Global Mezcal Market - Industry Trends and Forecast to 2029
- Published Date: 2022-12-22
- Report ID: 143012
- Pages: 225
-
Format:
Short Description
Global Mezcal Market, By Product Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, Mezcal Espadin, Mezcal Tepztate, Mezcal Arroqueo, Mezcal Ensamble and Others), Concentrate (100% Tequila and Mix Tequila), Price Category (Premium, Standard and Economy), ABV Content (40% And Above, and Less than 40%), Year(18-24 Years, 25-44 Years, 45-64 Years and 65+ Years), Packaging Type (Bottle, Cans and Others), Size (251-500 ml, 501-750 ml, 751-1000 ml and more than 100 ml), Flavour Type (Plain/Original and Flavoured), Producer Type (Microbrewery, Distillers, Brewpub, Contract Brewing Company, Regional Craft Brewery, Large brewery and Others), Product Category (Distillers Mezcal and Handicrafted Mezcal/Artisanal Mezcal), End User (Restaurants, Hotels and Bars, Caf, Catering, Airlines, Household and Others), Distribution Channel (Offline Trade and Online Trade), Country (U.S., Canada, Mexico, Germany, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, UAE, Egypt, Israel and Rest of Middle East and Africa) Industry Trends and Forecast to 2029
Market Definition:
Mezcal is the name given to traditional distilled alcoholic beverages made in various rural areas of Mexico, from certain northern states up to south states. These alcoholic beverages are made from the cooked stems of species of the genus agave, also known as "maguey," which are fermented sugars. It is a traditional Mexican distilled beverage produced from the fermented juices of the cooked agave plant core. It is a type of distilled alcoholic beverage made from the cooked and fermented hearts, or pias, of agave plants. Beverage stabilizers are added to help maintain the consistency of a solution or mixture.
The different agave species used, which have a wide variety of terpene compounds, the ability to use agave leaves in mezcal fermentation, variations in the ripening stage of agave, cooking of agave that can be done in ground holes with burning wood and heated stones that produce furans and smoky volatiles and are retained in the agave, and some herbs or other natural materials (such as worms) can all contribute to the flavor differences between mezcal.
Market Segmentation:
Global mezcal market is categorized into twelve notable segments based on product type, concentrate, price category, abv content, year, packaging type, size, flavor type, producer type, product category, end user, and distribution channel. In 2022, the product type segment is expected to dominate the market growth due to increasing demand for luxurious beverages. The Mezcal espadin segment is expected to dominate the market due to the increasing varieties of flavors of mezcal in the market.
On the basis of product type, global mezcal market is further segmented into mezcal joven, mezcal reposado, mezcal anejo, mezcal espadin, mezcal tepztate, mezcal arroqueo, mezcal ensamble and others
On the basis of concentrate, the global mezcal market is segmented into 100% tequila and mixed tequila
On the basis of price category, the global mezcal market is segmented into premium, standard, and economy
On the basis of abv content, the global mezcal market is segmented into 40% and above and less than 40%
On the basis of year, the global mezcal market is segmented into 18-24 years, 25-44 years, 45-64 years, and 65+ years
On the basis of packaging type, the global mezcal market is segmented into bottles, cans, and others
On the basis of size, the global mezcal market is segmented into 251-500 ml, 501-750 ml, 751-1000 ml, and more than 100 ml
On the basis of flavor type, the global mezcal market is segmented into plain/original and flavored
On the basis of producer type, the global mezcal market is segmented into microbreweries, distillers, brewpubs, contract brewing companies, regional craft breweries, large breweries, and others
On the basis of product category, global mezcal market is segmented into distillers mezcal and handicrafted mezcal/artisanal mezcal
On the basis of end-user, the global mezcal market is segmented into restaurants, hotels, bars, caf, catering, airlines, households, and others
On the basis of distribution channels, the global mezcal market is segmented into offline trade and online trade
Market Players
Some of the major players operating in the global mezcal market are:
Davide Campari-Milano N.V.
BACARDI
Craft Distillers
MADRE MEZCAL
Familia Camarena
BrownForman
Diageo
Pernod Ricard
WILLIAM GRANT & SONS LTD
King Campero
Tequila & Mezcal Private Brands S.A. de C.V.
Destilera Tlacolula
El Silencio Holdings, INC.
Sauza Tequila Import Company
Dos Hombres LLC.
Del Maguey
Wahaka Mezcal
TABLE OF CONTENTS
1 INTRODUCTION 84
1.1 OBJECTIVES OF THE STUDY 84
1.2 MARKET DEFINITION 84
1.3 OVERVIEW OF THE GLOBAL MEZCAL MARKET 84
1.4 LIMITATIONS 86
1.5 MARKETS COVERED 86
2 MARKET SEGMENTATION 91
2.1 MARKETS COVERED 91
2.2 GEOGRAPHICAL SCOPE 92
2.3 YEARS CONSIDERED FOR THE STUDY 93
2.4 CURRENCY AND PRICING 93
2.5 DBMR TRIPOD DATA VALIDATION MODEL 94
2.6 MULTIVARIATE MODELLING 97
2.7 TYPE LIFELINE CURVE 97
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 98
2.9 DBMR MARKET POSITION GRID 99
2.10 MARKET APPLICATION COVERAGE GRID 100
2.11 VENDOR SHARE ANALYSIS 101
2.12 SECONDARY SOURCES 102
2.13 ASSUMPTIONS 102
3 EXECUTIVE SUMMARY 103
4 PREMIUM INSIGHTS 106
4.1 MARKETING STRATEGY OPTED BY MICROBREWERIES 109
4.1.1 CREATING CUSTOM PACKAGING 109
4.1.2 PROVIDING BUSINESS PERSPECTIVES 109
4.1.3 SOCIAL MEDIA USE 109
4.1.4 DESIGNING CUSTOMER LOYALTY INITIATIVES 110
4.1.5 GETTING INVOLVED WITH THE COMMUNITY 110
4.2 KEY TRENDS SCENARIO 111
4.2.1 PREMIUMISATION 111
4.2.2 VALUE FOR MONEY 111
4.2.3 HEALTH AND WELL BEING 111
4.2.4 CONSUMER AWARENESS 111
4.2.5 PRODUCT INNOVATION 111
4.2.6 AVAILABILITY OF LOCAL PRODUCTS 111
4.2.7 OTHERS 112
4.3 FACTORS INFLUENCING PURCHASE DECISION 113
4.4 KEY DEMOGRAPHIC CONSUMER BASE INCLUDE: 114
4.5 PRICE ANALYSIS 115
4.6 PROMOTIONAL ACTIVITIES ADOPTED BY KEY MARKET PLAYERS 116
4.7 PRIVATE LABEL VS BRAND LABEL 117
4.8 TAXATION AND DUTY LEVIES 118
5 SUPPLY CHAIN OF GLOBAL MEZCAL MARKET 120
5.1 RAW MATERIAL PROCUREMENT 120
5.2 MANUFACTURING 120
5.3 MARKETING AND DISTRIBUTION 121
5.4 END USERS 121
5.5 LOGISTIC COST SCENARIO 121
5.6 IMPORTANCE OF LOGISTIC SERVICE PROVIDER 121
6 GLOBAL MEZCAL MARKET: SHOPPING BEHAVIOUR 122
6.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 122
6.2 RESEARCH 122
6.3 IMPULSIVE 122
6.4 ADVERTISEMENT: 122
6.4.1 TELEVISION ADVERTISEMENT 123
6.4.2 ONLINE ADVERTISEMENT 123
6.4.3 IN-STORE ADVERTISEMENT 123
7 GLOBAL MEZCAL MARKET: REGULATIONS 124
7.1 REGULATION IN U.S 124
7.2 REGULATION IN EUROPE 125
7.3 REGULATION IN AUSTRALIA 127
8 GLOBAL MEZCAL MARKET, NEW PRODUCT LAUNCH STRATEGY 128
8.1 OVERVIEW 128
8.2 NUMBER OF PRODUCT LAUNCHES 128
8.2.1 LINE EXTENSION 128
8.2.2 NEW PACKAGING 128
8.2.3 RE-LAUNCHED 128
8.2.4 NEW FORMULATION 128
8.3 DIFFERENTIAL PRODUCT OFFERING 129
8.4 MEETING CONSUMER REQUIREMENT 129
8.5 PACKAGE DESIGNING 129
8.6 PRICING ANALYSIS 129
8.7 PRODUCT POSITIONING 130
8.8 CONCLUSION 130
9 EXPORT AND IMPORT TRADE ANALYSIS 131
9.1 EXPORT ANALYSIS OF SPIRIT DRINKS 131
9.2 IMPORT ANALYSIS OF SPIRIT DRINKS 132
10 GLOBAL MEZCAL MARKET, CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 133
10.1 OVERVIEW 133
10.2 SOCIAL FACTORS 134
10.3 CULTURAL FACTORS 134
10.4 PSYCHOLOGICAL FACTORS 134
10.5 PERSONAL FACTORS 134
10.6 ECONOMIC FACTORS 134
10.7 PRODUCT TRAITS 134
10.8 MARKET ATTRIBUTES 134
10.9 GLOBAL CONSUMERS DISPOSABLE INCOME/SPEND DYNAMICS 135
10.10 CONCLUSION 135
11 MARKET OVERVIEW 136
11.1 DRIVERS 138
11.1.1 AVAILABILITY OF A VARIETY OF FLAVORS IN MEZCAL 138
11.1.2 RISING TECHNOLOGICAL INNOVATIONS FOR SPIRIT PRODUCTION 138
11.1.3 POSITIVE OUTLOOK TOWARDS ADVANCED AND SMART PACKAGING SOLUTIONS 139
11.1.4 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS GLOBALLY 139
11.2 RESTRAINTS 140
11.2.1 HEAVY TAXATION AND DUTIES 140
11.2.2 STRINGENT RULES AND REGULATIONS 140
11.3 OPPORTUNITIES 141
11.3.1 GROWING POPULARITY OF PREMIUM AND LUXURY BEVERAGES 141
11.3.2 INCREASING CUSTOMERS FOR MEZCAL PRODUCTS 141
11.3.3 INCREASED AVAILABILITY OF MEZCAL ON E-COMMERCE PLATFORMS 142
11.4 CHALLENGES 142
11.4.1 RISING POPULARITY OF DRINKING HEALTHFUL, NON-ALCOHOLIC BEVERAGES 142
11.4.2 HIGH COST OF MEZCAL 143
12 GLOBAL MEZCAL MARKET, BY PRODUCT TYPE 144
12.1 OVERVIEW 145
12.2 MEZCAL ESPADIN 149
12.2.1 BY CONCENTRATION 149
12.2.1.1 100% TEQUILA 149
12.2.1.2 MIX TEQUILA 149
12.2.2 BY ABV CONTENT 150
12.2.2.1 40% AND ABOVE 150
12.2.2.2 LESS THAN 40% 150
12.3 MEZCAL JOVEN 151
12.3.1 BY CONCENTRATION 151
12.3.1.1 100% TEQUILA 151
12.3.1.2 MIX TEQUILA 151
12.3.2 BY ABV CONTENT 152
12.3.2.1 40% AND ABOVE 152
12.3.2.2 LESS THAN 40% 152
12.3.3 BY DISTILLATION 152
12.3.3.1 COPPER 152
12.3.3.2 STEEL 152
12.4 MEZCAL REPOSADO 153
12.4.1 BY CONCENTRATION 153
12.4.1.1 100% TEQUILA 153
12.4.1.2 MIX TEQUILA 153
12.4.2 BY ABV CONTENT 154
12.4.2.1 40% AND ABOVE 154
12.4.2.2 LESS THAN 40% 154
12.4.3 BY DISTILLATION 154
12.4.3.1 COPPER 154
12.4.3.2 STEEL 154
12.5 MEZCAL ANEJO 155
12.5.1 BY CONCENTRATION 155
12.5.1.1 100% TEQUILA 155
12.5.1.2 MIX TEQUILA 155
12.5.2 BY ABV CONTENT 156
12.5.2.1 40% AND ABOVE 156
12.5.2.2 LESS THAN 40% 156
12.5.3 BY DISTILLATION 156
12.5.3.1 COPPER 156
12.5.3.2 STEEL 156
12.6 MEZCAL ENSAMBLE 157
12.6.1 BY CONCENTRATION 157
12.6.1.1 100% TEQUILA 157
12.6.1.2 MIX TEQUILA 157
12.6.2 BY ABV CONTENT 158
12.6.2.1 40% AND ABOVE 158
12.6.2.2 LESS THAN 40% 158
12.7 MEZCAL ARROQUEO 158
12.7.1 BY CONCENTRATION 159
12.7.1.1 100% TEQUILA 159
12.7.1.2 MIX TEQUILA 159
12.7.2 BY ABV CONTENT 159
12.7.2.1 40% AND ABOVE 159
12.7.2.2 LESS THAN 40% 159
12.8 MEZCAL TEPEZTATE 160
12.8.1 BY CONCENTRATION 160
12.8.1.1 100% TEQUILA 160
12.8.1.2 MIX TEQUILA 160
12.8.2 BY ABV CONTENT 161
12.8.2.1 40% AND ABOVE 161
12.8.2.2 LESS THAN 40% 161
12.9 OTHERS 161
12.9.1 BY CONCENTRATION 162
12.9.1.1 100% TEQUILA 162
12.9.1.2 MIX TEQUILA 162
12.9.2 BY ABV CONTENT 162
12.9.2.1 40% AND ABOVE 162
12.9.2.2 LESS THAN 40% 162
13 GLOBAL MEZCAL MARKET, BY CONCENTRATION 163
13.1 OVERVIEW 164
13.2 100% TEQUILA 167
13.3 MIX TEQUILA 167
14 GLOBAL MEZCAL MARKET, BY PRICE CATEGORY 168
14.1 OVERVIEW 169
14.2 PREMIUM 172
14.3 STANDARD 172
14.4 ECONOMY 172
15 GLOBAL MEZCAL MARKET, BY ABV CONTENT 174
15.1 OVERVIEW 175
15.2 40% AND ABOVE 178
15.3 LESS THAN 40% 178
16 GLOBAL MEZCAL MARKET, BY YEAR 179
16.1 OVERVIEW 180
16.2 25-44 183
16.3 45-64 183
16.4 18-24 183
16.5 65+ 184
17 GLOBAL MEZCAL MARKET, BY PACKAGING TYPE 185
17.1 OVERVIEW 186
17.2 BOTTLE 189
17.3 CANS 189
17.4 OTHERS 189
18 GLOBAL MEZCAL MARKET, BY SIZE 191
18.1 OVERVIEW 192
18.2 751-1000 ML 195
18.3 501-750 ML 196
18.4 251-500 ML 196
18.5 MORE THAN 1000 ML 197
19 GLOBAL MEZCAL MARKET, BY FLAVOR TYPE 198
19.1 OVERVIEW 199
19.2 FLAVORED 202
19.2.1 CITRUS FRUITS 202
19.2.1.1 ORANGE 203
19.2.1.2 LEMON 203
19.2.1.3 GRAPE FRUIT 203
19.2.1.4 OTHERS 203
19.2.2 FLORALS 203
19.2.3 SMOKED 203
19.2.4 GREEN PEPPER 203
19.2.5 OTHERS 203
19.3 PLAIN/ORIGINAL 204
20 GLOBAL MEZCAL MARKET, BY PRODUCER TYPE 205
20.1 OVERVIEW 206
20.2 MICROBREWERY 209
20.3 DISTILLERS 210
20.4 BREWPUB 210
20.5 REGIONAL CRAFT BREWERY 211
20.6 CONTRACT BREWING COMPANY 211
20.7 LARGE BREWERY 212
20.8 OTHERS 212
21 GLOBAL MEZCAL MARKET, BY PRODUCT CATEGORY 213
21.1 OVERVIEW 214
21.2 DISTILLERS MEZCAL 217
21.3 HANDCRAFTED/ARTISANAL MEZCAL 218
22 GLOBAL MEZCAL MARKET, BY END USE 219
22.1 OVERVIEW 220
22.2 HOTELS AND BARS 223
22.3 RESTAURANTS 224
22.3.1 RESTAURANTS, BY TYPE 224
22.3.1.1 CHAIN RESTAURANTS 224
22.3.1.2 INDEPENDENT RESTAURANTS 224
22.3.2 RESTAURANTS, BY SERVICE CATEGORY 225
22.3.2.1 FULL SERVICE RESTAURANTS 225
22.3.2.2 QUICK SERVICE RESTAURANTS 225
22.4 CAFE 225
22.4.1 AIRLINES 226
22.4.2 CATERING 226
22.4.3 HOUSEHOLD 227
22.4.4 OTHERS 227
23 GLOBAL MEZCAL MARKET, BY DISTRIBUTION CHANNEL 228
23.1 OVERVIEW 229
23.2 OFFLINE TRADE 232
23.2.1 NON-STORE BASED RETAILERS 233
23.2.1.1 VENDING MACHINE 233
23.2.1.2 OTHERS 233
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