TABLE OF CONTENTS
1 INTRODUCTION 47
1.1 OBJECTIVES OF THE STUDY 47
1.2 MARKET DEFINITION 47
1.3 OVERVIEW OF NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET 47
1.4 LIMITATIONS 49
1.5 MARKETS COVERED 49
2 MARKET SEGMENTATION 52
2.1 MARKETS COVERED 52
2.2 GEOGRAPHICAL SCOPE 53
2.3 YEARS CONSIDERED FOR THE STUDY 54
2.4 CURRENCY AND PRICING 54
2.5 DBMR TRIPOD DATA VALIDATION MODEL 55
2.6 MULTIVARIATE MODELLING 58
2.7 PRODUCT TYPE LIFELINE CURVE 58
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 59
2.9 DBMR MARKET POSITION GRID 60
2.10 MARKET APPLICATION COVERAGE GRID 62
2.11 VENDOR SHARE ANALYSIS 63
2.12 SECONDARY SOURCES 64
2.13 ASSUMPTIONS 64
3 EXECUTIVE SUMMARY 65
4 PREMIUM INSIGHTS 68
4.1 PORTERS FIVE FORCES 69
4.2 COMPANY-WISE PRICING ANALYSIS 70
4.3 BRAND COMPARATIVE ANALYSIS 71
4.4 CONSUMER BUYING BEHAVIOR 72
4.5 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 73
4.6 IMPORT-EXPORT ANALYSIS: NATURALLY DERIVED SWEETENERS 74
4.7 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 76
4.7.1 DEMAND FOR SYNTHETIC/ARTIFICIAL SUGAR 76
4.7.2 GROWING POPULARITY OF NATURAL/PLANT-DERIVED SUGAR 77
4.7.3 FUTURE PERSPECTIVE 77
4.8 PATENT ANALYSIS 78
4.9 SUGAR REDUCTION TECHNOLOGY ECOSYSTEM 79
4.9.1 REFORMULATION TECHNIQUES: 79
4.9.2 ENZYMATIC CONVERSION 79
4.9.3 EXTRACTION TECHNOLOGY 79
4.9.4 FALVOR DELIVERY TECHNOLOGY 79
4.9.5 FUNCTIONAL INGREDIENTS 80
4.9.6 FOOD PROCESSING TECHNOLOGIES: 80
4.9.7 ANALYTICAL TOOLS AND TESTING METHODS: 80
4.9.8 RESEARCH AND INNOVATION: 80
4.9.9 REGULATORY LANDSCAPE: 80
4.10 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, VENDOR SELECTION CRITERIA 81
5 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, REGULATIONS 83
5.1 REGULATORY SCENARIO IN U.S. 83
5.2 REGULATORY SCENARIO IN U.K. 83
5.3 REGULATORY SCENARIO IN INDIA 84
5.4 REGULATORY SCENARIO IN CHINA 84
6 MARKET OVERVIEW, 85
6.1 DRIVERS 87
6.1.1 INCREASE IN THE HEALTH-CONSCIOUSNESS AMONG NORTH AMERICA CONSUMERS 87
6.1.2 GROWTH IN THE DEMAND FOR NATURAL SWEETENERS 87
6.1.3 EXPANSION AND NEW PRODUCT LAUNCHES IN THE INDUSTRY 88
6.1.4 CONSUMERS ARE SHIFTING PREFERENCE TOWARD LOW-SUGAR DRINKS 88
6.2 RESTRAINTS 89
6.2.1 GOVERNMENT- IMPOSED STRICT RESTRICTIONS AND REGULATIONS 89
6.2.2 INADEQUATE RAW MATERIAL AVAILABILITY 89
6.3 OPPORTUNITIES 90
6.3.1 RISE IN THE DEMAND FOR HEALTHY FOOD INGREDIENTS IN THE FOOD AND BEVERAGE SECTOR 90
6.3.2 RISING RESEARCH AND DEVELOPMENT ACTIVITIES 90
6.3.3 WIDE APPLICATION OF REDUCED SUGAR IN VARIOUS INDUSTRIES 91
6.4 CHALLENGES 91
6.4.1 SIDE EFFECTS OF REDUCING SUGAR INTAKE 91
6.4.2 PRODUCT LABELLING AND TRADE ISSUES 92
7 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, BY ALTERNATIVE TYPE 93
7.1 OVERVIEW 94
7.2 ARTIFICIAL SWEETENERS 97
7.2.1 SUCRALOSE 98
7.2.2 ASPARTAME 98
7.2.3 NEOTAME 98
7.2.4 ADVANTAME 98
7.2.5 OTHERS 98
7.3 NATURALLY-DERIVED SWEETENERS 99
7.3.1 STEVIA 100
7.3.2 YACON SYRUP 100
7.3.3 THAUMATIN 100
7.3.4 ALLULOSE 100
7.3.5 OTHERS 100
7.4 SUGAR ALCOHOLS 101
7.4.1 SORBITOL 102
7.4.2 MALITOL 102
7.4.3 ERYTHRITOL 102
7.4.4 OTHERS 102
7.5 SWEETNESS MODULATORS 103
8 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, BY TECHNOLOGY 104
8.1 OVERVIEW 105
8.2 ENZYMATIC CONVERSION 108
8.3 EXTRACTION TECHNOLOGY 108
8.4 FLAVOR DELIVERY TECHNOLOGY 109
8.5 CAMBYA SUGAR REDUCTION 110
8.6 OTHERS 110
9 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, BY APPLICATION 112
9.1 OVERVIEW 113
9.2 FOOD & BEVERAGES 116
9.2.1 CARBONATED SOFT DRINKS 117
9.2.2 FRUIT JUICES 117
9.2.3 SMOOTHIES 117
9.2.4 SPORTS & ENERGY DRINKS 117
9.2.5 OTHERS 117
9.3 BAKERY AND CONFECTIONERY 118
9.3.1 CANDIES & CHOCOLATES 119
9.3.2 CAKES 119
9.3.3 COOKIES 119
9.3.4 BROWNIES 119
9.3.5 OTHERS 119
9.4 PROCESSED FOODS 119
9.4.1 JAMS, PRESERVES & MARMALADES 120
9.4.2 SAUCES, DRESSINGS AND CONDIMENTS 120
9.4.3 READY MEALS 121
9.4.4 SOUPS 121
9.4.5 OTHERS 121
9.5 DAIRY PRODUCTS 121
9.5.1 ICE-CREAM 122
9.5.2 FLAVORED MILK 122
9.5.3 YOGURT 122
9.5.4 CHEESE 122
9.5.5 OTHERS 122
9.6 OTHERS 122
10 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, BY SALES CHANNEL 124
10.1 OVERVIEW 125
10.2 DIRECT CHANNEL 128
10.3 INDIRECT CHANNEL 128
10.4 SPECIALTY STORES 129
11 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, BY FORM 130
11.1 OVERVIEW 131
11.2 CRYSTALLIZED 134
11.3 POWDER 135
11.4 LIQUID 136
11.5 OTHERS 137
12 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, BY REGION 138
12.1 NORTH AMERICA 139
12.1.1 U.S. 149
12.1.2 CANADA 155
12.1.3 MEXICO 161
13 NORTH AMERICA SUGAR REDUCTION TECHNOLOGY MARKET, COMPANY LANDSCAPE 167
13.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 167
14 SWOT ANALYSIS 168
15 COMPANY SHARE ANALYSIS 169
15.1 ADM 169
15.1.1 COMPANY SNAPSHOT 169
15.1.2 REVENUE ANALYSIS 169
15.1.3 COMPANY SHARE ANALYSIS 170
15.1.4 PRODUCT PORTFOLIO 170
15.1.5 RECENT DEVELOPMENT 171
15.2 CARGILL, INCORPORATED 172
15.2.1 COMPANY SNAPSHOT 172
15.2.2 COMPANY SHARE ANALYSIS 172
15.2.3 PRODUCT PORTFOLIO 173
15.2.4 RECENT DEVELOPMENT 173
15.3 INGREDION INCORPORATED 174
15.3.1 COMPANY SNAPSHOT 174
15.3.2 REVENUE ANALYSIS 174
15.3.3 COMPANY SHARE ANALYSIS 175
15.3.4 PRODUCT PORTFOLIO 175
15.3.5 RECENT DEVELOPMENTS 176
15.4 ROQUETTE FRERES 177
15.4.1 COMPANY SNAPSHOT 177
15.4.2 COMPANY SHARE ANALYSIS 177
15.4.3 PRODUCT PORTFOLIO 178
15.4.4 RECENT DEVELOPMENT 178
15.5 KERRY GROUP PLC 179
15.5.1 COMPANY SNAPSHOT 179
15.5.2 REVENUE ANALYSIS 179
15.5.3 COMPANY SHARE ANALYSIS 180
15.5.4 PRODUCT PORTFOLIO 180
15.5.5 RECENT DEVELOPMENT 180
15.6 AJINOMOTO FOODS EUROPE SAS 181
15.6.1 COMPANY SNAPSHOT 181
15.6.2 PRODUCT PORTFOLIO 181
15.6.3 RECENT DEVELOPMENTS 181
15.7 ARBOREAL STEVIA 182
15.7.1 COMPANY SNAPSHOT 182
15.7.2 PRODUCT PORTFOLIO 182
15.7.3 RECENT DEVELOPMENTS 182
15.8 BAYN SOLUTIONS AB (PUBL) 183
15.8.1 COMPANY SNAPSHOT 183
15.8.2 PRODUCT PORTFOLIO 183
15.8.3 RECENT DEVELOPMENT 183
15.9 BETTER JUICE 184
15.9.1 COMPANY SNAPSHOT 184
15.9.2 PRODUCT PORTFOLIO 184
15.9.3 RECENT DEVELOPMENT 184
15.10 BLUETREE TECHNOLOGIES LTD. 185
15.10.1 COMPANY SNAPSHOT 185
15.10.2 PRODUCT PORTFOLIO 185
15.10.3 RECENT DEVELOPMENT 185
15.11 CELANESE CORPORATION 186
15.11.1 COMPANY SNAPSHOT 186
15.11.2 REVENUE ANALYSIS 186
15.11.3 PRODUCT PORTFOLIO 187
15.11.4 RECENT DEVELOPMENT 187
15.12 DOUXMATOK 188
15.12.1 COMPANY SNAPSHOT 188
15.12.2 PRODUCT PORTFOLIO 188
15.12.3 RECENT DEVELOPMENT 188
15.13 FIRMENICH SA 189
15.13.1 COMPANY SNAPSHOT 189
15.13.2 PRODUCT PORTFOLIO 189
15.13.3 RECENT DEVELOPMENT 189
15.14 FOODITIVE GROUP 190
15.14.1 COMPANY SNAPSHOT 190
15.14.2 PRODUCT PORTFOLIO 190
15.14.3 RECENT DEVELOPMENTS 190
15.15 GIVAUDAN 191
15.15.1 COMPANY SNAPSHOT 191
15.15.2 REVENUE ANALYSIS 191
15.15.3 PRODUCT PORTFOLIO 192
15.15.4 RECENT DEVELOPMENT 192
15.16 INULOX LTD 193
15.16.1 COMPANY SNAPSHOT 193
15.16.2 PRODUCT PORTFOLIO 193
15.16.3 RECENT DEVELOPMENT 193
15.17 LAYN NATURAL INGREDIENTS 194
15.17.1 COMPANY SNAPSHOT 194
15.17.2 PRODUCT PORTFOLIO 194
15.17.3 RECENT DEVELOPMENT 194
15.18 SENSIENT TECHNOLOGIES CORPORATION 195
15.18.1 COMPANY SNAPSHOT 195
15.18.2 REVENUE ANALYSIS 195
15.18.3 PRODUCT PORTFOLIO 196
15.18.4 RECENT DEVELOPMENT 196
15.19 SWEEGEN 197
15.19.1 COMPANY SNAPSHOT 197
15.19.2 PRODUCT PORTFOLIO 197
15.19.3 RECENT DEVELOPMENTS 197
15.20 TATE & LYLE 198
15.20.1 COMPANY SNAPSHOT 198
15.20.2 REVENUE ANALYSIS 198
15.20.3 PRODUCT PORTFOLIO 199
15.20.4 RECENT DEVELOPMENT 199
15.21 VALIO LTD 200
15.21.1 COMPANY SNAPSHOT 200
15.21.2 PRODUCT PORTFOLIO 200
15.21.3 RECENT DEVELOPMENT 200
16 QUESTIONNAIRE 201
17 RELATED REPORTS 205

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