TABLE OF CONTENTS
1 INTRODUCTION 40
1.1 OBJECTIVES OF THE STUDY 40
1.2 MARKET DEFINITION 40
1.3 OVERVIEW OF MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET 40
1.4 LIMITATIONS 42
1.5 MARKETS COVERED 42
2 MARKET SEGMENTATION 45
2.1 MARKETS COVERED 45
2.2 GEOGRAPHICAL SCOPE 46
2.3 YEARS CONSIDERED FOR THE STUDY 47
2.4 CURRENCY AND PRICING 47
2.5 DBMR TRIPOD DATA VALIDATION MODEL 48
2.6 MULTIVARIATE MODELLING 51
2.7 TYPE LIFELINE CURVE 51
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 52
2.9 DBMR MARKET POSITION GRID 53
2.10 SECONDARY SOURCES 54
2.11 ASSUMPTIONS 55
3 EXECUTIVE SUMMARY 56
4 PREMIUM INSIGHTS 59
4.1 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET: BRAND COMPETITIVE ANALYSIS 60
4.2 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIXES MARKET- CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 68
4.3 CONSUMPTION PER CAPITA BY COUNTRY 70
4.3.1 GERMANY'S CONSUMPTION OF FROZEN FRUIT AND VEGETABLES 70
4.3.2 ITALY CONSUMPTION OF FROZEN FRUIT AND VEGETABLES 70
4.4 FACTORS INFLUENCING THE PURCHASE DECISION OF THE MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET 70
4.4.1 CHANGE IN LIFESTYLE OF PEOPLE 70
4.4.2 THE DEMAND FOR CONVENIENT FOODS 71
4.4.3 NUTRITIONAL CONCERNS 71
4.4.4 BRAND CREDIBILITY 71
4.5 FOB PRICES - MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIXES MARKET 72

4.6 EXPORT & IMPORT ANALYSIS- FROZEN FRUIT AND VEGETABLE 73
4.6.1 IMPORT AND EXPORT OF FROZEN VEGETABLES 73
4.6.2 IMPORT AND EXPORT OF FROZEN FRUITS AND NUTS 74
4.7 LABELING & CLAIMS 75
4.7.1 FROZEN FRUIT LABELING IN EUROPE 76
4.8 LIST OF TOP EXPORTING COMPANIES OF MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET 78
4.9 MARKET TRENDS 81
4.9.1 2010-2012 81
4.9.2 2013-2015 82
4.9.3 2016-2018 83
4.9.4 2019-2022 84
4.10 PRICE ANALYSIS TRENDS 86
4.10.1 DYNAMIC PRICING 86
4.10.2 POWER TO CONSUMERS 86
4.10.3 MIDDLE EAST & AFRICAIZATION 87
4.10.4 CLIMATE CHANGE 87
4.11 PRICE ANALYSIS- MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIXES MARKET 88
4.12 SHOPPING BEHAVIOUR AND DYNAMICS 90
4.12.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 90
4.12.2 RESEARCH 90
4.12.3 IMPULSIVE 91
4.12.4 ADVERTISEMENT: 91
4.12.5 CONCLUSION 92
4.13 RETAIL TRENDS 93
4.13.1 INCREASED INVESTMENT IN THE FREEZER 93
4.13.2 LAUNCH OF IN-STORE FROZEN FRUITS AND VEGETABLE BRANDS 93
4.13.3 STOCKING BESTSELLERS AND NEW LAUNCHES 93
4.13.4 ONLINE PLATFORMS 94
4.14 SUPPLY CHAIN ANALYSIS 95
4.14.1 RAW MATERIAL PROCUREMENT 95
4.14.2 MANUFACTURING PROCESS 96
4.14.3 MARKETING AND DISTRIBUTION 97
4.14.4 END USERS 97
4.15 PRIVATE LABEL VS BRAND LABEL 98
4.15.1 BRAND LABEL 98
4.15.2 PRIVATE LABEL 98

4.16 PRODUCTION BY TOP MANUFACTURERS 99
4.16.1 J.R. SIMPLOT COMPANY - 99
4.16.2 VIRTO GROUP - 99
4.16.3 ARDO 99
4.16.4 BONDUELLE 99
4.17 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET: REGULATIONS 100
5 MARKET OVERVIEW 102
5.1 DRIVERS 104
5.1.1 GROWING URBANIZATION AND INCREASED ADOPTION OF HEALTHY LIFESTYLE 104
5.1.2 INCREASING CONSUMPTION OF CANNED AND FROZEN FOOD 104
5.1.3 THE INCREASING VEGAN POPULATION IS EXPECTED TO DRIVE THE MARKET GROWTH 105
5.1.4 EXPANSIONS OF CONVENIENCE STORES 106
5.2 RESTRAINTS 107
5.2.1 GROWING AWARENESS REGARDING THE CONSUMPTION OF FRESH VEGETABLES AND FRUITS 107
5.2.2 HIGHER AMOUNT OF VEGETABLE AND FRUIT WASTAGE 107
5.2.3 LACK OF COLD CHAIN INFRASTRUCTURE 108
5.3 OPPORTUNITIES 108
5.3.1 DIGITALIZATION OF THE RETAIL INDUSTRY 108
5.3.2 INCREASING NUMBER OF INITIATIVES TAKEN BY FROZEN FRUIT AND VEGETABLE MANUFACTURERS 109
5.3.3 INCREASING DEMAND FOR FRUITS AND VEGETABLES WITH LONGER SHELF-LIFE 110
5.3.4 ADVANCEMENTS IN FREEZING TECHNOLOGY TO RETAIN THE QUALITY OF FRUITS AND VEGETABLES 110
5.4 CHALLENGES 111
5.4.1 HIGH COMPETITION AMONG THE MARKET PLAYERS 111
5.4.2 HIGH INVESTMENT COST FOR THE PRODUCTION OF CANNED AND FROZEN VEGETABLES AND FRUITS 111

6 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET, BY TYPE 113
6.1 OVERVIEW 114
6.2 FROZEN VEGETABLE 115
6.2.1 POTATO 117
6.2.2 CORN 117
6.2.3 BROCCOLI 117
6.2.4 GREEN PEAS 117
6.2.5 SPINACH 117
6.2.6 VEGETABLE MIXES 117
6.2.7 SWEET POTATO 117
6.2.8 PEPPER 117
6.2.9 CARROT 117
6.2.10 TOMATO 117
6.2.11 CELERY 117
6.2.12 CAULIFLOWER 118
6.2.13 PUMPKIN 118
6.2.14 ASPARAGUS 118
6.2.15 TURNIP 118
6.2.16 AUBERGINE 118
6.2.17 OTHERS 118
6.3 FROZEN FRUIT 118
6.3.1 BERRIES 120
6.3.1.1 STRAWBERRY 121
6.3.1.2 BLUEBERRY 121
6.3.1.3 RASPBERRY 121
6.3.1.4 BERRY MIXES 121
6.3.1.5 BLACKBERRY 121
6.3.1.6 MULBERRY 121
6.3.1.7 OTHERS 121
6.4 PEACH 122
6.5 MANGO 122
6.6 APRICOT 122
6.7 AVOCADOS 122
6.8 KIWI 122
6.9 PINEAPPLE 122
6.10 POMEGRANATE 122
6.11 APPLE 122
6.12 GRAPES 122
6.13 BANANA 122
6.14 MIXED-FRUITS 123
6.15 FIGS 123
6.16 PLUMS 123
6.17 PEARS 123
6.18 OTHERS 123
7 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET, BY CATEGORY 124
7.1 OVERVIEW 125
7.2 CONVENTIONAL 126
7.3 ORGANIC 127
8 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET, BY TECHNOLOGY 128
8.1 OVERVIEW 129
8.2 FLASH-FREEZING/ INDIVIDUAL QUICK FREEZING (IQF) 130
8.3 BELT FREEZING 131
8.4 HIGH PRESSURE ASSISTED FREEZING 131
8.5 OTHERS 132
9 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET, BY END USER 133
9.1 OVERVIEW 134
9.2 FOOD SERVICE SECTOR 135
9.2.1 RESTAURANTS 136
9.2.1.1 QUICK SERVICE RESTAURANTS 136
9.2.1.2 DINING RESTAURANTS 136
9.2.1.3 GHOST RESTAURANTS (DELIVERY ONLY RESTAURANTS) 136
9.2.1.4 OTHERS 137
9.2.2 CAFES 137
9.2.3 HOTEL 137
9.2.4 OTHERS 137
9.3 HOUSEHOLD/RETAIL SECTOR 137

10 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET, BY DISTRIBUTION CHANNEL 139
10.1 OVERVIEW 140
10.2 STORE BASED RETAILER 141
10.2.1 SUPERMARKET & HYPERMARKETS 142
10.2.2 CONVENIENCE STORES 142
10.2.3 FROZEN DAIRY PRODUCTS SHOPS/PARLORS 142
10.2.4 SPECIALTY STORES 143
10.2.5 WHOLESALERS 143
10.2.6 GROCERY RETAILERS 143
10.2.7 OTHERS 143
10.3 NON-STORE BASED RETAILERS 143
10.3.1 ONLINE 144
10.3.2 COMPANY WEBSITES 144
11 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET, BY REGION 145
11.1 MIDDLE EAST & AFRICA 146
11.1.1 SAUDI ARABIA 155
11.1.2 UAE 159
11.1.3 SOUTH AFRICA 163
11.1.4 KUWAIT 167
11.1.5 OMAN 171
11.1.6 QATAR 175
11.1.7 REST OF MIDDLE EAST & AFRICA 179
12 MIDDLE EAST & AFRICA FROZEN FRUIT AND VEGETABLE MIX MARKET: COMPANY LANDSCAPE 180
12.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 180
13 SWOT ANALYSIS 181
14 COMPANY PROFILE 182
14.1 GENERAL MILLS INC. 182
14.1.1 COMPANY SNAPSHOT 182
14.1.2 REVENUE ANALYSIS 182
14.1.3 COMPANY SHARE ANALYSIS 183
14.1.4 PRODUCT PORTFOLIO 183
14.1.5 RECENT DEVELOPMENTS 183

14.2 CONAGRA BRANDS, INC. 184
14.2.1 COMPANY SNAPSHOT 184
14.2.2 REVENUE ANALYSIS 184
14.2.3 COMPANY SHARE ANALYSIS 185
14.2.4 PRODUCT PORTFOLIO 185
14.2.5 RECENT DEVELOPMENTS 186
14.3 J.R. SIMPLOT COMPANY. 187
14.3.1 COMPANY SNAPSHOT 187
14.3.2 COMPANY SHARE ANALYSIS 187
14.3.3 PRODUCT PORTFOLIO 188
14.3.4 RECENT DEVELOPMENTS 189
14.4 ARDO 190
14.4.1 COMPANY SNAPSHOT 190
14.4.2 COMPANY SHARE ANALYSIS 190
14.4.3 PRODUCT PORTFOLIO 191
14.4.4 RECENT DEVELOPMENTS 191
14.5 BONDUELLE 192
14.5.1 COMPANY SNAPSHOT 192
14.5.2 REVENUE ANALYSIS 192
14.5.3 COMPANY SHARE ANALYSIS 193
14.5.4 PRODUCT PORTFOLIO 193
14.5.5 RECENT DEVELOPMENTS 193
14.6 GOYA FOODS, INC. 194
14.6.1 COMPANY SNAPSHOT 194
14.6.2 PRODUCT PORTFOLIO 194
14.6.3 RECENT DEVELOPMENTS 195
14.7 HANOVER FOODS 196
14.7.1 COMPANY SNAPSHOT 196
14.7.2 PRODUCT PORTFOLIO 196
14.7.3 RECENT DEVELOPMENTS 200
14.8 GRUPO VIRTO 201
14.8.1 COMPANY SNAPSHOT 201
14.8.2 PRODUCT PORTFOLIO 201
14.8.3 RECENT DEVELOPMENTS 203
14.9 ALASKO FOODS INC. 204
14.9.1 COMPANY SNAPSHOT 204
14.9.2 PRODUCT PORTFOLIO 204
14.9.3 RECENT DEVELOPMENT 207

14.10 AXUS INTERNATIONAL, LLC. 208
14.10.1 COMPANY SNAPSHOT 208
14.10.2 PRODUCT PORTFOLIO 208
14.10.3 RECENT DEVELOPMENTS 208
14.11 BSFOODS 209
14.11.1 COMPANY SNAPSHOT 209
14.11.2 PRODUCT PORTFOLIO 209
14.11.3 RECENT DEVELOPMENTS 210
14.12 CAPRICORN FOOD PRODUCTS INDIA LTD. 211
14.12.1 COMPANY SNAPSHOT 211
14.12.2 PRODUCT PORTFOLIO 211
14.12.3 RECENT DEVELOPMENTS 211
14.13 CASCADIAN FARM ORGANIC. 212
14.13.1 COMPANY SNAPSHOT 212
14.13.2 PRODUCT PORTFOLIO 212
14.13.3 RECENT DEVELOPMENT 213
14.14 FINDUS SVERIGE AB 214
14.14.1 COMPANY SNAPSHOT 214
14.14.2 PRODUCT PORTFOLIO 214
14.14.3 RECENT DEVELOPMENTS 214
14.15 FRUKTANA 215
14.15.1 COMPANY SNAPSHOT 215
14.15.2 PRODUCT PORTFOLIO 215
14.15.3 RECENT DEVELOPMENTS 215
14.16 HEALTHY PAC CORP 216
14.16.1 COMPANY SNAPSHOT 216
14.16.2 PRODUCT PORTFOLIO 216
14.16.3 RECENT DEVELOPMENTS 216
14.17 SFI LLC. 217
14.17.1 COMPANY SNAPSHOT 217
14.17.2 PRODUCT PORTFOLIO 217
14.17.3 RECENT DEVELOPMENTS 218
14.18 STAHLBUSH ISLAND FARMS 219
14.18.1 COMPANY SNAPSHOT 219
14.18.2 PRODUCT PORTFOLIO 219
14.18.3 RECENT DEVELOPMENTS 219

14.19 SUNOPTA 220
14.19.1 COMPANY SNAPSHOT 220
14.19.2 REVENUE ANALYSIS 220
14.19.3 PRODUCT PORTFOLIO 221
14.19.4 RECENT DEVELOPMENT 221
14.20 TWIN CITY FOODS INC. 222
14.20.1 COMPANY SNAPSHOT 222
14.20.2 PRODUCT PORTFOLIO 222
14.20.3 RECENT DEVELOPMENTS 222
15 QUESTIONNAIRE 223
16 RELATED REPORTS 226

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