Report Description of the Japan OTC Vitamins and Minerals Market Analysis

Research Scope and Assumption

• The report provides the market value for the base year 2020 and a yearly forecast up to 2028 in terms of revenue (USD billion)


• The key industry dynamics, regulatory scenario, reimbursement scenario, major market trends, and drug markets are evaluated to understand their impacts on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis


• We have used the combination of top-down and bottom-up approach for market sizing, analyzing key regional markets, dynamics, and trends for various solutions, services, and end uses


• All market estimates and forecasts have been validated through primary interviews with the Key Industry Players (KIPs) and secondary analysis


• Inflation has not been accounted for in order to estimate and forecast the market


• Numbers may not add up due to rounding off

Reason to buy the report:

• Facilitate decision-making based on strong current and forecast data for Japan OTC Vitamins and Minerals Market Analysis


• Develop strategies based on the latest regulatory framework


• Strategically analyze micro-markets with respect to individual growth trends, future prospects, and their contribution to the market


• Analyze competitive developments such as expansions, investments, mergers & acquisitions, new product developments, and research & developments in the Japan OTC Vitamins and Minerals Market Analysis


• Analyze the opportunities in the market for stakeholders and draw a competitive landscape for market leaders


• To strategically profile key players and comprehensively analyze their market shares and core competencies


• We have technically sound team which do a deep dive research and also provide strategy based consulting analysis

Japan OTC Vitamins and Minerals Market Analysis Executive Summary

OTC vitamins and dietary supplements are generally sold without any medical prescription and have been gaining widespread acceptance for delivering desired body nutrients that help improve an individuals diet, body endurance, and muscle strength. This is one of the primary factors influencing growth of the OTC vitamins and dietary supplements market.

Market Size and Key Findings

The Japan OTC Vitamins and Minerals Market Analysis size stood at around USD 1.9 billion in 2020 and is projected to reach USD xx billion by 2028, exhibiting a CAGR of 2.93% during the forecast period.

Revenue in the Vitamins & Minerals segment amounts to US$1,903.49m in 2021. The market is expected to grow annually by 2.93% (CAGR 2021-2028).



Market Dynamics

Market Growth Drivers Analysis

The growing geriatric population, has improved the consumers spending on dietary supplements over the past few years. Several food standards and governments are updating the regulations and approvals for the overproduction of vitamin & supplements that have made the market more competitive. The rising focus of consumers on preventive healthcare products has increased the effectives in production and marketing efforts.

With the rising dependency on the internet and the increasing volatility of the health supplements industry, consumers are becoming increasingly attentive to personalised medicines and care. The internet is one of the crucial mediums for shopping which helps to reduce barriers to access the dietary supplements in the market.

Market Restraints

The market is exhibiting numerous challenges for the past few years due to the presence of multiple regulations and procedures before the product launch. Manufacturers are bound to submit a sample of vitamins and supplements along with the notification stating that the product is reasonably expected to be safe in the market. The product must undergo testing under the Dietary Supplement Health and Education Act of 1994 (DSHEA) for a long time which results in the procedural delay in the market. Thus, the tax structure has also increased by 5-10% in the past years and is impeding the market growth.

COVID-19 impact on Japan OTC Vitamins and Minerals Market

The entire supply chain from production to international trade has been impacted. The economic crisis due to COVID-19 is also impacting dietary supplements by disrupting distribution networks. The supplements, which are economically important, have a fragile supply chain and failure in any stage of the supply chain from farms to dealers, haulers and distributors to manufacturers-can disrupt the entire chain.

Competitive Landscape

Key Players

Some of the key players in the market include:

• Amway


• Abbott


• Bayer AG


• Glanbia plc


• GlaxoSmithKline plc


• Herbalife International of America, Inc.


• Nu Skin


• NOW Foods


• Bright Life Care Private Limited


• Sun Pharmaceutical Industries Ltd.


• Nature's Sunshine Products, Inc.


• Nutra Essential OTC


• The Nature's Bounty Co.


• Arkopharma Laboratories

Products in Pipeline

• Nutrition plays an important role in maintaining immune system balance, and supplementation with the micronutrients such as vitamins C and D, Zinc and omega fatty acids within recommended upper safety limits is a safe, effective and low-cost strategy to help support optimal immune function in patients fighting COVID-19 and other respiratory tract diseases. In the case of COVID-19 patients, a variety of high-protein and fibre foods, including cookies, bread and rolls, have been developed by the Indian Research Institute.

Notable Recent Deals

In April 2020, American Regent Inc., a US manufacturer of pharmaceuticals for human and veterinary use with manufacturing sites in New York and Ohio, acquired Daiichi Sankyo for an undisclosed amount. This acquisition increases American Regent's production and provides the opportunity to explore other products to manufacture, allowing the company to continue to find innovative ways of responding to customer needs. Daiichi Sankyo is a pharmaceutical company with its corporate origin in Japan.

Healthcare Policies and Regulatory Landscape

Policy changes and Reimbursement scenario

In Japan, the Ministry of Health, Labor and Welfare (MHLW) oversees the dietary supplements safety and import regulations. The Consumer Affairs Agency (CAA) administrates rules covering claims for foods including dietary supplements.

Japans health claims system for foods, including dietary supplements, is complex. Food products classified in the following three categories are permitted to make function claims on their labels:

• Foods for Specified Health Uses (FOSHU): These are foods officially approved to claim their physiological effects on the human body.


• Foods with Nutrient Function Claims (FNFC): These are foods that are labeled with the functions of 20 nutritional ingredients (e.g., vitamins, minerals and fatty acid).


• Foods with Function Claims: These are foods labeled with function claims based on scientific evidence under the business operators responsibility.