TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 OVERVIEW OF THE MIDDLE EAST AND AFRICA COSMETICS MARKET 12
1.4 LIMITATIONS 14
1.5 MARKETS COVERED 14
2 MARKET SEGMENTATION 18
2.1 MARKETS COVERED 18
2.2 GEOGRAPHICAL SCOPE 19
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 CURRENCY AND PRICING 19
2.5 DBMR TRIPOD DATA VALIDATION MODEL 20
2.6 PRODUCT TYPE LIFE LINE CURVE 23
2.7 MULTIVARIATE MODELING 24
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 25
2.9 DBMR MARKET POSITION GRID 27
2.10 APPLICATION COVERAGE GRID 28
2.11 DBMR MARKET CHALLENGE MATRIX 29
2.12 DBMR VENDOR SHARE ANALYSIS 30
2.13 SECONDARY SOURCES 31
2.14 ASSUMPTIONS 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 36
4.1 PORTERS FIVE FORCES: 37
4.1.1 THREAT OF NEW ENTRANTS: 37
4.1.2 THE THREAT OF SUBSTITUTES: 38
4.1.3 CUSTOMER BARGAINING POWER: 38
4.1.4 SUPPLIER BARGAINING POWER: 38
4.1.5 INTERNAL COMPETITION (RIVALRY): 38
4.2 CONSUMER TRENDS AND PREFERENCES 39
4.3 FACTORS AFFECTING BUYING DECISION 39
4.4 CONSUMER PRODUCT ADOPTION 40
5 MARKET OVERVIEW 41
5.1 DRIVERS 43
5.1.1 RISING AWARENESS REGARDING SKIN CARE ROUTINE 43
5.1.2 INNOVATIVE PRODUCT BRANDING AND ADVERTISING STRATEGIES IS FUELLING DEMAND FOR COSMETICS 44
5.1.3 AVAILABILITY OF CUSTOMIZED BEAUTY & SKINCARE PRODUCTS 44
5.1.4 CHANGING LIFESTYLE AND INCREASING URBAN POPULATION 45
5.1.5 SURGE IN E-COMMERCE FUELING THE DEMAND OF COSMETICS PRODUCTS 46
5.2 RESTRAINTS 47
5.2.1 SIDE EFFECTS DUE TO THE USE OF SYNTHETIC CHEMICALS 47
5.2.2 INCREASING TRENDS IN PRODUCT RECALLS 47
5.3 OPPORTUNITIES 49
5.3.1 INCREASING DEVELOPMENTS IN SUSTAINABLE COSMETICS 49
5.3.2 INCREASING DEMAND FOR VEGAN BEAUTY PRODUCTS 50
5.3.3 TECHNOLOGICAL INTEGRATION FOR OFFERING PERSONALISED BEAUTY EXPERIENCE 51
5.3.4 INCREASING DEMAND FOR COSMETICS AMONG AGING POPULATION 52
5.4 CHALLENGES 53
5.4.1 INCREASING MOVEMENT ACROSS CONSUMERS FOR TRANSPARENCY AND TRACEABILITY OF INGREDIENTS USED IN PRODUCTS 53
5.4.2 ISSUES IN PRODUCT DELIVERY LIFECYCLE ACROSS SUPPLY CHAINS 53
6 MIDDLE EAST AND AFRICA COSMETICS MARKET, BY COUNTRY 55
6.1 SAUDI ARABIA 63
6.2 UNITED ARAB EMIRATES 67
6.3 EGYPT 72
6.4 ISRAEL 76
6.5 SOUTH AFRICA 80
6.6 REST OF MIDDLE EAST AND AFRICA 84
7 COMPANY LANDSCAPE 85
7.1 COMPANY SHARE ANALYSIS: MIDDLE EAST AND AFRICA 85
7.1.1 PARTNERSHIP 85
7.1.2 ACQUISITION 86
7.1.3 NEW PRODUCT LAUNCH 87
7.1.4 EXPANSION 88
7.1.5 NEW PLATFORM LAUNCH 88
7.1.6 PATENTS 89
7.1.7 SUSTAINABILITY INITIATIVES 89
8 SWOT ANALYSIS 90
9 COMPANY PROFILES 91
9.1 LORAL S.A. 91
9.1.1 COMPANY SNAPSHOT 91
9.1.2 REVENUE ANALYSIS 92
9.1.3 PRODUCT PORTFOLIO 92
9.1.4 RECENT DEVELOPMENTS 94
9.2 THE ESTE LAUDER COMPANIES INC. 95
9.2.1 COMPANY SNAPSHOT 95
9.2.2 REVENUE ANALYSIS 96
9.2.3 PRODUCT PORTFOLIO 96
9.2.4 RECENT DEVELOPMENTS 107
9.3 UNILEVER 108
9.3.1 COMPANY SNAPSHOT 108
9.3.2 REVENUE ANALYSIS 109
9.3.3 PRODUCT PORTFOLIO 109
9.3.4 RECENT DEVELOPMENTS 110
9.4 PROCTER & GAMBLE 111
9.4.1 COMPANY SNAPSHOT 111
9.4.2 REVENUE ANALYSIS 111
9.4.3 PRODUCT PORTFOLIO 112
9.4.4 RECENT DEVELOPMENTS 116
9.5 BEIERSDORF GROUP 117
9.5.1 COMPANY SNAPSHOT 117
9.5.2 REVENUE ANALYSIS 118
9.5.3 PRODUCT PORTFOLIO 118
9.5.4 RECENT DEVELOPMENTS 122
9.6 COLGATE-PALMOLIVE COMPANY 123
9.6.1 COMPANY SNAPSHOT 123
9.6.2 REVENUE ANALYSIS 124
9.6.3 PRODUCT PORTFOLIO 124
9.6.4 RECENT DEVELOPMENTS 126
9.7 COTY INC. 127
9.7.1 COMPANY SNAPSHOT 127
9.7.2 REVENUE ANALYSIS 128
9.7.3 PRODUCT PORTFOLIO 128
9.7.4 RECENT DEVELOPMENTS 129
9.8 HENKEL AG & CO. KGAA 130
9.8.1 COMPANY SNAPSHOT 130
9.8.2 REVENUE ANALYSIS 131
9.8.3 PRODUCT PORTFOLIO 131
9.8.4 RECENT DEVELOPMENTS 133
9.9 KAO CORPORATION 134
9.9.1 COMPANY SNAPSHOT 134
9.9.2 REVENUE ANALYSIS 135
9.9.3 PRODUCT PORTFOLIO 135
9.9.4 RECENT DEVELOPMENTS 138
9.10 REVLON, INC. 139
9.10.1 COMPANY SNAPSHOT 139
9.10.2 REVENUE ANALYSIS 140
9.10.3 PRODUCT PORTFOLIO 140
9.10.4 RECENT DEVELOPMENTS 145
9.11 SHISEIDO COMPANY, LIMITED 146
9.11.1 COMPANY SNAPSHOT 146
9.11.2 REVENUE ANALYSIS 147
9.11.3 PRODUCT PORTFOLIO 147
9.11.4 RECENT DEVELOPMENTS 149
10 QUESTIONNAIRE 150
11 RELATED REPORTS 154

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