TABLE OF CONTENTS
1 INTRODUCTION 42
1.1 OBJECTIVES OF THE STUDY 42
1.2 MARKET DEFINITION 42
1.3 OVERVIEW OF EUROPE SPORTS ANALYTICS MARKET 42
1.4 CURRENCY AND PRICING 44
1.5 LIMITATIONS 44
1.6 MARKETS COVERED 44
2 MARKET SEGMENTATION 48
2.1 MARKETS COVERED 48
2.2 GEOGRAPHICAL SCOPE 49
2.3 YEARS CONSIDERED FOR THE STUDY 50
2.4 DBMR TRIPOD DATA VALIDATION MODEL 51
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 54
2.6 DBMR MARKET POSITION GRID 55
2.7 VENDOR SHARE ANALYSIS 56
2.8 MULTIVARIATE MODELING 57
2.9 COMPONENT TIMELINE CURVE 57
2.10 MARKET APPLICATION COVERAGE GRID 58
2.11 SECONDARY SOURCES 59
2.12 ASSUMPTIONS 59
3 EXECUTIVE SUMMARY 60
4 PREMIUM INSIGHTS 63
4.1 TECHNOLOGY & INNOVATION LANDSCAPE 65
4.1.1 OVERVIEW 65
4.1.2 BIG DATA IN RUGBY 65
4.1.3 BIG DATA IN TENNIS 65
4.1.4 BIG DATA IN BASEBALL 65
4.1.5 BIG DATA IN CRICKET 65
4.1.6 BIG DATA IN FOOTBALL 66
4.1.7 BIG DATA IN FORMULA 1 66
4.2 REGULATORY FRAMEWORK 66

5 MARKET OVERVIEW 68
5.1 DRIVERS 70
5.1.1 GROWING DEMAND FOR REAL TIME DATA ACCESS 70
5.1.2 INCREASING AVAILABILITY OF A LARGE AMOUNT OF IN-FIELD DATA 70
5.1.3 GROWING ADOPTION OF WEARABLE DEVICES BY SPORTSMAN 71
5.1.4 ACCEPTANCE OF CLOUD-BASED SPORTS ANALYTICS SOLUTIONS AND SERVICES ACROSS DIFFERENT ORGANIZATIONS 71
5.1.5 GROWTH IN DEMAND OF PREDICTIVE INSIGHTS FOR FAN PREFERENCES 72
5.2 RESTRAINTS 73
5.2.1 SHORTAGES IN SUBSIDIES OR BUDGET CONSTRAINTS ARISING DUE TO LACK OF GOVERNMENT SUPPORT IN SOME COUNTRIES 73
5.2.2 DATA AND PRIVACY ISSUES 73
5.3 OPPORTUNITIES 74
5.3.1 EMERGENCE OF AI AND ML TECHNOLOGIES 74
5.3.2 GROWING ADOPTION OF SMARTPHONES AND SOCIAL MEDIA 75
5.3.3 ENHANCES ORGANIZATION'S BUSINESS PERFORMANCE 75
5.3.4 COMPLEX DATA STRUCTURE ENHANCING DEMAND FOR ANALYTICS 76
5.3.5 INCREASE IN VARIOUS STRATEGIC DECISIONS SUCH AS MERGER AND PARTNERSHIP 76
5.4 CHALLENGES 78
5.4.1 LACK OF SKILLED KNOWLEDGE 78
5.4.2 HIGH COSTS INVOLVED IN SETUP 78
6 IMPACT OF COVID-19 ON THE EUROPE SPORTS ANALYTICS MARKET 79
6.1 ANALYSIS ON IMPACT OF COVID-19 ON THE MARKET 79
6.2 IMPACT ON SUPPLY CHAIN 79
6.3 IMPACT ON DEMAND 80
6.4 IMPACT ON PRICE 80
6.5 AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVE TO BOOST THE MARKET 80
6.6 STRATEGIC DECISIONS OF MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE 81
6.7 CONCLUSION 82
7 EUROPE SPORTS ANALYTICS MARKET, BY COMPONENT 83
7.1 OVERVIEW 84
7.2 SOFTWARE/PLATFORM 85
7.3 SERVICES 85
7.3.1 MANAGED SERVICES 86
7.3.2 PROFESSIONAL SERVICES 86
7.3.2.1 CONSULTING 87
7.3.2.2 IMPLEMENTATION 87
7.3.2.3 TRAINING SUPPORT 87
8 EUROPE SPORTS ANALYTICS MARKET, BY SPORTS TYPE 88
8.1 OVERVIEW 89
8.2 TEAM SPORTS 90
8.2.1 FOOTBALL 91
8.2.2 BASEBALL 91
8.2.3 BASKETBALL 91
8.2.4 HOCKEY 91
8.2.5 CRICKET 91
8.2.6 OTHERS 91
8.3 INDIVIDUAL SPORTS 91
8.3.1 RACING 93
8.3.2 TENNIS 93
8.3.3 ATHLETICS 93
8.3.4 BOXING 93
8.3.5 OTHERS 93
9 EUROPE SPORTS ANALYTICS MARKET, BY APPLICATION 94
9.1 OVERVIEW 95
9.2 PLAYER & TEAM VALUATION 96
9.2.1 SOFTWARE 97
9.2.2 SERVICES 97
9.3 PERFORMANCE ANALYTICS 97
9.3.1 SOFTWARE 98
9.3.2 SERVICES 98
9.4 HEALTH ASSESSMENT 98
9.4.1 SOFTWARE 99
9.4.2 SERVICES 99
9.5 FAN ENGAGEMENT 99
9.5.1 SOFTWARE 100
9.5.2 SERVICES 100
9.6 BROADCAST MANAGEMENT 100
9.6.1 SOFTWARE 101
9.6.2 SERVICES 101
9.7 VIDEO ANALYSIS 101
9.7.1 SOFTWARE 102
9.7.2 SERVICES 102
9.8 OTHERS 102
9.8.1 SOFTWARE 103
9.8.2 SERVICES 103

10 EUROPE SPORTS ANALYTICS MARKET, BY DEPLOYMENT 104
10.1 OVERVIEW 105
10.2 CLOUD 106
10.3 ON-PREMISE 106
11 EUROPE SPORTS ANALYTICS MARKET, BY ORGANIZATION MODE 108
11.1 OVERVIEW 109
11.2 LARGE ENTERPRISE 110
11.3 SMES 110
12 EUROPE SPORTS ANALYTICS MARKET, BY ANALYSIS TYPE 112
12.1 OVERVIEW 113
12.2 ON-FIELD 114
12.3 OFF-FIELD 114
13 EUROPE SPORTS ANALYTICS MARKET, BY REGION 116
13.1 EUROPE 117
13.1.1 GERMANY 126
13.1.2 U.K. 131
13.1.3 FRANCE 136
13.1.4 SPAIN 141
13.1.5 ITALY 146
13.1.6 NETHERLANDS 151
13.1.7 RUSSIA 156
13.1.8 SWITZERLAND 161
13.1.9 TURKEY 166
13.1.10 BELGIUM 171
13.1.11 REST OF EUROPE 176
14 EUROPE SPORTS ANALYTICS MARKET: COMPANY LANDSCAPE 177
14.1 COMPANY SHARE ANALYSIS: EUROPE 177
15 SWOT ANLYSIS 178

16 COMPANY PROFILE 179
16.1 SAS INSTITUTE INC. 179
16.1.1 COMPANY SNAPSHOT 179
16.1.2 REVENUE ANALYSIS 179
16.1.3 COMPANY SHARE ANALYSIS 180
16.1.4 SOLUTION PORTFOLIO 180
16.1.5 RECENT DEVELOPMENTS 181
16.2 IBM CORPORATION 182
16.2.1 COMPANY SNAPSHOT 182
16.2.2 REVENUE ANALYSIS 182
16.2.3 COMPANY SHARE ANALYSIS 183
16.2.4 TECHNOLOGY PORTFOLIO 183
16.2.5 RECENT DEVELOPMENTS 184
16.3 TABLEAU SOFTWARE, LLC, A SALESFORCE COMPANY 185
16.3.1 COMPANY SNAPSHOT 185
16.3.2 COMPANY SHARE ANALYSIS 185
16.3.3 SOLUTION PORTFOLIO 185
16.3.4 RECENT DEVELOPMENTS 186
16.4 SAP SE 187
16.4.1 COMPANY SNAPSHOT 187
16.4.2 COMPANY SHARE ANALYSIS 187
16.4.3 REVENUE ANALYSIS 188
16.4.4 PRODUCT PORTFOLIO 188
16.4.5 RECENT DEVELOPMENTS 189
16.5 HCL TECHNOLOGIES LIMITED 190
16.5.1 COMPANY SNAPSHOT 190
16.5.2 REVENUE ANALYSIS 190
16.5.3 COMPANY SHARE ANALYSIS 191
16.5.4 SERVICE PORTFOLIO 191
16.5.5 RECENT DEVELOPMENTS 192
16.6 CATAPULT GROUP INTERNATIONAL LTD 193
16.6.1 COMPANY SNAPSHOT 193
16.6.2 REVENUE ANALYSIS 193
16.6.3 PRODUCT PORTFOLIO 194
16.6.4 RECENT DEVELOPMENTS 194
16.7 DATAART 195
16.7.1 COMPANY SNAPSHOT 195
16.7.2 PRODUCT PORTFOLIO 195
16.7.3 RECENT DEVELOPMENT 195
16.8 EXASOL 196
16.8.1 COMPANY SNAPSHOT 196
16.8.2 REVENUE ANALYSIS 196
16.8.3 SOLUTION PORTFOLIO 197
16.8.4 RECENT DEVELOPMENT 197
16.9 EXPERFY, INC. 198
16.9.1 COMPANY SNAPSHOT 198
16.9.2 PRODUCT PORTFOLIO 198
16.9.3 RECENT DEVELOPMENT 200
16.10 EUROPESTEP, LLC 201
16.10.1 COMPANY SNAPSHOT 201
16.10.2 SERVICE PORTFOLIO 201
16.10.3 RECENT DEVELOPMENTS 201
16.11 ICEBERG SPORTS ANALYTICS 202
16.11.1 COMPANY SNAPSHOT 202
16.11.2 SERVICE PORTFOLIO 202
16.11.3 RECENT DEVELOPMENTS 203
16.12 ORACLE 204
16.12.1 COMPANY SNAPSHOT 204
16.12.2 REVENUE ANALYSIS 204
16.12.3 PRODUCT PORTFOLIO 205
16.12.4 RECENT DEVELOPMENTS 205
16.13 ORRECO 206
16.13.1 COMPANY SNAPSHOT 206
16.13.2 PRODUCT PORTFOLIO 206
16.13.3 RECENT DEVELOPMENTS 207
16.14 QUALITAS EUROPE 208
16.14.1 COMPANY SNAPSHOT 208
16.14.2 SERVICE PORTFOLIO 208
16.14.3 RECENT DEVELOPMENT 208
16.15 SPORTRADAR AG, ST. GALLEN, SWITZERLAND 209
16.15.1 COMPANY SNAPSHOT 209
16.15.2 PRODUCT PORTFOLIO 209
16.15.3 RECENT DEVELOPMENTS 210
16.16 SPORTSMECHANICS 211
16.16.1 COMPANY SNAPSHOT 211
16.16.2 SERVICE PORTFOLIO 211
16.16.3 RECENT DEVELOPMENT 211

16.17 STATS PERFORM 212
16.17.1 COMPANY SNAPSHOT 212
16.17.2 SERVICE PORTFOLIO 212
16.17.3 RECENT DEVELOPMENTS 213
16.18 SYNERGY SPORTS 214
16.18.1 COMPANY SNAPSHOT 214
16.18.2 PRODUCT PORTFOLIO 214
16.18.3 RECENT DEVELOPMENTS 215
16.19 TRUMEDIA NETWORKS, INC. 216
16.19.1 COMPANY SNAPSHOT 216
16.19.2 SERVICE PORTFOLIO 216
16.19.3 RECENT DEVELOPMENT 216
16.20 ZEBRA TECHNOLOGIES CORP. 217
16.20.1 COMPANY SNAPSHOT 217
16.20.2 REVENUE ANALYSIS 217
16.20.3 PRODUCT PORTFOLIO 218
16.20.4 RECENT DEVELOPMENT 218
17 QUESTIONNAIRE 219
18 RELATED REPORTS 223

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