TABLE OF CONTENTS
1 INTRODUCTION 41
1.1 OBJECTIVES OF THE STUDY 41
1.2 MARKET DEFINITION 41
1.3 OVERVIEW OF GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET 41
1.4 LIMITATIONS 43
1.5 MARKETS COVERED 43
2 MARKET SEGMENTATION 46
2.1 MARKETS COVERED 46
2.2 GEOGRAPHICAL SCOPE 47
2.3 YEARS CONSIDERED FOR THE STUDY 48
2.4 CURRENCY AND PRICING 48
2.5 DBMR TRIPOD DATA VALIDATION MODEL 49
2.6 MULTIVARIATE MODELLING 52
2.7 TYPE LIFELINE CURVE 52
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 53
2.9 DBMR MARKET POSITION GRID 54
2.10 SECONDARY SOURCES 55
2.11 ASSUMPTIONS 56
3 EXECUTIVE SUMMARY 57
4 PREMIUM INSIGHTS 60
4.1 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET: BRAND COMPETITIVE ANALYSIS 62
4.2 GLOBAL FROZEN FRUIT AND VEGETABLE MIXES MARKET- CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 70
4.3 CONSUMPTION PER CAPITA BY COUNTRY 72
4.3.1 GERMANY'S CONSUMPTION OF FROZEN FRUIT AND VEGETABLES 72
4.3.2 ITALY CONSUMPTION OF FROZEN FRUIT AND VEGETABLES 72
4.4 FACTORS INFLUENCING THE PURCHASE DECISION OF THE GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET 72
4.4.1 CHANGE IN LIFESTYLE OF PEOPLE 72
4.4.2 THE DEMAND FOR CONVENIENT FOODS 73
4.4.3 NUTRITIONAL CONCERNS 73
4.4.4 BRAND CREDIBILITY 73
4.5 FOB PRICES - GLOBAL FROZEN FRUIT AND VEGETABLE MIXES MARKET 74
4.6 EXPORT & IMPORT ANALYSIS- FROZEN FRUIT AND VEGETABLE 75
4.6.1 IMPORT AND EXPORT OF FROZEN VEGETABLES 75
4.6.2 IMPORT AND EXPORT OF FROZEN FRUITS AND NUTS 76
4.7 LABELING & CLAIMS 77
4.7.1 FROZEN FRUIT LABELING IN EUROPE 78
4.8 LIST OF TOP EXPORTING COMPANIES OF GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET 80
4.9 MARKET TRENDS 83
4.9.1 2010-2012 83
4.9.2 2013-2015 84
4.9.3 2016-2018 85
4.9.4 2019-2022 86
4.10 PRICE ANALYSIS TRENDS 88
4.10.1 DYNAMIC PRICING 88
4.10.2 POWER TO CONSUMERS 88
4.10.3 GLOBALIZATION 89
4.10.4 CLIMATE CHANGE 89
4.11 PRICE ANALYSIS- GLOBAL FROZEN FRUIT AND VEGETABLE MIXES MARKET 90
4.12 SHOPPING BEHAVIOUR AND DYNAMICS 92
4.12.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 92
4.12.2 RESEARCH 92
4.12.3 IMPULSIVE 93
4.12.4 ADVERTISEMENT: 93
4.12.5 CONCLUSION 94
4.13 RETAIL TRENDS 95
4.13.1 INCREASED INVESTMENT IN THE FREEZER 95
4.13.2 LAUNCH OF IN-STORE FROZEN FRUITS AND VEGETABLE BRANDS 95
4.13.3 STOCKING BESTSELLERS AND NEW LAUNCHES 95
4.13.4 ONLINE PLATFORMS 96
4.14 SUPPLY CHAIN ANALYSIS 97
4.14.1 RAW MATERIAL PROCUREMENT 97
4.14.2 MANUFACTURING PROCESS 98
4.14.3 MARKETING AND DISTRIBUTION 99
4.14.4 END USERS 99
4.15 PRIVATE LABEL VS BRAND LABEL 100
4.15.1 BRAND LABEL 100
4.15.2 PRIVATE LABEL 100
4.16 PRODUCTION BY TOP MANUFACTURERS 101
4.16.1 J.R. SIMPLOT COMPANY - 101
4.16.2 VIRTO GROUP - 101
4.16.3 ARDO 101
4.16.4 BONDUELLE 101
4.17 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET: REGULATIONS 102
5 MARKET OVERVIEW 104
5.1 DRIVERS 106
5.1.1 GROWING URBANIZATION AND INCREASED ADOPTION OF HEALTHY LIFESTYLE 106
5.1.2 INCREASING CONSUMPTION OF CANNED AND FROZEN FOOD 106
5.1.3 THE INCREASING VEGAN POPULATION IS EXPECTED TO DRIVE THE MARKET GROWTH 107
5.1.4 EXPANSIONS OF CONVENIENCE STORES 108
5.2 RESTRAINTS 109
5.2.1 GROWING AWARENESS REGARDING THE CONSUMPTION OF FRESH VEGETABLES AND FRUITS 109
5.2.2 HIGHER AMOUNT OF VEGETABLE AND FRUIT WASTAGE 109
5.2.3 LACK OF COLD CHAIN INFRASTRUCTURE 110
5.3 OPPORTUNITIES 110
5.3.1 DIGITALIZATION OF THE RETAIL INDUSTRY 110
5.3.2 INCREASING NUMBER OF INITIATIVES TAKEN BY FROZEN FRUIT AND VEGETABLE MANUFACTURERS 111
5.3.3 INCREASING DEMAND FOR FRUITS AND VEGETABLES WITH LONGER SHELF-LIFE 112
5.3.4 ADVANCEMENTS IN FREEZING TECHNOLOGY TO RETAIN THE QUALITY OF FRUITS AND VEGETABLES 112
5.4 CHALLENGES 113
5.4.1 HIGH COMPETITION AMONG THE MARKET PLAYERS 113
5.4.2 HIGH INVESTMENT COST FOR THE PRODUCTION OF CANNED AND FROZEN VEGETABLES AND FRUITS 113
6 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET, BY TYPE 115
6.1 OVERVIEW 116
6.2 FROZEN VEGETABLE 117
6.2.1 POTATO 119
6.2.2 CORN 119
6.2.3 BROCCOLI 119
6.2.4 GREEN PEAS 119
6.2.5 SPINACH 119
6.2.6 VEGETABLE MIXES 119
6.2.7 SWEET POTATO 119
6.2.8 PEPPER 119
6.2.9 CARROT 119
6.2.10 TOMATO 119
6.2.11 CELERY 119
6.2.12 CAULIFLOWER 120
6.2.13 PUMPKIN 120
6.2.14 ASPARAGUS 120
6.2.15 TURNIP 120
6.2.16 AUBERGINE 120
6.2.17 OTHERS 120
6.3 FROZEN FRUIT 120
6.3.1 BERRIES 122
6.3.1.1 STRAWBERRY 123
6.3.1.2 BLUEBERRY 123
6.3.1.3 RASPBERRY 123
6.3.1.4 BERRY MIXES 123
6.3.1.5 BLACKBERRY 123
6.3.1.6 MULBERRY 123
6.3.1.7 OTHERS 123
6.4 PEACH 124
6.5 MANGO 124
6.6 APRICOT 124
6.7 AVOCADOS 124
6.8 KIWI 124
6.9 PINEAPPLE 124
6.10 POMEGRANATE 124
6.11 APPLE 124
6.12 GRAPES 124
6.13 BANANA 124
6.14 MIXED-FRUITS 125
6.15 FIGS 125
6.16 PLUMS 125
6.17 PEARS 125
6.18 OTHERS 125
7 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET, BY CATEGORY 126
7.1 OVERVIEW 127
7.2 CONVENTIONAL 128
7.3 ORGANIC 129
8 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET, BY TECHNOLOGY 130
8.1 OVERVIEW 131
8.2 FLASH-FREEZING/ INDIVIDUAL QUICK FREEZING (IQF) 132
8.3 BELT FREEZING 133
8.4 HIGH PRESSURE ASSISTED FREEZING 133
8.5 OTHERS 134

9 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET, BY END USER 135
9.1 OVERVIEW 136
9.2 FOOD SERVICE SECTOR 137
9.2.1 RESTAURANTS 138
9.2.1.1 QUICK SERVICE RESTAURANTS 138
9.2.1.2 DINING RESTAURANTS 138
9.2.1.3 GHOST RESTAURANTS (DELIVERY ONLY RESTAURANTS) 138
9.2.1.4 OTHERS 139
9.2.2 CAFES 139
9.2.3 HOTEL 139
9.2.4 OTHERS 139
9.3 HOUSEHOLD/RETAIL SECTOR 139
10 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET, BY DISTRIBUTION CHANNEL 141
10.1 OVERVIEW 142
10.2 STORE BASED RETAILER 143
10.2.1 SUPERMARKET & HYPERMARKETS 144
10.2.2 CONVENIENCE STORES 144
10.2.3 FROZEN DAIRY PRODUCTS SHOPS/PARLORS 144
10.2.4 SPECIALTY STORES 145
10.2.5 WHOLESALERS 145
10.2.6 GROCERY RETAILERS 145
10.2.7 OTHERS 145
10.3 NON-STORE BASED RETAILERS 145
10.3.1 ONLINE 146
10.3.2 COMPANY WEBSITES 146
11 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET, BY REGION 147
11.1 OVERVIEW 148
11.2 NORTH AMERICA 153
11.2.1 U.S. 162
11.2.2 CANADA 166
11.2.3 MEXICO 169

11.3 MIDDLE EAST & AFRICA 173
11.3.1 SAUDI ARABIA 182
11.3.2 UAE 186
11.3.3 SOUTH AFRICA 190
11.3.4 KUWAIT 194
11.3.5 OMAN 198
11.3.6 QATAR 202
11.3.7 REST OF MIDDLE EAST & AFRICA 206
11.4 SOUTH AMERICA 207
11.4.1 BRAZIL 216
11.4.2 ARGENTINA 220
11.4.3 REST OF SOUTH AMERICA 224
11.5 ASIA-PACIFIC 225
11.5.1 CHINA 234
11.5.2 JAPAN 238
11.5.3 SOUTH KOREA 242
11.5.4 VIETNAM 246
11.5.5 INDONESIA 250
11.5.6 INDIA 254
11.5.7 PHILIPPINES 258
11.5.8 THAILAND 262
11.5.9 SINGAPORE 266
11.5.10 NEW ZEALAND 270
11.5.11 MALAYSIA 273
11.5.12 AUSTRALIA 277
11.5.13 REST OF ASIA-PACIFIC 283
11.6 EUROPE 284
11.6.1 ITALY 293
11.6.2 U.K. 297
11.6.3 GERMANY 301
11.6.4 FRANCE 305
11.6.5 SPAIN 309
11.6.6 BELGIUM 313
11.6.7 NETHERLANDS 317
11.6.8 POLAND 321
11.6.9 RUSSIA 325
11.6.10 DENMARK 329
11.6.11 SWEDEN 333
11.6.12 SWITZERLAND 337
11.6.13 TURKEY 341
11.6.14 REST OF EUROPE 345
12 GLOBAL FROZEN FRUIT AND VEGETABLE MIX MARKET: COMPANY LANDSCAPE 346
12.1 COMPANY SHARE ANALYSIS: GLOBAL 346
12.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 347
12.3 COMPANY SHARE ANALYSIS: EUROPE 348
12.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 349
13 SWOT ANALYSIS 350
14 COMPANY PROFILE 351
14.1 GENERAL MILLS INC. 351
14.1.1 COMPANY SNAPSHOT 351
14.1.2 REVENUE ANALYSIS 351
14.1.3 COMPANY SHARE ANALYSIS 352
14.1.4 PRODUCT PORTFOLIO 352
14.1.5 RECENT DEVELOPMENTS 352
14.2 CONAGRA BRANDS, INC. 353
14.2.1 COMPANY SNAPSHOT 353
14.2.2 REVENUE ANALYSIS 353
14.2.3 COMPANY SHARE ANALYSIS 354
14.2.4 PRODUCT PORTFOLIO 354
14.2.5 RECENT DEVELOPMENTS 355
14.3 J.R. SIMPLOT COMPANY. 356
14.3.1 COMPANY SNAPSHOT 356
14.3.2 COMPANY SHARE ANALYSIS 356
14.3.3 PRODUCT PORTFOLIO 357
14.3.4 RECENT DEVELOPMENTS 358
14.4 ARDO 359
14.4.1 COMPANY SNAPSHOT 359
14.4.2 COMPANY SHARE ANALYSIS 359
14.4.3 PRODUCT PORTFOLIO 360
14.4.4 RECENT DEVELOPMENTS 360
14.5 BONDUELLE 361
14.5.1 COMPANY SNAPSHOT 361
14.5.2 REVENUE ANALYSIS 361
14.5.3 COMPANY SHARE ANALYSIS 362
14.5.4 PRODUCT PORTFOLIO 362
14.5.5 RECENT DEVELOPMENTS 362

14.6 GOYA FOODS, INC. 363
14.6.1 COMPANY SNAPSHOT 363
14.6.2 PRODUCT PORTFOLIO 363
14.6.3 RECENT DEVELOPMENTS 364
14.7 HANOVER FOODS 365
14.7.1 COMPANY SNAPSHOT 365
14.7.2 PRODUCT PORTFOLIO 365
14.7.3 RECENT DEVELOPMENTS 369
14.8 GRUPO VIRTO 370
14.8.1 COMPANY SNAPSHOT 370
14.8.2 PRODUCT PORTFOLIO 370
14.8.3 RECENT DEVELOPMENTS 372
14.9 ALASKO FOODS INC. 373
14.9.1 COMPANY SNAPSHOT 373
14.9.2 PRODUCT PORTFOLIO 373
14.9.3 RECENT DEVELOPMENT 376
14.10 AXUS INTERNATIONAL, LLC. 377
14.10.1 COMPANY SNAPSHOT 377
14.10.2 PRODUCT PORTFOLIO 377
14.10.3 RECENT DEVELOPMENTS 377
14.11 BSFOODS 378
14.11.1 COMPANY SNAPSHOT 378
14.11.2 PRODUCT PORTFOLIO 378
14.11.3 RECENT DEVELOPMENTS 379
14.12 CAPRICORN FOOD PRODUCTS INDIA LTD. 380
14.12.1 COMPANY SNAPSHOT 380
14.12.2 PRODUCT PORTFOLIO 380
14.12.3 RECENT DEVELOPMENTS 380
14.13 CASCADIAN FARM ORGANIC. 381
14.13.1 COMPANY SNAPSHOT 381
14.13.2 PRODUCT PORTFOLIO 381
14.13.3 RECENT DEVELOPMENT 382
14.14 FINDUS SVERIGE AB 383
14.14.1 COMPANY SNAPSHOT 383
14.14.2 PRODUCT PORTFOLIO 383
14.14.3 RECENT DEVELOPMENTS 383
14.15 FRUKTANA 384
14.15.1 COMPANY SNAPSHOT 384
14.15.2 PRODUCT PORTFOLIO 384
14.15.3 RECENT DEVELOPMENTS 384
14.16 HEALTHY PAC CORP 385
14.16.1 COMPANY SNAPSHOT 385
14.16.2 PRODUCT PORTFOLIO 385
14.16.3 RECENT DEVELOPMENTS 385
14.17 SFI LLC. 386
14.17.1 COMPANY SNAPSHOT 386
14.17.2 PRODUCT PORTFOLIO 386
14.17.3 RECENT DEVELOPMENTS 387
14.18 STAHLBUSH ISLAND FARMS 388
14.18.1 COMPANY SNAPSHOT 388
14.18.2 PRODUCT PORTFOLIO 388
14.18.3 RECENT DEVELOPMENTS 388
14.19 SUNOPTA 389
14.19.1 COMPANY SNAPSHOT 389
14.19.2 REVENUE ANALYSIS 389
14.19.3 PRODUCT PORTFOLIO 390
14.19.4 RECENT DEVELOPMENT 390
14.20 TWIN CITY FOODS INC. 391
14.20.1 COMPANY SNAPSHOT 391
14.20.2 PRODUCT PORTFOLIO 391
14.20.3 RECENT DEVELOPMENTS 391
15 QUESTIONNAIRE 392
16 RELATED REPORTS 395

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