TABLE OF CONTENTS
1 INTRODUCTION 37
1.1 OBJECTIVES OF THE STUDY 37
1.2 MARKET DEFINITION 37
1.3 OVERVIEW OF THE MIDDLE EAST & AFRICA POTATO PROCESSING MARKET 37
1.4 CURRENCY AND PRICING 39
1.5 LIMITATIONS 39
1.6 MARKETS COVERED 40
2 MARKET SEGMENTATION 43
2.1 MARKETS COVERED 43
2.2 GEOGRAPHICAL SCOPE 44
2.3 YEARS CONSIDERED FOR THE STUDY 45
2.4 CURRENCY AND PRICING 45
2.5 DBMR TRIPOD DATA VALIDATION MODEL 46
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 49
2.7 DBMR MARKET POSITION GRID 50
2.8 MULTIVARIATE MODELLING 51
2.9 CATEGORY LIFELINE CURVE 52
2.10 MARKET END-USER COVERAGE GRID 53
2.11 SECONDARY SOURCES 54
2.12 ASSUMPTIONS 54
3 EXECUTIVE SUMMARY 55
4 PREMIUM INSIGHTS 58
4.1 PORTER'S FIVE FORCES 59
4.1.1 THREAT OF NEW ENTRANTS 59
4.1.2 THREAT OF SUBSTITUTES 60
4.1.3 CUSTOMER BARGAINING POWER 60
4.1.4 SUPPLIER BARGAINING POWER 61
4.1.5 INTERNAL COMPETITION (RIVALRY) 61
4.2 BRAND OUTLOOK 62
4.2.1 COMPARATIVE BRAND ANALYSIS 62
4.2.2 PRODUCT VS BRAND OVERVIEW 63
4.3 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 64
4.4 IMPACT OF ECONOMIC SLOWDOWN 65
4.4.1 OVERVIEW 65
4.4.2 IMPACT ON PRICE 65
4.4.3 IMPACT ON SUPPLY CHAIN 65
4.4.4 IMPACT ON SHIPMENT 65
4.4.5 IMPACT ON COMPANY'S STRATEGIC DECISIONS 66
4.5 IMPORT-EXPORT ANALYSIS 67
4.6 TECHNOLOGICAL INNOVATIONS 69
4.7 FACTORS AFFECTING BUYING DECISION 70
4.7.1 LARGE PRODUCT RANGE 70
4.7.2 COMPANY AUTHENTICITY 70
4.7.3 DISPOSABLE INCOME 71
4.8 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 72
4.8.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES IN THE POTATO PROCESSING INDUSTRY 72
4.8.2 CERTIFICATIONS AND LABELLING CLAIMS AMONG MANUFACTURERS 72
4.8.3 BUSINESS EXPANSIONS THROUGH DIFFERENT STRATEGIC DECISIONS 73
4.8.4 FUTURE PERSPECTIVE 73
4.9 PRICING INDEX 74
4.10 PRODUCTION CAPACITY OUTLOOK 75
4.11 RAW MATERIAL COVERAGE 76
4.11.1 FRENCH FRIES AND OTHER FROZEN POTATO PRODUCTS 76
4.11.2 DRIED POTATO PRODUCTS 76
4.11.3 PRE-COOKED AND READY-TO-EAT POTATO PRODUCTS 76
4.12 SUPPLY CHAIN ANALYSIS 77
4.12.1 RAW MATERIAL PROCUREMENT 78
4.12.2 PROCESSING 78
4.12.3 MARKETING AND DISTRIBUTION 79
4.12.4 END USERS 79
4.13 VALUE CHAIN ANALYSIS 80
4.14 REGULATION COVERAGE 81
5 MARKET OVERVIEW 83
5.1 DRIVERS 85
5.1.1 GROWING CONSUMPTION OF CONVENIENCE AND FROZEN FOODS AMONG THE CONSUMERS 85
5.1.2 GROWTH OF RESTAURANT AND QUICK SERVICE FOOD SECTORS 85
5.1.3 GROWING POPULATION AND DISPOSABLE INCOME OF CONSUMERS 86
5.1.1 AVAILABILITY OF WIDE RANGE VARIETIES OF PRODUCTS 88
5.2 RESTRAINTS 89
5.2.1 INCREASING HEALTH PROBLEMS ASSOCIATED WITH THE HIGHER CONSUMPTION OF PROCESSED POTATO SNACKS 89
5.2.2 UNFAVORABLE ENVIRONMENTAL CONCERNS 89
5.3 OPPORTUNITIES 91
5.3.1 TECHNOLOGICAL INNOVATION IN POTATO PROCESSING 91
5.3.2 INCREASING DEMAND FOR ORGANIC POTATO PROCESSING PRODUCTS 91
5.4 CHALLENGES 93
5.4.1 HIGH COST ASSOCIATED WITH POTATO CHIPS MACHINES 93
5.4.2 FLUCTUATION IN PRICES OF RAW MATERIALS 93
6 MIDDLE EAST & AFRICA POTATO PROCESSING MARKET, BY REGION 95
6.1 MIDDLE EAST AND AFRICA 96
6.1.1 UNITED ARAB EMIRATES 105
6.1.2 SOUTH AFRICA 110
6.1.3 SAUDI ARABIA 115
6.1.4 KUWAIT 120
6.1.5 REST OF MIDDLE EAST AND AFRICA 125
7 COMPANY LANDSCAPE 126
7.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 126
8 SWOT ANALYSIS 127
9 COMPANY PROFILES 128
9.1 MCCAIN FOODS LIMITED 128
9.1.1 COMPANY SNAPSHOT 128
9.1.2 COMPANY SHARE ANALYSIS 128
9.1.3 PRODUCT PORTFOLIO 129
9.1.4 RECENT DEVELOPMENTS 130
9.2 LAMB WESTON, INC. (2022) 131
9.2.1 COMPANY SNAPSHOT 131
9.2.2 REVENUE ANALYSIS 131
9.2.3 COMPANY SHARE ANALYSIS 132
9.2.4 PRODUCT PORTFOLIO 132
9.2.5 RECENT DEVELOPMENTS 135
9.3 J.R. SIMPLOT COMPANY 136
9.3.1 COMPANY SNAPSHOT 136
9.3.2 COMPANY SHARE ANALYSIS 136
9.3.3 PRODUCT PORTFOLIO 137
9.3.4 RECENT DEVELOPMENT 138
9.4 AVIKO 139
9.4.1 COMPANY SNAPSHOT 139
9.4.2 COMPANY SHARE ANALYSIS 139
9.4.3 PRODUCT PORTFOLIO 140
9.4.4 RECENT DEVELOPMENTS 140
9.5 FARM FRITES 141
9.5.1 COMPANY SNAPSHOT 141
9.5.2 COMPANY SHARE ANALYSIS 141
9.5.3 PRODUCT PORTFOLIO 142
9.5.4 RECENT DEVELOPMENTS 142
9.6 11ER NAHRUNGSMITTEL GMBH 143
9.6.1 COMPANY SNAPSHOT 143
9.6.2 PRODUCT PORTFOLIO 143
9.6.3 RECENT DEVELOPMENT 144
9.7 AGRANA BETEILIGUNGS-AG (2022) 145
9.7.1 COMPANY SNAPSHOT 145
9.7.2 REVENUE ANALYSIS 145
9.7.3 PRODUCT PORTFOLIO 146
9.7.4 RECENT DEVELOPMENT 146
9.8 AGRARFROST GMBH & CO. KG GMBH & CO. KG 147
9.8.1 COMPANY SNAPSHOT 147
9.8.2 PRODUCT PORTFOLIO 147
9.8.3 RECENT DEVELOPMENTS 147
9.9 AGRISTO 148
9.9.1 COMPANY SNAPSHOT 148
9.9.2 PRODUCT PORTFOLIO 148
9.9.3 RECENT DEVELOPMENT 148
9.10 ALEXIA FOODS. 149
9.10.1 COMPANY SNAPSHOT 149
9.10.2 PRODUCT PORTFOLIO 149
9.10.3 RECENT DEVELOPMENTS 150
9.11 BARTS POTATO COMPANY 151
9.11.1 COMPANY SNAPSHOT 151
9.11.2 PRODUCT PORTFOLIO 151
9.11.3 RECENT DEVELOPMENTS 151
9.12 BEM BRASIL ALIMENTOS 152
9.12.1 COMPANY SNAPSHOT 152
9.12.2 PRODUCT PORTFOLIO 152
9.12.3 RECENT DEVELOPMENT 152
9.13 CAVENDISH FARMS 153
9.13.1 COMPANY SNAPSHOT 153
9.13.2 PRODUCT PORTFOLIO 153
9.13.3 RECENT DEVELOPMENTS 155
9.14 HIMALAYA FOOD INTERNATIONAL LTD. (2022) 156
9.14.1 COMPANY SNAPSHOT 156
9.14.2 REVENUE ANALYSIS 156
9.14.3 PRODUCT PORTFOLIO 157
9.14.4 RECENT DEVELOPMENT 157
9.15 HYFUN FOODS. 158
9.15.1 COMPANY SNAPSHOT 158
9.15.2 PRODUCT PORTFOLIO 158
9.15.3 RECENT DEVELOPMENT 159
9.16 IDAHOAN FOODS, LLC. 160
9.16.1 COMPANY SNAPSHOT 160
9.16.2 PRODUCT PORTFOLIO 160
9.16.3 RECENT DEVELOPMENTS 161
9.17 J.R. SHORT SNACK PRODUCTS 162
9.17.1 COMPANY SNAPSHOT 162
9.17.2 PRODUCT PORTFOLIO 162
9.17.3 RECENT DEVELOPMENTS 162
9.18 LUTOSA 163
9.18.1 COMPANY SNAPSHOT 163
9.18.2 PRODUCT PORTFOLIO 163
9.18.3 RECENT DEVELOPMENT 165
9.19 MASH DIRECT 166
9.19.1 COMPANY SNAPSHOT 166
9.19.2 PRODUCT PORTFOLIO 166
9.19.3 RECENT DEVELOPMENTS 167
9.20 THE KRAFT HEINZ COMPANY (2022) 168
9.20.1 COMPANY SNAPSHOT 168
9.20.2 REVENUE ANALYSIS 168
9.20.3 PRODUCT PORTFOLIO 169
9.20.4 RECENT DEVELOPMENTS 170
10 QUESTIONNAIRE 171
11 RELATED REPORTS 174

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