TABLE OF CONTENTS
1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 OVERVIEW OF NORTH AMERICA OLIVE OIL MARKET 11
1.4 LIMITATIONS 12
1.5 MARKETS COVERED 13
2 MARKET SEGMENTATION 14
2.1 MARKETS COVERED 14
2.2 GEOGRAPHICAL SCOPE 15
2.3 YEARS CONSIDERED FOR THE STUDY 15
2.4 CURRENCY AND PRICING 15
2.5 DBMR TRIPOD DATA VALIDATION MODEL 16
2.6 MULTIVARIATE MODELLING 19
2.7 TYPE LIFELINE CURVE 19
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 20
2.9 DBMR MARKET POSITION GRID 21
2.10 VENDOR SHARE ANALYSIS 22
2.11 SECONDARY SOURCES 23
2.12 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 IMPORT & EXPORT ANALYSIS OF NORTH AMERICA OLIVE OIL MARKET 28
4.1.1 IMPORT-EXPORT ANALYSIS 28
4.2 LIST OF SUBSTITUTES: 29
4.3 NORTH AMERICA OLIVE OIL MARKET: MARKETING STRATEGIES 30
4.3.1 LAUNCHING NEW INNOVATIVE PRODUCTS 30
4.3.2 PROMOTION OF THEIR PRODUCTS BY RELAUNCHING 30
4.3.3 A VAST NETWORK OF DISTRIBUTION 30
4.3.4 INNOVATIVE PACKAGING 30
4.4 NORTH AMERICA OLIVE OIL PRODUCTION AND CONSUMPTION 31
5 NORTH AMERICA OLIVE OIL MARKET: REGULATIONS 32
5.1 USDA 32
5.2 REGULATIONS BY DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS AND ANIMAL AND PLANT HEALTH AGENCY 32
6 BRAND COMPETITIVE ANALYSIS 34
7 COMPARATIVE ANALYSIS 36
7.1 SIMILARITIES BETWEEN OLIVE AND VEGETABLE OIL 36
8 MARKET OVERVIEW 37
8.1 DRIVERS 39
8.1.1 CHANGING DIETARY STYLE OF CONSUMERS 39
8.1.2 RISING AWARENESS ABOUT HEALTH BENEFITS OF OLIVE OIL 40
8.1.3 INCREASE IN USE OF OLIVE OIL IN PERSONAL/SKINCARE PRODUCTS AND PHARMACEUTICAL DRUGS 41
8.1.4 INCREASING USE OF OLIVE OIL IN HOUSEHOLD AND FOODSERVICE SECTOR 42
8.2 RESTRAINTS 42
8.2.1 FLUCTUATIONS IN PRICES OF OLIVE OIL 42
8.2.2 AVAILABILITY OF SUBSTITUTE PRODUCTS AT LOW COST 43
8.3 OPPORTUNITIES 44
8.3.1 INCREASING DEMAND FOR AROMATHERAPY 44
8.3.2 RISING PREVALENCE OF OBESITY AND OTHER HEALTH PROBLEMS DUE TO USE OF CONVENTIONAL FATTY OILS 45
8.3.3 GROWING FAST FOODS AND RESTAURANT CHAINS 45
8.3.4 STRATEGIC DECISIONS BY KEY PLAYERS 46
8.4 CHALLENGES 47
8.4.1 DISTURBANCE IN SUPPLY CHAIN DUE TO COVID-19 PANDEMIC 47
8.4.2 SIDE EFFECTS OF EXTRA CONSUMPTION OF OLIVE OIL 48
9 NORTH AMERICA OLIVE OIL MARKET, BY TYPE 49
9.1 OVERVIEW 50
9.2 EXTRA VIRGIN OLIVE OIL 51
9.3 VIRGIN OLIVE OIL 51
9.4 COMMON OLIVE OIL 51
9.5 REFINED OLIVE OIL 52
9.6 LITE/LIGHT OLIVE OIL 52
9.7 POMACE OLIVE OIL 52
10 NORTH AMERICA OLIVE OIL MARKET, BY FLAVOUR 53
10.1 OVERVIEW 54
10.2 FRUITY & HERBY 55
10.3 FRUITY & PEPPERY 55
10.4 MILD & BUTTERY 55
10.5 FULL-BODIED & EARTHY 56

11 NORTH AMERICA OLIVE OIL MARKET, BY EXTRACTION METHOD 57
11.1 OVERVIEW 58
11.2 COLD-EXTRACTED 59
11.3 COLD-PRESSED 59
11.4 FIRST-PRESS 59
12 NORTH AMERICA OLIVE OIL MARKET, BY APPLICATION 61
12.1 OVERVIEW 62
12.2 FOOD & BEVERAGES 63
12.2.1 COOKING 63
12.2.2 BAKING 64
12.2.2.1 BREADS 64
12.2.2.2 CAKES & PASTRIES 64
12.2.2.3 BROWNIE 64
12.2.2.4 BISCOTTI 64
12.2.2.5 OTHER DESSERTS 64
12.3 COSMETICS & PERSONAL CARE 64
12.4 PHARMACEUTICALS 65
12.5 AROMATHERAPY 65
12.6 OTHERS 65
13 NORTH AMERICA OLIVE OIL MARKET, BY DISTRIBUTION CHANNEL 67
13.1 OVERVIEW 68
13.2 STORE BASED 69
13.2.1 SUPER MARKETS/HYPER MARKETS 70
13.2.2 SPECIALTY STORES 70
13.2.3 GROCERY STORES 70
13.2.4 CONVENIENCE STORES 70
13.3 NON STORE BASED 70
13.3.1 ONLINE 71
13.3.2 WHOLESALERS/SUPPLIERS 71
14 NORTH AMERICA OLIVE OIL MARKET, BY COUNTRY 72
14.1 NORTH AMERICA 72
14.1.1 U.S. 77
14.1.2 CANADA 80
14.1.3 MEXICO 83
15 COMPANY LANDSCAPE: NORTH AMERICA OLIVE OIL MARKET 86
15.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 86
16 SWOT ANALYSIS 87
17 COMPANY PROFILE 88
17.1 CARGILL, INCORPORATED 88
17.1.1 COMPANY SNAPSHOT 88
17.1.2 REVENUE ANALYSIS 88
17.1.3 PRODUCT PORTFOLIO 89
17.1.4 RECENT DEVELOPMENT 89
17.1.5 SWOT ANALYSIS 90
17.2 DEL MONTE FOODS, INC 91
17.2.1 COMPANY SNAPSHOT 91
17.2.2 REVENUE ANALYSIS 92
17.2.3 PRODUCT PORTFOLIO 92
17.2.4 RECENT DEVELOPMENT 93
17.2.5 SWOT ANALYSIS 94
17.3 SOVENA 95
17.3.1 COMPANY SNAPSHOT 95
17.3.2 PRODUCT PORTFOLIO 95
17.3.3 RECENT DEVELOPMENT 95
17.3.4 SWOT ANALYSIS 96
17.4 DEOLEO 97
17.4.1 COMPANY SNAPSHOT 97
17.4.2 REVENUE ANALYSIS 97
17.4.3 PRODUCT PORTFOLIO 98
17.4.4 RECENT DEVELOPMENTS 98
17.4.5 SWOT ANALYSIS 99
17.5 BORGES INTERNATIONAL GROUP, S.L.U. 100
17.5.1 COMPANY SNAPSHOT 100
17.5.2 PRODUCT PORTFOLIO 100
17.5.3 RECENT DEVELOPMENTS 100
17.5.4 SWOT ANALYSIS 101
17.6 SALOV GROUP 102
17.6.1 COMPANY SNAPSHOT 102
17.6.2 PRODUCT PORTFOLIO 102
17.6.3 RECENT DEVELOPMENTS 102
17.7 ACEITES SANDA 103
17.7.1 COMPANY SNAPSHOT 103
17.7.2 PRODUCT PORTFOLIO 103
17.7.3 RECENT DEVELOPMENTS 104

17.8 AVENIDA RAFAEL YBARRA 105
17.8.1 COMPANY SNAPSHOT 105
17.8.2 PRODUCT PORTFOLIO 105
17.8.3 RECENT DEVELOPMENT 105
17.9 GALLO WORLDWIDE 106
17.9.1 COMPANY SNAPSHOT 106
17.9.2 PRODUCT PORTFOLIO 106
17.9.3 RECENT DEVELOPMENT 106
17.10 GOURMET FOODS INC. 107
17.10.1 COMPANY SNAPSHOT 107
17.10.2 PRODUCT PORTFOLIO 107
17.10.3 RECENT DEVELOPMENT 107
17.11 LES HUILES D'OLIVE LAHMAR 108
17.11.1 COMPANY SNAPSHOT 108
17.11.2 PRODUCT PORTFOLIO 108
17.11.3 RECENT DEVELOPMENTS 108
17.12 RV 109
17.12.1 COMPANY SNAPSHOT 109
17.12.2 PRODUCT PORTFOLIO 109
17.12.3 RECENT DEVELOPMENT 109
17.13 SUN GROVE FOODS INC. 110
17.13.1 COMPANY SNAPSHOT 110
17.13.2 PRODUCT PORTFOLIO 110
17.13.3 RECENT DEVELOPMENT 110
17.14 TUCAN OLIVE OIL COMPANY LTD 111
17.14.1 COMPANY SNAPSHOT 111
17.14.2 PRODUCT PORTFOLIO 111
17.14.3 RECENT DEVELOPMENT 111
18 QUESTIONNAIRE 112
19 RELATED REPORTS 115

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