TABLE OF CONTENTS
1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 OVERVIEW OF FRANCE ARTIFICIAL TURF MARKET 12
1.4 LIMITATION 14
1.5 MARKETS COVERED 15
2 MARKET SEGMENTATION 17
2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 18
2.4 CURRENCY AND PRICING 18
2.5 DBMR TRIPOD DATA VALIDATION MODEL 19
2.6 RAW MATERIAL LIFE LINE CURVE 22
2.7 MULTIVARIATE MODELLING 23
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 24
2.9 DBMR MARKET POSITION GRID 26
2.10 MARKET END-USER COVERAGE GRID 27
2.11 VENDOR SHARE ANALYSIS 28
2.12 DBMR MARKET CHALLENGE MATRIX 29
2.13 IMPORT-EXPORT DATA 30
2.14 SECONDARY SOURCES 31
2.15 ASSUMPTIONS 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 35
4.1 PORTERS FIVE FORCES: 36
4.1.1 THE THREAT OF NEW ENTRANTS: 36
4.1.2 THE THREAT OF SUBSTITUTES: 37
4.1.3 CUSTOMER BARGAINING POWER: 37
4.1.4 SUPPLIER BARGAINING POWER: 37
4.1.5 INTERNAL COMPETITION (RIVALRY): 37
4.2 CONSUMER BUYING BEHAVIOR 39
4.2.1 OVERVIEW 39
4.2.2 PROMOTIONAL FACTORS 39
4.2.3 SOCIAL FACTORS 40
4.2.4 CONCLUSION 40
4.3 FACTORS AFFECTING BUYING DECISION OF THE CONSUMERS 41
4.3.1 OVERVIEW 41
4.3.2 PURCHASING POWER 42
4.3.3 MARKETING 42
4.3.4 SOCIAL FACTORS 42
4.3.5 PSYCHOLOGICAL FACTORS 42
4.3.6 ECONOMIC CONDITIONS 42
4.3.7 CONSUMERS EXPERIENCE 42
4.3.8 PURCHASE DECISION AND WILLINGNESS TO PAY 42
4.3.9 CONCLUSION 43
4.4 REGULATION COVERAGE 44
4.5 PRODUCT ADOPTION CRITERIA 46
4.5.1 OVERVIEW 46
4.5.2 PERSONAL INFLUENCE 46
4.5.3 PRODUCT INNOVATION CHARACTERISTICS 47
4.5.4 WILLINGNESS TO EMBRACE NEW PRODUCTS 47
4.5.5 CONCLUSION 47
4.6 VENDOR SELECTION CRITERIA 48
4.7 LIST OF POTENTIAL BUYERS 49
4.8 COUNTRY ANALYSIS (2022) 49
5 SUPPLY CHAIN ANALYSIS 50
5.1.1 LOGISTIC COST SCENARIO 50
5.1.2 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 51
6 MARKET OVERVIEW 52
6.1 DRIVERS 54
6.1.1 GROWING CONSTRUCTION OF VILLAS AND LUXURY APARTMENTS 54
6.1.2 SHIFT IN CONSUMERS PREFERENCE TOWARD LOW-MAINTENANCE HOME DECORATION PRODUCTS 54
6.1.3 GAINING POPULARITY OF ARTIFICIAL TURF FROM SPORTS CLUBS AND ASSOCIATIONS 55
6.1.4 POSITIVE OUTLOOK OF ARTIFICIAL TURF TOWARD HOSPITALITY INDUSTRY 56
6.2 RESTRAINTS 58
6.2.1 AVAILABILITY OF ALTERNATIVE PRODUCTS 58
6.2.2 DIFFICULTIES IN WASTE MANAGEMENT 58
6.3 OPPORTUNITIES 59
6.3.1 FAVOURABLE GOVERNMENT INITIATIVES TOWARD RAPID URBANIZATION 59
6.3.2 INCREASING TECHNOLOGICAL ADVANCEMENT FOR INSTALLING ARTIFICIAL TURF 59
6.4 CHALLENGES 60
6.4.1 FLUCTUATION IN THE RAW MATERIALS PRICES 60
6.4.2 DIFFICULTIES IN MAINTAINING THE FIELD TEMPERATURE 60
7 FRANCE ARTIFICIAL TURF MARKET, BY RAW MATERIAL 62
7.1 OVERVIEW 63
7.2 RUBBER 64
7.3 POLYETHYLENE 64
7.4 POLYPROPYLENE 64
7.5 NYLON 65
7.6 POLYAMIDES 65
7.7 JUTE 65
7.8 OTHERS 65
8 FRANCE ARTIFICIAL TURF MARKET, BY INFILL MATERIALS 66
8.1 OVERVIEW 67
8.2 PETROLEUM-BASED 68
8.2.1 PETROLEUM-BASED, BY TYPE 68
8.2.2 CRUMB RUBBER 68
8.2.3 COATED RUBBER INFILL 68
8.2.4 EPDM (ETHYLENE PROPYLENE DIENE INFILL) 68
8.2.5 TPE (THERMO PLASTIC ELASTOMER) 69
8.2.6 COATED SILICA SAND INFILL 69
8.3 SAND (SILICA) INFILL 69
8.4 ORGANIC INFILL 69
8.5 OTHERS 69
9 FRANCE ARTIFICIAL TURF MARKET, BY PILE HEIGHT 70
9.1 OVERVIEW 71
9.2 10-30 MM 72
9.3 30-50 MM 72
9.4 50-70 MM 72
9.5 LESS THAN 10 MM 72
9.6 70-100 MM 72
9.7 MORE THAN 100 MM 72
10 FRANCE ARTIFICIAL TURF MARKET, BY BACK COATING 73
10.1 OVERVIEW 74
10.2 PU 75
10.3 LATEX 75

11 FRANCE ARTIFICIAL TURF MARKET, BY DISTRIBUTION CHANNEL 76
11.1 OVERVIEW 77
11.2 DIRECT SALES/B2B 78
11.3 SPECIALTY STORES 78
11.4 CONVENIENCE STORES 78
11.5 E-COMMERCE 78
11.6 OTHERS 78
12 FRANCE ARTIFICIAL TURF MARKET, BY END-USER 79
12.1 OVERVIEW 80
12.2 SPORTS & LEISURE 81
12.2.1 SPORTS & LEISURE, BY END-USER 81
12.2.2 SPORTS GROUNDS 82
12.2.3 SPORTS GROUNDS, BY TYPE 82
12.2.3.1 FOOTBALL 82
12.2.3.2 GOLF 82
12.2.3.3 HOCKEY 82
12.2.3.4 RUGBY 82
12.2.3.5 TENNIS 82
12.2.3.6 OTHERS 82
12.2.4 PLAYGROUNDS & PLAY ARENA 83
12.2.5 OTHERS 83
12.3 HOUSEHOLDS 83
12.3.1 HOUSEHOLDS, BY END-USER 83
12.3.2 BALCONY 83
12.3.3 LANDSCAPE 83
12.3.4 ROOFS 83
12.3.5 OTHERS 83
12.4 AIRPORTS 84
12.5 RESTAURANT 84
12.6 HOTELS 84
12.7 COMMERCIAL OFFICES 84
12.8 PET AREAS 84
12.9 OTHERS 84
13 FRANCE ARTIFICIAL TURF MARKET, COMPANY LANDSCAPE 85
13.1 COMPANY SHARE ANALYSIS: FRANCE 85
13.2 MERGER & ACQUISITION 86
13.3 COLLABORATIONS AND PARTNERSHIPS 87
13.4 NEW PRODUCT DEVELOPMENTS 88
14 SWOT ANALYSIS 89
15 COMPANY PROFILE 90
15.1 TARKETT GROUP 90
15.1.1 COMPANY SNAPSHOT 90
15.1.2 REVENUE ANALYSIS 90
15.1.3 PRODUCT PORTFOLIO 91
15.1.4 RECENT UPDATES 92
15.2 VICTORIA PLC 93
15.2.1 COMPANY SNAPSHOT 93
15.2.2 REVENUE ANALYSIS 93
15.2.3 PRODUCT PORTFOLIO 94
15.2.4 RECENT UPDATE 94
15.3 CONDOR GROUP 95
15.3.1 COMPANY SNAPSHOT 95
15.3.2 PRODUCT PORTFOLIO 95
15.3.3 RECENT UPDATE 96
15.4 DOW 97
15.4.1 COMPANY SNAPSHOT 97
15.4.2 REVENUE ANALYSIS 97
15.4.3 PRODUCT PORTFOLIO 98
15.4.4 RECENT UPDATE 98
15.5 ACT GLOBAL 99
15.5.1 COMPANY SNAPSHOT 99
15.5.2 PRODUCT PORTFOLIO 99
15.5.3 RECENT UPDATES 100
15.6 CCGRASS 101
15.6.1 COMPANY SNAPSHOT 101
15.6.2 PRODUCT PORTFOLIO 101
15.6.3 RECENT UPDATE 102
15.7 POLYTAN 103
15.7.1 COMPANY SNAPSHOT 103
15.7.2 PRODUCT PORTFOLIO 103
15.7.3 RECENT UPDATE 104
15.8 ROYAL GRASS 105
15.8.1 COMPANY SNAPSHOT 105
15.8.2 PRODUCT PORTFOLIO 105
15.8.3 RECENT UPDATE 105

16 QUESTIONNAIRE 106
17 RELATED REPORTS 110

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