TABLE OF CONTENTS
1 INTRODUCTION 22
1.1 OBJECTIVES OF THE STUDY 22
1.2 MARKET DEFINITION 22
1.3 OVERVIEW OF THE GLOBAL HANGERS MARKET 22
1.4 LIMITATION 23
1.5 MARKETS COVERED 23
2 MARKET SEGMENTATION 26
2.1 MARKETS COVERED 26
2.2 GEOGRAPHICAL SCOPE 27
2.3 YEARS CONSIDERED FOR THE STUDY 28
2.4 CURRENCY AND PRICING 28
2.5 DBMR TRIPOD DATA VALIDATION MODEL 29
2.6 PRODUCT LIFE LINE CURVE 32
2.7 MULTIVARIATE MODELING 33
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 34
2.9 DBMR MARKET POSITION GRID 35
2.10 MARKET APPLICATION COVERAGE GRID 36
2.11 DBMR MARKET CHALLENGE MATRIX 37
2.12 DBMR VENDOR SHARE ANALYSIS 38
2.13 IMPORT-EXPORT DATA 39
2.14 SECONDARY SOURCES 40
2.15 ASSUMPTIONS 41
3 EXECUTIVE SUMMARY 42
4 PREMIUM INSIGHTS 45
4.1 PORTER'S FIVE FORCES: 47
4.1.1 THREAT OF NEW ENTRANTS: 47
4.1.2 THREAT OF SUBSTITUTES: 48
4.1.3 CUSTOMER BARGAINING POWER: 48
4.1.4 SUPPLIER BARGAINING POWER: 48
4.1.5 INTERNAL COMPETITION (RIVALRY): 48
4.2 BRAND SHARE ANALYSIS 49
4.3 CONSUMER BUYING BEHAVIOR 50
4.3.1 OVERVIEW 50
4.3.2 COMPLEX BUYING BEHAVIOR 51
4.3.3 DISSONANCE-REDUCING BUYING BEHAVIOR 51
4.3.4 HABITUAL BUYING BEHAVIOR 51
4.3.5 VARIETY SEEKING BEHAVIOR 51
4.3.6 CONCLUSION 51
4.4 FACTORS AFFECTING BUYING DECISION 52
4.4.1 ECONOMIC FACTOR 52
4.4.2 FUNCTIONAL FACTOR 52
4.5 CONSUMER PRODUCT ADSORPTION 53
4.5.1 OVERVIEW 53
4.5.2 PRODUCT AWARENESS 53
4.5.3 PRODUCT INTEREST 54
4.5.4 PRODUCT EVALUATION 54
4.5.5 PRODUCT TRIAL 54
4.5.6 PRODUCT ADOPTION 54
4.5.7 CONCLUSION 54
4.6 IMPACT OF ECONOMIC SLOWDOWN 55
4.6.1 IMPACT ON PRICE 55
4.6.2 IMPACT ON SUPPLY CHAIN 55
4.6.3 IMPACT ON SHIPMENT 56
4.6.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 56
4.7 IMPORT EXPORT SCENARIO 57
4.8 PRODUCTION CAPACITY OUTLOOK 58
4.9 SUPPLY CHAIN ANALYSIS 59
4.9.1 OVERVIEW 59
4.9.2 LOGISTIC COST SCENARIO 59
4.9.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 60
4.10 RAW MATERIAL SOURCING ANALYSIS 61
4.10.1 METAL 61
4.10.2 PLASTICS 61
4.10.3 WOOD 62
5 REGULATION COVERAGE 63
6 MARKET OVERVIEW 66
6.1 DRIVERS 68
6.1.1 A THRIVING RETAIL AND HOSPITALITY SECTOR LEADS TO CONTINUOUS GROWTH 68
6.1.2 THE PREFERENCE FOR WOODEN HANGERS IS TRENDING IN THE HANGERS MARKET 69
6.1.3 THE USE OF VARIOUS TYPES OF HANGERS IN HOUSEHOLDS IS INCREASING 69
6.2 RESTRAINTS 70
6.2.1 ONLINE SALES HAVE AN EFFECT ON CONVENTIONAL WHOLESALERS AND RETAILERS' SALES 70
6.2.2 A CHEAP AND EASY ALTERNATIVE FOR HANGERS 71
6.3 OPPORTUNITIES 71
6.3.1 INNOVATIONS OF INTELLIGENCE HANGERS ARE THE NEW CHOICE FOR DRYING CLOTHES 71
6.3.2 INCREASE IN THE COMMERCIAL SEGMENT AND PRODUCT ACCESSIBILITY 72
6.4 CHALLENGES 73
6.4.1 FLUCTUATING RAW MATERIAL PRICES AND PROHIBITION ON PLASTIC USAGE 73
6.4.2 PROBLEMS ASSOCIATED WITH THE DIFFERENT TYPES OF HANGERS 74
7 GLOBAL HANGERS MARKET, BY PRODUCT 75
7.1 OVERVIEW 76
7.2 PLASTIC HANGERS 77
7.3 WOODEN HANGER 78
7.4 STAINLESS STEEL 78
7.5 ALUMINUM ALLOY 79
7.6 OTHERS 79
8 GLOBAL HANGERS MARKET, BY APPLICATION 80
8.1 OVERVIEW 81
8.2 COMMERCIAL 82
8.2.1 COMMERCIAL, BY PRODUCT 83
8.2.1.1 PLASTIC HANGER 83
8.2.1.2 WOODEN HANGER 83
8.2.1.3 STAINLESS STEEL 83
8.2.1.4 ALUMINUM ALLOY 83
8.2.1.5 OTHERS 83
8.3 HOUSEHOLD 84
8.3.1 HOUSEHOLD, BY PRODUCT 84
8.3.1.1 PLASTIC HANGER 84
8.3.1.2 WOODEN HANGER 84
8.3.1.3 STAINLESS STEEL 84
8.3.1.4 ALUMINUM ALLOY 85
8.3.1.5 OTHERS 85
9 GLOBAL HANGERS MARKET, BY MODE OF SALE 86
9.1 OVERVIEW 87
9.2 RETAIL 88
9.3 ONLINE 88
10 GLOBAL HANGERS MARKET, BY REGION 89
10.1 OVERVIEW 90
10.2 ASIA-PACIFIC 96
10.2.1 CHINA 102
10.2.2 INDIA 104
10.2.3 JAPAN 106
10.2.4 SOUTH KOREA 109
10.2.5 THAILAND 112
10.2.6 SINGAPORE 115
10.2.7 INDONESIA 118
10.2.8 AUSTRALIA & NEW ZEALAND 121
10.2.9 PHILIPPINES 124
10.2.10 MALAYSIA 127
10.2.11 REST OF ASIA-PACIFIC 130
10.3 NORTH AMERICA 131
10.3.1 U.S. 136
10.3.2 CANADA 138
10.3.3 MEXICO 141
10.4 EUROPE 144
10.4.1 GERMANY 150
10.4.2 U.K. 153
10.4.3 FRANCE 156
10.4.4 ITALY 159
10.4.5 SPAIN 162
10.4.6 RUSSIA 165
10.4.7 TURKEY 168
10.4.8 SWITZERLAND 171
10.4.9 BELGIUM 174
10.4.10 NETHERLANDS 177
10.4.11 REST OF EUROPE 180
10.5 SOUTH AMERICA 181
10.5.1 BRAZIL 187
10.5.2 ARGENTINA 190
10.5.3 REST OF SOUTH AMERICA 193
10.6 MIDDLE EAST AND AFRICA 194
10.6.1 UNITED ARAB EMIRATES 200
10.6.2 SOUTH AFRICA 203
10.6.3 SAUDI ARABIA 205
10.6.4 EGYPT 207
10.6.5 ISRAEL 209
10.6.6 REST OF MIDDLE EAST AND AFRICA 212
11 GLOBAL HANGERS MARKET: COMPANY LANDSCAPE 213
11.1 COMPANY SHARE ANALYSIS: GLOBAL 213
11.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 214
11.3 COMPANY SHARE ANALYSIS: EUROPE 215
11.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 216
11.5 PRODUCT LAUNCH 217
11.6 PARTNERSHIP 217
12 SWOT ANALYSIS 218
13 COMPANY PROFILES 219
13.1 MAINETTI 219
13.1.1 COMPANY SNAPSHOT 219
13.1.2 COMPANY SHARE ANALYSIS 219
13.1.3 PRODUCT PORTFOLIO 220
13.1.4 RECENT UPDATES 220
13.2 M&B HANGERS 222
13.2.1 COMPANY SNAPSHOT 222
13.2.2 COMPANY SHARE ANALYSIS 222
13.2.3 PRODUCT PORTFOLIO 223
13.2.4 RECENT UPDATES 223
13.3 EISHO CO., LTD. 224
13.3.1 COMPANY SNAPSHOT 224
13.3.2 COMPANY SHARE ANALYSIS 224
13.3.3 PRODUCT PORTFOLIO 225
13.3.4 RECENT UPDATES 227
13.4 HANGERS.COM 228
13.4.1 COMPANY SNAPSHOT 228
13.4.2 COMPANY SHARE ANALYSIS 228
13.4.3 PRODUCT PORTFOLIO 229
13.4.4 RECENT UPDATE 230
13.5 WHITMOR, INC. 231
13.5.1 COMPANY SNAPSHOT 231
13.5.2 COMPANY SHARE ANALYSIS 231
13.5.3 PRODUCT PORTFOLIO 232
13.5.4 RECENT UPDATES 232
13.6 BEND & HOOK 233
13.6.1 COMPANY SNAPSHOT 233
13.6.2 PRODUCT PORTFOLIO 233
13.6.3 RECENT UPDATES 233
13.7 CONCEPT MANNEQUINS 234
13.7.1 COMPANY SNAPSHOT 234
13.7.2 PRODUCT PORTFOLIO 234
13.7.3 RECENT UPDATE 234
13.8 GUILIN IANGO HOME COLLECTION CO., LTD. 235
13.8.1 COMPANY SNAPSHOT 235
13.8.2 PRODUCT PORTFOLIO 235
13.8.3 RECENT UPDATES 235
13.9 MAWA-HANGERS.COM. 236
13.9.1 COMPANY SNAPSHOT 236
13.9.2 PRODUCT PORTFOLIO 236
13.9.3 RECENT UPDATES 239
13.10 NAHANC0 240
13.10.1 COMPANY SNAPSHOT 240
13.10.2 PRODUCT PORTFOLIO 240
13.10.3 RECENT UPDATE 244
14 QUESTIONNAIRE 245
15 RELATED REPORT 248

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