TABLE OF CONTENTS
1 INTRODUCTION 29
1.1 OBJECTIVES OF THE STUDY 29
1.2 MARKET DEFINITION 29
1.3 OVERVIEW OF THE EUROPE SANITARY WARE MARKET 29
1.4 CURRENCY AND PRICING 31
1.5 LIMITATION 31
1.6 MARKETS COVERED 31
2 MARKET SEGMENTATION 38
2.1 MARKETS COVERED 38
2.2 GEOGRAPHICAL SCOPE 39
2.3 YEARS CONSIDERED FOR THE REPORT 39
2.4 DBMR TRIPOD DATA VALIDATION MODEL 40
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 43
2.6 DBMR MARKET POSITION GRID 44
2.7 VENDOR SHARE ANALYSIS 46
2.8 MULTIVARIATE MODELING 47
2.9 TYPE TIMELINE CURVE 47
2.10 MARKET END-USER COVERAGE GRID 48
2.11 SECONDARY SOURCES 49
2.12 ASSUMPTIONS 50
3 EXECUTIVE SUMMARY 51
4 PREMIUM INSIGHTS 54
4.1 PORTERS FIVE FORCES 55
4.1.1 THREAT OF NEW ENTRANTS 55
4.1.2 THREAT OF SUBSTITUTES 56
4.1.3 CUSTOMER BARGAINING POWER 56
4.1.4 SUPPLIER BARGAINING POWER 56
4.1.5 INTERNAL COMPETITION (RIVALRY) 57
4.2 BRAND ANALYSIS 58
4.3 BRAND OUTLOOK 61
4.3.1 COMPARATIVE BRAND ANALYSIS 61
4.3.2 PRODUCT VS BRAND OVERVIEW 61
4.4 CONSUMERS BUYING BEHAVIOUR 63
4.4.1 OVERVIEW 63
4.4.2 RECOMMENDATIONS FROM FAMILY, FRIENDS, AND DEALERS 63
4.4.3 RESEARCH 63
4.4.4 IMPULSIVE 63
4.4.5 ADVERTISEMENT 63
4.4.5.1 TELEVISION ADVERTISEMENT 64
4.4.5.2 ONLINE ADVERTISEMENT 64
4.4.5.3 IN-STORE ADVERTISEMENT 64
4.4.5.4 OUTDOOR ADVERTISEMENT 64
4.5 IMPACT OF ECONOMIC SLOWDOWN 65
4.5.1 OVERVIEW 65
4.5.2 IMPACT ON PRICE 65
4.5.3 IMPACT ON SUPPLY CHAIN 65
4.5.4 IMPACT ON SHIPMENT 65
4.5.5 IMPACT ON COMPANY'S STRATEGIC DECISIONS 66
4.6 FACTORS AFFECTING BUYING DECISION 67
4.6.1 LARGE PRODUCT RANGE 67
4.6.2 COMPANY AUTHENTICITY 67
4.6.3 TECHNOLOGICAL INNOVATIONS 68
4.7 PRODUCT ADOPTION SCENARIO 69
4.7.1 OVERVIEW 69
4.7.2 PRODUCT AWARENESS 69
4.7.3 PRODUCT INTEREST 70
4.7.4 PRODUCT EVALUATION 70
4.7.5 PRODUCT TRIAL 70
4.7.6 PRODUCT ADOPTION 70
4.7.7 CONCLUSION 70
4.8 PRODUCTION CAPACITY OUTLOOK 71
4.9 SUPPLY CHAIN ANALYSIS 72
4.9.1 OVERVIEW 72
4.9.2 LOGISTIC COST SCENARIO 72
4.9.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 72
4.10 RAW MATERIAL SOURCING ANALYSIS 74
4.10.1 VITREOUS CHINA 74
4.10.2 CERAMIC 74
4.10.3 STAINLESS STEEL 74
4.10.4 ACRYLIC 74
5 REGULATION COVERAGE 75
6 MARKET OVERVIEW 77
6.1 DRIVERS 79
6.1.1 AVAILABILITY OF ABUNDANT RAW MATERIALS 79
6.1.2 GROWTH IN THE REAL ESTATE SECTOR 79
6.1.3 EFFECTIVENESS OF VITREOUS CHINA MATERIAL 80
6.2 RESTRAINTS 80
6.2.1 STRINGENT MINING REGULATIONS 80
6.2.2 ENVIRONMENTAL CHALLENGES OF MATERIAL EXTRACTION 80
6.3 OPPORTUNITIES 81
6.3.1 NEWER AND INNOVATIVE DESIGNS IN SANITARY WARES 81
6.3.2 INTEGRATION OF MODERN INTELLIGENT TECHNOLOGY 81
6.4 CHALLENGES 82
6.4.1 HIGH PRODUCTION COSTS 82
6.4.2 DISTORTION ISSUES IN SANITARY WARE PRODUCTION 82
7 EUROPE SANITARY WARE MARKET 84
7.1 GERMANY 103
7.2 NETHERLANDS 116
7.3 BELGIUM 129
7.4 SWITZERLAND 142
7.5 AUSTRIA 155
7.6 SWEDEN 168
7.7 NORWAY 181
7.8 DENMARK 194
7.9 FINLAND 207
7.10 REST OF EUROPE 220
8 COMPANY LANDSCAPE 222
8.1 COMPANY SHARE ANALYSIS: EUROPE 222
9 COMPANY PROFILES 223
9.1 ROCA SANITARIO, S.A (2022) 223
9.1.1 COMPANY SNAPSHOT 223
9.1.2 REVENUE ANALYSIS 223
9.1.3 PRODUCT PORTFOLIO 224
9.1.4 SWOT 225
9.1.5 RECENT DEVELOPMENTS 226
9.2 TOTO EUROPE GMBH (2022) 227
9.2.1 COMPANY SNAPSHOT 227
9.2.2 REVENUE ANALYSIS 227
9.2.3 PRODUCT PORTFOLIO 228
9.2.4 SWOT 229
9.2.5 RECENT DEVELOPMENT 230
9.3 GEBERIT AG (2022) 231
9.3.1 COMPANY SNAPSHOT 231
9.3.2 REVENUE ANALYSIS 231
9.3.3 PRODUCT PORTFOLIO 232
9.3.4 SWOT 232
9.3.5 RECENT DEVELOPMENT 232
9.4 KOHLER CO. 233
9.4.1 COMPANY SNAPSHOT 233
9.4.2 PRODUCT PORTFOLIO 233
9.4.3 SWOT 236
9.4.4 RECENT DEVELOPMENT 236
9.5 GROHE AG 237
9.5.1 COMPANY SNAPSHOT 237
9.5.2 PRODUCT PORTFOLIO 237
9.5.3 SWOT 238
9.5.4 RECENT DEVELOPMENT 238
9.6 AQUACUBIC 239
9.6.1 COMPANY SNAPSHOT 239
9.6.2 PRODUCT PORTFOLIO 239
9.6.3 SWOT 241
9.6.4 RECENT DEVELOPMENT 241
9.7 BETTE GMBH & CO. KG 242
9.7.1 COMPANY SNAPSHOT 242
9.7.2 SWOT ANALYSIS 242
9.7.3 PRODUCT PORTFOLIO 243
9.7.4 RECENT DEVELOPMENTS 243
9.8 BTHAUS 245
9.8.1 COMPANY SNAPSHOT 245
9.8.2 PRODUCT PORTFOLIO 245
9.8.3 SWOT 247
9.8.4 RECENT DEVELOPMENT 247
9.9 CERAMICA CATALANO SPA 248
9.9.1 COMPANY SNAPSHOT 248
9.9.2 PRODUCT PORTFOLIO 248
9.9.3 SWOT 251
9.9.4 RECENT DEVELOPMENT 251
9.10 CERSANIT S.A. 252
9.10.1 COMPANY SNAPSHOT 252
9.10.2 PRODUCT PORTFOLIO 252
9.10.3 SWOT 254
9.10.4 RECENT DEVELOPMENT 255
9.11 CREAVIT 256
9.11.1 COMPANY SNAPSHOT 256
9.11.2 PRODUCT PORTFOLIO 256
9.11.3 SWOT 257
9.11.4 RECENT DEVELOPMENT 258
9.12 DURAVIT AG 259
9.12.1 COMPANY SNAPSHOT 259
9.12.2 PRODUCT PORTFOLIO 259
9.12.3 SWOT 260
9.12.4 RECENT DEVELOPMENT 260
9.13 ECZACIBAI HOLDING A.. 261
9.13.1 COMPANY SNAPSHOT 261
9.13.2 REVENUE ANALYSIS 261
9.13.3 SWOT ANALYSIS 262
9.13.4 PRODUCT PORTFOLIO 262
9.13.5 RECENT DEVELOPMENTS 265
9.14 IDEAL STANDARD (UK) LTD 267
9.14.1 COMPANY SNAPSHOT 267
9.14.2 PRODUCT PORTFOLIO 267
9.14.3 SWOT 268
9.14.4 RECENT DEVELOPMENT 269
9.15 JAQUAR INDIA. 270
9.15.1 COMPANY SNAPSHOT 270
9.15.2 PRODUCT PORTFOLIO 270
9.15.3 SWOT 271
9.15.4 RECENT DEVELOPMENT 272
9.16 LAUFEN BATHROOMS AG 273
9.16.1 COMPANY SNAPSHOT 273
9.16.2 PRODUCT PORTFOLIO 273
9.16.3 SWOT 275
9.16.4 RECENT DEVELOPMENT 275
9.17 LECICO EGYPT. (2022) 276
9.17.1 COMPANY SNAPSHOT 276
9.17.2 REVENUE ANALYSIS 276
9.17.3 PRODUCT PORTFOLIO 277
9.17.4 SWOT 279
9.17.5 RECENT DEVELOPMENT 279
9.18 LIXIL CORPORATION. (2022) 280
9.18.1 COMPANY SNAPSHOT 280
9.18.2 REVENUE ANALYSIS 280
9.18.3 PRODUCT PORTFOLIO 281
9.18.4 SWOT 281
9.18.5 RECENT DEVELOPMENT 282
9.19 SAUDI CERAMICS COMPANY (2022) 283
9.19.1 COMPANY SNAPSHOT 283
9.19.2 REVENUE ANALYSIS 283
9.19.3 PRODUCT PORTFOLIO 284
9.19.4 SWOT 285
9.19.5 RECENT DEVELOPMENT 285
9.20 VILLEROY & BOCH (2022) 286
9.20.1 COMPANY SNAPSHOT 286
9.20.2 REVENUE ANALYSIS 286
9.20.3 PRODUCT PORTFOLIO 287
9.20.4 SWOT 288
9.20.5 RECENT DEVELOPMENT 289
10 QUESTIONNAIRE 290
11 RELATED REPORTS 294

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