MEA Yerba Mate Market - Industry Trends and Forecast to 2029
- Published Date: 2022-12-22
- Report ID: 143058
- Pages: 225
-
Format:
Short Description
Middle East and Africa Yerba Mate Market, By Type (Argentinian Yerba Mate, Brazilian Yerba Mate, Paraguayan Yerba Mate, Uruguayan Yerba Mate, Others), Form (Powder, Loose Leaf, Concentrate, Extracts, Others), Product Type (Regular, Freeze Dried) Nature (Organic, Conventional), Application (Beverages, Food, Functional Foods, Personal Care, Bakery Products, Confectionery, Dressings, Sports Nutrition, Dietary Supplements, Dairy Products, Dairy Alternative), Distribution Channel (Direct, Indirect), Country (Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)).Industry Trends and Forecast to 2029.
Market Definition
Yerba mate refers to an herbal tea made from a plant known as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried, usually over a fire, and then it is put into hot water to prepare herbal tea. This tea can be served both hot or cold. Commonly known as mate, this beverage is very popular in several countries in Latin America, Brazil, Paraguay, Argentina, and Uruguay. Yerba mate is a stimulant and contains caffeine. This beverage can also infuse various flavors, such as grapefruit, pomegranate, and others. Different flavors make it a popular choice for many consumers.
Market Segmentation
The yerba mate market is segmented into six notable segments based on type, form, product type, nature, application and distribution channel.
On the basis of type, the yerba mate market is segmented into Argentinian yerba mate, Brazilian yerba mate, Paraguayan yerba mate, Uruguayan yerba mate, and others.
On the basis of form, the yerba mate market is segmented into powder, loose leaf, concentrate, extracts and others.
On the basis of product type, theyerba mate market is segmented into regular and freeze dried.
On the basis of nature, theyerba mate market is segmented into organic and conventional
On the basis of application, the yerba mate market is segmented into beverages, food, functional foods, personal care, bakery products, confectionery, dressings, sports nutrition, dietary supplements, dairy products and dairy alternative.
On the basis of distribution channel, theyerba mate market is segmented into direct & indirect.
Market Players
The key players operating in the yerba mate market are:
Herboflora
Vita Forte Inc.
Darka Company s.r.o.
ESTABLECIMIENTO LAS MARIAS
LA MISSION MILLS ESTABLISHMENT
Lauro Raatz SA
Triunfo do Brasil
Mate Factor
EOCTEAS
TABLE OF CONTENTS
1 INTRODUCTION 63
1.1 OBJECTIVES OF THE STUDY 63
1.2 MARKET DEFINITION 63
1.3 OVERVIEW OF THE MIDDLE EAST & AFRICA YERBA MATE MARKET 63
1.4 LIMITATION 65
1.5 MARKETS COVERED 65
2 MARKET SEGMENTATION 73
2.1 MARKETS COVERED 73
2.2 GEOGRAPHICAL SCOPE 74
2.3 YEARS CONSIDERED FOR THE STUDY 75
2.4 CURRENCY AND PRICING 75
2.5 DBMR TRIPOD DATA VALIDATION MODEL 76
2.6 TYPE LIFE LINE CURVE 79
2.7 MULTIVARIATE MODELING 80
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 81
2.9 DBMR MARKET POSITION GRID 83
2.10 MARKET APPLICATION COVERAGE GRID 84
2.11 DBMR MARKET CHALLENGE MATRIX 85
2.12 DBMR VENDOR SHARE ANALYSIS 86
2.13 IMPORT-EXPORT DATA 87
2.14 SECONDARY SOURCES 88
2.15 ASSUMPTIONS 89
3 EXECUTIVE SUMMARY 90
4 PREMIUM INSIGHTS 92
4.1 FACTORS INFLUENCING PURCHASE DECISION OF CUSTOMERS 93
4.2 MARKETING STRATEGY ADOPTED BY KEY MARKET PLAYERS 95
4.2.1 LAUNCHING NEW PRODUCTS ACCORDING TO MARKET DEMAND 95
4.2.2 THOUGHTFUL PACKAGING AND CAMPAIGN 95
4.2.3 PARTNERSHIP WITH POPULAR BRANDS 96
4.2.4 A VAST NETWORK OF DISTRIBUTION 96
4.3 NEW PRODUCT LAUNCHES 97
4.4 REGULATORY FRAMEWORK AND GUIDELINES 98
5 SUPPLY CHAIN ANALYSIS 101
5.1 OVERVIEW 101
5.2 RAW MATERIAL PROCUREMENT 101
5.3 YERBA MATE MANUFACTURING/PRODUCTION 101
5.4 DISTRIBUTION 102
5.5 END USERS 102
6 MARKET OVERVIEW 103
6.1 DRIVERS 105
6.1.1 RISING AWARENESS ABOUT THE HEALTH BENEFITS OF YERBA MATE 105
6.1.2 TECHNOLOGICAL ADVANCEMENTS IN THE MARKET 105
6.1.3 INCREASING DEMAND IN THE BEAUTY AND HEALTHCARE INDUSTRY 106
6.2 RESTRAINTS 106
6.2.1 STRINGENT GOVERNMENT REGULATIONS 106
6.2.2 DIFFICULTY IN THE CULTIVATION OF YERBA MATE 107
6.3 OPPORTUNITIES 107
6.3.1 INTRODUCTION OF NEW FLAVORS 107
6.3.2 GROWING ORGANIC TREND 107
6.4 CHALLENGES 108
6.4.1 FLUCTUATING PRICES DUE TO LACK OF AVAILABILITY OF RAW MATERIAL 108
6.4.2 SIDE EFFECT ASSOCIATED WITH YERBA MATE 109
7 MIDDLE EAST & AFRICA YERBA MATE MARKET, BY TYPE 110
7.1 OVERVIEW 111
7.2 ARGENTINIAN YERBA MATE 112
7.2.1 POWDER 113
7.2.2 LOOSE LEAF 113
7.2.3 CONCENTRATE 113
7.2.4 EXTRACTS 113
7.2.5 OTHERS 113
7.3 BRAZILIAN YERBA MATE 113
7.3.1 POWDER 114
7.3.2 LOOSE LEAF 114
7.3.3 CONCENTRATE 114
7.3.4 EXTRACTS 114
7.3.5 OTHERS 114
7.4 PARAGUAYAN YERBA MATE 115
7.4.1 POWDER 115
7.4.2 LOOSE LEAF 116
7.4.3 CONCENTRATE 116
7.4.4 EXTRACTS 116
7.4.5 OTHERS 116
7.5 URUGUAYAN YERBA MATE 116
7.5.1 POWDER 117
7.5.2 LOOSE LEAF 117
7.5.3 CONCENTRATE 117
7.5.4 EXTRACTS 117
7.5.5 OTHERS 117
7.6 OTHERS 117
7.6.1 POWDER 118
7.6.2 LOOSE LEAF 118
7.6.3 CONCENTRATE 118
7.6.4 EXTRACTS 118
7.6.5 OTHERS 118
8 MIDDLE EAST & AFRICA YERBA MATE MARKET, BY FORM 119
8.1 OVERVIEW 120
8.2 POWDER 121
8.3 LOOSE LEAF 121
8.4 CONCENTRATE 122
8.5 EXTRACTS 123
8.6 OTHERS 123
9 MIDDLE EAST & AFRICA YERBA MATE MARKET, BY PRODUCT TYPE 125
9.1 OVERVIEW 126
9.2 REGULAR 127
9.3 FREEZE DRIED 127
10 MIDDLE EAST & AFRICA YERBA MATE MARKET, BY NATURE 129
10.1 OVERVIEW 130
10.2 ORGANIC 131
10.3 CONVENTIONAL 131
11 MIDDLE EAST & AFRICA YERBA MATE MARKET, BY APPLICATION 133
11.1 OVERVIEW 134
11.2 BEVERAGES 135
11.2.1 BEVERAGES, BY TYPE 136
11.2.1.1 RTD COFFEE 136
11.2.1.2 SPORTS DRINKS 136
11.2.1.3 SMOOTHIES 136
11.2.1.4 FLAVORED PLANT-BASED MILK 136
11.2.1.5 FLAVORED DAIRY MILK 136
11.2.1.6 OTHERS 136
11.2.1 BEVERAGES, BY YERBA MATE TYPE 136
11.2.1.1 ARGENTINIAN YERBA MATE 137
11.2.1.2 BRAZILIAN YERBA MATE 137
11.2.1.3 PARAGUAYAN MATE 137
11.2.1.4 URUGUAYAN YERBA MATE 137
11.2.1.5 OTHERS 137
11.3 FOOD 137
11.3.1 FOOD, BY YERBA MATE TYPE 138
11.3.1.1 ARGENTINIAN YERBA MATE 138
11.3.1.2 BRAZILIAN YERBA MATE 138
11.3.1.3 PARAGUAYAN MATE 138
11.3.1.4 URUGUAYAN YERBA MATE 138
11.3.1.5 OTHERS 139
11.4 FUNCTIONAL FOODS 139
11.4.1 FUNCTIONAL FOODS, BY YERBA MATE TYPE 139
11.4.1.1 ARGENTINIAN YERBA MATE 140
11.4.1.2 BRAZILIAN YERBA MATE 140
11.4.1.3 PARAGUAYAN YERBA MATE 140
11.4.1.4 URUGUAYAN YERBA MATE 140
11.4.1.5 OTHERS 140
11.5 PERSONAL CARE 140
11.5.1 PERSONAL CARE, BY TYPE 141
11.5.1.1 SKIN CARE 141
11.5.1.1.1 MOISTURIZER & LOTION 141
11.5.1.1.2 SOAP & BODYWASH 141
11.5.1.1.3 CREAM 142
11.5.1.1.4 SERUM 142
11.5.1.1.5 LIP CARE PRODUCTS 142
11.5.1.1.6 MASSAGE OIL 142
11.5.1.1.7 SCRUBS 142
11.5.1.1.8 OTHERS 142
11.5.1.2 HAIR CARE 142
11.5.1.3 CONDITIONER 142
11.5.1.4 SHAMPOO 142
11.5.1.5 SERUM AND OINTMENTS 142
11.5.1.6 OTHERS 142
11.5.2 PERSONAL CARE, BY YERBA MATE TYPE 143
11.5.2.1 ARGENTINIAN YERBA MATE 143
11.5.2.2 BRAZILIAN YERBA MATE 143
11.5.2.3 PARAGUAYAN YERBA MATE 143
11.5.2.4 URUGUAYAN YERBA MATE 143
11.5.2.5 OTHERS 143
11.5.3 BAKERY PRODUCTS 143
11.5.3.1 BAKERY PRODUCTS, BY TYPE 144
11.5.3.1.1 BREADS & ROLLS 144
11.5.3.1.2 CAKES, PASTRIES & TRUFFLE 144
11.5.3.1.3 BROWNIES 145
11.5.3.1.4 TART & PIES 145
11.5.3.1.5 COOKIES & CRACKERS 145
11.5.3.1.6 BISCUIT 145
11.5.3.1.7 OTHERS 145
11.5.4 BAKERY PRODUCTS, BY YERBA MATE TYPE 145
11.5.4.1 ARGENTINIAN YERBA MATE 145
11.5.4.2 BRAZILIAN YERBA MATE 146
11.5.4.3 PARAGUAYAN YERBA MATE 146
11.5.4.4 URUGUAYAN YERBA MATE 146
11.5.4.5 OTHERS 146
11.6 CONFECTIONERY 146
11.6.1 CONFECTIONERY, BY TYPE 146
11.6.1.1 CHOCOLATE 147
11.6.1.2 HARD-BOILED SWEETS 147
11.6.1.3 SUGAR CONFECTIONERY CONTAINING CHOCOLATES 147
11.6.1.4 CARAMELS & TOFFEES 147
11.6.1.5 CHOCOLATE SYRUPS 147
11.6.1.6 GUMS & JELLIES 147
11.6.1.7 MINTS 147
11.6.1.8 OTHERS 148
11.6.2 CONFECTIONERY, BY YERBA MATE TYPE 148
11.6.2.1 ARGENTINIAN YERBA MATE 148
11.6.2.2 BRAZILIAN YERBA MATE 148
11.6.2.3 PARAGUAYAN YERBA MATE 148
11.6.2.4 URUGUAYAN YERBA MATE 148
11.6.2.5 OTHERS 148
11.7 DRESSINGS 149
11.7.1 DRESSINGS, BY YERBA MATE TYPE 149
11.7.1.1 ARGENTINIAN YERBA MATE 149
11.7.1.2 BRAZILIAN YERBA MATE 150
11.7.1.3 PARAGUAYAN YERBA MATE 150
11.7.1.4 URUGUAYAN YERBA MATE 150
11.7.1.5 OTHERS 150
11.8 SPORTS NUTRITION 150
11.8.1 SPORTS NUTRITION, BY YERBA MATE TYPE 150
11.8.1.1 ARGENTINIAN YERBA MATE 151
11.8.1.2 BRAZILIAN YERBA MATE 151
11.8.1.3 PARAGUAYAN YERBA MATE 151
11.8.1.4 URUGUAYAN YERBA MATE 151
11.8.1.5 OTHERS 151
11.9 DIETARY SUPPLEMENTS 151
11.9.1 DIETARY SUPPLEMENTS, BY TYPE 152
11.9.1.1 SUPPLEMENT POWDERS 152
11.9.1.2 CAPSULES 152
11.9.1.3 TABLETS 152
11.9.1.4 GUMMIES 152
11.9.1.5 OTHERS 153
11.9.2 DIETARY SUPPLEMENTS, BY YERBA MATE TYPE 153
11.9.2.1 ARGENTINIAN YERBA MATE 153
11.9.2.2 BRAZILIAN YERBA MATE 153
11.9.2.3 PARAGUAYAN YERBA MATE 153
11.9.2.4 URUGUAYAN YERBA MATE 153
11.9.2.5 OTHERS 153
11.10 DAIRY PRODUCTS 153
11.10.1 DAIRY PRODUCTS, BY TYPE 154
11.10.1.1 YOGURT 154
11.10.1.2 DAIRY DESSERTS 154
11.10.1.3 ICE CREAM 154
11.10.1.4 OTHERS 155
11.10.2 DAIRY PRODUCTS, BY YERBA MATE TYPE 155
11.10.2.1 ARGENTINIAN YERBA MATE 155
11.10.2.2 BRAZILIAN YERBA MATE 155
11.10.2.3 PARAGUAYAN YERBA MATE 155
11.10.2.4 URUGUAYAN YERBA MATE 155
11.10.2.5 OTHERS 155
11.11 DAIRY ALTERNATIVE 156
11.11.1 DAIRY ALTERNATIVE, BY TYPE 156
11.11.1.1 DAIRY MILK ALTERNATIVE 156
11.11.1.2 DAIRY YOGURT ALTERNATIVE 157
11.11.1.3 DAIRY ICE CREAM ALTERNATIVE 157
11.11.1.4 OTHERS 157
11.11.2 DAIRY ALTERNATIVE, BY YERBA MATE TYPE 157
11.11.2.1 ARGENTINIAN YERBA MATE 157
11.11.2.2 BRAZILIAN YERBA MATE 157
11.11.2.3 PARAGUAYAN YERBA MATE 157
11.11.2.4 URUGUAYAN YERBA MATE 157
11.11.2.5 OTHERS 158
12 MIDDLE EAST & AFRICA YERBA MATE MARKET, BY DISTRIBUTION CHANNEL 159
12.1 OVERVIEW 160
12.2 DIRECT 161
12.3 INDIRECT 161
13 MIDDLE EAST & AFRICA YERBA MATE MARKET, BY REGION 163
13.1 MIDDLE EAST AND AFRICA 164
13.1.1 SOUTH AFRICA 179
13.1.2 U.A.E. 189
13.1.3 SAUDI ARABIA 199
13.1.4 KUWAIT 209
13.1.5 REST OF MIDDLE EAST AND AFRICA 219
14 MIDDLE EAST & AFRICA YERBA MATE MARKET: COMPANY LANDSCAPE 220
14.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 220
15 SWOT ANALYSIS 221
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