TABLE OF CONTENTS
1 INTRODUCTION 53
1.1 OBJECTIVES OF THE STUDY 53
1.2 MARKET DEFINITION 53
1.3 OVERVIEW OF THE MIDDLE EAST & AFRICA B2B AIR CARE MARKET 53
1.4 CURRENCY AND PRICING 55
1.5 LIMITATIONS 55
1.6 MARKETS COVERED 56
2 MARKET SEGMENTATION 60
2.1 MARKETS COVERED 60
2.2 YEARS CONSIDERED FOR THE STUDY 61
2.3 GEOGRAPHIC SCOPE 62
2.4 DBMR TRIPOD DATA VALIDATION MODEL 63
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 66
2.6 DBMR MARKET POSITION GRID 67
2.7 VENDOR SHARE ANALYSIS 68
2.8 MULTIVARIATE MODELLING 69
2.9 PRODUCT TYPE CURVE 69
2.10 SECONDARY SOURCES 70
2.11 ASSUMPTIONS 70
3 EXECUTIVE SUMMARY 71
4 PREMIUM INSIGHTS 73
4.1 CLIMATE CHANGE SCENARIO 74
4.1.1 ENVIRONMENTAL CONCERNS 74
4.1.2 INDUSTRY RESPONSE 74
4.2 GOVERNMENTS ROLE 76
4.2.1 ANALYST RECOMMENDATIONS 76
4.3 PESTEL ANALYSIS 77
4.3.1 POLITICAL FACTORS 77
4.3.2 ECONOMIC FACTORS 77
4.3.3 SOCIAL FACTORS 78
4.3.4 LEGAL FACTORS 78
4.3.5 TECHNOLOGICAL FACTORS 78
4.3.6 ENVIRONMENTAL FACTORS 79
4.4 RAW MATERIAL COVERAGE 80
4.5 SUPPLY CHAIN ANALYSIS 81
4.5.1 OVERVIEW 81
4.5.2 LOGISTIC COST SCENARIO 82
4.5.3 IMPORTANCE OF LOGISTIC SERVICE PROVIDERS 82
4.6 TECHNOLOGICAL ADVANCEMENTS BY MANUFACTURERS 83
4.7 PRODUCTION CONSUMPTION ANALYSIS 85
4.7.1 PRODUCTION CONSUMPTION 85
4.7.2 PRODUCTION CAPACITY 85
4.8 IMPORT-EXPORT SCENARIO 85
4.9 PRICE INDEX 87
4.10 PORTER'S FIVE FORCES ANALYSIS 88
4.11 VENDOR SELECTION CRITERIA 90
4.12 REGULATION COVERAGE 92
5 MARKET OVERVIEW 96
5.1 DRIVERS 98
5.1.1 RAPID URBANIZATION MIDDLE EAST & AFRICALY 98
5.1.2 INCREASING ADOPTION OF AIR CARE PRODUCTS IN THE AUTOMOTIVE SECTOR 99
5.1.3 RISING DEMAND FOR CANDLE AIR FRESHENERS 100
5.1.4 INCREASING DISPOSAL INCOME OF CONSUMERS 101
5.1.5 INCREASING INNOVATIONS IN AIR FRESHENERS 102
5.2 RESTRAINTS 103
5.2.1 EFFECTS OF AIR CARE PRODUCTS ON THE ENVIRONMENT 103
5.2.2 HIGH PRODUCTION COST OF AIR CARE PRODUCTS 103
5.3 OPPORTUNITIES 104
5.3.1 RAPID GROWTH IN THE COMMERCIAL AND RESIDENTIAL SECTOR 104
5.3.2 SURGE IN STRATEGIC COLLABORATIONS, PARTNERSHIPS, AND MERGER 105
5.3.3 RISING DEMAND FOR THE E-COMMERCE SECTOR 106
5.3.4 RISE IN CONSUMER PREFERENCE TOWARD AROMATHERAPY 106
5.4 CHALLENGES 107
5.4.1 LACK OF AWARENESS AMONG CONSUMERS TOWARDS AIR CARE PRODUCTS IN THE ASIA-PACIFIC REGION 107
5.4.2 HEALTH PROBLEMS ASSOCIATED WITH AIR CARE PRODUCTS 108
6 MIDDLE EAST & AFRICA B2B AIR CARE MARKET, BY PRODUCT TYPE 110
6.1 OVERVIEW 111
6.2 SPRAY/AEROSOL AIR FRESHENERS 113
6.2.1 FLORAL 114
6.2.2 VANILLA 114
6.2.3 FRUITY 114
6.2.4 SPICES AND HERBS 115
6.2.5 OTHERS 115
6.3 CAR AIR FRESHENERS 115
6.3.1 FLORAL 116
6.3.2 VANILLA 116
6.3.3 FRUITY 116
6.3.4 SPICES AND HERBS 116
6.3.5 OTHERS 117
6.4 ELECTRIC AIR FRESHENERS 117
6.4.1 FLORAL 118
6.4.2 VANILLA 118
6.4.3 FRUITY 118
6.4.4 SPICES AND HERBS 118
6.4.5 OTHERS 118
6.5 CANDLE AIR FRESHENERS 118
6.5.1 FRUITY 120
6.5.2 SPICES AND HERBS 120
6.5.3 VANILLA 120
6.5.4 FLORAL 120
6.5.5 OTHERS 120
6.6 GEL AIR FRESHENERS 120
6.6.1 FRUITY 122
6.6.2 VANILLA 122
6.6.3 FLORAL 122
6.6.4 SPICES AND HERBS 122
6.6.5 OTHERS 122
6.7 LIQUID AIR FRESHENERS 122
6.7.1 FLORAL 124
6.7.2 VANILLA 124
6.7.3 FRUITY 124
6.7.4 SPICES AND HERBS 124
6.7.5 OTHERS 124
6.8 RUG AND ROOM DEODORIZERS 124
6.8.1 FLORAL 126
6.8.2 VANILLA 126
6.8.3 FRUITY 126
6.8.4 SPICES AND HERBS 126
6.8.5 OTHERS 126
6.9 OTHERS 126
7 MIDDLE EAST & AFRICA B2B AIR CARE MARKET, BY FRAGRANCE 128
7.1 OVERVIEW 129
7.2 FLORAL 130
7.3 VANILLA 131
7.4 FRUITY 132
7.5 SPICES & HERBS 133
7.6 OTHERS 134
8 MIDDLE EAST & AFRICA B2B AIR CARE MARKET, BY PRICE 136
8.1 OVERVIEW 137
8.2 LOW 138
8.3 MEDIUM 138
8.4 HIGH 139
9 MIDDLE EAST & AFRICA B2B AIR CARE MARKET, BY END USER 141
9.1 OVERVIEW 142
9.2 COMMERCIAL 143
9.2.1 OFFICES 145
9.2.2 BUILDINGS 145
9.2.3 OTHERS 145
9.3 RESIDENTIAL 145
9.3.1 BEDROOMS 146
9.3.2 WASHROOMS 146
9.3.3 OTHERS 146
9.4 AUTOMOTIVE 146
9.4.1 PRIVATE CARS 148
9.4.2 COMMERCIAL CARS 148
9.5 OTHERS 148
10 MIDDLE EAST & AFRICA B2B AIR CARE MARKET, BY REGION 150
10.1 MIDDLE EAST AND AFRICA 151
10.1.1 U.A.E. 161
10.1.2 SAUDI ARABIA 166
10.1.3 SOUTH AFRICA 171
10.1.4 EGYPT 176
10.1.5 QATAR 181
10.1.6 KUWAIT 186
10.1.7 BAHRAIN 191
10.1.8 OMAN 196
10.1.9 REST OF MIDDLE EAST AND AFRICA 201
11 MIDDLE EAST & AFRICA B2B AIR CARE MARKET, COMPANY LANDSCAPE 204
11.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 204
12 SWOT ANALYSIS 205
13 COMPANY PROFILINGS 206
13.1 RECKITT BENCKISER GROUP PLC 206
13.1.1 COMPANY SNAPSHOT 206
13.1.2 REVENUE ANALYSIS 206
13.1.3 COMPANY SHARE ANALYSIS 207
13.1.4 BRAND PORTFOLIO 207
13.1.5 RECENT DEVELOPMENTS 208
13.2 S.C. JOHNSON & SON INC. 209
13.2.1 COMPANY SNAPSHOT 209
13.2.2 COMPANY SHARE ANALYSIS 209
13.2.3 BRAND PORTFOLIO 210
13.2.4 RECENT DEVELOPMENTS 210
13.3 PROCTOR & GAMBLE 211
13.3.1 COMPANY SNAPSHOT 211
13.3.2 REVENUE ANALYSIS 211
13.3.3 COMPANY SHARE ANALYSIS 212
13.3.4 BRAND PORTFOLIO 212
13.3.5 RECENT DEVELOPMENTS 213
13.4 NEWELL BRANDS 214
13.4.1 COMPANY SNAPSHOT 214
13.4.2 REVENUE ANALYSIS 214
13.4.3 COMPANY SHARE ANALYSIS 215
13.4.4 BRAND PORTFOLIO 215
13.4.5 RECENT DEVELOPMENTS 216
13.5 HENKEL AG & CO. KGAA 217
13.5.1 COMPANY SNAPSHOT 217
13.5.2 REVENUE ANALYSIS 217
13.5.3 COMPANY SHARE ANALYSIS 218
13.5.4 BRAND PORTFOLIO 218
13.5.5 RECENT DEVELOPMENTS 218
13.6 AIR DELIGHT 219
13.6.1 COMPANY SNAPSHOT 219
13.6.2 PRODUCT PORTFOLIO 219
13.6.3 RECENT DEVELOPMENTS 220
13.7 BALEV CORPORATION EOOD 221
13.7.1 COMPANY SNAPSHOT 221
13.7.2 PRODUCT PORTFOLIO 221
13.7.3 RECENT DEVELOPMENTS 222
13.8 BEAUMONT PRODUCTS, INC. 223
13.8.1 COMPANY SNAPSHOT 223
13.8.2 BRAND PORTFOLIO 223
13.8.3 RECENT DEVELOPMENTS 224
13.9 CAR-FRESHNER 225
13.9.1 COMPANY SNAPSHOT 225
13.9.2 PRODUCT PORTFOLIO 225
13.9.3 RECENT DEVELOPMENTS 226
13.10 GODREJ CONSUMER PRODUCTS LIMITED 227
13.10.1 COMPANY SNAPSHOT 227
13.10.2 REVENUE ANALYSIS 227
13.10.3 BRAND PORTFOLIO 228
13.10.4 RECENT DEVELOPMENTS 229
13.11 HAMILTON BEACH BRANDS HOLDING COMPANY 230
13.11.1 COMPANY SNAPSHOT 230
13.11.2 REVENUE ANALYSIS 230
13.11.3 BRAND PORTFOLIO 231
13.11.4 RECENT DEVELOPMENTS 231
13.12 REXAIR LLC 232
13.12.1 COMPANY SNAPSHOT 232
13.12.2 PRODUCT PORTFOLIO 232
13.12.3 RECENT DEVELOPMENTS 232
13.13 WD-40 COMPANY 233
13.13.1 COMPANY SNAPSHOT 233
13.13.2 REVENUE ANALYSIS 233
13.13.3 BRAND PORTFOLIO 234
13.13.4 RECENT DEVELOPMENTS 234
14 QUESTIONNAIRE 235
15 RELATED REPORTS 238

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