TABLE OF CONTENTS
1 INTRODUCTION 35
1.1 OBJECTIVES OF THE STUDY 35
1.2 MARKET DEFINITION 35
1.3 OVERVIEW OF EUROPE SHIITAKE MUSHROOM MARKET 35
1.4 LIMITATIONS 37
1.5 MARKETS COVERED 37
2 MARKET SEGMENTATION 40
2.1 MARKETS COVERED 40
2.2 GEOGRAPHICAL SCOPE 41
2.3 YEARS CONSIDERED FOR THE STUDY 42
2.4 CURRENCY AND PRICING 42
2.5 DBMR TRIPOD DATA VALIDATION MODEL 43
2.6 MULTIVARIATE MODELLING 46
2.7 TYPE LIFELINE CURVE 47
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 48
2.9 DBMR MARKET POSITION GRID 49
2.10 VENDOR SHARE ANALYSIS 51
2.11 SECONDARY SOURCES 52
2.12 ASSUMPTIONS 52
3 EXECUTIVE SUMMARY 53
4 PREMIUM INSIGHTS 57
4.1 COMPARATIVE ANALYSIS OF DIFFERENT GROWTH MEDIUMS OF MUSHROOM 58
4.2 IMPORT-EXPORT ANALYSIS 59
4.3 EUROPE SHIITAKE MUSHROOM MARKET: REGULATORY FRAMEWORK 63
5 SUPPLY CHAIN OF EUROPE SHIITAKE MUSHROOM MARKET 66
5.1 RAW MATERIAL PROCUREMENT 67
5.2 MANUFACTURING AND DISTRIBUTION 67
5.3 END USERS 67
6 VALUE CHAIN 69

7 MARKET OVERVIEW 70
7.1 DRIVERS 72
7.1.1 RISING HEALTH CONSCIOUSNESS AMONG CONSUMERS 72
7.1.2 NUTRIENT-RICH PROFILE OF SHIITAKE MUSHROOM 72
7.1.3 INCREASING PRODUCTION & MANUFACTURERS OF SHIITAKE MUSHROOM IN THE ASIAN REGION 73
7.1.4 GROWING MARKET OF MEAT ALTERNATIVES ACROSS THE WORLD 74
7.1.5 GROWING USE OF SHIITAKE MUSHROOM IN VARIOUS APPLICATION 74
7.2 RESTRAINTS 75
7.2.1 HIGH PRICES OF SHIITAKE MUSHROOM IN COMPARISON TO OTHER MUSHROOMS 75
7.2.2 FLUCTUATION IN SHIITAKE MUSHROOMS PRODUCTION DUE TO DEPENDENCE ON WEATHER 76
7.2.3 HIGH EXPENDITURE IN LOG CULTIVATION METHOD OF SHIITAKE 76
7.2.4 ALLERGIC REACTION OF SHIITAKE MUSHROOMS 77
7.3 OPPORTUNITIES 78
7.3.1 INCREASING CONSUMPTION & PRODUCTION OF MUSHROOMS ACROSS REGIONS 78
7.3.2 GROWING MARKET OF SPECIALTY & EXOTIC MUSHROOMS 79
7.3.3 INCREASE IN THE VEGAN FOOD MARKET 79
7.3.4 GROWING DEMAND FOR FUNCTIONAL FOOD & DIETARY SUPPLEMENTS 80
7.4 CHALLENGES 81
7.4.1 DIFFICULTY IN SHIITAKE CULTIVATION PROCESS AND CONDITIONS 81
7.4.2 GROWING MARKET DEVELOPMENTS FOR OTHER MUSHROOM CATEGORIES 81
7.4.3 CHALLENGES ASSOCIATED WITH BRAND EQUITY OF THE PRODUCT 82
7.4.4 SHIITAKE MUSHROOM REQUIRE SPECIAL ATTENTION WHILE TRANSPORTATION 82
8 EUROPE SHIITAKE MUSHROOM MARKET, BY TYPE 83
8.1 OVERVIEW 84
8.2 CULTIVATED TYPE 85
8.3 WILD TYPE 86
9 EUROPE SHIITAKE MUSHROOM MARKET, BY CATEGORY 87
9.1 OVERVIEW 88
9.2 INORGANIC 89
9.3 ORGANIC 90
10 EUROPE SHIITAKE MUSHROOM MARKET, BY CULTIVATION METHOD 91
10.1 OVERVIEW 92
10.2 BED CULTIVATION 93
10.3 LOG CULTIVATION 94

11 EUROPE SHIITAKE MUSHROOM MARKET, BY FORM 95
11.1 OVERVIEW 96
11.2 WHOLE /FLOWER 97
11.3 PARTS 98
11.3.1 SLICED 98
11.3.2 CAPS 98
11.3.3 CAPS 98
11.3.4 OTHERS 98
12 EUROPE SHIITAKE MUSHROOM MARKET, BY PRODUCT TYPE 99
12.1 OVERVIEW 100
12.2 FRESH 101
12.3 PROCESSED 102
12.3.1 DRIED 103
12.3.2 FROZEN 103
12.3.3 CANNED 103
12.3.4 OTHERS 103
13 EUROPE SHIITAKE MUSHROOM MARKET, BY PACKAGING TYPE 104
13.1 OVERVIEW 105
13.2 PLASTIC BAGS 106
13.3 TRAY 107
13.3.1 TOPSEAL TRAY 108
13.3.2 CARDBOARD TRAY 108
13.3.3 WOODEN TRAY 108
13.4 CANNED 108
13.5 OTHERS 109
14 EUROPE SHIITAKE MUSHROOM MARKET, BY END USER 110
14.1 OVERVIEW 111
14.2 HOUSEHOLD 112
14.3 FOOD SERVICE PROVIDERS 113
14.3.1 RESTAURANTS 114
14.3.2 HOTELS & BARS 114
14.3.3 CAFE 114
14.3.4 CATERING 114
14.3.5 OTHERS 115
14.4 OTHERS 115

15 EUROPE SHIITAKE MUSHROOM MARKET, BY DISTRIBUTION CHANNEL 116
15.1 OVERVIEW 117
15.2 STORE BASED RETAILER 118
15.2.1 WHOLESALE SELLER 119
15.2.2 SUPERMARKETS/HYPERMARKETS 119
15.2.3 CONVENIENCE STORES 119
15.2.4 VEGETABLE SHOPS 119
15.2.5 OTHERS 119
15.3 ONLINE BASED RETAILER 119
16 EUROPE SHIITAKE MUSHROOM MARKET, BY REGION 121
16.1 EUROPE 122
16.1.1 GERMANY 130
16.1.2 FRANCE 134
16.1.3 ITALY 138
16.1.4 NETHERLANDS 142
16.1.5 RUSSIA 146
16.1.6 U.K. 150
16.1.7 SPAIN 154
16.1.8 POLAND 158
16.1.9 TURKEY 162
16.1.10 BELGIUM 166
16.1.11 SWITZERLAND 170
16.1.12 REST OF EUROPE 174
17 EUROPE SHIITAKE MUSHROOM MARKET: COMPANY LANDSCAPE 175
17.1 COMPANY SHARE ANALYSIS: EUROPE 175
18 SWOT 176
19 COMPANY PROFILE 177
19.1 MONTEREY MUSHROOMS, INC. 177
19.1.1 COMPANY SNAPSHOT 177
19.1.2 COMPANY SHARE ANALYSIS 177
19.1.3 PRODUCT PORTFOLIO 178
19.1.4 RECENT DEVELOPMENTS 178
19.2 GIORGIO FRESH CO. 179
19.2.1 COMPANY SNAPSHOT 179
19.2.2 COMPANY SHARE ANALYSIS 179
19.2.3 PRODUCT PORTFOLIO 179
19.2.4 RECENT DEVELOPMENTS 180
19.3 FUJISHUKIN CO., LTD. 181
19.3.1 COMPANY SNAPSHOT 181
19.3.2 COMPANY SHARE ANALYSIS 181
19.3.3 PRODUCT PORTFOLIO 182
19.3.4 RECENT DEVELOPMENT 182
19.4 HIRANO MUSHROOM LLC 183
19.4.1 COMPANY SNAPSHOT 183
19.4.2 COMPANY SHARE ANALYSIS 183
19.4.3 PRODUCT PORTFOLIO 183
19.4.4 RECENT DEVELOPMENT 184
19.5 LIANFENG (SUIZHOU) FOOD CO., LTD. 185
19.5.1 COMPANY SNAPSHOT 185
19.5.2 COMPANY SHARE ANALYSIS 185
19.5.3 PRODUCT PORTFOLIO 186
19.5.4 RECENT DEVELOPMENT 187
19.6 BANKEN CHAMPIGNONS B.V. 188
19.6.1 COMPANY SNAPSHOT 188
19.6.2 PRODUCT PORTFOLIO 188
19.6.3 RECENT DEVELOPMENT 188
19.7 FUNGO NETHERLANDS B.V. 189
19.7.1 COMPANY SNAPSHOT 189
19.7.2 PRODUCT PORTFOLIO 189
19.7.3 RECENT DEVELOPMENT 189
19.8 MEADOW MUSHROOMS 190
19.8.1 COMPANY SNAPSHOT 190
19.8.2 PRODUCT PORTFOLIO 190
19.8.3 RECENT DEVELOPMENTS 191
19.9 MYCOMEDICA D.O.O. 192
19.9.1 COMPANY SNAPSHOT 192
19.9.2 PRODUCT PORTFOLIO 192
19.9.3 RECENT DEVELOPMENT 192
19.10 MYCOPOLITAN MUSHROOM COMPANY LLC 193
19.10.1 COMPANY SNAPSHOT 193
19.10.2 PRODUCT PORTFOLIO 193
19.10.3 RECENT DEVELOPMENT 193
19.11 SHANDONG QIHE BIO TECHNOLOGY CO., LTD. 194
19.11.1 COMPANY SNAPSHOT 194
19.11.2 PRODUCT PORTFOLIO 195
19.11.3 RECENT DEVELOPMENTS 196

19.12 THAR FOOD 197
19.12.1 COMPANY SNAPSHOT 197
19.12.2 PRODUCT PORTFOLIO 197
19.12.3 RECENT DEVELOPMENT 197
20 QUESTIONNAIRE 198
21 RELATED REPORTS 201

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