TABLE OF CONTENTS
1 INTRODUCTION 23
1.1 OBJECTIVES OF THE STUDY 23
1.2 MARKET DEFINITION 23
1.3 OVERVIEW OF NORTH AMERICA A2 MILK MARKET 23
1.4 LIMITATIONS 24
1.5 MARKETS COVERED 25
2 MARKET SEGMENTATION 27
2.1 MARKETS COVERED 27
2.2 GEOGRAPHICAL SCOPE 28
2.3 YEARS CONSIDERED FOR THE STUDY 29
2.4 CURRENCY AND PRICING 29
2.5 DBMR TRIPOD DATA VALIDATION MODEL 30
2.6 MULTIVARIATE MODELLING 33
2.7 TREATMENT LIFELINE CURVE 33
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 34
2.9 DBMR MARKET POSITION GRID 35
2.10 VENDOR SHARE ANALYSIS 37
2.11 SECONDARY SOURCES 38
2.12 ASSUMPTIONS 38
3 EXECUTIVE SUMMARY 39
4 PREMIUM INSIGHTS 41
4.1 FACTORS INFLUENCING PURCHASE DECISION 42
4.1.1 PRODUCT NUTRITIONAL QUALITY 42
4.1.2 PRODUCT PRICING 42
4.1.3 AUTHENTICITY OF PRODUCT 42
4.2 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 43
4.3 TRADE ANALYSIS 44
4.3.1 IMPORTS-EXPORTS OF THE NORTH AMERICA A2 MILK MARKET 44
4.4 INDUSTRY TRENDS AND FUTURE PERSPECTIVE OF NORTH AMERICA A2 MILK MARKET 45
4.4.1 INDUSTRY TRENDS 45
4.4.2 FUTURE PERSPECTIVE 46
4.5 RAW MATERIAL SOURCING ANALYSIS: NORTH AMERICA A2 MILK MARKET 47
4.6 SUPPLY CHAIN OF THE NORTH AMERICA A2 MILK MARKET 48
4.6.1 RAW A2 MILK PRODUCTION 48
4.6.2 PROCESSING AND PACKAGING 48
4.6.3 TRANSPORTATION AND DISTRIBUTION 49
4.6.4 END USERS 49
4.7 TECHNOLOGICAL ADVANCEMENTS 50
4.8 VALUE CHAIN ANALYSIS: NORTH AMERICA A2 MILK MARKET 51
4.9 PORTER'S FIVE 52
4.9.1 PORTER'S FIVE FORCES ANALYSIS FOR NORTH AMERICA A2 MILK MARKET 52
4.9.2 BARGAINING POWER OF SUPPLIERS 52
4.9.3 BARGAINING POWER OF BUYERS/CONSUMERS 52
4.9.4 THREAT OF NEW ENTRANTS 52
4.9.5 THREAT OF SUBSTITUTE PRODUCTS 53
4.9.6 INTENSITY OF COMPETITIVE RIVALRY 53
5 REGULATORY FRAMEWORK AND LABELLING FOR THE NORTH AMERICA A2 MILK MARKET 54
6 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET NORTH AMERICA A2 MILK MARKET 55
6.1 IMPACT ON PRICE 55
6.2 IMPACT ON SUPPLY CHAIN 55
6.3 IMPACT ON SHIPMENT 55
6.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 56
7 PRICING INDEX 57
7.1 FOB & B2B PRICES - NORTH AMERICA A2 MILK MARKET 57
7.2 B2B PRICES - NORTH AMERICA A2 MILK MARKET 57
8 PRODUCTION CAPACITY OF KEY MANUFACTURERS 58
9 BRAND OUTLOOK 59
9.1 PRODUCT VS BRAND OVERVIEW 63
10 MARKET OVERVIEW 64
10.1 DRIVERS 66
10.1.1 GROWING AWARENESS ABOUT HEALTH AMONG CONSUMERS 66
10.1.2 INCREASING APPLICATIONS OF A2 MILK IN INFANT FORMULAE 66
10.1.3 HIGH NUTRITIONAL VALUES IN A2 COMPARED TO REGULAR MILK 66
10.1.4 CONSUMERS EXPERIENCING HEALTH ISSUES DUE TO CONSUMPTION OF REGULAR MILK 67
10.2 RESTRAINT 67
10.2.1 HIGH PRICES OF A2 MILK 67
10.3 OPPORTUNITY 68
10.3.1 INCLINATION OF CONSUMERS OVER SUSTAINABLE PRODUCTION OF A2 MILK 68
10.4 CHALLENGES 68
10.4.1 GROWING TREND OF VEGANISM AMONG PEOPLE 68
10.4.2 HIGH INVESTMENT IN R&D FOR A2 MILK PRODUCTS 69
11 NORTH AMERICA A2 MILK MARKET, BY FORM 70
11.1 OVERVIEW 71
11.2 LIQUID 72
11.3 POWDER 73
12 NORTH AMERICA A2 MILK MARKET, BY NATURE 74
12.1 OVERVIEW 75
12.2 CONVENTIONAL 76
12.3 ORGANIC 77
13 NORTH AMERICA A2 MILK MARKET, BY FAT CONTENT 78
13.1 OVERVIEW 79
13.2 WHOLE FAT 80
13.3 LOW FAT 81
13.4 REDUCED FAT 81
13.5 NO FAT 82
14 NORTH AMERICA A2 MILK MARKET, BY PACKAGIING SIZE 83
14.1 OVERVIEW 84
14.2 501-1000 ML 85
14.3 250-500 ML 86
14.4 101-250 ML 86
14.5 ABOVE 1000 ML 87
15 NORTH AMERICA A2 MILK MARKET, BY PACKAGING FORM 88
15.1 OVERVIEW 89
15.2 BOTTLES 90
15.2.1 PLASTIC 91
15.2.2 GLASS 91
15.3 CARTONS 91
15.4 CAN 91
15.5 JARS 92
15.6 OTHERS 93
16 NORTH AMERICA A2 MILK MARKET, BY DISTRIBUTION CHANNEL 94
16.1 OVERVIEW 95
16.2 NON-STORE RETAILERS 96
16.2.1 ONLINE 97
16.2.2 VENDING MACHINE 97
16.3 STORE BASED RETAILERS 97
16.3.1 SUPERMARKETS/HYPERMARKETS 98
16.3.2 CONVENIENCE STORES 98
16.3.3 GROCERY STORES 98
16.3.4 SPECIALTY STORES 98
17 NORTH AMERICA A2 MILK MARKET, BY REGION 99
17.1 NORTH AMERICA 100
17.1.1 U.S. 107
17.1.2 CANADA 110
18 COMPANY LANDSCAPE: NORTH AMERICA A2 MILK MARKET 112
18.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 112
19 SWOT ANALYSIS 113
20 COMPANY PROFILE 114
20.1 THE A2 MILK COMPANY LIMITED 114
20.1.1 COMPANY SNAPSHOT 114
20.1.2 REVENUE ANALYSIS 114
20.1.3 COMPANY SHARE ANALYSIS 115
20.1.4 PRODUCT PORTFOLIO 115
20.1.5 RECENT DEVELOPMENTS 116
20.2 GCMMF 118
20.2.1 COMPANY SNAPSHOT 118
20.2.2 COMPANY SHARE ANALYSIS 118
20.2.3 PRODUCT PORTFOLIO 119
20.2.4 RECENT DEVELOPMENT 119
20.3 CAPTAINS FARM 120
20.3.1 COMPANY SNAPSHOT 120
20.3.2 COMPANY SHARE ANALYSIS 120
20.3.3 PRODUCT PORTFOLIO 121
20.3.4 RECENT DEVELOPMENT 121
20.4 VEDAAZ ORGANICS PVT. LTD. 122
20.4.1 COMPANY SNAPSHOT 122
20.4.2 COMPANY SHARE ANALYSIS 122
20.4.3 PRODUCT PORTFOLIO 123
20.4.4 RECENT DEVELOPMENT 123
20.5 URBAN FARMS MILK 124
20.5.1 COMPANY SNAPSHOT 124
20.5.2 COMPANY SHARE ANALYSIS 124
20.5.3 PRODUCT PORTFOLIO 125
20.5.4 RECENT DEVELOPMENT 125
20.6 AUSTRALIA'S OWN 126
20.6.1 COMPANY SNAPSHOT 126
20.6.2 PRODUCT PORTFOLIO 126
20.6.3 RECENT DEVELOPMENT 126
20.7 AVTARAN MILK 127
20.7.1 COMPANY SNAPSHOT 127
20.7.2 PRODUCT PORTFOLIO 127
20.7.3 RECENT DEVELOPMENT 127
20.8 AYUDA ORGANICS 128
20.8.1 COMPANY SNAPSHOT 128
20.8.2 PRODUCT PORTFOLIO 128
20.8.3 RECENT DEVELOPMENT 128
20.9 DOFE 129
20.9.1 COMPANY SNAPSHOT 129
20.9.2 PRODUCT PORTFOLIO 129
20.9.3 RECENT DEVELOPMENT 129
20.10 ERDEN CREAMERY PRIVATE LIMITED 130
20.10.1 COMPANY SNAPSHOT 130
20.10.2 PRODUCT PORTFOLIO 130
20.10.3 RECENT DEVELOPMENT 130
20.11 KSHEERDHAM 131
20.11.1 COMPANY SNAPSHOT 131
20.11.2 PRODUCT PORTFOLIO 131
20.11.3 RECENT DEVELOPMENT 131
20.12 PROVILAC DAIRY FARMS PVT. LTD 132
20.12.1 COMPANY SNAPSHOT 132
20.12.2 PRODUCT PORTFOLIO 132
20.12.3 RECENT DEVELOPMENT 132
20.13 RIPLEY FARMS LLC 133
20.13.1 COMPANY SNAPSHOT 133
20.13.2 PRODUCT PORTFOLIO 133
20.13.3 RECENT DEVELOPMENT 133
20.14 TAW RIVER DAIRY 134
20.14.1 COMPANY SNAPSHOT 134
20.14.2 PRODUCT PORTFOLIO 134
20.14.3 RECENT DEVELOPMENT 134
20.15 VECO ZUIVEL B.V. 135
20.15.1 COMPANY SNAPSHOT 135
20.15.2 PRODUCT PORTFOLIO 135
20.15.3 RECENT DEVELOPMENT 135
21 QUESTIONNAIRE 136
22 RELATED REPORTS 139

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