TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 OVERVIEW OF NORTH AMERICA FROZEN READY MEALS MARKET 17
1.4 LIMITATIONS 19
1.5 MARKETS COVERED 20
2 MARKET SEGMENTATION 26
2.1 MARKETS COVERED 26
2.2 GEOGRAPHICAL SCOPE 27
2.3 YEARS CONSIDERED FOR THE STUDY 28
2.4 CURRENCY AND PRICING 28
2.5 DBMR TRIPOD DATA VALIDATION MODEL 29
2.6 MULTIVARIATE MODELLING 32
2.7 TYPE LIFELINE CURVE 32
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 33
2.9 DBMR MARKET POSITION GRID 34
2.10 VENDOR SHARE ANALYSIS 36
2.11 SECONDARY SOURCES 37
2.12 ASSUMPTIONS 37
3 EXECUTIVE SUMMARY 38
4 PREMIUM INSIGHTS 42
4.1 BRAND COMPARATIVE ANALYSIS 43
4.2 CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 48
4.2.1 OVERVIEW 48
4.2.2 SOCIAL FACTORS 48
4.2.3 CULTURAL FACTORS 49
4.2.4 PSYCHOLOGICAL FACTORS 49
4.2.5 PERSONAL FACTORS 49
4.2.6 ECONOMIC FACTORS 49
4.2.7 PRODUCT TRAITS 49
4.2.8 MARKET ATTRIBUTES 49
4.2.9 CONSUMERS DISPOSABLE INCOME/SPEND DYNAMICS 49
4.2.10 CONCLUSION 50

4.3 CONSUMER TYPE AND THEIR BUYING PERCEPTIONS 51
4.3.1 OVERVIEW 51
4.3.2 MILLENNIALS 51
4.3.3 GEN X 51
4.3.4 BABY BOOMERS 52
4.4 FACTORS INFLUENCING PURCHASE DECISION 53
4.4.1 PRICING OF FROZEN READY MEALS PRODUCTS 53
4.4.2 CERTIFIED FROZEN READY MEALS PRODUCTS 53
4.4.3 QUALITY OF READY MEAL PRODUCTS 53
4.5 PRICING ANALYSIS FOR FROZEN READY MEALS MARKET 55
4.6 EXPORT & IMPORT ANALYSIS 56
4.7 LABELING AND CLAIMS 68
4.7.1 UNITED NATIONS ENVIRONMENT PROGRAMME SALE OF FROZEN FOODS REGULATIONS 68
4.7.2 DIRECTIVE 89/108/EEC ON QUICK-FROZEN FOODSTUFFS FOR HUMAN CONSUMPTION 68
4.7.3 FOOD CLAIMS ON LABELS THE EUROPEAN PERSPECTIVE 68
4.8 LIST OF TOP EXPORTING COMPANIES OF NORTH AMERICA FROZEN READY MEALS MARKET 69
4.9 LIST OF TOP IMPORTING COMPANIES FOR FROZEN READY MEALS MARKET 71
4.10 MARKET TRENDS 73
4.11 NEW PRODUCT LAUNCH STRATEGY 76
4.11.1 OVERVIEW 76
4.11.2 NUMBER OF PRODUCT LAUNCHES 77
4.11.2.1 LINE EXTENSION 77
4.11.2.2 NEW PACKAGING 77
4.11.2.3 RELAUNCHED 78
4.11.2.4 NEW FORMULATION 78
4.11.3 DIFFERENTIAL PRODUCT OFFERING 79
4.11.4 MEETING CONSUMER REQUIREMENT 79
4.11.5 PACKAGE DESIGNING 79
4.11.6 PRICING ANALYSIS 80
4.11.7 PRODUCT POSITIONING 80
4.11.8 CONCLUSION 80
4.12 BRAND LABEL 81
4.13 PROMOTIONAL ACTIVITIES 83

4.14 SHOPPING BEHAVIOUR AND DYNAMICS 84
4.14.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 84
4.14.2 RESEARCH 84
4.14.3 IMPULSIVE 84
4.14.4 ADVERTISEMENT 84
4.14.5 TELEVISION ADVERTISEMENT 85
4.14.6 ONLINE ADVERTISEMENT 85
4.14.7 IN-STORE ADVERTISEMENT 85
4.14.8 OUTDOOR ADVERTISEMENT 85
4.15 SUPPLY CHAIN ANALYSIS 86
4.15.1 RAW MATERIAL PROCUREMENT 86
4.15.2 MANUFACTURING PROCESS 87
4.15.3 INDIVIDUAL QUICK FREEZER 87
4.15.4 INSPECTION OF FROZEN FOOD 87
4.15.5 PACKING OF FROZEN FOOD 87
4.15.6 AUTOMATIC PACKAGING UNIT 88
4.15.7 MARKETING AND DISTRIBUTION 88
4.15.8 END-USERS 88
5 REGULATORY FRAMEWORK 89
6 MARKET OVERVIEW 91
6.1 DRIVERS 93
6.1.1 INCREASED USE OF FROZEN FOOD IN THE FOOD SERVICE INDUSTRY 93
6.1.2 RISING PREFERENCE FOR READY-TO-EAT ORGANIC FOODS 93
6.1.3 EXPANSIONS OF CONVENIENCE STORES 94
6.1.4 CHANGE IN LIFESTYLE AND EATING PATTERN OF CONSUMERS 94
6.2 RESTRAINTS 95
6.2.1 PRESENCE OF FATS IN FROZEN READY MEALS 95
6.2.2 LACK OF COLD CHAIN INFRASTRUCTURE 95
6.2.3 LIMITED SELF-LIFE OF FROZEN FOOD 96
6.3 OPPORTUNITIES 97
6.3.1 DIGITALIZATION OF THE RETAIL INDUSTRY 97
6.3.2 INCREASING NUMBER OF INITIATIVES TAKEN BY FROZEN READY MEALS MANUFACTURERS 97
6.4 CHALLENGES 98
6.4.1 HIGH COMPETITION AMONG THE MARKET PLAYERS 98
6.4.2 RISING PREFERENCE FOR FRESH AND NATURAL FOOD PRODUCTS 99

7 NORTH AMERICA FROZEN READY MEALS MARKET, BY TYPE 100
7.1 OVERVIEW 101
7.2 FROZEN SNACKS 102
7.2.1 FRENCH FRIES 102
7.2.2 NUGGETS 102
7.2.3 BITES 102
7.2.4 WEDGES 102
7.2.5 OTHERS 102
7.3 FROZEN PIZZA 102
7.3.1 FROZEN VEG PIZZA 103
7.3.1.1 WITH CHEESE 103
7.3.1.2 WITHOUT CHEESE 103
7.3.2 FROZEN NON-VEG PIZZA 103
7.3.2.1 FROZEN NON-VEG PIZZA, BY MEAT TYPE 103
7.3.2.1.1 PEPPERONI PIZZA 103
7.3.2.1.2 CHICKEN PIZZA 103
7.3.2.1.3 BEEF PIZZA 103
7.3.2.1.4 OTHERS 103
7.3.2.2 FROZEN NON-VEG PIZZA, BY BASE TYPE 103
7.3.2.2.1 WITH CHEESE 103
7.3.2.2.2 WITHOUT CHEESE 104
7.4 FROZEN ICE CREAM 104
7.4.1 FROZEN SOFT SERVE 104
7.4.2 FROZEN GELATO 104
7.4.3 OTHERS 104
7.5 FROZEN SEAFOOD PRODUCTS 104
7.5.1 FROZEN FISH FILLETS 105
7.5.2 FROZEN SHRIMP POPCORN 105
7.5.3 FROZEN FISH NUGGETS 105
7.5.4 FROZEN FISH BITES 105
7.5.5 OTHERS 105
7.6 FROZEN CHICKEN PRODUCTS 105
7.6.1 FROZEN CHICKEN NUGGETS 106
7.6.2 FROZEN CHICKEN STRIPS 106
7.6.3 FROZEN CHICKEN BITES 106
7.6.4 FROZEN CHICKEN WINGS 106
7.6.5 FROZEN CHICKEN POPCORN 106
7.6.6 OTHERS 106

7.7 FROZEN YOGHURT 106
7.7.1 LOW FAT 107
7.7.2 FAT FREE 107
7.7.3 FULL FAT 107
7.8 FROZEN DAIRY PRODUCTS 107
7.8.1 FROZEN DAIRY PRODUCTS, BY SOURCE 107
7.8.1.1 ANIMAL-BASED DAIRY 107
7.8.1.2 PLANT-BASED DAIRY 107
7.8.1.2.1 ALMOND MILK 107
7.8.1.2.2 SOY MILK 108
7.8.1.2.3 COCONUT MILK 108
7.8.1.2.4 OAT MILK 108
7.8.1.2.5 OTHERS 108
7.8.2 FROZEN DAIRY PRODUCTS, BY FLAVOR 108
7.8.2.1 REGULAR 108
7.8.2.2 FLAVOR 108
7.8.2.2.1 CHOCOLATES 108
7.8.2.2.2 VANILLA 108
7.8.2.2.3 STRAWBERRY 108
7.8.2.2.4 CARAMEL 109
7.8.2.2.5 BLACKBERRY 109
7.8.2.2.6 NUTS 109
7.8.2.2.7 BUTTERSCOTCH 109
7.8.2.2.8 PEPPERMINT 109
7.8.2.2.9 MOCHA 109
7.8.2.2.10 BLUEBERRY 109
7.8.2.2.11 BANANA 109
7.8.2.2.12 CHERRY 109
7.8.2.2.13 PEACH 109
7.8.2.2.14 AMARETTO 109
7.8.2.2.15 POMEGRANATE 110
7.8.2.2.16 PUMPKIN 110
7.8.2.2.17 COTTON CANDY 110
7.8.2.2.18 ORCHARD CHERRY 110
7.8.2.2.19 COCONUT 110
7.8.2.2.20 HONEY 110
7.8.2.2.21 HERBAL 110
7.8.2.2.22 OTHERS 110

7.9 FROZEN PASTA 110
7.9.1 SPAGHETTI 111
7.9.2 PENNE 111
7.9.3 RAVIOLI 111
7.9.4 MACARONI / MACCHERONI / ELBOW 111
7.9.5 LASAGNA 111
7.9.6 FETTUCCINE 111
7.9.7 GNOCCHI 111
7.9.8 OTHERS 111
7.10 FROZEN DRINKS 111
7.11 FROZEN VEGETARIAN MEALS 112
7.11.1 POWER BOWL 112
7.11.2 BUDDHA BOWL 112
7.11.3 SOUP BOWL 112
7.11.4 CURRY BOWL 112
7.12 FROZEN SORBET AND SHERBET 112
7.13 FROZEN CAKES 113
7.13.1 FLAVORED CAKES 113
7.13.2 PLUM CAKES 113
7.13.3 SPONGE CAKES 113
7.13.4 CHEESE CAKES 113
7.13.5 CUP CAKES 113
7.13.6 OTHERS 113
7.14 FROZEN WRAPS & ROLLS 114
7.14.1 FROZEN VEG WRAPS & ROLLS 114
7.14.2 FROZEN NON-VEG WRAPS & ROLLS 114
7.15 FROZEN CUSTARD 114
7.16 FROZEN SOUP 115
7.17 FROZEN QUINOA FOOD MIXES 115
7.17.1 QUINOA WITH VEGETABLES 115
7.17.2 QUINOA WITH CHICKEN 115
7.17.3 QUINOA WITH PORK 115
7.17.4 QUINOA WITH SEAFOOD 116
7.17.5 OTHERS 116

7.18 FROZEN RICE MIXES 116
7.18.1 FROZEN RICE MIXES, BY TYPE 116
7.18.1.1 WHITE RICE 116
7.18.1.2 BROWN RICE 116
7.18.1.3 BLACK RICE 116
7.18.1.4 WILD RICE 116
7.18.1.5 OTHERS 116
7.18.2 FROZEN RICE MIXES, BY RICE MIX CATEGORY 117
7.18.2.1 RICE WITH CHICKEN 117
7.18.2.1.1 WHITE RICE 117
7.18.2.1.2 BROWN RICE 117
7.18.2.1.3 BLACK RICE 117
7.18.2.1.4 WILD RICE 117
7.18.2.1.5 OTHERS 117
7.18.2.2 RICE WITH BEEF 117
7.18.2.2.1 WHITE RICE 117
7.18.2.2.2 BROWN RICE 117
7.18.2.2.3 BLACK RICE 118
7.18.2.2.4 WILD RICE 118
7.18.2.2.5 OTHERS 118
7.18.2.3 RICE WITH PORK 118
7.18.2.3.1 WHITE RICE 118
7.18.2.3.2 BROWN RICE 118
7.18.2.3.3 BLACK RICE 118
7.18.2.3.4 WILD RICE 118
7.18.2.3.5 OTHERS 118
7.18.2.4 RICE WITH SEAFOOD 118
7.18.2.4.1 WHITE RICE 119
7.18.2.4.2 BROWN RICE 119
7.18.2.4.3 BLACK RICE 119
7.18.2.4.4 WILD RICE 119
7.18.2.4.5 OTHERS 119
7.18.2.5 RICE WITH VEGETABLES 119
7.18.2.5.1 WHITE RICE 119
7.18.2.5.2 BROWN RICE 119
7.18.2.5.3 BLACK RICE 119
7.18.2.5.4 WILD RICE 119
7.18.2.5.5 OTHERS 120
7.18.2.6 OTHERS 120
7.19 OTHERS 120
8 NORTH AMERICA FROZEN READY MEALS MARKET, BY CATEGORY 121
8.1 OVERVIEW 122
8.2 ORGANIC 123
8.3 CONVENTIONAL 123
9 NORTH AMERICA FROZEN READY MEALS MARKET, BY PACKAGING TECHNIQUE 124
9.1 OVERVIEW 125
9.2 FROZEN READY MEALS PACKAGING 126
9.2.1 FROZEN READY MEALS PACKAGING, BY TYPE 126
9.2.1.1 OXYGEN SCAVENGERS 126
9.2.1.2 MOISTURE CONTROL 126
9.2.1.3 ANTIMICROBIALS 126
9.2.1.4 TIME TEMPERATURE INDICATORS 126
9.2.1.5 EDIBLE FILMS 126
9.3 FREEZING TECHNIQUE & EQUIPMENT 126
9.3.1 FREEZING TECHNIQUE & EQUIPMENT, BY TYPE 127
9.3.1.1 AIR BLAST FREEZERS 127
9.3.1.2 TUNNEL FREEZERS 127
9.3.1.3 BELT FREEZERS 127
9.3.1.4 CONTACT FREEZERS 127
10 NORTH AMERICA FROZEN READY MEALS MARKET, BY TECHNOLOGY 128
10.1 OVERVIEW 129
10.2 FLASH-FREEZING/ INDIVIDUAL QUICK FREEZING (IQF) 130
10.3 BELT FREEZING 130
10.4 HIGH PRESSURE-ASSISTED FREEZING 130
10.5 OTHERS 131
11 NORTH AMERICA FROZEN READY MEALS MARKET, BY END-USER 132
11.1 OVERVIEW 133
11.2 HOUSEHOLD/RETAIL SECTOR 134
11.3 FOOD SERVICE SECTOR 134
11.3.1 RESTAURANTS 134
11.3.2 QUICK SERVICE RESTAURANTS 134
11.3.3 DINING RESTAURANTS 134
11.3.4 GHOST RESTAURANTS (DELIVERY ONLY RESTAURANTS) 135
11.3.5 OTHERS 135
11.3.6 CAFES 135
11.3.7 HOTEL 135
11.3.8 OTHERS 135
12 NORTH AMERICA FROZEN READY MEALS MARKET, BY DISTRIBUTION CHANNEL 136
12.1 OVERVIEW 137
12.2 STORE BASED RETAILERS 138
12.2.1 GROCERY RETAILERS 138
12.2.2 SUPERMARKETS/HYPERMARKETS 138
12.2.3 FROZEN DAIRY PRODUCTS SHOPS/PARLORS 138
12.2.4 CONVENIENCE STORES 138
12.2.5 SPECIALTY STORES 138
12.2.6 WHOLESALERS 138
12.2.7 OTHERS 138
12.3 NON- STORE BASED RETAILERS 139
12.3.1 ONLINE RETAILERS 139
12.3.2 COMPANY WEBSITE 139
13 NORTH AMERICA FROZEN READY MEALS MARKET BY GEOGRAPHY 140
13.1 NORTH AMERICA 140
13.1.1 U.S. 144
13.1.2 CANADA 144
13.1.3 MEXICO 144
14 COMPANY LANDSCAPE 145
14.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 145
15 SWOT ANALYSIS 146
16 COMPANY PROFILE 147
16.1 BRF NORTH AMERICA 147
16.1.1 COMPANY SNAPSHOT 147
16.1.2 REVENUE ANALYSIS 147
16.1.3 COMPANY SHARE ANALYSIS 148
16.1.4 PRODUCT PORTFOLIO 148
16.1.5 RECENT DEVELOPMENTS 149
16.2 TYSON FOODS, INC. 150
16.2.1 COMPANY SNAPSHOT 150
16.2.2 REVENUE ANALYSIS 150
16.2.3 COMPANY SHARE ANALYSIS 151
16.2.4 PRODUCT PORTFOLIO 151
16.2.5 RECENT DEVELOPMENT 155

16.3 MCCAIN FOODS LIMITED 156
16.3.1 COMPANY SNAPSHOT 156
16.3.2 COMPANY SHARE ANALYSIS 156
16.3.3 PRODUCT PORTFOLIO 157
16.3.4 RECENT DEVELOPMENT 157
16.4 CONAGRA BRANDS, INC. 158
16.4.1 COMPANY SNAPSHOT 158
16.4.2 REVENUE ANALYSIS 158
16.4.3 COMPANY SHARE ANALYSIS 159
16.4.4 PRODUCT PORTFOLIO 159
16.4.5 RECENT DEVELOPMENTS 160
16.5 NESTL 161
16.5.1 COMPANY SNAPSHOT 161
16.5.2 REVENUE ANALYSIS 161
16.5.3 COMPANY SHARE ANALYSIS 162
16.5.4 PRODUCT PORTFOLIO 162
16.5.5 RECENT DEVELOPMENT 164
16.6 ADVANCE PIERRE 165
16.6.1 COMPANY SNAPSHOT 165
16.6.2 PRODUCT PORTFOLIO 165
16.6.3 RECENT DEVELOPMENT 165
16.7 AJINOMOTO CO., INC. 166
16.7.1 COMPANY SNAPSHOT 166
16.7.2 REVENUE ANALYSIS 166
16.7.3 PRODUCT PORTFOLIO 167
16.7.4 RECENT DEVELOPMENTS 167
16.8 AL KABEER GROUP ME 168
16.8.1 COMPANY SNAPSHOT 168
16.8.2 PRODUCT PORTFOLIO 168
16.8.3 RECENT DEVELOPMENT 169
16.9 AMYS KITCHEN 170
16.9.1 COMPANY SNAPSHOT 170
16.9.2 PRODUCT PORTFOLIO 170
16.9.3 RECENT DEVELOPMENT 171
16.10 DR. OETKER 172
16.10.1 COMPANY SNAPSHOT 172
16.10.2 PRODUCT PORTFOLIO 172
16.10.3 RECENT DEVELOPMENTS 174

16.11 GENERAL MILLS INC. 175
16.11.1 COMPANY SNAPSHOT 175
16.11.2 REVENUE ANALYSIS 175
16.11.3 PRODUCT PORTFOLIO 176
16.11.4 RECENT DEVELOPMENT 178
16.12 NORTH AMERICA FOOD INDUSTRIES LLC 179
16.12.1 COMPANY SNAPSHOT 179
16.12.2 PRODUCT PORTFOLIO 179
16.12.3 RECENT DEVELOPMENT 180
16.13 VIRTO GROUP 181
16.13.1 COMPANY SNAPSHOT 181
16.13.2 PRODUCT PORTFOLIO 181
16.13.3 RECENT DEVELOPMENT 182
16.14 GULF WEST COMPANY 183
16.14.1 COMPANY SNAPSHOT 183
16.14.2 PRODUCT PORTFOLIO 183
16.14.3 RECENT DEVELOPMENT 183
16.15 HAKAN AGRO DMCC 184
16.15.1 COMPANY SNAPSHOT 184
16.15.2 PRODUCT PORTFOLIO 184
16.15.3 RECENT DEVELOPMENT 184
16.16 JBS S/A 185
16.16.1 COMPANY SNAPSHOT 185
16.16.2 REVENUE ANALYSIS 185
16.16.3 PRODUCT PORTFOLIO 186
16.16.4 RECENT DEVELOPMENTS 187
16.17 KELLOGG CO. (2021) 188
16.17.1 COMPANY SNAPSHOT 188
16.17.2 REVENUE ANALYSIS 188
16.17.3 PRODUCT PORTFOLIO 189
16.17.4 RECENT DEVELOPMENT 190
16.18 MOSAIC FOODS 192
16.18.1 COMPANY SNAPSHOT 192
16.18.2 PRODUCT PORTFOLIO 192
16.18.3 RECENT DEVELOPMENT 193
16.19 NOMAD FOODS 194
16.19.1 COMPANY SNAPSHOT 194
16.19.2 REVENUE ANALYSIS 194
16.19.3 PRODUCT PORTFOLIO 195
16.19.4 RECENT DEVELOPMENTS 197
16.20 SAFCO INTERNATIONAL GEN. TRADING CO. L.L.C. 198
16.20.1 COMPANY SNAPSHOT 198
16.20.2 PRODUCT PORTFOLIO 198
16.20.3 RECENT DEVELOPMENT 198
16.21 SCHWAN'S HOME DELIVERY 199
16.21.1 COMPANY SNAPSHOT 199
16.21.2 PRODUCT PORTFOLIO 199
16.21.3 RECENT DEVELOPMENTS 203
16.22 SIDCO FOODS TRADING L.L.C. 204
16.22.1 COMPANY SNAPSHOT 204
16.22.2 PRODUCT PORTFOLIO 204
16.22.3 RECENT DEVELOPMENT 205
16.23 THE KRAFT HEINZ COMPANY 206
16.23.1 COMPANY SNAPSHOT 206
16.23.2 REVENUE ANALYSIS 206
16.23.3 PRODUCT PORTFOLIO 207
16.23.4 RECENT DEVELOPMENTS 208
16.24 WAWONA 209
16.24.1 COMPANY SNAPSHOT 209
16.24.2 PRODUCT PORTFOLIO 209
16.24.3 RECENT DEVELOPMENT 209
17 QUESTIONNAIRE: 210
18 RELATED REPORTS 213

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