TABLE OF CONTENTS
1 INTRODUCTION 45
1.1 OBJECTIVES OF THE STUDY 45
1.2 MARKET DEFINITION 45
1.3 OVERVIEW OF MIDDLE EAST & AFRICA RAISINS MARKET 45
1.4 LIMITATIONS 47
1.5 MARKETS COVERED 47
2 MARKET SEGMENTATION 51
2.1 MARKETS COVERED 51
2.2 GEOGRAPHICAL SCOPE 52
2.3 YEARS CONSIDERED FOR THE STUDY 53
2.4 CURRENCY AND PRICING 53
2.5 DBMR TRIPOD DATA VALIDATION MODEL 54
2.6 PRODUCT TYPE LIFE LINE CURVE 57
2.7 MULTIVARIATE MODELLING 58
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 59
2.9 DBMR MARKET POSITION GRID 60
2.10 MARKET END USE COVERAGE GRID 61
2.11 VENDOR SHARE ANALYSIS 62
2.12 SECONDARY SOURCES 63
2.13 ASSUMPTIONS 64
3 EXECUTIVE SUMMARY 65
4 PREMIUM INSIGHTS 68
4.1 BRAND COMPARATIVE ANALYSIS 69
4.2 CONSUMER DISPOSABLE INCOME 72
4.2.1 OVERVIEW 72
4.2.2 CULTURAL FACTORS 72
4.2.3 SOCIAL FACTORS 72
4.2.4 PERSONAL FACTORS 73
4.2.5 PSYCHOLOGICAL FACTORS 73
4.2.6 ECONOMIC FACTORS 73
4.2.7 CONCLUSION 73
4.3 CONSUMER LEVEL TRENDS 74
4.4 FACTORS INFLUENCING PURCHASING DECISION OF CUSTOMERS 76
4.4.1 ORGANIC AND NATURAL 76
4.4.2 PRODUCT PRICING 76
4.4.3 MARKETING CAMPAIGNS 76
4.4.4 ECONOMIC CONDITIONS 76
4.4.5 AUTHENTICITY OF PRODUCTS 76
4.4.6 NUTRITIONAL CONTENT 76
4.5 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET 77
4.5.1 IMPACT ON PRICE 77
4.5.2 IMPACT ON SUPPLY CHAIN 77
4.5.3 IMPACT ON SHIPMENT 77
4.5.4 IMPACT ON COMPANYS STRATEGIC DECISIONS 77
4.6 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 79
4.6.1 RISING DEMAND FOR ORGANIC AND NATURAL PRODUCTS 79
4.6.2 INCREASING USE OF RAISINS IN CONFECTIONERY FOOD ITEMS 79
4.6.3 RISING USE OF AUTOMATION AND TECHNOLOGY IN RAISIN PRODUCTION 80
4.7 IMPORT-EXPORT ANALYSIS 81
4.8 MEETING CONSUMER REQUIREMENT 83
4.9 NEW PRODUCT LAUNCH STRATEGY 84
4.10 PRICE ANALYSIS 85
4.11 PRIVATE LABEL VS BRAND LABEL 86
4.11.1 BRAND LABEL 86
4.11.2 PRIVATE LABEL 86
4.12 PROMOTIONAL ACTIVITIES 87
4.13 SHOPPING BEHAVIOR AND DYNAMICS 88
4.13.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 88
4.13.2 RESEARCH 88
4.13.3 IMPULSIVE 88
4.13.4 ADVERTISEMENT 89
4.14 SUPPLY CHAIN ANALYSIS 90
4.14.1 CULTIVATION & RAW MATERIAL PROCUREMENT 90
4.14.2 PROCESSING AND PACKAGING 90
4.14.3 DISTRIBUTION 91
4.14.4 END-USERS 91
5 REGULATORY FRAMEWORK AND GUIDELINES 92
6 MARKET OVERVIEW 93
6.1 DRIVERS 95
6.1.1 INCREASING HEALTH AWARENESS REGARDING HEALTH BENEFITS OF RAISINS AMONG CONSUMERS 95
6.1.2 RISING APPLICATION OF RAISINS IN THE FOOD AND BEVERAGE INDUSTRY 95
6.1.3 RISING DEMAND FOR RAISINS OWING TO INCLINATION TOWARDS SHELF-STABLE FOOD 96
6.2 RESTRAINTS 97
6.2.1 CLIMATE CHANGE AND WEATHER FLUCTUATIONS 97
6.2.2 AVAILABILITY OF SUBSTITUTE PRODUCTS 97
6.2.3 FLUCTUATION IN PRICES OF GRAPES 98
6.3 OPPORTUNITIES 99
6.3.1 RISING RESEARCH & DEVELOPMENT AND INNOVATIVE TECHNOLOGIES 99
6.3.2 RISING TREND OF ON-THE-GO HEALTHY SNACKING 99
6.4 CHALLENGES 100
6.4.1 HIGH SUSCEPTIBILITY TO PEST AND DISEASES 100
6.4.2 STRINGENT FOOD SAFETY REGULATIONS AND QUALITY STANDARDS 101
7 MIDDLE EAST & AFRICA RAISINS MARKET, BY REGION 102
7.1 MIDDLE EAST AND AFRICA 103
7.1.1 SOUTH AFRICA 115
7.1.2 SAUDI ARABIA 122
7.1.3 UAE 129
7.1.4 KUWAIT 136
7.1.5 OMAN 143
7.1.6 QATAR 150
7.1.7 REST OF MIDDLE EAST AND AFRICA 157
8 COMPANY LANDSCAPE 158
8.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 158
9 SWOT ANALYSIS 159
10 COMPANY PROFILES 160
10.1 DOLE PLC (2022) 160
10.1.1 COMPANY SNAPSHOT 160
10.1.2 REVENUE ANALYSIS 160
10.1.3 COMPANY SHARE ANALYSIS 161
10.1.4 PRODUCT PORTFOLIO 161
10.1.5 RECENT DEVELOPMENT 161
10.2 SUN-MAID GROWERS OF CALIFORNIA 162
10.2.1 COMPANY SNAPSHOT 162
10.2.2 COMPANY SHARE ANALYSIS 162
10.2.3 PRODUCT PORTFOLIO 163
10.2.4 RECENT DEVELOPMENT 163
10.3 DEL MONTE FOODS, INC (2022) 164
10.3.1 COMPANY SNAPSHOT 164
10.3.2 REVENUE ANALYSIS 164
10.3.3 COMPANY SHARE ANALYSIS 165
10.3.4 PRODUCT PORTFOLIO 165
10.3.5 RECENT DEVELOPMENT 165
10.4 NATIONALRAISIN COMPANY 166
10.4.1 COMPANY SNAPSHOT 166
10.4.2 COMPANY SHARE ANALYSIS 166
10.4.3 PRODUCT PORTFOLIO 167
10.4.4 RECENT DEVELOPMENT 167
10.5 LION RAISINS 168
10.5.1 COMPANY SNAPSHOT 168
10.5.2 COMPANY SHARE ANALYSIS 168
10.5.3 PRODUCT PORTFOLIO 169
10.5.4 RECENT DEVELOPMENT 169
10.6 AARAV AGRO INDUSTRIES 170
10.6.1 COMPANY SNAPSHOT 170
10.6.2 PRODUCT PORTFOLIO 170
10.6.3 RECENT DEVELOPMENT 170
10.7 AKRODRIA 171
10.7.1 COMPANY SNAPSHOT 171
10.7.2 PRODUCT PORTFOLIO 171
10.7.3 RECENT DEVELOPMENT 171
10.8 ARIMEX 172
10.8.1 COMPANY SNAPSHOT 172
10.8.2 PRODUCT PORTFOLIO 172
10.8.3 RECENT DEVELOPMENT 172
10.9 BERGIN.COM 173
10.9.1 COMPANY SNAPSHOT 173
10.9.2 PRODUCT PORTFOLIO 173
10.9.3 RECENT DEVELOPMENT 173
10.10 FRUITS OF TURKEY 174
10.10.1 COMPANY SNAPSHOT 174
10.10.2 PRODUCT PORTFOLIO 174
10.10.3 RECENT DEVELOPMENT 174
10.11 GAURI FARM 175
10.11.1 COMPANY SNAPSHOT 175
10.11.2 PRODUCT PORTFOLIO 175
10.11.3 RECENT DEVELOPMENTS 175
10.12 GEOBRES 176
10.12.1 COMPANY SNAPSHOT 176
10.12.2 PRODUCT PORTFOLIO 176
10.12.3 RECENT DEVELOPMENT 176
10.13 MONTAGU SNACKS 177
10.13.1 COMPANY SNAPSHOT 177
10.13.2 PRODUCT PORTFOLIO 177
10.13.3 RECENT DEVELOPMENT 177
10.14 RIVER RANCH RAISINS 178
10.14.1 COMPANY SNAPSHOT 178
10.14.2 PRODUCT PORTFOLIO 178
10.14.3 RECENT DEVELOPMENT 178
10.15 ROYAL NUT COMPANY 179
10.15.1 COMPANY SNAPSHOT 179
10.15.2 PRODUCT PORTFOLIO 179
10.15.3 RECENT DEVELOPMENT 179
10.16 ROYAL NUTS, DRYFRUITS & SPICES 180
10.16.1 COMPANY SNAPSHOT 180
10.16.2 PRODUCT PORTFOLIO 180
10.16.3 RECENT DEVELOPMENT 180
10.17 SUN VALLEY RAISINS 181
10.17.1 COMPANY SNAPSHOT 181
10.17.2 PRODUCT PORTFOLIO 181
10.17.3 RECENT DEVELOPMENT 181
10.18 SUNBEAM FOODS 182
10.18.1 COMPANY SNAPSHOT 182
10.18.2 PRODUCT PORTFOLIO 182
10.18.3 RECENT DEVELOPMENT 182
10.19 TRAINA HOME GROWN 183
10.19.1 COMPANY SNAPSHOT 183
10.19.2 PRODUCT PORTFOLIO 183
10.19.3 RECENT DEVELOPMENT 183
10.20 VARSHA INDUSTRIES PVT. LTD. 184
10.20.1 COMPANY SNAPSHOT 184
10.20.2 PRODUCT PORTFOLIO 184
10.20.3 RECENT DEVELOPMENT 184
11 QUESTIONNAIRE 185

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