TABLE OF CONTENTS
1 INTRODUCTION 9
1.1 OBJECTIVES OF THE STUDY 9
1.2 MARKET DEFINITION 9
1.3 OVERVIEW OF THE NORTH AMERICA MANGO MARKET 9
1.4 LIMITATIONS 10
1.5 MARKETS COVERED 10
2 MARKET SEGMENTATION 12
2.1 MARKETS COVERED 12
2.2 GEOGRAPHICAL SCOPE 13
2.3 YEARS CONSIDERED FOR THE STUDY 13
2.4 CURRENCY AND PRICING 13
2.5 DBMR TRIPOD DATA VALIDATION MODEL 14
2.6 MULTIVARIATE MODELLING 17
2.7 TREATMENT LIFELINE CURVE 17
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 18
2.9 DBMR MARKET POSITION GRID 19
2.10 SECONDARY SOURCES 21
2.11 ASSUMPTIONS 21
3 EXECUTIVE SUMMARY 22
4 PREMIUM INSIGHTS 24
4.1 CONSUMER BUYING BEHAVIOR 25
4.2 PORTERS FIVE FORCES ANALYSIS 26
4.2.1 BARGAINING POWER OF CUSTOMERS 26
4.2.2 BARGAINING POWER OF SUPPLIERS 26
4.2.3 THREAT OF NEW ENTRANTS 27
4.2.4 THREAT OF SUBSTITUTES 27
4.2.5 RIVALRY AMONG EXISTING COMPETITORS 27
4.3 TECHNOLOGICAL ADVANCEMENTS 28
5 MARKET OVERVIEW 29
5.1 DRIVERS 31
5.1.1 GROWTH IN THE BEVERAGE INDUSTRY 31
5.1.2 HIGH DEMAND FOR MANGO PUREE OWING TO GROWING AWARENESS REGARDING THE USE OF ORGANIC PRODUCTS 31
5.1.3 INCREASING APPLICATION OF MANGO IN CONFECTIONARY ITEMS 32
5.1.4 RISING USE OF MANGO EXTRACT IN NON-FOOD APPLICATIONS 32
5.2 RESTRAINTS 33
5.2.1 SEASONAL CULTIVATION OF MANGOES 33
5.2.2 HIGH PEST AND DISEASE INCIDENCE ULTIMATELY AFFECT THE PRODUCTIVITY 33
5.3 OPPORTUNITIES 34
5.3.1 INCREASE IN GOVERNMENT INITIATIVES TO CREATE AWARENESS REGARDING HEALTHY EATING HABITS 34
5.3.2 RISING PRODUCT APPLICATIONS IN VARIOUS SEGMENTS, SUCH AS ICE CREAM AND BABY FOODS 34
5.3.3 INCREASING RESEARCH AND DEVELOPMENT PROGRAMS FOR QUALITY MANGO PRODUCTION 35
5.4 CHALLENGES 35
5.4.1 VARIABILITY AND INCONSISTENCY IN DIFFERENT VARIETIES OF MANGOES 35
5.4.2 PRESENCE OF OTHER FRUITS AND SUBSTITUTE PRODUCTS, SUCH AS ORANGE JUICE AND PUREE 35
5.4.3 STRINGENT RULES AND REGULATIONS FOR THE IMPORT-EXPORT OF MANGOES 36
6 NORTH AMERICA MANGO MARKET, BY VARIETY 37
6.1 OVERVIEW 38
6.2 ALPHONSO 39
6.3 KESAR 40
6.4 TOTAPURI 40
6.5 LANGRA 40
6.6 DASHEHARI 41
6.7 BANGANPALI 41
6.8 NEELUM 41
6.9 CHAUSA 42
6.10 OTHERS 42
7 NORTH AMERICA MANGO MARKET, BY PACKAGING SIZE 43
7.1 OVERVIEW 44
7.2 MORE THAN 8KG 45
7.3 4 KG TO 8 KG 45
7.4 LESS THAN 4KG 46
8 NORTH AMERICA MANGO MARKET, BY DISTRIBUTION CHANNEL 47
8.1 OVERVIEW 48
8.2 OFFLINE 49
8.3 ONLINE 50
9 NORTH AMERICA MANGO MARKET, BY APPLICATION 51
9.1 OVERVIEW 52
9.2 B2B 53
9.3 B2C 53
10 NORTH AMERICA MANGO MARKET, BY REGION 54
10.1 NORTH AMERICA 55
10.1.1 U.S. 59
10.1.2 CANADA 59
10.1.3 MEXICO 59
11 COMPANY LANDSCAPE 60
11.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 60
12 SWOT ANALYSIS 61
13 COMPANY PROFILE 62
13.1 DOLE PLC 62
13.1.1 COMPANY SNAPSHOT 62
13.1.2 REVENUE ANALYSIS 63
13.1.3 COMPANY SHARE ANALYSIS 63
13.1.4 PRODUCT PORTFOLIO 64
13.1.5 RECENT DEVELOPMENT 64
13.2 COAST CITRUS 65
13.2.1 COMPANY SNAPSHOT 65
13.2.2 COMPANY SHARE ANALYSIS 65
13.2.3 PRODUCT PORTFOLIO 65
13.2.4 RECENT DEVELOPMENT 65
13.3 ALL SEASONS MANGO 66
13.3.1 COMPANY SNAPSHOT 66
13.3.2 PRODUCT PORTFOLIO 66
13.3.3 RECENT DEVELOPMENT 66
13.4 DELINA INC 67
13.4.1 COMPANY SNAPSHOT 67
13.4.2 PRODUCT PORTFOLIO 67
13.4.3 RECENT DEVELOPMENT 67
13.5 FRESHMAX GROUP 68
13.5.1 COMPANY SNAPSHOT 68
13.5.2 PRODUCT PORTFOLIO 68
13.5.3 RECENT DEVELOPMENT 68
13.6 NEW LIMECO LLC 69
13.6.1 COMPANY SNAPSHOT 69
13.6.2 PRODUCT PORTFOLIO 69
13.6.3 RECENT DEVELOPMENT 69
13.7 PREMIER FRESH AUSTRALIA 70
13.7.1 COMPANY SNAPSHOT 70
13.7.2 PRODUCT PORTFOLIO 70
13.7.3 RECENT DEVELOPMENT 70
13.8 TROPICAL GREEN CO., LTD. 71
13.8.1 COMPANY SNAPSHOT 71
13.8.2 PRODUCT PORTFOLIO 71
13.8.3 RECENT DEVELOPMENT 71
13.9 VERDE FRUITS COMPANY LLC. 72
13.9.1 COMPANY SNAPSHOT 72
13.9.2 PRODUCT PORTFOLIO 72
13.9.3 RECENT DEVELOPMENTS 72
14 QUESTIONNAIRE 73
15 RELATED REPORTS 76

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