The global home decor market was valued at $616.6 billion in 2019, and is estimated to reach $838.6 billion by 2027, registering a CAGR of 3.9% from 2020 to 2027. Home dcor products such as furniture and textiles are installed across various settings, including spa, office, clean room, restaurants, camping, bedroom, outdoor, library, and stores. The home dcor products include various items such as furniture, home textiles (, and floor coverings. Depending on end use, furniture designs can be modified through machine-based processes and handcrafting. The adoption of home decor products has been considerably high in the developed regions such as the U.S., Canada, and Germany, while emerging countries such as China, Brazil, and India are witnessing steady increase.
The global home decor market is highly fragmented due to the presence of multiple vendors in both international and regional players. Developing real estate industry is driving the growth of the global home decor market in the current scenario. The global home decor market has witnessed significant growth over the years, and is expected to grow at a steady pace during the forecast period. This is attributed to surge in popularity of home dcor products such as furniture, home textile, and floor covering among consumers. Moreover, rise in number of small-size houses has encouraged the use of products having facility for extra storage along with enhancing the aesthetical appearance of homes. In addition, rise in popularity of eco-friendly home decor products among consumers, owing to increase in environment concerns significantly contribute toward the growth of the global market.
Moreover, increase in disposable income and improvement in living standards in the emerging countries such as China and India along with rise in affinity of consumers toward luxury home decor products augment the growth of the home dcor market. Presence of low-cost home decor producers in China and Vietnam is further anticipated to drive the growth of the global market. However, availability of low-quality and counterfeit products restricts the growth of the global market. In addition, dearth of skilled labor, ineffective transportation, and lack of infrastructure facilities may act as a hindrance for the global home decor market. On the contrary, upsurge in demand for trendy, customized, and fashionable designs for home decor products and increase in popularity of home decor products among high-income consumers are anticipated to provide lucrative growth opportunities for the global home decor market.
The global home decor market is segmented into product type, Income group, price point, distribution channel, and region. On the basis of product type, the market is divided into furniture, home textile, and floor covering. Depending on distribution channel, it is segregated into supermarkets and hypermarkets, specialty stores, e-commerce, and others. By income group, it is fragmented into lower-middle income, upper-middle income, and higher income. As per price point, it is categorized into mass and premium. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in this report include Inter IKEA Group, Forbo International SA, Armstrong World Industries, Inc., Mannington Mills, Inc., Mohawk Industries Inc., Shaw Industries Group, Inc., Herman Miller, Inc., Ashley Furniture Industries Ltd., Kimball International, and Duresta Upholstery Ltd. These players are focusing on the development of eco-friendly home decor products.
KEY BENEFITS FOR STAKEHOLDERS
The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing global home decor market opportunities.
Porters five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network.
In-depth analysis of the size and segmentation assists to determine the prevailing market opportunities.
The major countries in each region are mapped according to their revenue contribution to the global industry.
The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the global home decor industry.
KEY MARKET SEGMENTATION
By Product Type
o Furniture
Kitchen
Living & Bedroom
Bathroom
Outdoor
Lighting
o Home Textiles
Rugs Textiles
Bath Textiles
Bed Textiles
Kitchen & Dining
Textiles
Living Room Textiles
o Floor Coverings
Tiles
Wood & Laminate
Vinyl & Rubber
Carpets & Rugs
Others
By Distribution Channel
o Supermarkets & Hypermarkets
o Specialty Stores
o E-commerce
o Others
Income Group
o Lower-middle Income
o Upper-Middle Income
o Higher Income
Price Point
o Mass
o Premium
By Region
o North America
U.S.
Canada
Mexico
o Europe
Germany
France
UK
Italy
Spain
Rest of Europe
o Asia-Pacific
China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
o LAMEA
Brazil
South Africa
UAE
Rest of LAMEA
CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Porters Five Forces analysis
3.1.1.Moderate bargaining power of suppliers
3.1.2.High bargaining power of buyers
3.1.3.Moderate threat of substitutes
3.1.4.Moderate threat of new entrants
3.1.5.High intensity of rivalry
3.2.Supply chain analysis
3.3.Market dynamics
3.3.1.Drivers
3.3.1.1.Growing consumer interest towards home dcor
3.3.1.2.Growth and developments in real estate industry
3.3.1.3.Increasing urbanization worldwide
3.3.2.Restraints
3.3.2.1.Increasing cost of raw materials
3.3.3.Opportunities
3.3.3.1.Increasing disposable income
3.3.3.2.Improving life style
CHAPTER 4:GLOBAL HOME DECORMARKET, BY PRODUCT TYPE
4.1.Overview
4.1.1.Market size and forecast
4.2.Home textile
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Competitive scenario
4.2.3.Market size and forecast
4.2.4.Market size and forecast
4.2.5.Market analysis by country
4.2.5.1.Rugs textiles
4.2.5.1.1.Key market trends, growth factors, and opportunities
4.2.5.1.2.Competitive scenario
4.2.5.1.3.Market size and forecast
4.2.5.2.Bath Textiles
4.2.5.2.1.Key market trends, growth factors, and opportunities
4.2.5.2.2.Competitive scenario
4.2.5.2.3.Market size and forecast
4.2.5.3.Bed Textiles
4.2.5.3.1.Key market trends, growth factors, and opportunities
4.2.5.3.2.Competitive scenario
4.2.5.3.3.Market size and forecast
4.2.5.4.Kitchen & Dining Textiles
4.2.5.4.1.Key market trends, growth factors, and opportunities
4.2.5.4.2.Competitive scenario
4.2.5.4.3.Market size and forecast
4.2.5.5.Living Room Textiles
4.2.5.5.1.Key market trends, growth factors, and opportunities
4.2.5.5.2.Competitive scenario
4.2.5.5.3.Market size and forecast
4.3.Floor covering
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Competitive scenario
4.3.3.Market size and forecast
4.3.4.Market size and forecast
4.3.5.Market analysis by country
4.3.5.1.Tiles
4.3.5.1.1.Key market trends, growth factors, and opportunities
4.3.5.1.2.Competitive scenario
4.3.5.1.3.Market size and forecast
4.3.5.2.Wood & Laminate
4.3.5.2.1.Key market trends, growth factors, and opportunities
4.3.5.2.2.Competitive scenario
4.3.5.2.3.Market size and forecast
4.3.5.3.Vinyl & Rubber
4.3.5.3.1.Key market trends, growth factors, and opportunities
4.3.5.3.2.Competitive scenario
4.3.5.3.3.Market size and forecast
4.3.5.4.Carpets & Rugs
4.3.5.4.1.Key market trends, growth factors, and opportunities
4.3.5.4.2.Competitive scenario
4.3.5.4.3.Market size and forecast
4.3.5.5.Others
4.3.5.5.1.Key market trends, growth factors, and opportunities
4.3.5.5.2.Competitive scenario
4.3.5.5.3.Market size and forecast
4.4.Furniture
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Competitive scenario
4.4.3.Market size and forecast
4.4.4.Market size and forecast
4.4.5.Market analysis by country
4.4.5.1.Kitchen
4.4.5.1.1.Key market trends, growth factors, and opportunities
4.4.5.1.2.Competitive scenario
4.4.5.1.3.Market size and forecast
4.4.5.2.Living and Bedroom
4.4.5.2.1.Key market trends, growth factors, and opportunities
4.4.5.2.2.Competitive scenario
4.4.5.2.3.Market size and forecast
4.4.5.3.Bathroom
4.4.5.3.1.Key market trends, growth factors, and opportunities
4.4.5.3.2.Competitive scenario
4.4.5.3.3.Market size and forecast
4.4.5.4.Outdoor
4.4.5.4.1.Key market trends, growth factors, and opportunities
4.4.5.4.2.Competitive scenario
4.4.5.4.3.Market size and forecast
4.4.5.5.Lighting
4.4.5.5.1.Key market trends, growth factors, and opportunities
4.4.5.5.2.Competitive scenario
4.4.5.5.3.Market size and forecast
CHAPTER 5:GLOBAL HOME DECORMARKET, BY DISTRIBUTION CHANNEL
5.1.Overview
5.1.1.Market size and forecast
5.2.Supermarkets and Hypermarkets
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis by country
5.3.Specialty Stores
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis by country
5.4.E Commerce
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis by country
5.5.Others
5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis by country
CHAPTER 6:GLOBAL HOME DECORMARKET, BY PRICE
6.1.Overview
6.1.1.Market size and forecast
6.2.Premium
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis by country
6.3.Mass
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis by country
CHAPTER 7:GLOBAL HOME DECORMARKET, BY INCOME GROUP
7.1.Overview
7.1.1.Market size and forecast
7.2.Lower-middle Income
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region
7.2.3.Market analysis by country
7.3.Upper-Middle Income
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region
7.3.3.Market analysis by country
7.4.Higher Income
7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region
7.4.3.Market analysis by country
CHAPTER 8:GLOBAL HOME DECOR MARKET, BY REGION
8.1.Overview
8.1.1.Key market trends, growth factors, and opportunities
8.1.2.Market size and forecast
8.2.North America
8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Competitive scenario
8.2.3.Market size and forecast by product type
8.2.4.Market size and forecast by distribution channel
8.2.5.Market size and forecast
8.2.6.Market size and forecast
8.2.7.Market size and forecast by country
8.2.7.1.U.S.
8.2.7.1.1.Market size and forecast, by product type
8.2.7.1.2.Market size and forecast by distribution channel
8.2.7.1.3.Market size and forecast
8.2.7.1.4.Market size and forecast
8.2.7.2.Canada
8.2.7.2.1.Market size and forecast, by product type
8.2.7.2.2.Market size and forecast by distribution channel
8.2.7.2.3.Market size and forecast
8.2.7.2.4.Market size and forecast
8.2.7.3.Mexico
8.2.7.3.1.Market size and forecast, by product type
8.2.7.3.2.Market size and forecast by distribution channel
8.2.7.3.3.Market size and forecast
8.2.7.3.4.Market size and forecast
8.3.Europe
8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Competitive scenario
8.3.3.Market size and forecast by product type
8.3.4.Market size and forecast by distribution channel
8.3.5.Market size and forecast
8.3.6.Market size and forecast
8.3.7.Market size and forecast by country
8.3.7.1.Germany
8.3.7.1.1.Market size and forecast, by product type
8.3.7.1.2.Market size and forecast by distribution channel
8.3.7.1.3.Market size and forecast
8.3.7.1.4.Market size and forecast
8.3.7.2.France
8.3.7.2.1.Market size and forecast, by product type
8.3.7.2.2.Market size and forecast by distribution channel
8.3.7.2.3.Market size and forecast
8.3.7.2.4.Market size and forecast
8.3.7.3.UK
8.3.7.3.1.Market size and forecast, by product type
8.3.7.3.2.Market size and forecast by distribution channel
8.3.7.3.3.Market size and forecast
8.3.7.3.4.Market size and forecast
8.3.7.4.Italy
8.3.7.4.1.Market size and forecast, by product type
8.3.7.4.2.Market size and forecast by distribution channel
8.3.7.4.3.Market size and forecast
8.3.7.4.4.Market size and forecast
8.3.7.5.Spain
8.3.7.5.1.Market size and forecast, by product type
8.3.7.5.2.Market size and forecast by distribution channel
8.3.7.5.3.Market size and forecast
8.3.7.5.4.Market size and forecast
8.3.7.6.Rest of Europe
8.3.7.6.1.Market size and forecast, by product type
8.3.7.6.2.Market size and forecast by distribution channel
8.3.7.6.3.Market size and forecast
8.3.7.6.4.Market size and forecast
8.4.Asia-Pacific
8.4.1.Key market trends, growth factors, and opportunities
8.4.2.Competitive scenario
8.4.3.Market size and forecast by product type
8.4.4.Market size and forecast by distribution channel
8.4.5.Market size and forecast
8.4.6.Market size and forecast
8.4.7.Market size and forecast by country
8.4.7.1.China
8.4.7.1.1.Market size and forecast, by product type
8.4.7.1.2.Market size and forecast by distribution channel
8.4.7.1.3.Market size and forecast
8.4.7.1.4.Market size and forecast
8.4.7.2.India
8.4.7.2.1.Market size and forecast, by product type
8.4.7.2.2.Market size and forecast by distribution channel
8.4.7.2.3.Market size and forecast
8.4.7.2.4.Market size and forecast
8.4.7.3.Japan
8.4.7.3.1.Market size and forecast, by product type
8.4.7.3.2.Market size and forecast by distribution channel
8.4.7.3.3.Market size and forecast
8.4.7.3.4.Market size and forecast
8.4.7.4.Australia
8.4.7.4.1.Market size and forecast, by product type
8.4.7.4.2.Market size and forecast by distribution channel
8.4.7.4.3.Market size and forecast
8.4.7.4.4.Market size and forecast
8.4.7.5.South Korea
8.4.7.5.1.Market size and forecast, by product type
8.4.7.5.2.Market size and forecast by distribution channel
8.4.7.5.3.Market size and forecast
8.4.7.5.4.Market size and forecast
8.4.7.6.Rest of Asia-Pacific
8.4.7.6.1.Market size and forecast, by product type
8.4.7.6.2.Market size and forecast by distribution channel
8.4.7.6.3.Market size and forecast
8.4.7.6.4.Market size and forecast
8.5.LAMEA
8.5.1.Key market trends, growth factors, and opportunities
8.5.2.Competitive scenario
8.5.3.Market size and forecast by product type
8.5.4.Market size and forecast by distribution channel
8.5.5.Market size and forecast
8.5.6.Market size and forecast
8.5.7.Market size and forecast by country
8.5.7.1.Brazil
8.5.7.1.1.Market size and forecast, by product type
8.5.7.1.2.Market size and forecast by distribution channel
8.5.7.1.3.Market size and forecast
8.5.7.1.4.Market size and forecast
8.5.7.2.South Africa
8.5.7.2.1.Market size and forecast, by product type
8.5.7.2.2.Market size and forecast by distribution channel
8.5.7.2.3.Market size and forecast
8.5.7.2.4.Market size and forecast
8.5.7.3.UAE
8.5.7.3.1.Market size and forecast, by product type
8.5.7.3.2.Market size and forecast by distribution channel
8.5.7.3.3.Market size and forecast
8.5.7.3.4.Market size and forecast
8.5.7.4.Rest of LAMEA
8.5.7.4.1.Market size and forecast, by product type
8.5.7.4.2.Market size and forecast by distribution channel
8.5.7.4.3.Market size and forecast
8.5.7.4.4.Market size and forecast
CHAPTER 9:COMPANY PROFILES
9.1.Inter IKEA Systems BV
9.1.1.Company overview
9.1.2.Key Executive
9.1.3.Company snapshot
9.1.4.Product portfolio
9.1.5.Business performance
9.1.6.Key strategic moves and developments
9.1.7.SWOT analysis of Inter IKEA Systems BV
9.2.Forbo International SA
9.2.1.Company overview
9.2.2.Company snapshot
9.2.3.Operating business segments
9.2.4.Product portfolio
9.2.5.Business performance
9.2.6.SWOT analysis of Forbo International SA
9.3.Armstrong World Industries, Inc.
9.3.1.Company overview
9.3.2.Key Executives
9.3.3.Company snapshot
9.3.4.Operating business segments
9.3.5.Product portfolio
9.3.6.R&D Expenditure
9.3.7.Business performance
9.3.8.SWOT analysis of Armstrong World Industries, Inc.
9.4.Mannington Mills Inc.
9.4.1.Company overview
9.4.2.Key Executive
9.4.3.Company snapshot
9.4.4.Product portfolio
9.4.5.SWOT analysis of Mannington Mills Inc.
9.5.Mohawk Industries Inc.
9.5.1.Company overview
9.5.2.Key Executive
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Business performance
9.5.6.SWOT analysis of Mohawk Industries, Inc.
9.6.Shaw Industries Group, Inc.
9.6.1.Company overview
9.6.2.Key Executive
9.6.3.Company snapshot
9.6.4.Product portfolio
9.6.5.SWOT analysis of Shaw Industries
9.7.Herman Miller Inc.
9.7.1.Company overview
9.7.2.Key Executive
9.7.3.Company snapshot
9.7.4.Product portfolio
9.7.5.R&D Expenditure
9.7.6.Business performance
9.8.Ashley Furniture Industries Ltd.
9.8.1.Company overview
9.8.2.Key Executive
9.8.3.Company snapshot
9.8.4.Product portfolio
9.8.5.SWOT analysis of Ashley Furniture Industries, Inc.
9.9.Kimball International
9.9.1.Company overview
9.9.2.Key Executive
9.9.3.Company snapshot
9.9.4.Product portfolio
9.9.5.R&D Expenditure
9.9.6.Business performance
9.9.7.SWOT analysis of Kimball International
9.10.Duresta Upholstery Ltd.
9.10.1.Company overview
9.10.2.Company snapshot
9.10.3.Product portfolio
9.10.4.SWOT analysis of Duresta Upholstery Ltd.