TABLE OF CONTENTS
1 INTRODUCTION 26
1.1 OBJECTIVES OF THE STUDY 26
1.2 MARKET DEFINITION 26
1.3 LIMITATIONS 27
1.4 MARKETS COVERED 28
2 MARKET SEGMENTATION 31
2.1 MARKETS COVERED 31
2.2 GEOGRAPHICAL SCOPE 32
2.3 YEARS CONSIDERED FOR THE STUDY 33
2.4 CURRENCY AND PRICING 33
2.5 DBMR TRIPOD DATA VALIDATION MODEL 34
2.6 TYPE LIFE LINE CURVE 37
2.7 MULTIVARIATE MODELING 38
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 39
2.9 DBMR MARKET POSITION GRID 40
2.10 DBMR MARKET CHALLENGE MATRIX 42
2.11 DBMR VENDOR SHARE ANALYSIS 43
2.12 SECONDARY SOURCES 44
2.13 ASSUMPTIONS 44
3 EXECUTIVE SUMMARY 45
4 PREMIUM INSIGHTS 48
5 MARKET OVERVIEW 49
5.1 DRIVERS 51
5.1.1 RISING AWARENESS TOWARDS WEIGHT MANAGEMENT AMONG MILLENNIALS 51
5.1.2 INCREASING SPENDING ON PROFESSIONAL SPORTS ON A EUROPE LEVEL 51
5.1.3 RISING PREFERENCE FOR AT-HOME FITNESS 52
5.1.4 GROWING ACCEPTANCE OF FITNESS EQUIPMENT IN THE FLOURISHING HOSPITALITY SECTOR 53
5.1.5 RISING AWARENESS TOWARDS FITNESS THROUGH SUGGESTIONS BY HEALTH PROFESSIONALS 53
5.2 RESTRAINTS 54
5.2.1 HIGH PRICES ASSOCIATED WITH ROWING MACHINES 54
5.2.2 AVAILABILITY OF OTHER FITNESS EQUIPMENT AND VARIOUS EXERCISES 55
5.3 OPPORTUNITIES 55
5.3.1 RISING SPENDING ON FOLDABLE VARIANTS 55
5.3.2 INCREASING INCORPORATION OF OTHER FEATURES, NAMELY ENTERTAINMENT AND VIRTUAL ROWING EXPERIENCE 56
5.4 CHALLENGES 56
5.4.1 A LARGE AMOUNT OF SPACE REQUIREMENT 56
5.4.2 SAFETY CONCERNS ASSOCIATED WITH THE USE OF ROWING MACHINES 57
6 EUROPE ROWING MACHINES MARKET, BY REGION 58
6.1 EUROPE 59
6.1.1 GERMANY 65
6.1.2 FRANCE 68
6.1.3 U.K. 70
6.1.4 ITALY 72
6.1.5 RUSSIA 74
6.1.6 SPAIN 76
6.1.7 TURKEY 78
6.1.8 NETHERLANDS 80
6.1.9 SWITZERLAND 82
6.1.10 BELGIUM 84
6.1.11 REST OF EUROPE 86
7 EUROPE ROWING MACHINES MARKET: COMPANY LANDSCAPE 87
7.1 COMPANY SHARE ANALYSIS: EUROPE 87
7.2 PARTNERSHIP 88
7.3 ACQUISITION 89
7.4 PRODUCT LAUNCH 90
7.5 REVIEW 90
7.6 AWARD 91
7.7 EXHIBITION 91
7.8 EVENT 91
8 SWOT ANALYSIS 92
9 COMPANY PROFILES 93
9.1 PELOTON INTERACTIVE, INC. 93
9.1.1 COMPANY SNAPSHOT 93
9.1.2 REVENUE ANALYSIS 93
9.1.3 COMPANY SHARE ANALYSIS 94
9.1.4 PRODUCT PORTFOLIO 94
9.1.5 RECENT DEVELOPMENT 94
9.2 JOHNSON HEALTH TECH. 95
9.2.1 COMPANY SNAPSHOT 95
9.2.2 REVENUE ANALYSIS 96
9.2.3 COMPANY SHARE ANALYSIS 96
9.2.4 PRODUCT PORTFOLIO 97
9.2.5 RECENT DEVELOPMENTS 97
9.3 LIFE FITNESS. 98
9.3.1 COMPANY SNAPSHOT 98
9.3.2 COMPANY SHARE ANALYSIS 98
9.3.3 PRODUCT PORTFOLIO 99
9.3.4 RECENT DEVELOPMENTS 99
9.4 IFIT INC. 100
9.4.1 COMPANY SNAPSHOT 100
9.4.2 COMPANY SHARE ANALYSIS 100
9.4.3 PRODUCT PORTFOLIO 101
9.4.4 RECENT DEVELOPMENT 101
9.5 HYDROW 102
9.5.1 COMPANY SNAPSHOT 102
9.5.2 COMPANY SHARE ANALYSIS 102
9.5.3 PRODUCT PORTFOLIO 103
9.5.4 RECENT DEVELOPMENT 103
9.6 ADIDAS AG. 104
9.6.1 COMPANY SNAPSHOT 104
9.6.2 REVENUE ANALYSIS 104
9.6.3 PRODUCT PORTFOLIO 105
9.6.4 RECENT DEVELOPMENT 105
9.7 AVIRON INTERACTIVE INC, 106
9.7.1 COMPANY SNAPSHOT 106
9.7.2 PRODUCT PORTFOLIO 106
9.7.3 RECENT DEVELOPMENT 106
9.8 BODYCRAFT 107
9.8.1 COMPANY SNAPSHOT 107
9.8.2 PRODUCT PORTFOLIO 107
9.8.3 RECENT DEVELOPMENT 107
9.9 CONCEPT2 INC. 108
9.9.1 COMPANY SNAPSHOT 108
9.9.2 PRODUCT PORTFOLIO 108
9.9.3 RECENT DEVELOPMENT 108
9.10 COSCO (INDIA) LIMITED 109
9.10.1 COMPANY SNAPSHOT 109
9.10.2 REVENUE ANALYSIS 109
9.10.3 PRODUCT PORTFOLIO 110
9.10.4 RECENT DEVELOPMENT 110
9.11 DECATHLON 111
9.11.1 COMPANY SNAPSHOT 111
9.11.2 PRODUCT PORTFOLIO 111
9.11.3 RECENT DEVELOPMENT 111
9.12 ERGATTA 112
9.12.1 COMPANY SNAPSHOT 112
9.12.2 PRODUCT PORTFOLIO 112
9.12.3 RECENT DEVELOPMENT 112
9.13 HAMMER SPORT AG 113
9.13.1 COMPANY SNAPSHOT 113
9.13.2 PRODUCT PORTFOLIO 113
9.13.3 RECENT DEVELOPMENT 113
9.14 INFINITI 114
9.14.1 COMPANY SNAPSHOT 114
9.14.2 PRODUCT PORTFOLIO 114
9.14.3 RECENT DEVELOPMENT 114
9.15 INTENSE ENTERPRISES 115
9.15.1 COMPANY SNAPSHOT 115
9.15.2 PRODUCT PORTFOLIO 115
9.15.3 RECENT DEVELOPMENT 115
9.16 KAYA 116
9.16.1 COMPANY SNAPSHOT 116
9.16.2 PRODUCT PORTFOLIO 116
9.16.3 RECENT DEVELOPMENT 116
9.17 MODCON INDUSTRIES PRIVATE LIMITED. 117
9.17.1 COMPANY SNAPSHOT 117
9.17.2 PRODUCT PORTFOLIO 117
9.17.3 RECENT DEVELOPMENT 117
9.18 MR CAPTAIN BRAND 118
9.18.1 COMPANY SNAPSHOT 118
9.18.2 PRODUCT PORTFOLIO 118
9.18.3 RECENT DEVELOPMENT 118
9.19 NAUTILUS, INC. 119
9.19.1 COMPANY SNAPSHOT 119
9.19.2 REVENUE ANALYSIS 119
9.19.3 PRODUCT PORTFOLIO 120
9.19.4 RECENT DEVELOPMENTS 120
9.20 OARTEC 121
9.20.1 COMPANY SNAPSHOT 121
9.20.2 PRODUCT PORTFOLIO 121
9.20.3 RECENT DEVELOPMENT 121
9.21 PURE DESIGN FITNESS 122
9.21.1 COMPANY SNAPSHOT 122
9.21.2 PRODUCT PORTFOLIO 122
9.21.3 RECENT DEVELOPMENT 122
9.22 RP3 ROWING 123
9.22.1 COMPANY SNAPSHOT 123
9.22.2 PRODUCT PORTFOLIO 123
9.22.3 RECENT DEVELOPMENT 123
9.23 STAMINA PRODUCTS, INC. 124
9.23.1 COMPANY SNAPSHOT 124
9.23.2 PRODUCT PORTFOLIO 124
9.23.3 RECENT DEVELOPMENT 125
9.24 SHANDONG BAODELONG FITNESS CO., LTD 126
9.24.1 COMPANY SNAPSHOT 126
9.24.2 PRODUCT PORTFOLIO 126
9.24.3 RECENT DEVELOPMENT 127
9.25 SHANDONG DHZ FITNESS EQUIPMENT CO., LTD 128
9.25.1 COMPANY SNAPSHOT 128
9.25.2 PRODUCT PORTFOLIO 128
9.25.3 RECENT DEVELOPMENTS 129
9.26 SHUA 130
9.26.1 COMPANY SNAPSHOT 130
9.26.2 PRODUCT PORTFOLIO 130
9.26.3 RECENT DEVELOPMENTS 131
9.27 SUNNY HEALTH AND FITNESS 132
9.27.1 COMPANY SNAPSHOT 132
9.27.2 PRODUCT PORTFOLIO 132
9.27.3 RECENT DEVELOPMENT 132
9.28 TECHNOGYM S.P.A 133
9.28.1 COMPANY SNAPSHOT 133
9.28.2 REVENUE ANALYSIS 134
9.28.3 PRODUCT PORTFOLIO 134
9.28.4 RECENT DEVELOPMENT 135
9.29 TOPIOM 136
9.29.1 COMPANY SNAPSHOT 136
9.29.2 PRODUCT PORTFOLIO 136
9.29.3 RECENT DEVELOPMENT 136
9.30 TUNTURI NEW FITNESS 137
9.30.1 COMPANY SNAPSHOT 137
9.30.2 PRODUCT PORTFOLIO 137
9.30.3 RECENT DEVELOPMENT 138
9.31 WATERROWER 139
9.31.1 COMPANY SNAPSHOT 139
9.31.2 PRODUCT PORTFOLIO 139
9.31.3 RECENT DEVELOPMENT 140
9.32 YORK FITNESS UK 141
9.32.1 COMPANY SNAPSHOT 141
9.32.2 PRODUCT PORTFOLIO 141
9.32.3 RECENT DEVELOPMENT 141
10 QUESTIONNAIRE 142
11 RELATED REPORTS 146

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