TABLE OF CONTENTS
1 INTRODUCTION 38
1.1 OBJECTIVES OF THE STUDY 38
1.2 MARKET DEFINITION 38
1.3 OVERVIEW 38
1.4 LIMITATIONS 39
1.5 MARKETS COVERED 40
2 MARKET SEGMENTATION 43
2.1 MARKETS COVERED 43
2.2 GEOGRAPHICAL SCOPE 44
2.3 YEARS CONSIDERED FOR THE STUDY 45
2.4 CURRENCY AND PRICING 45
2.5 DBMR TRIPOD DATA VALIDATION MODEL 46
2.6 GRADE LIFE LINE CURVE 49
2.7 MULTIVARIATE MODELLING 50
2.8 MANUFACTURING PROCESS LIFELINE CURVE 51
2.9 PRIMARY INTERVIEWS WITH THE KEY OPINION LEADERS 52
2.10 DBMR MARKET POSITION GRID 53
2.11 DBMR MARKET CHALLENGE MATRIX 54
2.12 SECONDARY SOURCES 55
2.13 ASSUMPTIONS 55
3 EXECUTIVE SUMMARY 56
4 PREMIUM INSIGHTS 58
4.1 PORTER'S FIVE FORCES 59
4.1.1 THE THREAT OF NEW ENTRANTS 59
4.1.2 THE THREAT OF SUBSTITUTES 60
4.1.3 CUSTOMER BARGAINING POWER 60
4.1.4 SUPPLIER BARGAINING POWER 60
4.1.5 INTERNAL COMPETITION (RIVALRY): 61
4.2 BRAND COMPETITIVE ANALYSIS 62
4.3 SUPPLY CHAIN ANALYSIS 63
4.3.1 OVERVIEW 63
4.3.2 LOGISTIC COST SCENARIO 63
4.3.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 64
4.4 DATA ON PLASTIC VS PAPER GIFT CARD MATERIAL 65
4.4.1 PLASTIC GIFT CARD MATERIAL 65
4.4.2 PAPER GIFT CARD MATERIAL 65
4.5 PRODUCT ADOPTION SCENARIO 66
4.5.1 OVERVIEW 66
4.5.2 PRODUCT AWARENESS 67
4.5.3 PRODUCT INTEREST 67
4.5.4 PRODUCT EVALUATION 67
4.5.5 PRODUCT TRIAL 67
4.5.6 PRODUCT ADOPTION 67
4.5.7 CONCLUSION 67
4.6 FACTORS AFFECTING BUYING DECISION 68
4.7 CONSUMERS BUYING BEHAVIOUR 69
4.7.1 OVERVIEW 69
4.7.2 RECOMMENDATIONS FROM FAMILY, FRIENDS AND DELEARS - 69
4.7.3 RESEARCH 69
4.7.4 IMPULSIVE 69
4.7.5 ADVERTISEMENT: 69
4.7.6 TELEVISION ADVERTISEMENT 70
4.7.7 ONLINE ADVERTISEMENT 70
4.7.8 IN-STORE ADVERTISEMENT 70
4.7.9 OUTDOOR ADVERTISEMENT 70
4.8 REGULATORY FRAMEWORK 71
5 MARKET OVERVIEW 73
5.1 DRIVERS 75
5.1.1 THE USE OF GIFT CARDS AS A BUSINESS TACTIC IS BECOMING MORE POPULAR 75
5.1.2 EXTENSIVE SOCIAL TREND OF GIVING ONLINE GIFTS 75
5.1.3 E-GIFT CARDS ARE BECOMING INCREASINGLY POPULAR AMONG MILLENNIALS 76
5.1.4 GIFT CARDS GAINING RAPID POPULARITY AMONG CONSUMERS 76
5.2 RESTRAINTS 77
5.2.1 EXPLOITATIVE GIFT CARD PRACTICES SUCH AS REDEMPTION AND LATENCY FEES 77
5.2.2 SECURITY CONCERNS SUCH AS HACKING AND FRAUD ASSOCIATED WITH THE GIFT CARDS 77
5.3 OPPORTUNITIES 78
5.3.1 THE GROWING INTERNET AND SMARTPHONE PENETRATION RATE WORLDWIDE 78
5.3.2 STRATEGIC ALLIANCES TO INCREASE COMPANYS BUSINESS PENETRATION 79
5.4 CHALLENGE 79
5.4.1 THREAT OF SUBSTITUENTS SUCH AS MERCHANDISE AND ELECTRONICS ITEMS AS GIFTS 79
6 MIDDLE EAST & AFRICA GIFT CARD MARKET, BY REGION 80
6.1 MIDDLE EAST AND AFRICA 81
6.1.1 SAUDI ARABIA 88
6.1.2 IRAN 91
6.1.3 EGYPT 94
6.1.4 SOUTH AFRICA 97
6.1.5 U.A.E. 100
6.1.6 IRAQ 103
6.1.7 ISRAEL 106
6.1.8 QATAR 109
6.1.9 KUWAIT 112
6.1.10 JORDAN 115
6.1.11 REST OF MIDDLE EAST AND AFRICA 118
7 MIDDLE EAST & AFRICA GIFT CARD MARKET: COMPANY LANDSCAPE 119
7.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 119
7.2 MERGER 120
7.3 ACQUISITION 120
7.4 TECHNOLOGICAL DEVELOPMENT 120
7.5 PRODUCT LAUNCH 121
7.6 ANNOUNCEMENT 121
8 COMPANY PROFILES 122
8.1 TARGET BRANDS,INC.(2022) 122
8.1.1 COMPANY SNAPSHOT 122
8.1.2 COMPANY SHARE ANALYSIS 122
8.1.3 PRODUCT PORTFOLIO 123
8.1.4 REVENUE ANALYSIS 123
8.1.5 SWOT 124
8.1.6 RECENT UPDATES 124
8.2 PAYPAL 125
8.2.1 COMPANY SNAPSHOT 125
8.2.2 REVENUE ANALYSIS 125
8.2.3 COMPANY SHARE ANALYSIS 126
8.2.4 SWOT 126
8.2.5 PRODUCT PORTFOLIO 127
8.2.6 RECENT DEVELOPMENT 127
8.3 APPLE INC. 128
8.3.1 COMPANY SNAPSHOT 128
8.3.2 REVENUE ANALYSIS 128
8.3.3 COMPANY SHARE ANALYSIS 129
8.3.4 SWOT 129
8.3.5 PRODUCT PORTFOLIO 130
8.3.6 RECENT DEVELOPMENT 130
8.4 AMERICAN EXPRESS. 131
8.4.1 COMPANY SNAPSHOT 131
8.4.2 REVENUE ANALYSIS 131
8.4.3 COMPANY SHARE ANALYSIS 132
8.4.4 SWOT 132
8.4.5 PRODUCT PORTFOLIO 133
8.4.6 RECENT DEVELOPMENTS 133
8.5 STARBUCKS COFFEE COMPANY (2022) 134
8.5.1 COMPANY SNAPSHOT 134
8.5.2 PRODUCT PORTFOLIO 134
8.5.3 REVENUE ANALYSIS 135
8.5.4 COMPANY SHARE ANALYSIS 135
8.5.5 SWOT 136
8.5.6 RECENT UPDATE 136
8.6 BEST BUY (2022) 137
8.6.1 COMPANY SNAPSHOT 137
8.6.2 PRODUCT PORTFOLIO 137
8.6.3 REVENUE ANALYSIS 138
8.6.4 SWOT 139
8.6.5 RECENT UPDATE 139
8.7 ALLTIMEPRINT.COM 140
8.7.1 COMPANY SNAPSHOT 140
8.7.2 PRODUCT PORTFOLIO 140
8.7.3 SWOT 141
8.7.4 RECENT DEVELOPMENTS 141
8.8 AMILON S.R.L. 142
8.8.1 COMPANY SNAPSHOT 142
8.8.2 PRODUCT PORTFOLIO 142
8.8.3 SWOT 143
8.8.4 RECENT DEVELOPMENTS 143
8.9 BLACKHAWK NETWORK 144
8.9.1 COMPANY SNAPSHOT 144
8.9.2 PRODUCT PORTFOLIO 144
8.9.3 SWOT 145
8.9.4 RECENT UPDATES 145
8.10 CARD USA, INC. 146
8.10.1 COMPANY SNAPSHOT 146
8.10.2 PRODUCT PORTFOLIO 146
8.10.3 SWOT 147
8.10.4 RECENT DEVELOPMENTS 147
8.11 DIGGECARD 148
8.11.1 COMPANY SNAPSHOT 148
8.11.2 SWOT 148
8.11.3 PRODUCT PORTFOLIO 149
8.11.4 RECENT DEVELOPMENTS 149
8.12 DURACARD 150
8.12.1 COMPANY SNAPSHOT 150
8.12.2 PRODUCT PORTFOLIO 150
8.12.3 SWOT 151
8.12.4 RECENT DEVELOPMENTS 151
8.13 GIVEX CORPORATION. (2022) 152
8.13.1 COMPANY SNAPSHOT 152
8.13.2 PRODUCT PORTFOLIO 152
8.13.3 REVENUE ANALYSIS 153
8.13.4 SWOT 153
8.13.5 RECENT UPDATES 154
8.14 GYFT, INC. 155
8.14.1 COMPANY SNAPSHOT 155
8.14.2 PRODUCT PORTFOLIO 155
8.14.3 SWOT 156
8.14.4 RECENT UPDATES 156
8.15 HUURAY A/S 157
8.15.1 COMPANY SNAPSHOT 157
8.15.2 PRODUCT PORTFOLIO 157
8.15.3 SWOT 158
8.15.4 RECENT UPDATES 158
8.16 JIGSAW BUSINESS SOLUTIONS. 159
8.16.1 COMPANY SNAPSHOT 159
8.16.2 SWOT 159
8.16.3 PRODUCT PORTFOLIO 160
8.16.4 RECENT DEVELOPMENTS 160
8.17 PINE LABS PRIVATE LIMITED 161
8.17.1 COMPANY SNAPSHOT 161
8.17.2 SWOT 161
8.17.3 PRODUCT PORTFOLIO 162
8.17.4 RECENT DEVELOPMENTS 162
8.18 PLASTEK CARD SOLUTIONS, INC. 163
8.18.1 COMPANY SNAPSHOT 163
8.18.2 PRODUCT PORTFOLIO 163
8.18.3 SWOT 164
8.18.4 RECENT DEVELOPMENTS 164
8.19 SEPHORA USA, INC. 165
8.19.1 COMPANY SNAPSHOT 165
8.19.2 PRODUCT PORTFOLIO 165
8.19.3 SWOT 166
8.19.4 RECENT UPDATES 166
8.20 STOCKPILE, INC. 167
8.20.1 COMPANY SNAPSHOT 167
8.20.2 PRODUCT PORTFOLIO 167
8.20.3 SWOT 168
8.20.4 RECENT UPDATES 168
8.21 TANGO CARD.INC 169
8.21.1 COMPANY SNAPSHOT 169
8.21.2 PRODUCT PORTFOLIO 169
8.21.3 SWOT 170
8.21.4 RECENT UPDATES 170
8.22 TRANSGATE SOLUTIONS 171
8.22.1 COMPANY SNAPSHOT 171
8.22.2 PRODUCT PORTFOLIO 171
8.22.3 SWOT 172
8.22.4 RECENT UPDATES 172
8.23 UNDER ARMOUR, INC. (2022) 173
8.23.1 COMPANY SNAPSHOT 173
8.23.2 REVENUE ANALYSIS 173
8.23.3 PRODUCT PORTFOLIO 174
8.23.4 SWOT 174
8.23.5 RECENT DEVELOPMENTS 174
8.24 WALGREEN CO. 175
8.24.1 COMPANY SNAPSHOT 175
8.24.2 PRODUCT PORTFOLIO 175
8.24.3 SWOT 176
8.24.4 RECENT UPDATES 176
8.25 WALMART INC. 177
8.25.1 COMPANY SNAPSHOT 177
8.25.2 REVENUE ANALYSIS 177
8.25.3 SWOT 178
8.25.4 PRODUCT PORTFOLIO 178
8.25.5 RECENT DEVELOPMENTS 179
9 QUESTIONNAIRE 180
10 RELATED REPORTS 183

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