Report Overview

EU Oral Care market currently stood at USD XX billion and forecasted to reach USD XX billion by 2028 growing at a CAGR of 4.74% during the forecast period (2019 - 2028)

Oral cancer is the eighth most common cancer worldwide. In the EU, lip and oral cavity cancer is the 12th most common cancer in men. Delivering oral health services is costly, accounting for 5% of total health expenditure and 16% of private health expenditure across OECD countries. The current EU 27 spending is close to 79 billion, and if the trends continue, this figure could be as high as 93 billion in 2020. Studies have also shown that the mouth is the most expensive part of the body to treat. Expenditure is likely to exceed that for cancer, heart disease, stroke, or dementia. There is strong evidence that the benefits of preventing tooth decay exceed the costs of treatment. Consumers with dry mouth, diabetes, or systemic diseases, such as Sjogren's syndrome, or those who are undergoing radiation therapies are using alcohol-free mouthwashes, which is also supporting the segment growth in the region



Market Growth Drivers

The increase in the prevalence of dental caries, periodontal diseases, and other dental diseases, growing awareness about oral hygiene, rising dental healthcare expenditure are some of the factors contributing to the growth of this market. However, the competitive pricing pressure faced by prominent players is hampering the growth of the oral care/oral hygiene market. Oral hygiene awareness is one of the major contributors to market growth in the overall oral care/oral hygiene market through efforts made by dentists as well as key players in the market. These stakeholders conduct various seminars and demonstrate newly launched and technologically advanced products. This helps players to showcase their product portfolio, thereby raising the adoption of oral care product