TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 OVERVIEW OF EUROPE TURF MARKET 14
1.4 CURRENCY AND PRICING 15
1.5 LIMITATIONS 15
1.6 MARKETS COVERED 16
2 MARKET SEGMENTATION 18
2.1 MARKETS COVERED 18
2.2 GEOGRAPHICAL SCOPE 19
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 DBMR TRIPOD DATA VALIDATION MODEL 20
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
2.6 DBMR MARKET POSITION GRID 24
2.7 VENDOR SHARE ANALYSIS 26
2.8 MULTIVARIATE MODELING 27
2.9 TYPE TIMELINE CURVE 27
2.10 MARKET APPLICATION COVERAGE GRID 28
2.11 SECONDARY SOURCES 29
2.12 ASSUMPTIONS 29
3 EXECUTIVE SUMMARY 30
4 PREMIUM INSIGHTS 32
5 MARKET OVERVIEW 33
5.1 DRIVERS 35
5.1.1 RISE IN DEMAND FOR SPORTS CLUBS 35
5.1.2 INCREASE IN USAGE OF TURF FOR VARIOUS PURPOSES 35
5.1.3 RISE IN DEMAND FOR WALL CLADDING DESIGNS 36
5.2 RESTRAINTS 36
5.2.1 STRINGENT REGULATIONS REGARDING THE USAGE OF ARTIFICIAL TURF 36
5.2.2 DIFFICULTIES IN DISPOSAL OF ARTIFICIAL TURF 37
5.3 OPPORTUNITIES 37
5.3.1 MINIMAL REQUIREMENT OF MAINTENANCE FEE FOR ARTIFICIAL TURF 37
5.3.2 RISE IN THE DEMAND FOR SPORTS INDUSTRIES 38
5.3.3 EVOLUTION OF GREEN INFRASTRUCTURE DESIGNS 38

5.4 CHALLENGES 39
5.4.1 MAINTENANCE DIFFICULTIES DURING HIGH TEMPERATURE 39
5.4.2 HIGH INSTALLATION COST 39
6 EUROPE TURF MARKET, BY TYPE 40
6.1 OVERVIEW 41
6.2 ARTIFICIAL TURF 42
6.2.1 POLYETHYLENE 42
6.2.2 POLYPROPYLENE 42
6.2.3 POLYAMIDES 42
6.2.4 NYLON 43
6.2.5 OTHERS 43
6.3 REAL TURF 43
6.4 HYBRID TURF 43
7 EUROPE TURF MARKET, BY DISTRIBUTION CHANNEL 44
7.1 OVERVIEW 45
7.2 OFFLINE STORES 46
7.3 ONLINE STORES 46
8 EUROPE TURF MARKET, BY PILE HEIGHT 47
8.1 OVERVIEW 48
8.2 LONG (>40 MM) 49
8.3 MEDIUM (20-40 MM) 49
8.4 SHORT (<20 MM) 49
9 EUROPE TURF MARKET, BY APPLICATION 50
9.1 OVERVIEW 51
9.2 COMMERCIAL 52
9.2.1 OFFICES 52
9.2.2 RETAILS 52
9.2.3 INDUSTRIES 53
9.2.4 MULTIFAMILY 53
9.2.5 OTHERS 53
9.3 SPORTS & LEISURE 53
9.3.1 CONTACT SPORTS 54
9.3.1.1 FOOTBALL 54
9.3.1.2 RUGBY 54
9.3.1.3 HOCKEY 54
9.3.1.4 OTHERS 54

9.3.2 NON-CONTACT SPORTS 54
9.3.2.1 TENNIS 55
9.3.2.2 GOLF 55
9.3.2.3 OTHERS 55
9.4 LEISURE & LANDSCAPING 55
9.5 HOTELS 55
9.6 AIRPORTS 55
9.7 RESIDENTIAL 56
9.7.1 INDIVIDUAL HOUSES 56
9.7.2 PRIVATE DWELLINGS 56
9.8 OTHERS 56
10 EUROPE TURF MARKET, BY COUNTRY 57
10.1 EUROPE 57
10.1.1 U.K. 61
10.1.2 GERMANY 64
10.1.3 FRANCE 67
10.1.4 SPAIN 70
10.1.5 ITALY 73
10.1.6 RUSSIA 76
10.1.7 BELGIUM 79
10.1.8 TURKEY 82
10.1.9 NETHERLANDS 85
10.1.10 SWITZERLAND 88
10.1.11 REST OF EUROPE 91
11 EUROPE TURF MARKET: COMPANY LANDSCAPE 92
11.1 COMPANY SHARE ANALYSIS: EUROPE 92
12 SWOT ANALYSIS 93
13 COMPANY PROFILE 94
13.1 TENCATE GRASS 94
13.1.1 COMPANY SNAPSHOT 94
13.1.2 PRODUCT PORTFOLIO 94
13.1.3 RECENT DEVELOPMENT 94
13.2 TARKETT 95
13.2.1 COMPANY SNAPSHOT 95
13.2.2 REVENUE ANALYSIS 95
13.2.3 PRODUCT PORTFOLIO 96
13.2.4 RECENT DEVELOPMENTS 96

13.3 VICTORIA PLC 97
13.3.1 COMPANY SNAPSHOT 97
13.3.2 REVENUE ANALYSIS 98
13.3.3 PRODUCT PORTFOLIO 98
13.3.4 RECENT DEVELOPMENTS 99
13.4 LIMONTA SPORT S.P.A. 100
13.4.1 COMPANY SNAPSHOT 100
13.4.2 PRODUCT PORTFOLIO 100
13.4.3 RECENT DEVELOPMENT 100
13.5 CONDOR GRASS 101
13.5.1 COMPANY SNAPSHOT 101
13.5.2 PRODUCT PORTFOLIO 101
13.5.3 RECENT DEVELOPMENT 101
13.6 POLYTAN GMBH 102
13.6.1 COMPANY SNAPSHOT 102
13.6.2 PRODUCT PORTFOLIO 102
13.6.3 RECENT DEVELOPMENTS 103
13.7 NURTEKS HALI A.S 104
13.7.1 COMPANY SNAPSHOT 104
13.7.2 PRODUCT PORTFOLIO 104
13.7.3 RECENT DEVELOPMENTS 105
13.8 DOW 106
13.8.1 COMPANY SNAPSHOT 106
13.8.2 REVENUE ANALYSIS 106
13.8.3 PRODUCT PORTFOLIO 107
13.8.4 RECENT DEVELOPMENT 107
13.9 CCGRASS 108
13.9.1 COMPANY SNAPSHOT 108
13.9.2 PRODUCT PORTFOLIO 108
13.9.3 RECENT DEVELOPMENT 108
13.10 EUROPEAN TURF GROUP 109
13.10.1 COMPANY SNAPSHOT 109
13.10.2 PRODUCT PORTFOLIO 109
13.10.3 RECENT DEVELOPMENT 109
13.11 HATKO 110
13.11.1 COMPANY SNAPSHOT 110
13.11.2 PRODUCT PORTFOLIO 110
13.11.3 RECENT DEVELOPMENT 110

13.12 HEILER GMBH & CO. KG 111
13.12.1 COMPANY SNAPSHOT 111
13.12.2 PRODUCT PORTFOLIO 111
13.12.3 RECENT DEVELOPMENT 111
13.13 ITALGREEN S.P.A 112
13.13.1 COMPANY SNAPSHOT 112
13.13.2 PRODUCT PORTFOLIO 112
13.13.3 RECENT DEVELOPMENT 112
13.14 ROYAL GRASS 113
13.14.1 COMPANY SNAPSHOT 113
13.14.2 PRODUCT PORTFOLIO 113
13.14.3 RECENT DEVELOPMENT 114
13.15 SIS PITCHES 115
13.15.1 COMPANY SNAPSHOT 115
13.15.2 PRODUCT PORTFOLIO 115
13.15.3 RECENT DEVELOPMENTS 115
13.16 WHITEHORSE CONTRACTORS LTD 116
13.16.1 COMPANY SNAPSHOT 116
13.16.2 PRODUCT PORTFOLIO 116
13.16.3 RECENT DEVELOPMENTS 117
14 QUESTIONNAIRE 118
15 RELATED REPORTS 121

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