Report Overview

The German oral care market size was valued at USD XX.X billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 2.6% from 2019 to 2028.

Dental care is already very mature in Germany and volume growth is generally limited to population growth, and, for the most part, is not coming from more frequent usage of the products. Current value growth remained quite healthy in 2019, however, with various trends pushing up prices. Preventive behavior is growing steadily among consumers in Germany across different personal care categories that have a direct impact on health.



Market Drivers

The major driving factor of growth is increasing tobacco consumption in the region and poor health hygiene. Advancement in dental technology is also driving the growth of the market in the region. Oral hygiene awareness is one of the major contributors to market growth in the overall oral care/oral hygiene market through efforts made by dentists as well as key players in the market. These stakeholders conduct various seminars and programs to increase awareness of dental hygiene and demonstrate newly launched and technologically advanced products. This helps players to showcase their product portfolio, thereby raising the adoption of oral care products.