TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 OVERVIEW OF THE NORTH AMERICA PULSES MARKET 15
1.4 LIMITATIONS 17
1.5 MARKETS COVERED 17
2 MARKET SEGMENTATION 21
2.1 MARKETS COVERED 21
2.2 GEOGRAPHICAL SCOPE 22
2.3 YEARS CONSIDERED FOR THE STUDY 22
2.4 CURRENCY AND PRICING 22
2.5 DBMR TRIPOD DATA VALIDATION MODEL 23
2.6 MULTIVARIATE MODELLING 26
2.7 TREATMENT LIFELINE CURVE 26
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 27
2.9 DBMR MARKET POSITION GRID 28
2.10 MARKET END USER COVERAGE GRID 29
2.11 SECONDARY SOURCES 30
2.12 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 34
4.1 PORTER'S FIVE ANALYSIS FOR THE NORTH AMERICA PULSES MARKET 35
4.2 FACTORS AFFECTING PURCHASE DECISION 37
4.2.1 PRODUCT PRICING 37
4.2.2 PULSE TYPE AND NUTRITIONAL CONTENT 37
4.2.3 AUTHENTICITY OF PRODUCT 38
4.3 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 39
4.4 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET 40
4.4.1 IMPACT OF COVID-19 AND WAR 40
4.4.2 IMPACT ON PRICE 40
4.4.3 IMPACT ON SUPPLY CHAIN 41
4.5 IMPORT-EXPORT ANALYSIS 42
4.5.1 IMPORTERS 42
4.5.2 EXPORTERS 42
4.6 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 43
4.6.1 RISING RESEARCH AND DEVELOPMENT AND TECHNOLOGY IN THE PULSE INDUSTRY 43
4.6.2 PLANT-BASED PRODUCT LAUNCHES BY MANUFACTURERS 43
4.6.3 BUSINESS EXPANSIONS THROUGH DIFFERENT STRATEGIC DECISIONS 44
4.7 OVERVIEW OF VITERRA, ETG, AND ADM 45
4.7.1 ETC GROUP (ETG) 45
4.7.2 VITERRA 45
4.8 PRICING INDEX 47
4.8.1 PRICING ANALYSIS 47
4.9 PRODUCTION AND CONSUMPTION ANALYSIS 48
4.9.1 NORTH AMERICA PRODUCTION AND CONSUMPTION TREND 48
4.9.2 PRODUCTION ANALYSIS 48
4.9.3 CONSUMPTION ANALYSIS 48
4.10 SUPPLY CHAIN ANALYSIS 49
4.10.1 PRODUCTION AND PROCESSING 49
4.10.2 DISTRIBUTION 50
4.10.3 END USERS 50
4.11 TECHNOLOGICAL INNOVATION 51
5 REGULATORY FRAMEWORK AND GUIDELINES 52
6 MARKET OVERVIEW 55
6.1 DRIVERS 57
6.1.1 RISING EXPORT OF PULSES FROM NORTH AMERICA 57
6.1.2 GROWING APPLICATION OF PULSES IN DIFFERENT INDUSTRIES 58
6.1.3 RISING DEMAND FOR PULSES IN PLANT-BASED PRODUCTS 59
6.1.4 RESEARCH AND DEVELOPMENT ON INNOVATIVE PRODUCT LAUNCHES BY MANUFACTURER 60
6.2 RESTRAINTS 61
6.2.1 FLUCTUATION IN PRICES OF PULSES IN THE NORTH AMERICAN MARKET 61
6.2.2 LACK OF CONSUMER AWARENESS 61
6.3 OPPORTUNITIES 62
6.3.1 HEALTH BENEFITS OF PULSE CONSUMPTION 62
6.3.2 ACTIVE ENGAGEMENT OF THE KEY MARKET PLAYERS IN THE MARKET 63
6.3.3 INCREASING NUMBER OF VEGAN POPULATIONS 63
6.4 CHALLENGES 64
6.4.1 IMPACT DUE TO CLIMATE CHANGE 64
6.4.2 AVAILABLE ALTERNATIVES OF PROTEIN SOURCES OTHER THAN PULSES 65
7 NORTH AMERICA PULSES MARKET, BY PULSE-TYPE 66
7.1 OVERVIEW 67
7.2 BEANS 68
7.2.1 BEANS, BY TYPE 69
7.2.1.1 CHICKPEAS 69
7.2.1.2 KIDNEY BEANS 69
7.2.1.3 GREEN BEANS 69
7.2.1.4 BLACK BEANS 69
7.2.1.5 WHITE BEANS 69
7.2.1.6 RED BEANS 69
7.2.1.7 OTHERS 69
7.2.2 BEANS, BY PULSES CATEGORY 70
7.2.2.1 CONVENTIONAL 70
7.2.2.2 ORGANIC 70
7.3 PEAS 70
7.3.1 PEAS, BY TYPE 71
7.3.1.1 GREEN PEA 71
7.3.1.2 YELLOW PEA 71
7.3.2 PEAS, BY PULSES CATEGORY 71
7.3.2.1 CONVENTIONAL 71
7.3.2.2 ORGANIC 71
7.4 LENTILS 72
7.4.1 LENTILS, BY TYPE 72
7.4.1.1 GREEN LENTILS 72
7.4.1.2 RED LENTILS 73
7.4.1.3 BLACK LENTILS 73
7.4.1.4 BROWN LENTILS 73
7.4.2 LENTILS, BY PULSES CATEGORY 73
7.4.2.1 CONVENTIONAL 73
7.4.2.2 ORGANIC 73
7.5 GRAMS 73
7.5.1 GRAMS, BY TYPE 74
7.5.1.1 BLACK GRAMS 74
7.5.1.2 GREEN GRAMS 74
7.5.2 GRAMS, BY PULSES CATEGORY 74
7.5.2.1 CONVENTIONAL 74
7.5.2.2 ORGANIC 75
7.6 LUPINS 75
7.6.1 LUPINS, BY PULSES CATEGORY 75
7.6.1.1 CONVENTIONAL 75
7.6.1.2 ORGANIC 75
7.7 OTHERS 76
7.7.1 OTHERS, BY PULSES CATEGORY 76
7.7.1.1 CONVENTIONAL 76
7.7.1.2 ORGANIC 76
8 NORTH AMERICA PULSES MARKET, BY NATURE 77
8.1 OVERVIEW 78
8.2 CONVENTIONAL 79
8.3 ORGANIC 80
9 NORTH AMERICA PULSES MARKET, BY END USER 81
9.1 OVERVIEW 82
9.2 FOOD PROCESSING INDUSTRY 83
9.2.1 FOOD PROCESSING INDUSTRY, BY TYPE 84
9.2.1.1 SNACKS 84
9.2.1.1.1 TORTILLAS 84
9.2.1.1.2 CRIPS/CHIPS 85
9.2.1.1.3 PASTA 85
9.2.1.1.4 NACHOS 85
9.2.1.1.5 PRETZELS 85
9.2.1.1.6 OTHERS 85
9.2.1.2 NUTRITION BARS 85
9.2.1.3 BAKERY 85
9.2.1.3.1 BISCUITS & COOKIES 86
9.2.1.3.2 BREAD 86
9.2.1.3.3 WAFFLES 86
9.2.1.3.4 PANCAKES 86
9.2.1.3.5 CAKES 86
9.2.1.3.6 MUFFIN 86
9.2.1.3.7 OTHERS 86
9.2.1.4 PLANT-BASED DAIRY PRODUCTS 87
9.2.1.4.1 PLANT-BASED MILK 87
9.2.1.4.2 PLANT-BASED YOUGURT 87
9.2.1.4.3 PLANT-BASED CHEESE 87
9.2.1.4.4 OTHERS 87
9.2.1.5 PLANT-BASED MEAT 88
9.2.1.5.1 MEAT CHUNKS 88
9.2.1.5.2 SAUSAGES 88
9.2.1.5.3 NUGGETS 88
9.2.1.5.4 STRIPS 88
9.2.1.5.5 BACON 88
9.2.1.5.6 FILLETS 89
9.2.1.5.7 OTHERS 89
9.2.1.6 SPORTS NUTRITION 89
9.2.1.7 BABY FOOD 89
9.2.1.8 OTHERS 89
9.2.2 FOOD PROCESSING INDUSTRY, BY PULSES- TYPE 89
9.2.2.1 BEANS 89
9.2.2.2 PEAS 90
9.2.2.3 LENTILS 90
9.2.2.4 GRAMS 90
9.2.2.5 LUPINS 90
9.2.2.6 OTHERS 90
9.3 ANIMAL FEED 90
9.3.1 ANIMAL FEED, BY PULSE-TYPE 91
9.3.1.1 BEANS 91
9.3.1.2 PEAS 91
9.3.1.3 LENTILS 91
9.3.1.4 GRAMS 91
9.3.1.5 LUPINS 91
9.3.1.6 OTHERS 91
9.4 FLOUR INDUSTRY 92
9.4.1 FLOUR INDUSTRY, BY PULSE-TYPE 92
9.4.1.1 BEANS 92
9.4.1.2 PEAS 92
9.4.1.3 LENTILS 93
9.4.1.4 GRAMS 93
9.4.1.5 LUPINS 93
9.4.1.6 OTHERS 93
9.5 HOUSEHOLD/RETAIL 93
9.5.1 HOUSEHOLD/RETAIL, BY PULSE-TYPE 94
9.5.1.1 BEANS 94
9.5.1.2 PEAS 94
9.5.1.3 LENTILS 94
9.5.1.4 GRAMS 94
9.5.1.5 LUPINS 94
9.5.1.6 OTHERS 94
10 NORTH AMERICA PULSES MARKET, BY DISTRIBUTION CHANNEL 95
10.1 OVERVIEW 96
10.2 DIRECT 97
10.3 INDIRECT 98
11 NORTH AMERICA PULSES MARKET, BY COUNTRIES 99
11.1 OVERVIEW 99
11.1.1 U.S. 104
11.1.2 MEXICO 111
11.1.3 CANADA 118
12 COMPANY LANDSCAPE 125
12.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 125
13 SWOT ANALYSIS 126
14 COMPANY SHARE ANALYSIS 127
14.1 AGT FOOD AND INGREDIENTS 127
14.1.1 COMPANY SNAPSHOT 127
14.1.2 PRODUCT PORTFOLIO 127
14.1.3 RECENT DEVELOPMENTS 127
14.2 COLUMBIA GRAIN INTERNATIONAL. 129
14.2.1 COMPANY SNAPSHOT 129
14.2.2 PRODUCT PORTFOLIO 129
14.2.3 RECENT DEVELOPMENT 130
14.3 BROADGRAIN 131
14.3.1 COMPANY SNAPSHOT 131
14.3.2 PRODUCT PORTFOLIO 131
14.3.3 RECENT DEVELOPMENT 131
14.4 THE SCOULAR COMPANY 133
14.4.1 COMPANY SNAPSHOT 133
14.4.2 PRODUCT PORTFOLIO 133
14.4.3 RECENT DEVELOPMENTS 133
14.5 SIMPSON SEEDS INC. 135
14.5.1 COMPANY SNAPSHOT 135
14.5.2 PRODUCT PORTFOLIO 135
14.5.3 RECENT DEVELOPMENT 135
14.6 ADASCAN GRAIN CORPORATION. 136
14.6.1 COMPANY SNAPSHOT 136
14.6.2 PRODUCT PORTFOLIO 136
14.6.3 RECENT DEVELOPMENT 136
14.7 ARMADA FOODS 137
14.7.1 COMPANY SNAPSHOT 137
14.7.2 PRODUCT PORTFOLIO 137
14.7.3 RECENT DEVELOPMENT 138
14.8 BRR INTERNATIONAL INC. 139
14.8.1 COMPANY SNAPSHOT 139
14.8.2 PRODUCT PORTFOLIO 139
14.8.3 RECENT DEVELOPMENT 139
14.9 MEHSOM CORP 140
14.9.1 COMPANY SNAPSHOT 140
14.9.2 PRODUCT PORTFOLIO 140
14.9.3 RECENT DEVELOPMENT 140
14.10 NURAGRO 141
14.10.1 COMPANY SNAPSHOT 141
14.10.2 PRODUCT PORTFOLIO 141
14.10.3 RECENT DEVELOPMENT 141
14.11 PRIME SEEDS INTERNATIONAL INC. 142
14.11.1 COMPANY SNAPSHOT 142
14.11.2 PRODUCT PORTFOLIO 142
14.11.3 RECENT DEVELOPMENT 142
14.12 WOODLAND FOODS. 143
14.12.1 COMPANY SNAPSHOT 143
14.12.2 PRODUCT PORTFOLIO 143
14.12.3 RECENT DEVELOPMENTS 145
15 QUESTIONNAIRE 146
16 RELATED REPORTS 149

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