The MICE industry consists of organizers and suppliers that manage and deliver meetings, conferences, exhibitions, and other related events held to achieve a range of professional, business, cultural, or academic objectives. The activities of the MICE industry play a key role in the future growth for businesses, cities, destinations, and other covered spectrums. Organizers of MICE events also provide other creative services that include show displays, directional signage, banners, kiosks/exhibit space, event photography, and AV/technical production; and event marketing and sponsorship management, group air fulfillment, on-site event logistics and staffing, supplier management, virtual meetings, and risk management services.
Surge in presence of corporate industries, due to the massive increase in business activities such as client meetings, brand promotions, employee training activities, and others drives the growth of the global MICE industry. Moreover, rise in government initiatives to promote SMEs and liberalization of market entry to increase FDIs are anticipated boost the growth further. Other significant factors that promote the growth of the market are change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and industrial growth. Moreover, infrastructural development and continuous technological advancements fuel the market growth. However, high cost associated with MICE events and uncertain global geopolitical conditions hamper growth of the market. Factors such as investments in infrastructural development and technological advancements are expected to provide lucrative opportunities for market growth.
The global MICE industry is segmented based on event type into meetings, incentives, conventions, and exhibitions.
The market is analyzed across North America, Europe, Asia-Pacific, and LAMEA to understand its regional trends. The report highlights the drivers, restraints, opportunities, and growth strategies adopted by the key players to understand the dynamics and potential of the market. Key players operating in the global MICE industry are also profiled to provide a competitive landscape of the marketspace.
The major players profiled in the report are as follows:
Maritz
BI Worldwide
ITA Group, Inc.
One10 LLC
Meetings and Incentives Worldwide (M&IW)
Creative Group, Inc.
ACCESS Destination Service
360 Destination Group
CSI DMC
Carlson Wagonlit Travel
IBTM
BCD Group
Cievents
ATPI Ltd
Conference Care Ltd
The Freeman Company
The Interpublic Group of Companies, Inc.
KEY BENEFITS FOR STAKEHOLDERS
The study provides an in-depth analysis of the MICE Industry with current and future trends to elucidate the imminent investment pockets in the market.
It presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
Porters Five Forces model analysis of the industry illustrates the potency of the buyers and suppliers.
Market player positioning in the report provides a clear understanding of the position of leading companies.
KEY MARKET SEGMENTS
BY EVENT TYPE
O MEETINGS
O INCENTIVES
O CONVENTIONS
O EXHIBITIONS
BY REGION
O NORTH AMERICA
U.S.
CANADA
MEXICO
O EUROPE
GERMANY
SPAIN
UK
ITALY
FRANCE
REST OF EUROPE
O ASIA-PACIFIC
CHINA
SOUTH KOREA
JAPAN
AUSTRALIA
SINGAPORE
REST OF ASIA-PACIFIC
O LAMEA
LATIN AMERICA
MIDDLE EAST
AFRICA
Chapter: 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
Chapter: 2: EXECUTIVE SUMMARY
2.1. Snapshot
2.2. CXO perspective
Chapter: 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pocket
3.2.2. Top winning strategies
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyer
3.3.3. Thereat of new entrants
3.3.4. Threat of substitute
3.3.5. Intensity of competitive rivalry
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Rapid growth in travel & tourism industry
3.5.1.2. Increase in globalization of businesses
3.5.1.3. Rapid Increase in SMEs
3.5.1.4. Rise in Disposable Income
3.5.2. Restraints
3.5.2.1. High Operational Cost Associated with MICE Events
3.5.2.2. Growth in Geopolitical and Social Uncertainties
3.5.3. Opportunities
3.5.3.1. Technological Advancements
3.5.3.2. Infrastructural Investment
Chapter: 4: GLOBAL MICE INDUSTRY, BY EVENT TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Meetings
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis by region
4.3. Incentives
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis by country
4.4. Conventions
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.4.3. Market analysis by country
4.5. Exhibitions
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.5.3. Market analysis by country
Chapter: 5: GLOBAL MICE INDUSTRY, BY REGION
5.1. Overview
5.1.1. Market size and forecast
5.2. North America
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by event type
5.2.3. Market size and forecast, by country
5.2.4. U.S.
5.2.4.1. Market size and forecast
5.2.5. Canada
5.2.5.1. Market size and forecast
5.2.6. Mexico
5.2.6.1. Market size and forecast
5.3. Europe
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by event type
5.3.3. Market size and forecast, by country
5.3.4. Germany
5.3.4.1. Market size and forecast
5.3.5. UK
5.3.5.1. Market size and forecast
5.3.6. Spain
5.3.6.1. Market size and forecast
5.3.7. France
5.3.7.1. Market size and forecast
5.3.8. Italy
5.3.8.1. Market size and forecast
5.3.9. Rest of Europe
5.3.9.1. Market size and forecast
5.4. Asia-Pacific
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by event type
5.4.3. Market size and forecast, by country
5.4.4. China
5.4.4.1. Market size and forecast
5.4.5. India
5.4.5.1. Market size and forecast
5.4.6. Singapore
5.4.6.1. Market size and forecast
5.4.7. Thailand
5.4.7.1. Market size and forecast
5.4.8. Indonesia
5.4.8.1. Market size and forecast
5.4.9. Australia
5.4.9.1. Market size and forecast
5.4.10. New Zealand
5.4.10.1. Market size and forecast
5.4.11. Japan
5.4.11.1. Market size and forecast
5.4.12. Malaysia
5.4.12.1. Market size and forecast
5.4.13. South Korea
5.4.13.1. Market size and forecast
5.4.14. Vietnam
5.4.14.1. Market size and forecast
5.4.15. Hong Kong
5.4.15.1. Market size and forecast
5.4.16. Taiwan
5.4.16.1. Market size and forecast
5.4.17. Rest of Asia-Pacific
5.4.17.1. Market size and forecast
5.5. LAMEA
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by event type
5.5.3. Market size and forecast, by country
5.5.4. Latin America
5.5.4.1. Market size and forecast
5.5.5. Middle East
5.5.5.1. Market size and forecast
5.5.6. Africa
5.5.6.1. Market size and forecast
Chapter: 6: COMPANY PROFILE
6.1. ACCESS DESTINATION SERVICES
6.1.1. Company overview
6.1.2. Company snapshot
6.1.3. Operating business segments
6.1.4. Product portfolio
6.2. ATPI LTD.
6.2.1. Company overview
6.2.2. Company snapshot
6.2.3. Operating business segments
6.2.4. Product portfolio
6.2.5. Key strategic moves and developments
6.3. BCD GROUP (BCD MEETINGS & EVENTS)
6.3.1. Company overview
6.3.2. Company snapshot
6.3.3. Operating business segments
6.3.4. Product portfolio
6.3.5. Business performance
6.3.6. Key strategic moves and developments
6.4. BI WORLDWIDE
6.4.1. Company overview
6.4.2. Company snapshot
6.4.3. Operating business segments
6.4.4. Product portfolio
6.5. CARLSON WAGONLIT TRAVEL (CWT MEETINGS & EVENTS)
6.5.1. Company overview
6.5.2. Company snapshot
6.5.3. Operating business segments
6.5.4. Product portfolio
6.5.5. Key strategic moves and developments
6.6. CIEVENTS
6.6.1. Company overview
6.6.2. Company snapshot
6.6.3. Operating business segments
6.6.4. Product portfolio
6.6.5. Key strategic moves and developments
6.7. CONFERENCE CARE LTD.
6.7.1. Company overview
6.7.2. Company snapshot
6.7.3. Operating business segments
6.7.4. Product portfolio
6.8. CREATIVE GROUP, INC.
6.8.1. Company overview
6.8.2. Company snapshot
6.8.3. Operating business segments
6.8.4. Product portfolio
6.8.5. Key strategic moves and developments
6.9. CSI DMC
6.9.1. Company overview
6.9.2. Company snapshot
6.9.3. Operating business segments
6.9.4. Product portfolio
6.10. IBTM
6.10.1. Company overview
6.10.2. Company snapshot
6.10.3. Operating business segments
6.10.4. Product portfolio
6.10.5. Key strategic moves and developments
6.11. ITA GROUP
6.11.1. Company overview
6.11.2. Company snapshot
6.11.3. Operating business segments
6.11.4. Product portfolio
6.11.5. Key strategic moves and developments
6.12. MARITZ
6.12.1. Company overview
6.12.2. Company snapshot
6.12.3. Operating business segments
6.12.4. Product portfolio
6.13. MEETINGS & INCENTIVES, INC
6.13.1. Company overview
6.13.2. Company snapshot
6.13.3. Operating business segments
6.13.4. Product portfolio
6.13.5. Key strategic moves and developments
6.14. ONE10,LLC
6.14.1. Company overview
6.14.2. Company snapshot
6.14.3. Operating business segments
6.14.4. Product portfolio
6.15. THE FREEMAN COMPANY
6.15.1. Company overview
6.15.2. Company snapshot
6.15.3. Operating business segments
6.15.4. Product portfolio
6.15.5. Key strategic moves and developments
6.16. THE INTERPUBLIC GROUP OF COMPANIES, INC.
6.16.1. Company overview
6.16.2. Company snapshot
6.16.3. Operating business segments
6.16.4. Product portfolio
6.16.5. Business performance
6.17. 360 DESTINATION GROUP
6.17.1. Company overview
6.17.2. Company snapshot
6.17.3. Operating business segments
6.17.4. Product portfolio
6.17.5. Key strategic moves and developments