TABLE OF CONTENTS
1 INTRODUCTION 59
1.1 OBJECTIVES OF THE STUDY 59
1.2 MARKET DEFINITION 59
1.3 OVERVIEW OF THE MIDDLE EAST & AFRICA PREMIUM CHOCOLATE MARKET 59
1.4 LIMITATIONS 61
1.5 MARKETS COVERED 61
2 MARKET SEGMENTATION 69
2.1 MARKETS COVERED 69
2.2 GEOGRAPHICAL SCOPE 70
2.3 YEARS CONSIDERED FOR THE STUDY 71
2.4 CURRENCY AND PRICING 71
2.5 DBMR TRIPOD DATA VALIDATION MODEL 72
2.6 GRADE LIFE LINE CURVE 75
2.7 MULTIVARIATE MODELING 76
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 77
2.9 DBMR MARKET POSITION GRID 79
2.10 MARKET APPLICATION COVERAGE GRID 80
2.11 DBMR MARKET CHALLENGE MATRIX 81
2.12 DBMR VENDOR SHARE ANALYSIS 82
2.13 SECONDARY SOURCES 83
2.14 ASSUMPTIONS 84
3 EXECUTIVE SUMMARY 85
4 PREMIUM INSIGHTS 88
4.1 ANALYSIS OF HAZELNUT CONTENT FOR TOP MIDDLE EAST & AFRICA PREMIUM CHOCOLATE BRANDS 89
4.2 BRAND COMPARATIVE ANALYSIS 90
4.2.1 FERRERO 90
4.2.2 NESTLE 90
4.2.3 CHOCOLADEFABRIKEN LINDT & SPRNGLI AG 91
4.3 FACTORS INFLUENCING BUYING DECISION 92
4.3.1 PACKAGING FACTOR 92
4.3.2 TASTE 92
4.3.3 HEALTH 92
4.3.4 BRAND LOYALTY 92
4.3.5 GENDER AND AGE 92
4.3.6 INCOME 93
4.4 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 94
4.4.1 RISING CONSUMER PREFERENCE TOWARD DARK AND VEGAN CHOCOLATE 94
4.4.2 CONSUMERS ARE INTERESTED IN NEW INNOVATIVE FLAVOURS AND TEXTURE 95
4.4.3 RISING DEMAND FOR PREMIUM CHOCOLATES FOR GIFTING PURPOSES 95
4.4.4 FUTURE PERSPECTIVE 95
4.5 MEETING CONSUMER REQUIREMENT 96
4.6 SUPPLY CHAIN ANALYSIS 97
4.6.1 RAW MATERIAL PROCUREMENT & MANUFACTURING 97
4.6.2 DISTRIBUTION 98
4.6.3 END-USERS 98
4.7 SHOPPING BEHAVIOR AND DYNAMICS 99
4.7.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 99
4.7.2 RESEARCH 99
4.7.3 IMPULSIVE 99
4.7.4 ADVERTISEMENT 99
4.7.5 TELEVISION ADVERTISEMENT 99
4.7.6 ONLINE ADVERTISEMENT 100
4.7.7 IN-STORE ADVERTISEMENT 100
4.7.8 OUTDOOR ADVERTISEMENT 100
4.8 NEW PRODUCT LAUNCH STRATEGY 101
4.8.1 NUMBER OF PRODUCT LAUNCHES 101
4.8.2 LINE EXTENSION 101
4.8.3 NEW PACKAGING 101
4.8.4 RE-LAUNCHED 101
4.8.5 NEW FORMULATION 101
4.8.6 DIFFERENTIAL PRODUCT OFFERING 102
4.8.7 PACKAGE DESIGNING 102
4.8.8 PRICING ANALYSIS 102
4.9 REGULATION COVERAGE 103
5 MARKET OVERVIEW 105
5.1 DRIVERS 107
5.1.1 RISE IN THE POPULARITY OF VEGAN, ORGANIC, AND GLUTEN FREE CHOCOLATES 107
5.1.2 HIGH DEMAND FOR PREMIUM CHOCOLATES IN FESTIVE SEASONS 107
5.1.3 DEMAND FOR PREMIUM CHOCOLATES OWING TO THE SHIFT TOWARDS A HEALTHY LIFESTYLE 108
5.1.4 USE OF PREMIUM CHOCOLATE IN THE BAKING INDUSTRY 109
5.2 RESTRAINTS 109
5.2.1 FLUCTUATING PRICES OF RAW MATERIALS 109
5.2.2 AVAILABILITY OF VARIOUS SUBSTITUTE 109
5.3 OPPORTUNITIES 110
5.3.1 CONTINUOUS FOCUS ON DEVELOPING NEW FLAVORED AND UNIQUE CHOCOLATES 110
5.3.2 RISING TREND OF ONLINE DISTRIBUTION 110
5.4 CHALLENGES 111
5.4.1 RISING COST OF SUPPLY CHAIN 111
5.4.2 RULES AND REGULATIONS ASSOCIATED WITH PREMIUM CHOCOLATES 112
6 MIDDLE EAST & AFRICA PREMIUM CHOCOLATE MARKET, BY REGION 113
6.1 MIDDLE EAST AND AFRICA 114
6.1.1 UNITED ARAB EMIRATES 128
6.1.2 SOUTH AFRICA 138
6.1.3 SAUDI ARABIA 148
6.1.4 KUWAIT 158
6.1.5 REST OF MIDDLE EAST AND AFRICA 168
7 MIDDLE EAST & AFRICA PREMIUM CHOCOLATE MARKET: COMPANY LANDSCAPE 169
7.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 169
7.2 ACQUISITION 170
7.3 NEW PRODUCT DEVELOPMENT 171
7.4 FACILITY EXPANSION 172
7.5 NEW APPOINTMENT 172
8 SWOT ANALYSIS 173
9 COMPANY PROFILES 174
9.1 MARS, INCORPORATED AND ITS AFFILIATES 174
9.1.1 COMPANY SNAPSHOT 174
9.1.2 COMPANY SHARE ANALYSIS 174
9.1.3 PRODUCT PORTFOLIO 175
9.1.4 RECENT UPDATES 175
9.2 MONDELZ INTERNATIONAL 176
9.2.1 COMPANY SNAPSHOT 176
9.2.2 REVENUE ANALYSIS 176
9.2.3 COMPANY SHARE ANALYSIS 177
9.2.4 PRODUCT PORTFOLIO 177
9.2.5 RECENT DEVELOPMENT 178
9.3 THE HERSHEY COMPANY 179
9.3.1 COMPANY SNAPSHOT 179
9.3.2 REVENUE ANALYSIS 179
9.3.3 COMPANY SHARE ANALYSIS 180
9.3.4 PRODUCT PORTFOLIO 180
9.3.5 RECENT DEVELOPMENT 181
9.4 FERRERO 182
9.4.1 COMPANY SNAPSHOT 182
9.4.2 COMPANY SHARE ANALYSIS 182
9.4.3 PRODUCT PORTFOLIO 183
9.4.4 RECENT UPDATES 183
9.5 NESTL 184
9.5.1 COMPANY SNAPSHOT 184
9.5.2 REVENUE ANALYSIS 184
9.5.3 COMPANY SHARE ANALYSIS 185
9.5.4 PRODUCT PORTFOLIO 185
9.5.5 RECENT DEVELOPMENT 186
9.6 ARCOR 187
9.6.1 COMPANY SNAPSHOT 187
9.6.2 REVENUE ANALYSIS 187
9.6.3 PRODUCT PORTFOLIO 188
9.6.4 RECENT DEVELOPMENT 188
9.7 BARRY CALLEBAUT 189
9.7.1 COMPANY SNAPSHOT 189
9.7.2 REVENUE ANALYSIS 189
9.7.3 PRODUCT PORTFOLIO 190
9.7.4 RECENT UPDATES 190
9.8 CARGILL, INCORPORATED 191
9.8.1 COMPANY SNAPSHOT 191
9.8.2 PRODUCT PORTFOLIO 191
9.8.3 RECENT UPDATES 192
9.9 CHOCOLADEFABRIKEN LINDT & SPRNGLI AG (2022) 193
9.9.1 COMPANY SNAPSHOT 193
9.9.2 REVENUE ANALYSIS 193
9.9.3 PRODUCT PORTFOLIO 194
9.9.4 RECENT DEVELOPMENT 197
9.10 CLOETTA AB 198
9.10.1 COMPANY SNAPSHOT 198
9.10.2 REVENUE ANALYSIS 198
9.10.3 PRODUCT PORTFOLIO 199
9.10.4 RECENT DEVELOPMENT 199
9.11 EZAKI GLICO CO., LTD. 200
9.11.1 COMPANY SNAPSHOT 200
9.11.2 REVENUE ANALYSIS 200
9.11.3 PRODUCT PORTFOLIO 201
9.11.4 RECENT DEVELOPMENT 201
9.12 GENERAL MILLS, INC. 202
9.12.1 COMPANY SNAPSHOT 202
9.12.2 REVENUE ANALYSIS 202
9.12.3 PRODUCT PORTFOLIO 203
9.12.4 RECENT DEVELOPMENT 203
9.13 GHIRARDELLI CHOCOLATE COMPANY 204
9.13.1 COMPANY SNAPSHOT 204
9.13.2 PRODUCT PORTFOLIO 204
9.13.3 RECENT DEVELOPMENT 205
9.14 MEIJI HOLDINGS CO., LTD. 206
9.14.1 COMPANY SNAPSHOT 206
9.14.2 REVENUE ANALYSIS 206
9.14.3 PRODUCT PORTFOLIO 207
9.14.4 RECENT DEVELOPMENT 207
9.15 MORINAGA & CO., LTD. 208
9.15.1 COMPANY SNAPSHOT 208
9.15.2 REVENUE ANALYSIS 208
9.15.3 PRODUCT PORTFOLIO 209
9.15.4 RECENT DEVELOPMENT 209
9.16 ORION CORP. 210
9.16.1 COMPANY SNAPSHOT 210
9.16.2 REVENUE ANALYSIS 210
9.16.3 PRODUCT PORTFOLIO 211
9.16.4 RECENT DEVELOPMENTS 211
9.17 THE KRAFT HEINZ COMPANY 212
9.17.1 COMPANY SNAPSHOT 212
9.17.2 REVENUE ANALYSIS 212
9.17.3 PRODUCT PORTFOLIO 213
9.17.4 RECENT DEVELOPMENT 213
10 QUESTIONNAIRE 214
11 RELATED REPORTS 218

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