TABLE OF CONTENTS
1 INTRODUCTION 73
1.1 OBJECTIVES OF THE STUDY 73
1.2 MARKET DEFINITION 73
1.3 OVERVIEW OF THE MIDDLE EAST & AFRICA ASHWAGANDHA MARKET 73
1.4 LIMITATION 75
1.5 MARKETS COVERED 75
2 MARKET SEGMENTATION 81
2.1 MARKETS COVERED 81
2.2 GEOGRAPHICAL SCOPE 82
2.3 YEARS CONSIDERED FOR THE STUDY 83
2.4 CURRENCY AND PRICING 83
2.5 DBMR TRIPOD DATA VALIDATION MODEL 84
2.6 TYPE LIFE-LINE CURVE 87
2.7 MULTIVARIATE MODELING 88
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 89
2.9 DBMR MARKET POSITION GRID 90
2.10 MARKET APPLICATION COVERAGE GRID 91
2.11 DBMR MARKET CHALLENGE MATRIX 92
2.12 VENDOR SHARE ANALYSIS 93
2.13 SECONDARY SOURCES 94
2.14 ASSUMPTIONS 94
3 EXECUTIVE SUMMARY 95
4 PREMIUM INSIGHTS 98
4.1 IMPACT OF ECONOMIC SLOWDOWN 99
4.1.1 IMPACT ON PRICE 99
4.1.2 IMPACT ON SUPPLY CHAIN 99
4.1.3 IMPACT ON SHIPMENT 99
4.1.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 100
4.2 PRICING INDEX 101
4.3 NEW PRODUCT LAUNCHES 102
4.4 MARKETING STRATEGIES ADOPTED BY KEY MARKET PLAYERS 103
4.4.1 PROMOTING PRODUCTS BY EMPHASIZING DIFFERENT FUNCTIONS 103
4.4.2 PARTNERSHIPS WITH OTHER BRANDS 103
4.4.3 A VAST NETWORK OF DISTRIBUTION 104
4.5 PRODUCTION CAPACITY OF KEY MANUFACTURING COMPANIES 105
4.6 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET- INDUSTRY TRENDS AND FUTURE PERSPECTIVE 106
4.6.1 RISING ADOPTION OF ASHWAGANDHA INGREDIENTS BY END USERS 106
4.6.2 GROWING COLLABORATIONS AND PARTNERSHIPS 106
4.7 MIDDLE EAST & AFRICA ASHWAGHANDHA MARKET: LABELLING CLAIMS 106
4.8 FACTORS INFLUENCING PURCHASING DECISION OF CUSTOMERS 110
4.9 SUPPLY CHAIN OF MIDDLE EAST & AFRICA ASHWAGANDHA MARKET 111
4.9.1 RAW MATERIAL PROCUREMENT 111
4.9.2 ASHWAGANDHA PRODUCTION/PROCESSING 111
4.9.3 MARKETING AND DISTRIBUTION 112
4.9.4 END USERS 112
4.10 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET: REGULATORY FRAMEWORK 112
5 MARKET OVERVIEW 113
5.1 DRIVERS 115
5.1.1 RAPIDLY INCREASE IN DEMAND FOR ASHWAGANDHA SUPPLEMENTS 115
5.1.2 GROW IN POPULARITY OF ASHWAGANDHA OWING TO ITS NUTRITIONAL AND HEALTH BENEFITS 116
5.1.3 SURGE IN DEMAND FOR ASHWAGANDHA IN FUNCTIONAL FOOD AND BEVERAGES AND PHARMACEUTICAL INDUSTRY 116
5.2 RESTRAINTS 118
5.2.1 LESS AWARENESS REGARDING THE BENEFITS OF ASHWAGANDHA 118
5.2.2 SIDE EFFECTS OF ASHWAGANDHA 119
5.3 OPPORTUNITIES 120
5.3.1 RAPIDLY GROWING ADOPTION OF AYURVEDIC MEDICINES 120
5.3.2 SEDENTARY LIFESTYLE AMONG PEOPLE IS INCREASING DEMAND FOR ASHWAGANDHA TO PROMOTE HEALTH AND WELLNESS 122
5.3.3 RISE IN DEMAND FOR ASHWAGANDHA MEDICINES & SUPPLEMENTS DUE TO COVID-19 PANDEMIC 125
5.4 CHALLENGES 126
5.4.1 POOR QUALITY OF CLINICAL RESEARCH ON AYURVEDIC MEDICINES 126
5.4.2 SUPPLY CHAIN DISRUPTION DUE TO COVID-19 127
6 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET, BY TYPE 130
6.1 OVERVIEW 131
6.2 KSM-66 132
6.3 SENSORIL 133
6.4 HYDRO-ALCOHOLIC ASHWAGANDHA 133
6.5 CRUDE ASHWAGANDHAA 134
7 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET, BY PRODUCT TYPE 135
7.1 OVERVIEW 136
7.2 ASHWAGANDHA ROOT PRODUCT 137
7.3 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 137
7.4 ASHWAGANDHA LEAF PRODUCTS 137
8 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET, BY WITHANOLIDES CONTENT 139
8.1 OVERVIEW 140
8.2 5% WITHANOLIDES 141
8.3 10% WITHANOLIDES 141
8.4 2.5% WITHANOLIDES 141
8.5 2% WITHANOLIDES 142
8.6 1% WITHANOLIDES 143
8.7 OTHERS 143
9 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET, BY CATEGORY 144
9.1 OVERVIEW 145
9.2 FULL SPECTRUM 146
9.3 REGULAR 146
10 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET, BY FORM 147
10.1 OVERVIEW 148
10.2 POWDER 149
10.3 CAPSULE AND PILLS 149
10.4 LIQUID 150
11 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET, BY FUNCTION 151
11.1 OVERVIEW 152
11.2 REDUCED ANXIETY AND STRESS 153
11.3 BRAIN HEALTH 153
11.4 IMPROVED IMMUNITY 154
11.5 IMPROVED STAMINA 154
11.6 MUSCLE STRENGTH 154
11.6.1 MUSCLE SIZE & STRENGTH 155
11.6.2 MUSCLE RECOVERY 155
11.7 OVERALL WELLBEING 155
11.8 OTHERS 156
12 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET, BY APPLICATION 157
12.1 OVERVIEW 158
12.2 DIETARY SUPPLEMENTS 159
12.2.1 DIETARY SUPPLEMENTS, BY TYPE 159
12.2.1.1 IMMUNITY SUPPLEMENTS 159
12.2.1.2 BONE AND JOINT HEALTH SUPPLEMENTS 159
12.2.1.3 BRAIN HEALTH SUPPLEMENTS 160
12.2.1.4 OVERALL WELLBEING SUPPLEMENTS 160
12.2.1.5 SKIN HEALTH SUPPLEMENTS 160
12.2.1.6 OTHERS 160
12.2.2 DIETARY SUPPLEMENTS, BY ASHWAGANDHA TYPE 160
12.2.2.1 KSM-66 160
12.2.2.2 SENSORIL 160
12.2.2.3 OTHERS 160
12.2.3 DIETARY SUPPLEMENTS, BY ASHWAGANDHA PRODUCT TYPE 161
12.2.3.1 ASHWAGANDHA ROOT PRODUCT 161
12.2.3.2 ASHWAGANDHA LEAF PRODUCTS 161
12.2.3.3 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 161
12.3 PHARMACEUTICAL 161
12.3.1 PHARMACEUTICAL, BY ASHWAGANDHA TYPE 162
12.3.1.1 KSM-66 162
12.3.1.2 SENSORIL 162
12.3.1.3 OTHERS 162
12.3.2 PHARMACEUTICAL, BY ASHWAGANDHA PRODUCT TYPE 162
12.3.2.1 ASHWAGANDHA ROOT PRODUCT 163
12.3.2.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 163
12.3.2.3 ASHWAGANDHA LEAF PRODUCTS 163
12.3.3 FOOD & BEVERAGES 163
12.3.3.1 BEVERAGES 164
12.3.3.1.1 JUICES 164
12.3.3.1.2 FORTIFIED BEVERAGES 164
12.3.3.1.3 FUNCTIONAL BEVERAGES 165
12.3.3.1.4 FLAVORED MILK 165
12.3.3.1.5 MILK SHAKES 165
12.3.3.1.6 SMOOTHIES 165
12.3.3.1.7 PROCESSED MILK 165
12.3.3.1.8 OTHERS 165
12.3.3.2 PROCESSED FOOD 165
12.3.3.2.1 SAUCES, DRESSINGS AND CONDIMENTS 166
12.3.3.2.2 CANNED FRUITS & VEGETABLES 166
12.3.3.2.3 SOUPS 166
12.3.3.2.4 JAMS, PRESERVES & MARMALADES 166
12.3.3.2.5 READY MEALS 166
12.3.3.2.6 FRUIT & VEGETABLE PUREE 166
12.3.3.2.7 PICKLES 167
12.3.3.2.8 OTHERS 167
12.3.3.3 BAKERY 167
12.3.3.3.1 BREAD & ROLLS 167
12.3.3.3.2 BISCUIT 167
12.3.3.3.3 COOKIES & CRACKERS 168
12.3.3.3.4 CAKES, PASTRIES & TRUFFLE 168
12.3.3.3.5 TART & PIES 168
12.3.3.3.6 BROWNIES 168
12.3.3.3.7 OTHERS 168
12.3.3.4 FUNCTIONAL FOOD 168
12.3.3.5 DAIRY PRODUCTS 168
12.3.3.5.1 ICE CREAM 169
12.3.3.5.2 YOGURT 169
12.3.3.5.2.1 FROZEN 169
12.3.3.5.2.2 FRESH 169
12.3.3.5.3 CHEESE 169
12.3.3.5.4 OTHERS 169
12.3.3.6 BREAKFAST CEREALS 169
12.3.3.7 OTHERS 169
12.3.4 FOOD & BEVERAGES, BY ASHWAGANDHA TYPE 169
12.3.4.1 KSM-66 170
12.3.4.2 SENSORIL 170
12.3.4.3 OTHERS 170
12.3.5 FOOD & BEVERAGES, BY ASHWAGANDHA PRODUCT TYPE 170
12.3.5.1 ASHWAGANDHA ROOT PRODUCT 170
12.3.5.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 171
12.3.5.3 ASHWAGANDHA LEAF PRODUCTS 171
12.4 SPORTS NUTRITION 171
12.4.1 SPORTS NUTRITION, BY TYPE 171
12.4.1.1 PROTEIN POWDERS 171
12.4.1.2 SPORT DRINKS 172
12.4.1.3 SPORTS DRINK MIXES 172
12.4.1.4 OTHERS 172
12.4.2 SPORTS NUTRITION, BY ASHWAGANDHA TYPE 172
12.4.2.1 KSM-66 172
12.4.2.2 SENSORIL 172
12.4.2.3 OTHERS 172
12.4.3 SPORTS NUTRITION, BY ASHWAGANDHA PRODUCT TYPE 172
12.4.3.1 ASHWAGANDHA ROOT PRODUCT 173
12.4.3.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 173
12.4.3.3 ASHWAGANDHA LEAF PRODUCTS 173
12.5 OTHERS 173
12.5.1 OTHERS, BY ASHWAGANDHA TYPE 174
12.5.1.1 KSM-66 174
12.5.1.2 SENSORIL 174
12.5.1.3 OTHERS 174
12.5.2 OTHERS, BY ASHWAGANDHA PRODUCT TYPE 174
12.5.2.1 ASHWAGANDHA ROOT PRODUCT 174
12.5.2.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 175
12.5.2.3 ASHWAGANDHA LEAF PRODUCTS 175
13 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET, BY REGION 176
13.1 MIDDLE EAST AND AFRICA 177
13.1.1 U.A.E. 190
13.1.2 SAUDI ARABIA 198
13.1.3 SOUTH AFRICA 206
13.1.4 EGYPT 214
13.1.5 QATAR 222
13.1.6 KUWAIT 230
13.1.7 BAHRAIN 238
13.1.8 OMAN 246
13.1.9 ISRAEL 254
13.1.10 REST OF MIDDLE EAST AND AFRICA 262
14 MIDDLE EAST & AFRICA ASHWAGANDHA MARKET: COMPANY LANDSCAPE 263
14.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 263
15 SWOT ANALYSIS 264
16 COMPANY PROFILINGS 265
16.1 KSM66 ASHWAGANDHA (IXOREAL BIOMED) 265
16.1.1 COMPANY SNAPSHOT 265
16.1.2 COMPANY SHARE ANALYSIS 265
16.1.3 PRODUCT PORTFOLIO 266
16.1.4 RECENT DEVELOPMENT 266
16.2 SAMI-SABINSA GROUP 267
16.2.1 COMPANY SANPSHOT 267
16.2.2 COMPANY SHARE ANALYSIS 267
16.2.3 PRODUCT PORTFOLIO 268
16.2.4 RECENT DEVELOPMENTS 268
16.3 DABUR INDIA LIMITED 270
16.3.1 COMPANY SNAPSHOT 270
16.3.2 REVENUE ANALYSIS 270
16.3.3 COMPANY SHARE ANALYSIS 271
16.3.4 BRAND PORTFOLIO 271
16.3.5 RECENT DEVELOPMENT 271
16.4 HIMALAYA WELLNESS COMPANY 274
16.4.1 COMPANY SNAPSHOT 274
16.4.2 COMPANY SHARE ANALYSIS 274
16.4.3 PRODUCT PORTFOLIO 275
16.4.4 RECENT DEVELOPMENT 275
16.5 SWANSON 276
16.5.1 COMPANY SNAPSHOT 276
16.5.2 COMPANY SHARE ANALYSIS 276
16.5.3 PRODUCT PORTFOLIO 277
16.5.4 RECENT DEVELOPMENT 277
16.6 APEX INTERNATIONAL 278
16.6.1 COMPANY SNAPSHOT 278
16.6.2 PRODUCT PORTFOLIO 278
16.6.3 RECENT DEVELOPMENT 279
16.7 AUNUTRA INDUSTRIES INC. 280
16.7.1 COMPANY SANPSHOT 280
16.7.2 PRODUCT PORTFOLIO 280
16.7.3 RECENT DEVELOPMENTS 281
16.8 BIOPREX LABS 282
16.8.1 COMPANY SNAPSHOT 282
16.8.2 PRODUCT PORTFOLIO 282
16.8.3 RECENT DEVELOPMENTS 283
16.9 CARRUBBA INC 284
16.9.1 COMPANY SNAPSHOT 284
16.9.2 PRODUCT PORTFOLIO 284
16.9.3 RECENT DEVELOPMENT 284

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