLY PERISHABLE AND LIMITED SHELF LIFE OF MUSHROOM 41
6.3 OPPORTUNITIES 41
6.3.1 TECHNOLOGICAL ADVANCEMENTS IN MUSHROOM CULTIVATION 41
6.3.2 INCREASING DEMAND FOR MUSHROOMS IN THE FOOD INDUSTRY 41
6.4 CHALLENGES 42
6.4.1 AVAILABILITY OF OTHER PROTEIN SUBSTITUTES IN THE MARKET 42
6.4.2 STRINGENT GOVERNMENT REGULATIONS 42
7 SAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET, BY SPECIES METHOD 44
7.1 OVERVIEW 45
7.2 PORTOBELLO MUSHROOM 46
7.2.1 CHILLED 47
7.2.2 FRESH 47
7.3 LIONS MANE 47
7.3.1 HERICUM ERINACEUS 47
7.3.2 H. AMERICANUM 47
7.3.3 H. CORALLOIDES 48
7.3.3.1 CHILLED 48
7.3.3.2 FRESH 48
7.4 WHITE BUTTON MUSHROOMS 49
7.4.1 CHILLED 49
7.4.2 FRESH 49
7.5 SHIITAKE 49
7.5.1 DONKO 50
7.5.2 TENPAKU DONKO 50
7.5.3 CHABANA DONKO 50
7.5.4 YORI 50
7.5.5 KOSHIN 50
7.5.5.1 CHILLED 51
7.5.5.2 FRESH 51
7.6 CHAGA 51
7.6.1 CHILLED 51
7.6.2 FRESH 51
7.7 REISHI 52
7.7.1 GANODERMA LINGZHI / LUCIDUM 52
7.7.2 GANODERMA TSUGAE 52
7.7.3 GANODERMA OREGANESE 53
7.7.3.1 CHILLED 53
7.7.3.2 FRESH 53
7.8 CORDYCEPS 54
7.8.1 CHILLED 54
7.8.2 FRESH 54
7.9 TREMELLA 55
7.9.1 CHILLED 55
7.9.2 FRESH 55
7.10 CHESTNUT MUSHROOM 55
7.10.1 CHILLED 56
7.10.2 FRESH 56
7.11 MAITAKE 56
7.11.1 CHILLED 57
7.11.2 FRESH 57
7.12 TURKEY TAIL 57
7.12.1 CHILLED 57
7.12.2 FRESH 57
7.13 OTHERS 58
7.13.1 CHILLED 58
7.13.2 FRESH 58
8 SAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET, BY CATEGORY 59
8.1 OVERVIEW 60
8.2 CHILLED 61
8.3 FRESH 62
9 SAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET, BY PRODUCT TYPE 63
9.1 OVERVIEW 64
9.2 CULTIVATED 65
9.3 WILD 65
10 SAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET, BY NATURE 66
10.1 OVERVIEW 67
10.2 CONVENTIONAL 68
10.3 ORGANIC 68
11 SAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET, BY CULTIVATION METHOD 69
11.1 OVERVIEW 70
11.2 BED CULTIVATED 71
11.3 LOG/WOOD CULTIVATED 71
11.3.1 SUGAR MAPLE 72
11.3.2 RED OAK 72
11.3.3 IRONWOOD 72
11.3.4 MUSCLE WOOD 72
12 SAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET, BY END USER 73
12.1 OVERVIEW 74
12.2 FOOD SERVICE INDUSTRY 75
12.2.1 RESTAURANTS 76
12.2.2 HOTELS 76
12.2.3 CAFES 76
12.2.4 OTHERS 76
12.3 FOOD PROCESSORS 76
12.4 HOUSEHOLD / RETAIL 77
13 SAUDI ARABIAN FUNCTIONAL MUSHROOM MARKET, BY DISTRIBUTION CHANNEL 78
13.1 OVERVIEW 79
13.2 INDIRECT SALES CHANNEL 80
13.2.1 STORE-BASED RETAILERS 81
13.2.1.1 SUPERMARKETS / HYPERMARKETS 81
13.2.1.2 WHOLESALERS 81
13.2.1.3 DISTRIBUTORS 81
13.2.1.4 CONVENIENCE STORES 81
13.2.1.5 SPECIALTY STORES 81
13.2.1.6 OTHERS 81
13.2.2 NON-STORE BASED RETAILERS 82
13.2.2.1 E-COMMERCE WEBSITES 82
13.2.2.2 COMPANY OWNED WEBSITES 82
13.3 DIRECT SALES CHANNEL 82
14 COMPANY LANDSCAPE 83
14.1 COMPANY SHARE ANALYSIS: SAUDI ARABIA 83
15 COMPANY PROFILE 84
15.1 GIORGIO FRESH CO. 84
15.1.1 COMPANY SNAPSHOT 84
15.1.2 PRODUCT PORTFOLIO 84
15.1.3 RECENT DEVELOPMENT 84
15.2 MONTEREY MUSHROOM, LLC 85
15.2.1 COMPANY SNAPSHOT 85
15.2.2 PRODUCT PORTFOLIO 85
15.2.3 RECENT DEVELOPMENT 85
15.3 SOUTH MILL MUSHROOMS SALES 86
15.3.1 COMPANY SNAPSHOT 86
15.3.2 PRODUCT PORTFOLIO 86
15.3.3 RECENT DEVELOPMENT 86
15.4 SHIITAKE YA 87
15.4.1 COMPANY SNAPSHOT 87
15.4.2 PRODUCT PORTFOLIO 87
15.4.3 RECENT DEVELOPMENT 87
15.5 LA VIE CLAIRE 88
15.5.1 COMPANY SNAPSHOT 88
15.5.2 PRODUCT PORTFOLIO 88
15.5.3 RECENT DEVELOPMENT 88
15.6 CALIFORNIA GARDEN PRODUCTS INC. 89
15.6.1 COMPANY SNAPSHOT 89
15.6.2 PRODUCT PORTFOLIO 89
15.6.3 RECENT DEVELOPMENT 89
15.7 MARKAL 90
15.7.1 COMPANY SNAPSHOT 90
15.7.2 PRODUCT PORTFOLIO 90
15.7.3 RECENT DEVELOPMENT 90
16 QUESTIONNAIRE 91
17 RELATED REPORTS 94

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