TABLE OF CONTENTS
1 INTRODUCTION 29
1.1 OBJECTIVES OF THE STUDY 29
1.2 MARKET DEFINITION 29
1.3 OVERVIEW OF NORTH AMERICA TOUCH SENSOR MARKET 29
1.4 CURRENCY AND PRICING 31
1.5 LIMITATION 31
1.6 MARKETS COVERED 31
2 MARKET SEGMENTATION 35
2.1 MARKETS COVERED 35
2.2 GEOGRAPHICAL SCOPE 36
2.3 YEARS CONSIDERED FOR THE STUDY 37
2.4 DBMR TRIPOD DATA VALIDATION MODEL 38
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 41
2.6 DBMR MARKET POSITION GRID 42
2.7 VENDOR SHARE ANALYSIS 43
2.8 MULTIVARIATE MODELING 44
2.9 TYPE TIMELINE CURVE 45
2.10 MARKET APPLICATION COVERAGE GRID 46
2.11 CHALLENGE MATRIX 47
2.12 SECONDARY SOURCES 48
2.13 ASSUMPTIONS 48
3 EXECUTIVE SUMMARY 49
4 PREMIUM INSIGHTS 51
5 PREMIUM INSIGHTS 53
5.1 TOUCH SENSOR PRICING ANALYSIS 53
6 MARKET OVERVIEW 59
6.1 DRIVERS 61
6.1.1 GROWING ADOPTION OF TOUCH-BASED DISPLAYS 61
6.1.2 RISING DEMAND FOR CONSUMER ELECTRONICS 61
6.1.3 INCREASING USE OF TOUCH SCREENS IN THE AUTOMOTIVE INDUSTRY 62
6.1.4 GOVERNMENT INITIATIVES FOR DIGITALIZATION 62
6.1.5 RISING DEMAND FOR INTERACTIVE DIGITAL SIGNAGE 63

6.2 RESTRAINTS 63
6.2.1 DECLINING DEMAND FOR ALL-IN-ONE PC 63
6.2.2 SHORTAGE OF SKILLED LABOUR 64
6.2.3 SHORT SUPPLY OF INDIUM 64
6.3 OPPORTUNITIES 64
6.3.1 SURGE IN INDUSTRIAL APPLICATIONS OF TOUCH-BASED PANELS AND EQUIPMENT 64
6.3.2 DEVELOPMENTS IN MULTI-TOUCH TECHNOLOGY 65
6.3.3 RISE IN INVESTMENTS FOR R&D OF TOUCH SENSORS 66
6.4 CHALLENGES 66
6.4.1 CHIP SUPPLY SHORTAGE 66
6.4.2 ACCIDENTAL TOUCHES DUE TO HIGH SENSITIVITY 67
7 COVID-19 IMPACT ON THE NORTH AMERICA TOUCH SENSOR MARKET 68
7.1 ANALYSIS OF IMPACT OF COVID-19 ON THE MARKET 68
7.2 AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVES TO BOOST THE MARKET 68
7.3 STRATEGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE 68
7.4 IMPACT ON DEMAND 69
7.5 IMPACT ON PRICE 70
7.6 IMPACT ON SUPPLY CHAIN 70
7.7 CONCLUSION 71
8 NORTH AMERICA TOUCH SENSOR MARKET, BY TYPE 72
8.1 OVERVIEW 73
8.2 RESISTIVE 74
8.2.1 5 WIRE 75
8.2.2 8 WIRE 75
8.2.3 4 WIRE 75
8.3 CAPACITIVE 75
8.3.1 BY TECHNOLOGY 75
8.3.1.1 PROJECTED CAPACITANCE 76
8.3.1.2 SURFACE CAPACITANCE 76
8.3.2 BY SURFACE TYPE 76
8.3.2.1 GLASS 76
8.3.2.2 NON-GLASS 76
8.3.2.2.1 PLASTIC/POLYMER 77
8.3.2.2.1.1 PET & PETG 77
8.3.2.2.1.2 POLYCARBONATES 77
8.3.2.2.1.3 PMMA 77
8.3.2.2.1.4 OTHERS 77
8.3.2.2.2 SAPPHIRE 77
8.4 SURFACE ACOUSTIC WAVE (SAW) 77
8.5 INFRARED 78
8.6 OPTICAL 79
9 NORTH AMERICA TOUCH SENSOR MARKET, BY FLEXIBILITY 80
9.1 OVERVIEW 81
9.2 CONVENTIONAL 82
9.3 FLEXIBLE 82
9.4 OTHERS 83
10 NORTH AMERICA TOUCH SENSOR MARKET, BY CHANNEL 84
10.1 OVERVIEW 85
10.2 MULTI-CHANNEL 86
10.3 SINGLE CHANNEL 86
11 NORTH AMERICA TOUCH SENSOR MARKET, BY APPLICATION 87
11.1 OVERVIEW 88
11.2 CONSUMER ELECTRONICS 89
11.2.1 LAPTOPS 90
11.2.2 MONITORS 90
11.2.3 WEARABLE 90
11.2.4 ALL-IN-ONE (AIO) PCS 90
11.2.5 OTHERS 90
11.3 HOME APPLIANCES 90
11.3.1 WASHING MACHINES 91
11.3.2 OVEN 91
11.3.3 REFRIGERATOR 91
11.3.4 OTHERS 91
11.4 MEDICAL DEVICES 91
11.5 BIOMETRIC SYSTEMS 92
11.6 AUTOMOTIVE 93
11.7 AUTOMATED TELLER MACHINES (ATM) 93
11.8 OTHERS 94
12 NORTH AMERICA TOUCH SENSOR MARKET, BY REGION 95
12.1 NORTH AMERICA 96
12.1.1 U.S. 103
12.1.2 CANADA 106
12.1.3 MEXICO 109
13 NORTH AMERICA TOUCH SENSOR MARKET: COMPANY LANDSCAPE 112
13.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 112
14 SWOT ANALYSIS 113
15 COMPANY PROFILE 114
15.1 MICROCHIP TECHNOLOGY INC. 114
15.1.1 COMPANY SNAPSHOT 114
15.1.2 REVENUE ANALYSIS 114
15.1.3 COMPANY SHARE ANALYSIS 115
15.1.4 PRODUCT PORTFOLIO 115
15.1.5 RECENT DEVELOPMENTS 116
15.2 INFINEON TECHNOLOGIES AG 117
15.2.1 COMPANY SNAPSHOT 117
15.2.2 REVENUE ANALYSIS 117
15.2.3 COMPANY SHARE ANALYSIS 118
15.2.4 PRODUCT PORTFOLIO 118
15.2.5 RECENT DEVELOPMENT 119
15.3 JAPAN DISPLAY INC. 120
15.3.1 COMPANY SNAPSHOT 120
15.3.2 REVENUE ANALYSIS 121
15.3.3 COMPANY SHARE ANALYSIS 121
15.3.4 PRODUCT PORTFOLIO 122
15.3.5 RECENT DEVELOPMENTS 122
15.4 TEXAS INSTRUMENTS INCORPORATED 123
15.4.1 COMPANY SNAPSHOT 123
15.4.2 REVENUE ANALYSIS 123
15.4.3 COMPANY SHARE ANALYSIS 124
15.4.4 PRODUCT PORTFOLIO 124
15.4.5 RECENT DEVELOPMENTS 125
15.5 NISSHA CO. LTD. 126
15.5.1 COMPANY SNAPSHOT 126
15.5.2 REVENUE ANALYSIS 126
15.5.3 COMPANY SHARE ANALYSIS 127
15.5.4 PRODUCT PORTFOLIO 127
15.5.5 RECENT DEVELOPMENT 127
15.6 RENESAS ELECTRONICS CORPORATION 128
15.6.1 COMPANY SNAPSHOT 128
15.6.2 REVENUE ANALYSIS 129
15.6.3 PRODUCT PORTFOLIO 129
15.6.4 RECENT DEVELOPMENTS 130

15.7 APEX MATERIAL TECHNOLOGY CORPORATION 131
15.7.1 COMPANY SNAPSHOT 131
15.7.2 PRODUCT PORTFOLIO 131
15.7.3 RECENT DEVELOPMENTS 132
15.8 AZOTEQ (PTY) LTD 133
15.8.1 COMPANY SNAPSHOT 133
15.8.2 PRODUCT PORTFOLIO 133
15.8.3 RECENT DEVELOPMENT 133
15.9 CAPTRON 134
15.9.1 COMPANY SNAPSHOT 134
15.9.2 PRODUCT PORTFOLIO 134
15.9.3 RECENT DEVELOPMENTS 135
15.10 CIRQUE CORPORATION 136
15.10.1 COMPANY SNAPSHOT 136
15.10.2 PRODUCT PORTFOLIO 136
15.10.3 RECENT DEVELOPMENTS 137
15.11 DMC CO., LTD. 138
15.11.1 COMPANY SNAPSHOT 138
15.11.2 PRODUCT PORTFOLIO 138
15.11.3 RECENT DEVELOPMENT 139
15.12 ELO TOUCH SOLUTIONS INC. 140
15.12.1 COMPANY SNAPSHOT 140
15.12.2 PRODUCT PORTFOLIO 140
15.12.3 RECENT DEVELOPMENT 141
15.13 FUTABA CORPORATION 142
15.13.1 COMPANY SNAPSHOT 142
15.13.2 REVENUE ANALYSIS 142
15.13.3 PRODUCT PORTFOLIO 143
15.13.4 RECENT DEVELOPMENT 143
15.14 NEONODE INC. 144
15.14.1 COMPANY SNAPSHOT 144
15.14.2 REVENUE ANALYSIS 144
15.14.3 PRODUCT PORTFOLIO 145
15.14.4 RECENT DEVELOPMENTS 145
15.15 SCHURTER 147
15.15.1 COMPANY SNAPSHOT 147
15.15.2 PRODUCT PORTFOLIO 147
15.15.3 RECENT DEVELOPMENTS 148

15.16 SEMTECH CORPORATION 149
15.16.1 COMPANY SNAPSHOT 149
15.16.2 REVENUE ANALYSIS 149
15.16.3 PRODUCT PORTFOLIO 150
15.16.4 RECENT DEVELOPMENTS 150
15.17 SILICON LABORATORIES 151
15.17.1 COMPANY SNAPSHOT 151
15.17.2 REVENUE ANALYSIS 151
15.17.3 PRODUCT PORTFOLIO 152
15.17.4 RECENT DEVELOPMENTS 152
15.18 SYNAPTICS INCORPORATED 153
15.18.1 COMPANY SNAPSHOT 153
15.18.2 REVENUE ANALYSIS 153
15.18.3 PRODUCT PORTFOLIO 154
15.18.4 RECENT DEVELOPMENT 154
15.19 TSITOUCH 155
15.19.1 COMPANY SNAPSHOT 155
15.19.2 PRODUCT PORTFOLIO 155
15.19.3 RECENT DEVELOPMENTS 156
15.20 XYMOX TECHNOLOGIES, INC. 157
15.20.1 COMPANY SNAPSHOT 157
15.20.2 PRODUCT PORTFOLIO 157
15.20.3 RECENT DEVELOPMENT 157
15.21 ZYTRONIC PLC 158
15.21.1 COMPANY SNAPSHOT 158
15.21.2 REVENUE ANALYSIS 158
15.21.3 PRODUCT PORTFOLIO 159
15.21.4 RECENT DEVELOPMENTS 159
16 QUESTIONNAIRE 160
17 RELATED REPORTS 163

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