TABLE OF CONTENTS
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 OVERVIEW OF NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET 16
1.4 CURRENCY AND PRICING 18
1.5 LIMITATIONS 18
1.6 MARKETS COVERED 19
2 MARKET SEGMENTATION 22
2.1 MARKETS COVERED 22
2.2 GEOGRAPHICAL SCOPE 23
2.3 YEARS CONSIDERED FOR THE STUDY 24
2.4 DBMR TRIPOD DATA VALIDATION MODEL 25
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 28
2.6 DBMR MARKET POSITION GRID 29
2.7 VENDOR SHARE ANALYSIS 30
2.8 MULTIVARIATE MODELING 31
2.9 COMPONENT TIMELINE CURVE 31
2.10 MARKET APPLICATION COVERAGE GRID 32
2.11 SECONDARY SOURCES 33
2.12 ASSUMPTIONS 33
3 EXECUTIVE SUMMARY 34
4 PREMIUM INSIGHTS 37
4.1 REGULATIONS 39
4.1.1 IEEE STANDARDS 39
4.2 POST COVID 41
4.3 MARKETING 42
4.4 PRICING ANALYSIS/PRICE SENSITIVITY 43
4.5 KOREAN CONTENT'S POPULARITY 44
5 MARKET OVERVIEW 45
5.1 DRIVERS 47
5.1.1 INCREASING PENETRATION OF SMART DEVICES AND INTERNET SERVICES 47
5.1.2 RISE IN ADOPTION OF AUGMENTED REALITY BY EDUCATIONAL INSTITUTES 47
5.1.3 INCREASING FOCUS ON CYBER-PHYSICAL SYSTEMS 48
5.1.4 MORE OF TECHNOLOGICAL ADVANCEMENT AND DIGITIZATION 49

5.2 RESTRAINTS 49
5.2.1 STRINGENT REGULATIONS OF GOVERNMENT FOR VARIED ORGANIZATIONS 49
5.2.2 LOSS OF DATA AND PRIVACY 49
5.3 OPPORTUNITIES 50
5.3.1 INCREASED DEPLOYMENT OF AR AND MR TECHNOLOGY IN NUMEROUS INDUSTRIES 50
5.3.2 INCREASE IN VARIOUS STRATEGIC DECISIONS SUCH AS PARTNERSHIP AND ACQUISITION 51
5.3.3 DEVELOPMENT OF HARDWARE WITH FASTER PROCESSING SPEEDS 52
5.3.4 RISE IN INVESTMENT AND FUNDING BY DEVELOPED COUNTRIES 53
5.4 CHALLENGES 54
5.4.1 NORTH AMERICA ECONOMIC SLOWDOWN LIMITS THE MARKET DEVELOPMENT 54
5.4.2 COMPLICATIONS WHILE OPERATING AUGMENTED REALITY (AR) & MIXED REALITY (MR) BASED PRODUCT 54
6 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT 56
6.1 OVERVIEW 57
6.2 HARDWARE 58
6.2.1 DISPLAYS AND PROJECTORS 59
6.2.2 CAMERAS 59
6.2.3 CONTROLLER AND PROCESSOR 59
6.2.4 SENSORS 59
6.2.4.1 ACCELEROMETERS 60
6.2.4.2 GYROSCOPES 60
6.2.5 PROXIMITY SENSORS 60
6.2.6 MAGNETOMETERS 60
6.2.7 OTHERS 60
6.2.8 POSITION TRACKERS 60
6.2.9 OTHERS 60
6.3 SOFTWARE 61
6.4 SERVICES 61
6.4.1 IMPLEMENTATION 62
6.4.2 SUPPORT AND MAINTENANCE 62
6.4.3 TRAINING 62
7 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL 63
7.1 OVERVIEW 64
7.2 CLOUD 65
7.3 ON-PREMISE 65
8 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE 67
8.1 OVERVIEW 68
8.2 HEAD MOUNTED DISPLAY 69
8.2.1 SMART GLASSES 70
8.2.2 SMART HELMET 70
8.3 HEAD UP DISPLAY 70
8.4 PROJECTOR & DISPLAY WALLS 71
8.5 GESTURE-TRACKING DEVICES 71
9 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY 73
9.1 OVERVIEW 74
9.2 MOBILE AUGMENTED REALITY 75
9.3 MONITOR-BASED TECHNOLOGY 75
9.4 NEAR EYE BASED TECHNOLOGY 76
10 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DISTRIBUTION CHANNEL 77
10.1 OVERVIEW 78
10.2 OFFLINE 79
10.3 ONLINE 79
11 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION 81
11.1 OVERVIEW 82
11.2 WORKFLOW OPTIMIZATION 83
11.3 ENHANCED 2-D AND 3-D 84
11.4 VISUALIZATIONS 84
11.5 MARKETING COLLABORATION 85
11.6 3D MODELING 86
11.7 DOCUMENTATION 86
11.8 NAVIGATION 87

12 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER 88
12.1 OVERVIEW 89
12.2 MEDIA AND ENTERTAINMENT 91
12.2.1 BROADCAST 92
12.2.2 MUSIC 92
12.2.3 ART GALLERIES AND EXHIBITIONS 92
12.2.4 MUSEUMS 92
12.2.5 THEME PARKS 93
12.3 GAMES AND SPORTS 93
12.4 RETAIL AND E-COMMERCE 93
12.4.1 JEWELLERY 94
12.4.2 BEAUTY AND COSMETICS 94
12.4.3 APPAREL FITTING 94
12.4.4 GROCERY SHOPPING 95
12.4.5 FOOTWEAR 95
12.4.6 FURNITURE AND LIGHTING DESIGN 95
12.5 TRAVEL AND TOURISM 95
12.6 HEALTHCARE 96
12.6.1 SURGERY 97
12.6.2 FITNESS MANAGEMENT 97
12.6.3 PATIENT CARE MANAGEMENT 97
12.6.4 PHARMACY MANAGEMENT 97
12.6.5 OTHERS 97
12.7 ANIMATION 97
12.7.1 CHARACTER 98
12.7.2 CARTOON 98
12.8 AEROSPACE AND DEFENSE 99
12.9 AUTOMOTIVE 99
12.10 CONSTRUCTION 100
12.11 EDUCATION 100
12.12 BANKING 101
12.13 ENERGY 102
12.14 IT AND TELECOMMUNICATION 102
12.15 OTHERS 103
13 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION 104
13.1 NORTH AMERICA 105
14 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, COMPANY LANDSCAPE 113
14.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 113
15 SWOT ANALYSIS 114
16 COMPANY PROFILE 115
16.1 MICROSOFT 115
16.1.1 COMPANY SNAPSHOT 115
16.1.2 REVENUE ANALYSIS 115
16.1.3 COMPANY SHARE ANALYSIS 116
16.1.4 PRODUCTS PORTFOLIO 116
16.1.5 RECENT DEVELOPMENTS 117
16.2 GOOGLE (A SUBSIDIARY OF ALPHABET INC.) 118
16.2.1 COMPANY SNAPSHOT 118
16.2.2 REVENUE ANALYSIS 118
16.2.3 COMPANY SHARE ANALYSIS 119
16.2.4 PRODUCTS PORTFOLIO 119
16.2.5 RECENT DEVELOPMENTS 119
16.3 SAMSUNG ELECTRONICS CO., LTD. 120
16.3.1 COMPANY SNAPSHOT 120
16.3.2 REVENUE ANALYSIS 120
16.3.3 COMPANY SHARE ANALYSIS 121
16.3.4 PRODUCT PORTFOLIO 121
16.3.5 RECENT DEVELOPMENTS 121
16.4 PANASONIC CORPORATION 122
16.4.1 COMPANY SNAPSHOT 122
16.4.2 REVENUE ANALYSIS 122
16.4.3 COMPANY SHARE ANALYSIS 123
16.4.4 PRODUCTS PORTFOLIO 123
16.4.5 RECENT DEVELOPMENTS 124
16.5 DELL 125
16.5.1 COMPANY SNAPSHOT 125
16.5.2 REVENUE ANALYSIS 125
16.5.3 PRODUCTS PORTFOLIO 126
16.5.4 RECENT DEVELOPMENTS 126

16.6 LENOVO 127
16.6.1 COMPANY SNAPSHOT 127
16.6.2 REVENUE ANALYSIS 127
16.6.3 PRODUCTS PORTFOLIO 128
16.6.4 RECENT DEVELOPMENT 128
16.7 AUTODESK INC. 129
16.7.1 COMPANY SNAPSHOT 129
16.7.2 REVENUE ANALYSIS 129
16.7.3 PRODUCTS PORTFOLIO 129
16.7.4 RECENT DEVELOPMENTS 130
16.8 ASUSTEK COMPUTER INC. 131
16.8.1 COMPANY SNAPSHOT 131
16.8.2 REVENUE ANALYSIS 131
16.8.3 PRODUCT PORTFOLIO 132
16.8.4 RECENT DEVELOPMENT 132
16.9 BARCO 133
16.9.1 COMPANY SNAPSHOT 133
16.9.2 REVENUE ANALYSIS 133
16.9.3 PRODUCT PORTFOLIO 134
16.9.4 RECENT DEVELOPMENTS 134
16.10 EON REALITY 136
16.10.1 COMPANY SNAPSHOT 136
16.10.2 PRODUCT PORTFOLIO 136
16.10.3 RECENT DEVELOPMENTS 136
16.11 HP DEVELOPMENT COMPANY, L.P. 137
16.11.1 COMPANY SNAPSHOT 137
16.11.2 REVENUE ANALYSIS 137
16.11.3 PRODUCTS PORTFOLIO 138
16.11.4 RECENT DEVELOPMENTS 138
16.12 HTC CORPORATION 139
16.12.1 COMPANY SNAPSHOT 139
16.12.2 REVENUE ANALYSIS 139
16.12.3 PRODUCT PORTFOLIO 140
16.12.4 RECENT DEVELOPMENTS 140
16.13 INTEL CORPORATION 142
16.13.1 COMPANY SNAPSHOT 142
16.13.2 REVENUE ANALYSIS 142
16.13.3 PRODUCT PORTFOLIO 143
16.13.4 RECENT DEVELOPMENTS 143

16.14 MAGIC LEAP, INC. 144
16.14.1 COMPANY SNAPSHOT 144
16.14.2 PRODUCT PORTFOLIO 144
16.14.3 RECENT DEVELOPMENTS 144
16.15 PTC 145
16.15.1 COMPANY SNAPSHOT 145
16.15.2 REVENUE ANALYSIS 145
16.15.3 PRODUCTS PORTFOLIO 146
16.15.4 RECENT DEVELOPMENT 146
16.16 REALWEAR, INC. 147
16.16.1 COMPANY SNAPSHOT 147
16.16.2 PRODUCT PORTFOLIO 147
16.16.3 RECENT DEVELOPMENTS 147
16.17 SEIKO EPSON CORPORATION 149
16.17.1 COMPANY SNAPSHOT 149
16.17.2 REVENUE ANALYSIS 149
16.17.3 PRODUCT PORTFOLIO 150
16.17.4 RECENT DEVELOPMENTS 150
16.18 SONY CORPORATION 151
16.18.1 COMPANY SNAPSHOT 151
16.18.2 REVENUE ANALYSIS 151
16.18.3 PRODUCTS PORTFOLIO 152
16.18.4 RECENT DEVELOPMENT 152
16.19 TEAMVIEWER 153
16.19.1 COMPANY SNAPSHOT 153
16.19.2 REVENUE ANALYSIS 153
16.19.3 PRODUCT PORTFOLIO 154
16.19.4 RECENT DEVELOPMENTS 154
16.20 ULTRALEAP LIMITED 155
16.20.1 COMPANY SNAPSHOT 155
16.20.2 PRODUCT PORTFOLIO 155
16.20.3 RECENT DEVELOPMENT 155
17 QUESTIONNAIRE 156
18 RELATED REPORTS 161

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