TABLE OF CONTENTS
1 INTRODUCTION 45
1.1 OBJECTIVES OF THE STUDY 45
1.2 MARKET DEFINITION 45
1.3 OVERVIEW OF NORTH AMERICA RAISINS MARKET 45
1.4 LIMITATIONS 47
1.5 MARKETS COVERED 47
2 MARKET SEGMENTATION 51
2.1 MARKETS COVERED 51
2.2 GEOGRAPHICAL SCOPE 52
2.3 YEARS CONSIDERED FOR THE STUDY 53
2.4 CURRENCY AND PRICING 53
2.5 DBMR TRIPOD DATA VALIDATION MODEL 54
2.6 PRODUCT TYPE LIFE LINE CURVE 57
2.7 MULTIVARIATE MODELLING 58
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 59
2.9 DBMR MARKET POSITION GRID 60
2.10 MARKET END USE COVERAGE GRID 61
2.11 VENDOR SHARE ANALYSIS 62
2.12 SECONDARY SOURCES 63
2.13 ASSUMPTIONS 64
3 EXECUTIVE SUMMARY 65
4 PREMIUM INSIGHTS 68
4.1 BRAND COMPARATIVE ANALYSIS 69
4.2 CONSUMER DISPOSABLE INCOME 72
4.2.1 OVERVIEW 72
4.2.2 CULTURAL FACTORS 72
4.2.3 SOCIAL FACTORS 72
4.2.4 PERSONAL FACTORS 73
4.2.5 PSYCHOLOGICAL FACTORS 73
4.2.6 ECONOMIC FACTORS 73
4.2.7 CONCLUSION 73
4.3 CONSUMER LEVEL TRENDS 74
4.4 FACTORS INFLUENCING PURCHASING DECISION OF CUSTOMERS 76
4.4.1 ORGANIC AND NATURAL 76
4.4.2 PRODUCT PRICING 76
4.4.3 MARKETING CAMPAIGNS 76
4.4.4 ECONOMIC CONDITIONS 76
4.4.5 AUTHENTICITY OF PRODUCTS 76
4.4.6 NUTRITIONAL CONTENT 76
4.5 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET 77
4.5.1 IMPACT ON PRICE 77
4.5.2 IMPACT ON SUPPLY CHAIN 77
4.5.3 IMPACT ON SHIPMENT 77
4.5.4 IMPACT ON COMPANYS STRATEGIC DECISIONS 77
4.6 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 79
4.6.1 RISING DEMAND FOR ORGANIC AND NATURAL PRODUCTS 79
4.6.2 INCREASING USE OF RAISINS IN CONFECTIONERY FOOD ITEMS 79
4.6.3 RISING USE OF AUTOMATION AND TECHNOLOGY IN RAISIN PRODUCTION 80
4.7 IMPORT-EXPORT ANALYSIS 81
4.8 MEETING CONSUMER REQUIREMENT 83
4.9 NEW PRODUCT LAUNCH STRATEGY 84
4.10 PRICE ANALYSIS 85
4.11 PRIVATE LABEL VS BRAND LABEL 86
4.11.1 BRAND LABEL 86
4.11.2 PRIVATE LABEL 86
4.12 PROMOTIONAL ACTIVITIES 87
4.13 SHOPPING BEHAVIOR AND DYNAMICS 88
4.13.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 88
4.13.2 RESEARCH 88
4.13.3 IMPULSIVE 88
4.13.4 ADVERTISEMENT 89
4.14 SUPPLY CHAIN ANALYSIS 90
4.14.1 CULTIVATION & RAW MATERIAL PROCUREMENT 90
4.14.2 PROCESSING AND PACKAGING 90
4.14.3 DISTRIBUTION 91
4.14.4 END-USERS 91
5 REGULATORY FRAMEWORK AND GUIDELINES 92
6 MARKET OVERVIEW 93
6.1 DRIVERS 95
6.1.1 INCREASING HEALTH AWARENESS REGARDING HEALTH BENEFITS OF RAISINS AMONG CONSUMERS 95
6.1.2 RISING APPLICATION OF RAISINS IN THE FOOD AND BEVERAGE INDUSTRY 95
6.1.3 RISING DEMAND FOR RAISINS OWING TO INCLINATION TOWARDS SHELF-STABLE FOOD 96
6.2 RESTRAINTS 97
6.2.1 CLIMATE CHANGE AND WEATHER FLUCTUATIONS 97
6.2.2 AVAILABILITY OF SUBSTITUTE PRODUCTS 97
6.2.3 FLUCTUATION IN PRICES OF GRAPES 98
6.3 OPPORTUNITIES 99
6.3.1 RISING RESEARCH & DEVELOPMENT AND INNOVATIVE TECHNOLOGIES 99
6.3.2 RISING TREND OF ON-THE-GO HEALTHY SNACKING 99
6.4 CHALLENGES 100
6.4.1 HIGH SUSCEPTIBILITY TO PEST AND DISEASES 100
6.4.2 STRINGENT FOOD SAFETY REGULATIONS AND QUALITY STANDARDS 101
7 NORTH AMERICA RAISINS MARKET, BY REGION 102
7.1 NORTH AMERICA 103
7.1.1 U.S. 115
7.1.2 CANADA 122
7.1.3 MEXICO 129
8 COMPANY LANDSCAPE 136
8.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 136
9 SWOT ANALYSIS 137
10 COMPANY PROFILES 138
10.1 DOLE PLC (2022) 138
10.1.1 COMPANY SNAPSHOT 138
10.1.2 REVENUE ANALYSIS 138
10.1.3 COMPANY SHARE ANALYSIS 139
10.1.4 PRODUCT PORTFOLIO 139
10.1.5 RECENT DEVELOPMENT 139
10.2 SUN-MAID GROWERS OF CALIFORNIA 140
10.2.1 COMPANY SNAPSHOT 140
10.2.2 COMPANY SHARE ANALYSIS 140
10.2.3 PRODUCT PORTFOLIO 141
10.2.4 RECENT DEVELOPMENT 141
10.3 DEL MONTE FOODS, INC (2022) 142
10.3.1 COMPANY SNAPSHOT 142
10.3.2 REVENUE ANALYSIS 142
10.3.3 COMPANY SHARE ANALYSIS 143
10.3.4 PRODUCT PORTFOLIO 143
10.3.5 RECENT DEVELOPMENT 143
10.4 NATIONALRAISIN COMPANY 144
10.4.1 COMPANY SNAPSHOT 144
10.4.2 COMPANY SHARE ANALYSIS 144
10.4.3 PRODUCT PORTFOLIO 145
10.4.4 RECENT DEVELOPMENT 145
10.5 LION RAISINS 146
10.5.1 COMPANY SNAPSHOT 146
10.5.2 COMPANY SHARE ANALYSIS 146
10.5.3 PRODUCT PORTFOLIO 147
10.5.4 RECENT DEVELOPMENT 147
10.6 AARAV AGRO INDUSTRIES 148
10.6.1 COMPANY SNAPSHOT 148
10.6.2 PRODUCT PORTFOLIO 148
10.6.3 RECENT DEVELOPMENT 148
10.7 AKRODRIA 149
10.7.1 COMPANY SNAPSHOT 149
10.7.2 PRODUCT PORTFOLIO 149
10.7.3 RECENT DEVELOPMENT 149
10.8 ARIMEX 150
10.8.1 COMPANY SNAPSHOT 150
10.8.2 PRODUCT PORTFOLIO 150
10.8.3 RECENT DEVELOPMENT 150
10.9 BERGIN.COM 151
10.9.1 COMPANY SNAPSHOT 151
10.9.2 PRODUCT PORTFOLIO 151
10.9.3 RECENT DEVELOPMENT 151
10.10 FRUITS OF TURKEY 152
10.10.1 COMPANY SNAPSHOT 152
10.10.2 PRODUCT PORTFOLIO 152
10.10.3 RECENT DEVELOPMENT 152
10.11 GAURI FARM 153
10.11.1 COMPANY SNAPSHOT 153
10.11.2 PRODUCT PORTFOLIO 153
10.11.3 RECENT DEVELOPMENTS 153
10.12 GEOBRES 154
10.12.1 COMPANY SNAPSHOT 154
10.12.2 PRODUCT PORTFOLIO 154
10.12.3 RECENT DEVELOPMENT 154
10.13 MONTAGU SNACKS 155
10.13.1 COMPANY SNAPSHOT 155
10.13.2 PRODUCT PORTFOLIO 155
10.13.3 RECENT DEVELOPMENT 155
10.14 RIVER RANCH RAISINS 156
10.14.1 COMPANY SNAPSHOT 156
10.14.2 PRODUCT PORTFOLIO 156
10.14.3 RECENT DEVELOPMENT 156
10.15 ROYAL NUT COMPANY 157
10.15.1 COMPANY SNAPSHOT 157
10.15.2 PRODUCT PORTFOLIO 157
10.15.3 RECENT DEVELOPMENT 157
10.16 ROYAL NUTS, DRYFRUITS & SPICES 158
10.16.1 COMPANY SNAPSHOT 158
10.16.2 PRODUCT PORTFOLIO 158
10.16.3 RECENT DEVELOPMENT 158
10.17 SUN VALLEY RAISINS 159
10.17.1 COMPANY SNAPSHOT 159
10.17.2 PRODUCT PORTFOLIO 159
10.17.3 RECENT DEVELOPMENT 159
10.18 SUNBEAM FOODS 160
10.18.1 COMPANY SNAPSHOT 160
10.18.2 PRODUCT PORTFOLIO 160
10.18.3 RECENT DEVELOPMENT 160
10.19 TRAINA HOME GROWN 161
10.19.1 COMPANY SNAPSHOT 161
10.19.2 PRODUCT PORTFOLIO 161
10.19.3 RECENT DEVELOPMENT 161
10.20 VARSHA INDUSTRIES PVT. LTD. 162
10.20.1 COMPANY SNAPSHOT 162
10.20.2 PRODUCT PORTFOLIO 162
10.20.3 RECENT DEVELOPMENT 162
11 QUESTIONNAIRE 163
12 RELATED REPORTS 166

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