TABLE OF CONTENTS
1 INTRODUCTION 39
1.1 OBJECTIVES OF THE STUDY 39
1.2 MARKET DEFINITION 39
1.3 OVERVIEW OF THE MIDDLE EAST & AFRICA HUMMUS MARKET 39
1.4 LIMITATIONS 41
1.5 MARKETS COVERED 42
2 MARKET SEGMENTATION 46
2.1 MARKETS COVERED 46
2.2 GEOGRAPHICAL SCOPE 47
2.3 YEARS CONSIDERED FOR THE STUDY 48
2.4 CURRENCY AND PRICING 48
2.5 DBMR TRIPOD DATA VALIDATION MODEL 49
2.6 MULTIVARIATE MODELLING 52
2.7 TREATMENT LIFELINE CURVE 52
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 53
2.9 DBMR MARKET POSITION GRID 54
2.10 MARKET APPLICATION COVERAGE GRID 55
2.11 VENDOR SHARE ANALYSIS 56
2.12 SECONDARY SOURCES 57
2.13 ASSUMPTIONS 57
3 EXECUTIVE SUMMARY 58
4 PREMIUM INSIGHTS 61
4.1 BRAND ANALYSIS 62
4.2 COMPARATIVE ANALYSIS WITH THE PARENT MARKET 63
4.2.1 OVERVIEW 63
4.2.1.1 SALSA 63
4.2.1.2 MAYONNAISE 63
4.2.1.3 FRUIT PRESERVES 63
4.2.1.4 GUACAMOLE 64
4.3 CONSUMER BUYING BEHAVIOR 65
4.3.1 OVERVIEW 65
4.3.1.1 COMPLEX BUYING BEHAVIOR 65
4.3.1.2 DISSONANCE-REDUCING BUYING BEHAVIOR 66
4.3.1.3 HABITUAL BUYING BEHAVIOR 66
4.3.1.4 VARIETY SEEKING BEHAVIOR 66
4.3.2 CONCLUSION 66
4.4 PATENT ANALYSIS OF THE MIDDLE EAST & AFRICA HUMMUS MARKET 67
4.5 SUPPLY CHAIN ANALYSIS 68
4.5.1 OVERVIEW 68
4.5.2 LOGISTIC COST SCENARIO 68
4.5.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 69
4.6 UPCOMING TECHNOLOGY AND TRENDS 70
5 REGULATION COVERAGE 71
6 MARKET OVERVIEW 74
6.1 DRIVERS 76
6.1.1 RISE IN THE NUMBER OF NEW PRODUCT LAUNCHES WITH VARIOUS FLAVORS COMBINATION 76
6.1.2 HEALTH BENEFITS ASSOCIATED WITH THE CONSUMPTION OF HUMMUS 76
6.1.3 THE INCREASING PREVALENCE OF VEGANISM BOOSTS HUMMUS DEMAND 77
6.1.4 RISING CONSUMER SPENDING TOWARD PACKAGED FOOD ITEMS 77
6.2 RESTRAINTS 78
6.2.1 FLUCTUATION IN RAW MATERIAL PRICES 78
6.2.2 AVAILABILITY OF OTHER TYPES OF DIPS 79
6.3 OPPORTUNITIES 80
6.3.1 RISING POPULARITY OF MEDITERRANEAN FOOD IN EMERGING MARKETS 80
6.3.2 TECHNOLOGICAL ADVANCEMENTS IN HUMMUS MANUFACTURING 80
6.4 CHALLENGES 81
6.4.1 SIDE EFFECTS ASSOCIATED WITH THE CONSUMPTION OF HUMMUS 81
6.4.2 INCREASING ADULTERATION IN HUMMUS PRODUCTS 81
7 MIDDLE EAST & AFRICA HUMMUS MARKET, BY REGION 83
7.1 MIDDLE EAST & AFRICA 84
7.1.1 SAUDI ARABIA 97
7.1.2 U.A.E 103
7.1.3 OMAN 109
7.1.4 KUWAIT 115
7.1.5 QATAR 121
7.1.6 SOUTH AFRICA 127
7.1.7 REST OF MIDDLE EAST AND AFRICA 133
8 MIDDLE EAST & AFRICA HUMMUS MARKET, COMPANY LANDSCAPE 134
8.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 134
9 SWOT ANALYSIS 135
10 COMPANY PROFILES 136
10.1 LANCASTER COLONY CORPORATION 136
10.1.1 COMPANY SNAPSHOT 136
10.1.2 REVENUE ANALYSIS 136
10.1.3 COMPANY SHARE ANALYSIS 137
10.1.4 PRODUCT PORTFOLIO 137
10.1.5 RECENT DEVELOPMENTS 137
10.2 SABRA DIPPING CO., LLC 138
10.2.1 COMPANY SNAPSHOT 138
10.2.2 COMPANY SHARE ANALYSIS 138
10.2.3 PRODUCT PORTFOLIO 139
10.2.4 RECENT DEVELOPMENT 139
10.3 BAKKAVOR GROUP PLC 140
10.3.1 COMPANY SNAPSHOT 140
10.3.2 REVENUE ANALYSIS 141
10.3.3 COMPANY SHARE ANALYSIS 141
10.3.4 PRODUCT PORTFOLIO 142
10.3.5 RECENT DEVELOPMENTS 142
10.4 BOAR'S HEAD BRAND 143
10.4.1 COMPANY SNAPSHOT 143
10.4.2 COMPANY SHARE ANALYSIS 143
10.4.3 PRODUCT PORTFOLIO 144
10.4.4 RECENT DEVELOPMENT 144
10.5 TRIBE MEDITERRANEAN FOODS, INC. 145
10.5.1 COMPANY SNAPSHOT 145
10.5.2 COMPANY SHARE ANALYSIS 145
10.5.3 PRODUCT PORTFOLIO 146
10.5.4 RECENT DEVELOPMENT 146
10.6 ABRAHAM'S NATURAL FOODS 147
10.6.1 COMPANY SNAPSHOT 147
10.6.2 PRODUCT PORTFOLIO 147
10.6.3 RECENT DEVELOPMENT 147
10.7 CEDAR'S MEDITERRANEAN FOODS, INC. 148
10.7.1 COMPANY SNAPSHOT 148
10.7.2 PRODUCT PORTFOLIO 148
10.7.3 RECENT DEVELOPMENTS 149
10.8 ELMA FARMS 150
10.8.1 COMPANY SNAPSHOT 150
10.8.2 PRODUCT PORTFOLIO 150
10.8.3 RECENT DEVELOPMENT 150
10.9 ESTI FOODS 151
10.9.1 COMPANY SNAPSHOT 151
10.9.2 PRODUCT PORTFOLIO 151
10.9.3 RECENT DEVELOPMENTS 151
10.10 HAIG'S DELICACIES 152
10.10.1 COMPANY SNAPSHOT 152
10.10.2 PRODUCT PORTFOLIO 152
10.10.3 RECENT DEVELOPMENTS 152
10.11 HALIBURTON INTERNATIONAL FOODS, INC. 153
10.11.1 COMPANY SNAPSHOT 153
10.11.2 PRODUCT PORTFOLIO 153
10.11.3 RECENT DEVELOPMENTS 153
10.12 HANNAH FOODS 154
10.12.1 COMPANY SNAPSHOT 154
10.12.2 PRODUCT PORTFOLIO 154
10.12.3 RECENT DEVELOPMENTS 155
10.13 ITHACA HUMMUS 156
10.13.1 COMPANY SNAPSHOT 156
10.13.2 PRODUCT PORTFOLIO 156
10.13.3 RECENT DEVELOPMENT 156
10.14 KASIH FOOD 157
10.14.1 COMPANY SNAPSHOT 157
10.14.2 PRODUCT PORTFOLIO 157
10.14.3 RECENT DEVELOPMENT 157
10.15 LANTANA FOODS 158
10.15.1 COMPANY SNAPSHOT 158
10.15.2 PRODUCT PORTFOLIO 158
10.15.3 RECENT DEVELOPMENTS 158
10.16 LILLY'S FOODS 159
10.16.1 COMPANY SNAPSHOT 159
10.16.2 PRODUCT PORTFOLIO 159
10.16.3 RECENT DEVELOPMENTS 160
10.17 PELOPAC INC. 161
10.17.1 COMPANY SNAPSHOT 161
10.17.2 PRODUCT PORTFOLIO 161
10.17.3 RECENT DEVELOPMENTS 162
10.18 ROOTS HUMMUS 163
10.18.1 COMPANY SNAPSHOT 163
10.18.2 PRODUCT PORTFOLIO 163
10.18.3 RECENT DEVELOPMENT 163
10.19 SAVENCIA SA 165
10.19.1 COMPANY SNAPSHOT 165
10.19.2 COMPANY SHARE ANALYSIS 165
10.19.3 PRODUCT PORTFOLIO 166
10.19.4 RECENT DEVELOPMENT 166
10.20 SEVAN AB 167
10.20.1 COMPANY SNAPSHOT 167
10.20.2 PRODUCT PORTFOLIO 167
10.20.3 RECENT DEVELOPMENTS 167
11 QUESTIONNAIRE 168
12 RELATED REPORTS 172

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