TABLE OF CONTENTS
1 INTRODUCTION 47
1.1 OBJECTIVES OF THE STUDY 47
1.2 MARKET DEFINITION 47
1.3 OVERVIEW OF MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET 47
1.4 LIMITATIONS 49
1.5 MARKETS COVERED 49
2 MARKET SEGMENTATION 52
2.1 MARKETS COVERED 52
2.2 GEOGRAPHICAL SCOPE 53
2.3 YEARS CONSIDERED FOR THE STUDY 54
2.4 CURRENCY AND PRICING 54
2.5 DBMR TRIPOD DATA VALIDATION MODEL 55
2.6 MULTIVARIATE MODELLING 58
2.7 PRODUCT TYPE LIFELINE CURVE 58
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 59
2.9 DBMR MARKET POSITION GRID 60
2.10 MARKET APPLICATION COVERAGE GRID 62
2.11 VENDOR SHARE ANALYSIS 63
2.12 SECONDARY SOURCES 64
2.13 ASSUMPTIONS 64
3 EXECUTIVE SUMMARY 65
4 PREMIUM INSIGHTS 68
4.1 PORTERS FIVE FORCES 69
4.2 COMPANY-WISE PRICING ANALYSIS 70
4.3 BRAND COMPARATIVE ANALYSIS 71
4.4 CONSUMER BUYING BEHAVIOR 72
4.5 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 73
4.6 IMPORT-EXPORT ANALYSIS: NATURALLY DERIVED SWEETENERS 74
4.7 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 76
4.7.1 DEMAND FOR SYNTHETIC/ARTIFICIAL SUGAR 76
4.7.2 GROWING POPULARITY OF NATURAL/PLANT-DERIVED SUGAR 77
4.7.3 FUTURE PERSPECTIVE 77
4.8 PATENT ANALYSIS 78
4.9 SUGAR REDUCTION TECHNOLOGY ECOSYSTEM 79
4.9.1 REFORMULATION TECHNIQUES: 79
4.9.2 ENZYMATIC CONVERSION 79
4.9.3 EXTRACTION TECHNOLOGY 79
4.9.4 FALVOR DELIVERY TECHNOLOGY 79
4.9.5 FUNCTIONAL INGREDIENTS 80
4.9.6 FOOD PROCESSING TECHNOLOGIES: 80
4.9.7 ANALYTICAL TOOLS AND TESTING METHODS: 80
4.9.8 RESEARCH AND INNOVATION: 80
4.9.9 REGULATORY LANDSCAPE: 80
4.10 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, VENDOR SELECTION CRITERIA 81
5 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, REGULATIONS 83
5.1 REGULATORY SCENARIO IN U.S. 83
5.2 REGULATORY SCENARIO IN U.K. 83
5.3 REGULATORY SCENARIO IN INDIA 84
5.4 REGULATORY SCENARIO IN CHINA 84
6 MARKET OVERVIEW, 85
6.1 DRIVERS 87
6.1.1 INCREASE IN THE HEALTH-CONSCIOUSNESS AMONG MIDDLE EAST & AFRICA CONSUMERS 87
6.1.2 GROWTH IN THE DEMAND FOR NATURAL SWEETENERS 87
6.1.3 EXPANSION AND NEW PRODUCT LAUNCHES IN THE INDUSTRY 88
6.1.4 CONSUMERS ARE SHIFTING PREFERENCE TOWARD LOW-SUGAR DRINKS 88
6.2 RESTRAINTS 89
6.2.1 GOVERNMENT- IMPOSED STRICT RESTRICTIONS AND REGULATIONS 89
6.2.2 INADEQUATE RAW MATERIAL AVAILABILITY 89
6.3 OPPORTUNITIES 90
6.3.1 RISE IN THE DEMAND FOR HEALTHY FOOD INGREDIENTS IN THE FOOD AND BEVERAGE SECTOR 90
6.3.2 RISING RESEARCH AND DEVELOPMENT ACTIVITIES 90
6.3.3 WIDE APPLICATION OF REDUCED SUGAR IN VARIOUS INDUSTRIES 91
6.4 CHALLENGES 91
6.4.1 SIDE EFFECTS OF REDUCING SUGAR INTAKE 91
6.4.2 PRODUCT LABELLING AND TRADE ISSUES 92
7 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, BY ALTERNATIVE TYPE 93
7.1 OVERVIEW 94
7.2 ARTIFICIAL SWEETENERS 97
7.2.1 SUCRALOSE 98
7.2.2 ASPARTAME 98
7.2.3 NEOTAME 98
7.2.4 ADVANTAME 98
7.2.5 OTHERS 98
7.3 NATURALLY-DERIVED SWEETENERS 99
7.3.1 STEVIA 100
7.3.2 YACON SYRUP 100
7.3.3 THAUMATIN 100
7.3.4 ALLULOSE 100
7.3.5 OTHERS 100
7.4 SUGAR ALCOHOLS 101
7.4.1 SORBITOL 102
7.4.2 MALITOL 102
7.4.3 ERYTHRITOL 102
7.4.4 OTHERS 102
7.5 SWEETNESS MODULATORS 103
8 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, BY TECHNOLOGY 104
8.1 OVERVIEW 105
8.2 ENZYMATIC CONVERSION 108
8.3 EXTRACTION TECHNOLOGY 108
8.4 FLAVOR DELIVERY TECHNOLOGY 109
8.5 CAMBYA SUGAR REDUCTION 110
8.6 OTHERS 110
9 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, BY APPLICATION 112
9.1 OVERVIEW 113
9.2 FOOD & BEVERAGES 116
9.2.1 CARBONATED SOFT DRINKS 117
9.2.2 FRUIT JUICES 117
9.2.3 SMOOTHIES 117
9.2.4 SPORTS & ENERGY DRINKS 117
9.2.5 OTHERS 117
9.3 BAKERY AND CONFECTIONERY 118
9.3.1 CANDIES & CHOCOLATES 119
9.3.2 CAKES 119
9.3.3 COOKIES 119
9.3.4 BROWNIES 119
9.3.5 OTHERS 119
9.4 PROCESSED FOODS 119
9.4.1 JAMS, PRESERVES & MARMALADES 120
9.4.2 SAUCES, DRESSINGS AND CONDIMENTS 120
9.4.3 READY MEALS 121
9.4.4 SOUPS 121
9.4.5 OTHERS 121
9.5 DAIRY PRODUCTS 121
9.5.1 ICE-CREAM 122
9.5.2 FLAVORED MILK 122
9.5.3 YOGURT 122
9.5.4 CHEESE 122
9.5.5 OTHERS 122
9.6 OTHERS 122
10 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, BY SALES CHANNEL 124
10.1 OVERVIEW 125
10.2 DIRECT CHANNEL 128
10.3 INDIRECT CHANNEL 128
10.4 SPECIALTY STORES 129
11 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, BY FORM 130
11.1 OVERVIEW 131
11.2 CRYSTALLIZED 134
11.3 POWDER 135
11.4 LIQUID 136
11.5 OTHERS 137
12 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, BY REGION 138
12.1 MIDDLE EAST AND AFRICA 139
12.1.1 SOUTH AFRICA 150
12.1.2 EGYPT 155
12.1.3 SAUDI ARABIA 161
12.1.4 U.A.E. 167
12.1.5 ISRAEL 173
12.1.6 OMAN 179
12.1.7 BAHRAIN 185
12.1.8 KUWAIT 190
12.1.9 QATAR 196
12.1.10 REST OF MIDDLE EAST AND AFRICA 201
13 MIDDLE EAST & AFRICA SUGAR REDUCTION TECHNOLOGY MARKET, COMPANY LANDSCAPE 202
13.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 202
14 SWOT ANALYSIS 203
15 COMPANY SHARE ANALYSIS 204
15.1 ADM 204
15.1.1 COMPANY SNAPSHOT 204
15.1.2 REVENUE ANALYSIS 204
15.1.3 COMPANY SHARE ANALYSIS 205
15.1.4 PRODUCT PORTFOLIO 205
15.1.5 RECENT DEVELOPMENT 206
15.2 CARGILL, INCORPORATED 207
15.2.1 COMPANY SNAPSHOT 207
15.2.2 COMPANY SHARE ANALYSIS 207
15.2.3 PRODUCT PORTFOLIO 208
15.2.4 RECENT DEVELOPMENT 208
15.3 INGREDION INCORPORATED 209
15.3.1 COMPANY SNAPSHOT 209
15.3.2 REVENUE ANALYSIS 209
15.3.3 COMPANY SHARE ANALYSIS 210
15.3.4 PRODUCT PORTFOLIO 210
15.3.5 RECENT DEVELOPMENTS 211
15.4 ROQUETTE FRERES 212
15.4.1 COMPANY SNAPSHOT 212
15.4.2 COMPANY SHARE ANALYSIS 212
15.4.3 PRODUCT PORTFOLIO 213
15.4.4 RECENT DEVELOPMENT 213
15.5 KERRY GROUP PLC 214
15.5.1 COMPANY SNAPSHOT 214
15.5.2 REVENUE ANALYSIS 214
15.5.3 COMPANY SHARE ANALYSIS 215
15.5.4 PRODUCT PORTFOLIO 215
15.5.5 RECENT DEVELOPMENT 215
15.6 AJINOMOTO FOODS EUROPE SAS 216
15.6.1 COMPANY SNAPSHOT 216
15.6.2 PRODUCT PORTFOLIO 216
15.6.3 RECENT DEVELOPMENTS 216
15.7 ARBOREAL STEVIA 217
15.7.1 COMPANY SNAPSHOT 217
15.7.2 PRODUCT PORTFOLIO 217
15.7.3 RECENT DEVELOPMENTS 217
15.8 BAYN SOLUTIONS AB (PUBL) 218
15.8.1 COMPANY SNAPSHOT 218
15.8.2 PRODUCT PORTFOLIO 218
15.8.3 RECENT DEVELOPMENT 218
15.9 BETTER JUICE 219
15.9.1 COMPANY SNAPSHOT 219
15.9.2 PRODUCT PORTFOLIO 219
15.9.3 RECENT DEVELOPMENT 219
15.10 BLUETREE TECHNOLOGIES LTD. 220
15.10.1 COMPANY SNAPSHOT 220
15.10.2 PRODUCT PORTFOLIO 220
15.10.3 RECENT DEVELOPMENT 220
15.11 CELANESE CORPORATION 221
15.11.1 COMPANY SNAPSHOT 221
15.11.2 REVENUE ANALYSIS 221
15.11.3 PRODUCT PORTFOLIO 222
15.11.4 RECENT DEVELOPMENT 222
15.12 DOUXMATOK 223
15.12.1 COMPANY SNAPSHOT 223
15.12.2 PRODUCT PORTFOLIO 223
15.12.3 RECENT DEVELOPMENT 223
15.13 FIRMENICH SA 224
15.13.1 COMPANY SNAPSHOT 224
15.13.2 PRODUCT PORTFOLIO 224
15.13.3 RECENT DEVELOPMENT 224
15.14 FOODITIVE GROUP 225
15.14.1 COMPANY SNAPSHOT 225
15.14.2 PRODUCT PORTFOLIO 225
15.14.3 RECENT DEVELOPMENTS 225
15.15 GIVAUDAN 226
15.15.1 COMPANY SNAPSHOT 226
15.15.2 REVENUE ANALYSIS 226
15.15.3 PRODUCT PORTFOLIO 227
15.15.4 RECENT DEVELOPMENT 227
15.16 INULOX LTD 228
15.16.1 COMPANY SNAPSHOT 228
15.16.2 PRODUCT PORTFOLIO 228
15.16.3 RECENT DEVELOPMENT 228
15.17 LAYN NATURAL INGREDIENTS 229
15.17.1 COMPANY SNAPSHOT 229
15.17.2 PRODUCT PORTFOLIO 229
15.17.3 RECENT DEVELOPMENT 229
15.18 SENSIENT TECHNOLOGIES CORPORATION 230
15.18.1 COMPANY SNAPSHOT 230
15.18.2 REVENUE ANALYSIS 230
15.18.3 PRODUCT PORTFOLIO 231
15.18.4 RECENT DEVELOPMENT 231
15.19 SWEEGEN 232
15.19.1 COMPANY SNAPSHOT 232
15.19.2 PRODUCT PORTFOLIO 232
15.19.3 RECENT DEVELOPMENTS 232
15.20 TATE & LYLE 233
15.20.1 COMPANY SNAPSHOT 233
15.20.2 REVENUE ANALYSIS 233
15.20.3 PRODUCT PORTFOLIO 234
15.20.4 RECENT DEVELOPMENT 234
15.21 VALIO LTD 235
15.21.1 COMPANY SNAPSHOT 235
15.21.2 PRODUCT PORTFOLIO 235
15.21.3 RECENT DEVELOPMENT 235
16 QUESTIONNAIRE 236
17 RELATED REPORTS 240

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