TABLE OF CONTENTS
1 INTRODUCTION 37
1.1 OBJECTIVES OF THE STUDY 37
1.2 MARKET DEFINITION 37
1.3 OVERVIEW 37
1.4 LIMITATIONS 38
1.5 MARKETS COVERED 39
2 MARKET SEGMENTATION 42
2.1 MARKETS COVERED 42
2.2 GEOGRAPHICAL SCOPE 43
2.3 YEARS CONSIDERED FOR THE STUDY 44
2.4 CURRENCY AND PRICING 44
2.5 DBMR TRIPOD DATA VALIDATION MODEL 45
2.6 GRADE LIFE LINE CURVE 48
2.7 MULTIVARIATE MODELLING 49
2.8 MANUFACTURING PROCESS LIFELINE CURVE 50
2.9 PRIMARY INTERVIEWS WITH THE KEY OPINION LEADERS 51
2.10 DBMR MARKET POSITION GRID 52
2.11 DBMR MARKET CHALLENGE MATRIX 53
2.12 SECONDARY SOURCES 54
2.13 ASSUMPTIONS 54
3 EXECUTIVE SUMMARY 55
4 PREMIUM INSIGHTS 57
4.1 PORTER'S FIVE FORCES 58
4.1.1 THE THREAT OF NEW ENTRANTS 58
4.1.2 THE THREAT OF SUBSTITUTES 59
4.1.3 CUSTOMER BARGAINING POWER 59
4.1.4 SUPPLIER BARGAINING POWER 59
4.1.5 INTERNAL COMPETITION (RIVALRY): 60
4.2 BRAND COMPETITIVE ANALYSIS 61
4.3 SUPPLY CHAIN ANALYSIS 62
4.3.1 OVERVIEW 62
4.3.2 LOGISTIC COST SCENARIO 62
4.3.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 63
4.4 DATA ON PLASTIC VS PAPER GIFT CARD MATERIAL 64
4.4.1 PLASTIC GIFT CARD MATERIAL 64
4.4.2 PAPER GIFT CARD MATERIAL 64
4.5 PRODUCT ADOPTION SCENARIO 65
4.5.1 OVERVIEW 65
4.5.2 PRODUCT AWARENESS 66
4.5.3 PRODUCT INTEREST 66
4.5.4 PRODUCT EVALUATION 66
4.5.5 PRODUCT TRIAL 66
4.5.6 PRODUCT ADOPTION 66
4.5.7 CONCLUSION 66
4.6 FACTORS AFFECTING BUYING DECISION 67
4.7 CONSUMERS BUYING BEHAVIOUR 68
4.7.1 OVERVIEW 68
4.7.2 RECOMMENDATIONS FROM FAMILY, FRIENDS AND DELEARS - 68
4.7.3 RESEARCH 68
4.7.4 IMPULSIVE 68
4.7.5 ADVERTISEMENT: 68
4.7.6 TELEVISION ADVERTISEMENT 69
4.7.7 ONLINE ADVERTISEMENT 69
4.7.8 IN-STORE ADVERTISEMENT 69
4.7.9 OUTDOOR ADVERTISEMENT 69
4.8 REGULATORY FRAMEWORK 70
5 MARKET OVERVIEW 72
5.1 DRIVERS 74
5.1.1 THE USE OF GIFT CARDS AS A BUSINESS TACTIC IS BECOMING MORE POPULAR 74
5.1.2 EXTENSIVE SOCIAL TREND OF GIVING ONLINE GIFTS 74
5.1.3 E-GIFT CARDS ARE BECOMING INCREASINGLY POPULAR AMONG MILLENNIALS 75
5.1.4 GIFT CARDS GAINING RAPID POPULARITY AMONG CONSUMERS 75
5.2 RESTRAINTS 76
5.2.1 EXPLOITATIVE GIFT CARD PRACTICES SUCH AS REDEMPTION AND LATENCY FEES 76
5.2.2 SECURITY CONCERNS SUCH AS HACKING AND FRAUD ASSOCIATED WITH THE GIFT CARDS 76
5.3 OPPORTUNITIES 77
5.3.1 THE GROWING INTERNET AND SMARTPHONE PENETRATION RATE WORLDWIDE 77
5.3.2 STRATEGIC ALLIANCES TO INCREASE COMPANYS BUSINESS PENETRATION 78
5.4 CHALLENGE 78
5.4.1 THREAT OF SUBSTITUENTS SUCH AS MERCHANDISE AND ELECTRONICS ITEMS AS GIFTS 78
6 NORTH AMERICA GIFT CARD MARKET, BY REGION 79
6.1 NORTH AMERICA 80
6.1.1 U.S. 86
6.1.2 CANADA 89
6.1.3 MEXICO 92
7 NORTH AMERICA GIFT CARD MARKET: COMPANY LANDSCAPE 95
7.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 95
7.2 MERGER 96
7.3 ACQUISITION 96
7.4 TECHNOLOGICAL DEVELOPMENT 96
7.5 PRODUCT LAUNCH 97
7.6 ANNOUNCEMENT 97
8 COMPANY PROFILES 98
8.1 TARGET BRANDS,INC.(2022) 98
8.1.1 COMPANY SNAPSHOT 98
8.1.2 COMPANY SHARE ANALYSIS 98
8.1.3 PRODUCT PORTFOLIO 99
8.1.4 REVENUE ANALYSIS 99
8.1.5 SWOT 100
8.1.6 RECENT UPDATES 100
8.2 PAYPAL 101
8.2.1 COMPANY SNAPSHOT 101
8.2.2 REVENUE ANALYSIS 101
8.2.3 COMPANY SHARE ANALYSIS 102
8.2.4 SWOT 102
8.2.5 PRODUCT PORTFOLIO 103
8.2.6 RECENT DEVELOPMENT 103
8.3 APPLE INC. 104
8.3.1 COMPANY SNAPSHOT 104
8.3.2 REVENUE ANALYSIS 104
8.3.3 COMPANY SHARE ANALYSIS 105
8.3.4 SWOT 105
8.3.5 PRODUCT PORTFOLIO 106
8.3.6 RECENT DEVELOPMENT 106
8.4 AMERICAN EXPRESS. 107
8.4.1 COMPANY SNAPSHOT 107
8.4.2 REVENUE ANALYSIS 107
8.4.3 COMPANY SHARE ANALYSIS 108
8.4.4 SWOT 108
8.4.5 PRODUCT PORTFOLIO 109
8.4.6 RECENT DEVELOPMENTS 109
8.5 STARBUCKS COFFEE COMPANY (2022) 110
8.5.1 COMPANY SNAPSHOT 110
8.5.2 PRODUCT PORTFOLIO 110
8.5.3 REVENUE ANALYSIS 111
8.5.4 COMPANY SHARE ANALYSIS 111
8.5.5 SWOT 112
8.5.6 RECENT UPDATE 112
8.6 BEST BUY (2022) 113
8.6.1 COMPANY SNAPSHOT 113
8.6.2 PRODUCT PORTFOLIO 113
8.6.3 REVENUE ANALYSIS 114
8.6.4 SWOT 115
8.6.5 RECENT UPDATE 115
8.7 ALLTIMEPRINT.COM 116
8.7.1 COMPANY SNAPSHOT 116
8.7.2 PRODUCT PORTFOLIO 116
8.7.3 SWOT 117
8.7.4 RECENT DEVELOPMENTS 117
8.8 AMILON S.R.L. 118
8.8.1 COMPANY SNAPSHOT 118
8.8.2 PRODUCT PORTFOLIO 118
8.8.3 SWOT 119
8.8.4 RECENT DEVELOPMENTS 119
8.9 BLACKHAWK NETWORK 120
8.9.1 COMPANY SNAPSHOT 120
8.9.2 PRODUCT PORTFOLIO 120
8.9.3 SWOT 121
8.9.4 RECENT UPDATES 121
8.10 CARD USA, INC. 122
8.10.1 COMPANY SNAPSHOT 122
8.10.2 PRODUCT PORTFOLIO 122
8.10.3 SWOT 123
8.10.4 RECENT DEVELOPMENTS 123
8.11 DIGGECARD 124
8.11.1 COMPANY SNAPSHOT 124
8.11.2 SWOT 124
8.11.3 PRODUCT PORTFOLIO 125
8.11.4 RECENT DEVELOPMENTS 125
8.12 DURACARD 126
8.12.1 COMPANY SNAPSHOT 126
8.12.2 PRODUCT PORTFOLIO 126
8.12.3 SWOT 127
8.12.4 RECENT DEVELOPMENTS 127
8.13 GIVEX CORPORATION. (2022) 128
8.13.1 COMPANY SNAPSHOT 128
8.13.2 PRODUCT PORTFOLIO 128
8.13.3 REVENUE ANALYSIS 129
8.13.4 SWOT 129
8.13.5 RECENT UPDATES 130
8.14 GYFT, INC. 131
8.14.1 COMPANY SNAPSHOT 131
8.14.2 PRODUCT PORTFOLIO 131
8.14.3 SWOT 132
8.14.4 RECENT UPDATES 132
8.15 HUURAY A/S 133
8.15.1 COMPANY SNAPSHOT 133
8.15.2 PRODUCT PORTFOLIO 133
8.15.3 SWOT 134
8.15.4 RECENT UPDATES 134
8.16 JIGSAW BUSINESS SOLUTIONS. 135
8.16.1 COMPANY SNAPSHOT 135
8.16.2 SWOT 135
8.16.3 PRODUCT PORTFOLIO 136
8.16.4 RECENT DEVELOPMENTS 136
8.17 PINE LABS PRIVATE LIMITED 137
8.17.1 COMPANY SNAPSHOT 137
8.17.2 SWOT 137
8.17.3 PRODUCT PORTFOLIO 138
8.17.4 RECENT DEVELOPMENTS 138
8.18 PLASTEK CARD SOLUTIONS, INC. 139
8.18.1 COMPANY SNAPSHOT 139
8.18.2 PRODUCT PORTFOLIO 139
8.18.3 SWOT 140
8.18.4 RECENT DEVELOPMENTS 140
8.19 SEPHORA USA, INC. 141
8.19.1 COMPANY SNAPSHOT 141
8.19.2 PRODUCT PORTFOLIO 141
8.19.3 SWOT 142
8.19.4 RECENT UPDATES 142
8.20 STOCKPILE, INC. 143
8.20.1 COMPANY SNAPSHOT 143
8.20.2 PRODUCT PORTFOLIO 143
8.20.3 SWOT 144
8.20.4 RECENT UPDATES 144
8.21 TANGO CARD.INC 145
8.21.1 COMPANY SNAPSHOT 145
8.21.2 PRODUCT PORTFOLIO 145
8.21.3 SWOT 146
8.21.4 RECENT UPDATES 146
8.22 TRANSGATE SOLUTIONS 147
8.22.1 COMPANY SNAPSHOT 147
8.22.2 PRODUCT PORTFOLIO 147
8.22.3 SWOT 148
8.22.4 RECENT UPDATES 148
8.23 UNDER ARMOUR, INC. (2022) 149
8.23.1 COMPANY SNAPSHOT 149
8.23.2 REVENUE ANALYSIS 149
8.23.3 PRODUCT PORTFOLIO 150
8.23.4 SWOT 150
8.23.5 RECENT DEVELOPMENTS 150
8.24 WALGREEN CO. 151
8.24.1 COMPANY SNAPSHOT 151
8.24.2 PRODUCT PORTFOLIO 151
8.24.3 SWOT 152
8.24.4 RECENT UPDATES 152
8.25 WALMART INC. 153
8.25.1 COMPANY SNAPSHOT 153
8.25.2 REVENUE ANALYSIS 153
8.25.3 SWOT 154
8.25.4 PRODUCT PORTFOLIO 154
8.25.5 RECENT DEVELOPMENTS 155
9 QUESTIONNAIRE 156
10 RELATED REPORTS 159

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