TABLE OF CONTENTS
1 INTRODUCTION 35
1.1 OBJECTIVES OF THE STUDY 35
1.2 MARKET DEFINITION 35
1.3 OVERVIEW OF MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET 35
1.4 LIMITATIONS 37
1.5 MARKETS COVERED 37
2 MARKET SEGMENTATION 40
2.1 MARKETS COVERED 40
2.2 GEOGRAPHICAL SCOPE 41
2.3 YEARS CONSIDERED FOR THE STUDY 42
2.4 CURRENCY AND PRICING 42
2.5 DBMR TRIPOD DATA VALIDATION MODEL 43
2.6 MULTIVARIATE MODELLING 46
2.7 TYPE LIFELINE CURVE 47
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 48
2.9 DBMR MARKET POSITION GRID 49
2.10 VENDOR SHARE ANALYSIS 51
2.11 SECONDARY SOURCES 52
2.12 ASSUMPTIONS 52
3 EXECUTIVE SUMMARY 53
4 PREMIUM INSIGHTS 57
4.1 COMPARATIVE ANALYSIS OF DIFFERENT GROWTH MEDIUMS OF MUSHROOM 58
4.2 IMPORT-EXPORT ANALYSIS 59
4.3 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET: REGULATORY FRAMEWORK 63
5 SUPPLY CHAIN OF MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET 66
5.1 RAW MATERIAL PROCUREMENT 67
5.2 MANUFACTURING AND DISTRIBUTION 67
5.3 END USERS 67
6 VALUE CHAIN 69

7 MARKET OVERVIEW 70
7.1 DRIVERS 72
7.1.1 RISING HEALTH CONSCIOUSNESS AMONG CONSUMERS 72
7.1.2 NUTRIENT-RICH PROFILE OF SHIITAKE MUSHROOM 72
7.1.3 INCREASING PRODUCTION & MANUFACTURERS OF SHIITAKE MUSHROOM IN THE ASIAN REGION 73
7.1.4 GROWING MARKET OF MEAT ALTERNATIVES ACROSS THE WORLD 74
7.1.5 GROWING USE OF SHIITAKE MUSHROOM IN VARIOUS APPLICATION 74
7.2 RESTRAINTS 75
7.2.1 HIGH PRICES OF SHIITAKE MUSHROOM IN COMPARISON TO OTHER MUSHROOMS 75
7.2.2 FLUCTUATION IN SHIITAKE MUSHROOMS PRODUCTION DUE TO DEPENDENCE ON WEATHER 76
7.2.3 HIGH EXPENDITURE IN LOG CULTIVATION METHOD OF SHIITAKE 76
7.2.4 ALLERGIC REACTION OF SHIITAKE MUSHROOMS 77
7.3 OPPORTUNITIES 78
7.3.1 INCREASING CONSUMPTION & PRODUCTION OF MUSHROOMS ACROSS REGIONS 78
7.3.2 GROWING MARKET OF SPECIALTY & EXOTIC MUSHROOMS 79
7.3.3 INCREASE IN THE VEGAN FOOD MARKET 79
7.3.4 GROWING DEMAND FOR FUNCTIONAL FOOD & DIETARY SUPPLEMENTS 80
7.4 CHALLENGES 81
7.4.1 DIFFICULTY IN SHIITAKE CULTIVATION PROCESS AND CONDITIONS 81
7.4.2 GROWING MARKET DEVELOPMENTS FOR OTHER MUSHROOM CATEGORIES 81
7.4.3 CHALLENGES ASSOCIATED WITH BRAND EQUITY OF THE PRODUCT 82
7.4.4 SHIITAKE MUSHROOM REQUIRE SPECIAL ATTENTION WHILE TRANSPORTATION 82
8 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY TYPE 83
8.1 OVERVIEW 84
8.2 CULTIVATED TYPE 85
8.3 WILD TYPE 86
9 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY CATEGORY 87
9.1 OVERVIEW 88
9.2 INORGANIC 89
9.3 ORGANIC 90
10 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY CULTIVATION METHOD 91
10.1 OVERVIEW 92
10.2 BED CULTIVATION 93
10.3 LOG CULTIVATION 94

11 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY FORM 95
11.1 OVERVIEW 96
11.2 WHOLE /FLOWER 97
11.3 PARTS 98
11.3.1 SLICED 98
11.3.2 CAPS 98
11.3.3 CAPS 98
11.3.4 OTHERS 98
12 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY PRODUCT TYPE 99
12.1 OVERVIEW 100
12.2 FRESH 101
12.3 PROCESSED 102
12.3.1 DRIED 103
12.3.2 FROZEN 103
12.3.3 CANNED 103
12.3.4 OTHERS 103
13 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY PACKAGING TYPE 104
13.1 OVERVIEW 105
13.2 PLASTIC BAGS 106
13.3 TRAY 107
13.3.1 TOPSEAL TRAY 108
13.3.2 CARDBOARD TRAY 108
13.3.3 WOODEN TRAY 108
13.4 CANNED 108
13.5 OTHERS 109
14 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY END USER 110
14.1 OVERVIEW 111
14.2 HOUSEHOLD 112
14.3 FOOD SERVICE PROVIDERS 113
14.3.1 RESTAURANTS 114
14.3.2 HOTELS & BARS 114
14.3.3 CAFE 114
14.3.4 CATERING 114
14.3.5 OTHERS 115
14.4 OTHERS 115

15 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY DISTRIBUTION CHANNEL 116
15.1 OVERVIEW 117
15.2 STORE BASED RETAILER 118
15.2.1 WHOLESALE SELLER 119
15.2.2 SUPERMARKETS/HYPERMARKETS 119
15.2.3 CONVENIENCE STORES 119
15.2.4 VEGETABLE SHOPS 119
15.2.5 OTHERS 119
15.3 ONLINE BASED RETAILER 119
16 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET, BY REGION 121
16.1 MIDDLE EAST & AFRICA 122
16.1.1 SOUTH AFRICA 130
16.1.2 SAUDI ARABIA 134
16.1.3 U.A.E. 138
16.1.4 KUWAIT 142
16.1.5 ISRAEL 146
16.1.6 REST OF MIDDLE EAST & AFRICA 150
17 MIDDLE EAST & AFRICA SHIITAKE MUSHROOM MARKET: COMPANY LANDSCAPE 151
17.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 151
18 SWOT 152
19 COMPANY PROFILE 153
19.1 MONTEREY MUSHROOMS, INC. 153
19.1.1 COMPANY SNAPSHOT 153
19.1.2 COMPANY SHARE ANALYSIS 153
19.1.3 PRODUCT PORTFOLIO 154
19.1.4 RECENT DEVELOPMENTS 154
19.2 GIORGIO FRESH CO. 155
19.2.1 COMPANY SNAPSHOT 155
19.2.2 COMPANY SHARE ANALYSIS 155
19.2.3 PRODUCT PORTFOLIO 155
19.2.4 RECENT DEVELOPMENTS 156
19.3 FUJISHUKIN CO., LTD. 157
19.3.1 COMPANY SNAPSHOT 157
19.3.2 COMPANY SHARE ANALYSIS 157
19.3.3 PRODUCT PORTFOLIO 158
19.3.4 RECENT DEVELOPMENT 158
19.4 HIRANO MUSHROOM LLC 159
19.4.1 COMPANY SNAPSHOT 159
19.4.2 COMPANY SHARE ANALYSIS 159
19.4.3 PRODUCT PORTFOLIO 159
19.4.4 RECENT DEVELOPMENT 160
19.5 LIANFENG (SUIZHOU) FOOD CO., LTD. 161
19.5.1 COMPANY SNAPSHOT 161
19.5.2 COMPANY SHARE ANALYSIS 161
19.5.3 PRODUCT PORTFOLIO 162
19.5.4 RECENT DEVELOPMENT 163
19.6 BANKEN CHAMPIGNONS B.V. 164
19.6.1 COMPANY SNAPSHOT 164
19.6.2 PRODUCT PORTFOLIO 164
19.6.3 RECENT DEVELOPMENT 164
19.7 FUNGO NETHERLANDS B.V. 165
19.7.1 COMPANY SNAPSHOT 165
19.7.2 PRODUCT PORTFOLIO 165
19.7.3 RECENT DEVELOPMENT 165
19.8 MEADOW MUSHROOMS 166
19.8.1 COMPANY SNAPSHOT 166
19.8.2 PRODUCT PORTFOLIO 166
19.8.3 RECENT DEVELOPMENTS 167
19.9 MYCOMEDICA D.O.O. 168
19.9.1 COMPANY SNAPSHOT 168
19.9.2 PRODUCT PORTFOLIO 168
19.9.3 RECENT DEVELOPMENT 168
19.10 MYCOPOLITAN MUSHROOM COMPANY LLC 169
19.10.1 COMPANY SNAPSHOT 169
19.10.2 PRODUCT PORTFOLIO 169
19.10.3 RECENT DEVELOPMENT 169
19.11 SHANDONG QIHE BIO TECHNOLOGY CO., LTD. 170
19.11.1 COMPANY SNAPSHOT 170
19.11.2 PRODUCT PORTFOLIO 171
19.11.3 RECENT DEVELOPMENTS 172
19.12 THAR FOOD 173
19.12.1 COMPANY SNAPSHOT 173
19.12.2 PRODUCT PORTFOLIO 173
19.12.3 RECENT DEVELOPMENT 173

20 QUESTIONNAIRE 174
21 RELATED REPORTS 177

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