The Indian Alcohol Addiction Drugs Market size stood at USD XX Billion in 2019 and is projected to reach USD XX Billion by 2028, exhibiting a CAGR of 7.4% during the forecast period.

Alcohol consumption in India amounted to about 5.4 billion liter's in 2016 and was estimated to reach about 6.5 billion liter's by 2020. The steady increase in consuming these beverages can be attributed to multiple factors including the rising levels of disposable income and a growing urban population among others. Indias alcohol market consisted of two main kinds of liquor Indian made Indian liquor or IMIL, and Indian made foreign liquor or IMFL. This was in addition to beer, wine and other imported alcohol. India has the highest market share for the majority of the consumption Market. Indians consumed 2.4 liter's of alcohol in 2005, which increased to 4.3 liter's in 2010 and scaled up to 5.7 liter's in 2016. The highest increase in alcohol consumption is expected in South-East India, with an increase of 2.2 liter's from 2005 to 2016. With population of 1.3 billion India is one of the largest consumer markets around the world. It is also demographically one of the youngest with around 50% of its population below the age of 25 and around 65% below the age of 35. The majority of alcohol volume is consumed by people between the ages of 18 and 40.



Market Drivers

There is huge change in attitudes and lifestyle, making consumption of alcohol socially acceptable. This acceptability of alcohols extends to drinking in family environments, at social events, and by females/youngsters. The growing acceptability and changing social norms have significantly boosted the growth of Alcohol Consumption industry in India. The factors for growing consumption of alcohol is the rapid urbanization and favorable demographics, huge population migrating towards bigger cities, where they are exposed to a wider variety of alcoholic beverage products, including IMFL and significantly contributing to the market growth. India is a young country, with more than 55% of Indians falling in the 18-45 years age group. This is the age group the industry targets as potential customers. One of the factors that may be leading to increased rates of alcoholism is the availability of cheap alcohol in the India.