Europe Premium Wine Market - Industry Trends and Forecast to 2029
- Published Date: 2022-12-22
- Report ID: 143036
- Pages: 225
-
Format:
Short Description
Europe Premium Wine Market, By Wine Colour (Red Wine, White Wine, Rose Wine, and Others), Product Type (Still Wine, Fortified Wine, Sparkling Wine, Dessert Wine, and Others), Product Category (Alcoholic Wine and Non-Alcoholic Wine) Flavour (Original, and Flavoured), Ageing Years (18-24 Years, 25-44 Years, 45-64 Years, 65+ Years, 0 Years (Unaged)), Ageing Barrel Type (Oak, Maple, Cedar, Hickory, and Others), Price Range (Premium, Super Premium), Distribution Channel (Store Based Retailers, Online Retailers), Country (Germany, France, U.K, Italy, Spain, Netherlands, Russia, Denmark, Switzerland, Turkey, Sweden, Rest of Europe) Industry Trends and Forecast to 2029
Market Definition:
Wine is an alcoholic beverage in which the alcohol is produced naturally through fermentation. Fermentation is the first step in the process, which is carried out by bacteria found on the skin of grapes. After that, a specific strain of yeast is added to the main fermented product to get the desired result. The sugar in grapes is converted to carbon dioxide and ethanol by yeast or bacteria in wine. Wines with a lot of sugar in them have a different taste, and desert wine is one of them. Crushing, alcoholic fermentation, malolactic fermentation, pulling the wine off the lees, stabilisation and ageing, and refining in bottle are the six fundamental processes involved in wine production.
Wine has become widely consumed all around the world. Its success can be ascribed to its reasonable prices and excellent taste. The beverage has gained immense popularity as it is affordable and available to consumers, regardless of their location, thanks to online sales. In addition, digital communication technologies have improved the shopping experience for many varieties of wine. The off-trade distribution channel has the greatest Europe penetration.
Market Segmentation:
Europe premium wine market is categorized into eight notable segments which are based on by wine colour, product type, product category, flavour, ageing years, ageing barrel type, price range, and distribution channel.
On the basis of wine color, the Europe premium wine market is segmented into red wine, white wine, rose wine, and others. Red wine is further segmented into full-bodied red wines, medium-bodied red wines, and light-bodied red wines.
On the basis of product type, the Europe premium wine market is segmented into still wine, fortified wine, sparkling wine, dessert wine, and others. Dessert wine is further segmented into lightly sweet dessert wine, richly sweet dessert wine, and sweet red wine
On the basis of product category, the Europe premium wine market is segmented into alcoholic wine, and non-alcoholic wine. Non-alcoholic wine is further segmented into alcohol by volume (ABV)%
On the basis of flavor, the Europe premium wine market is segmented into original, and flavored. Flavored is further segmented into fruits, berries, spices, floral, herbal, honey, maple, caramel, chocolates, and vanilla
On the basis of ageing years, the Europe premium wine market is segmented into 18-24 years, 25-44 years, 45-64 years, 65+ years, 0 years (unaged)
On the basis of ageing barrel type, the Europe premium wine market is segmented into oak, maple, cedar, hickory, and others
On the basis of price range, the Europe premium wine market is segmented into premium, and super premium
On the basis of distribution channel, the Europe premium wine market is segmented into store based retailers, and online retailers. Store based retailers are further segmented into convenience stores, liquor stores, supermarkets
Market Players
The key market players in Europe premium wine market are listed below:
Pernod Ricard
E. & J. Gallo Winery
Constellation Brands, Inc.
TREASURY WINE ESTATES
Castel
Via Concha y Toro
Casella
Chteau Cheval Blanc
The Wine Group
Accolade Wines
Miguel Torres S.A
HENSCHKE
Vins Grands Crus
Rockford
TABLE OF CONTENTS
1 INTRODUCTION 46
1.1 OBJECTIVES OF THE STUDY 46
1.2 MARKET DEFINITION 46
1.3 OVERVIEW OF EUROPE PREMIUM WINE MARKET 46
1.4 LIMITATIONS 48
1.5 MARKETS COVERED 48
2 MARKET SEGMENTATION 52
2.1 MARKETS COVERED 52
2.2 GEOGRAPHICAL SCOPE 53
2.3 YEARS CONSIDERED FOR THE STUDY 54
2.4 CURRENCY AND PRICING 54
2.5 DBMR TRIPOD DATA VALIDATION MODEL 55
2.6 MULTIVARIATE MODELLING 58
2.7 WINE COLOUR LIFELINE CURVE 58
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 59
2.9 DBMR MARKET POSITION GRID 60
2.10 MARKET WINE COLOUR COVERAGE GRID 61
2.11 VENDOR SHARE ANALYSIS 62
2.12 SECONDARY SOURCES 63
2.13 ASSUMPTIONS 63
3 EXECUTIVE SUMMARY 64
4 PREMIUM INSIGHTS 67
4.1 IMPORT EXPORT ANALYSIS 68
4.2 INDUSTRY TRENDS AND FUTURE PERSPECTIVES 68
4.3 REGULATORY FRAMEWORK AND GUIDELINES 69
4.3.1 ADVERTISING & PROMOTIONS 69
4.4 TAXATION AND DUTY LEVIES 70
4.5 COMPARATIVE ANALYSIS OF TYPES OF WINE 70
4.6 DEMOGRAPHIC PREFERENCES 73
4.7 BRAND COMPETITIVE ANALYSIS 74
5 PRICING INDEX 75
6 PRODUCTION CAPACITY OF KEY MANUFACTURERS 77
7 EUROPE PREMIUM WINE MARKET: REGULATIONS 79
8 IMPACT OF ECONOMIC SLOWDOWN ON MARKET 82
8.1 IMPACT ON PRICE 82
8.2 IMPACT ON SUPPLY CHAIN 82
8.3 IMPACT ON SHIPMENT 83
8.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 83
9 BRAND OUTLOOK 85
9.1 COMPARATIVE BRAND ANALYSIS 85
9.2 PRODUCT VS BRAND OVERVIEW 86
10 MARKET OVERVIEW 87
10.1 DRIVERS 89
10.1.1 GROWING DEMAND FOR WINE OWING TO DIFFERENT HEALTH BENEFITS 89
10.1.2 RISING E-COMMERCE, COURIER, AND WINE DELIVERY SERVICES 90
10.1.3 RISE IN ALCOHOL SOCIALIZATION AMONG CONSUMERS 91
10.2 RESTRAINTS 91
10.2.1 INCREASED COST OF WINE PRODUCTION 91
10.2.2 GRADUAL SHIFT OF CONSUMERS TOWARD OTHER ALCOHOLIC BEVERAGES 92
10.3 OPPORTUNITIES 92
10.3.1 CHANGING LIFESTYLE 92
10.3.2 INCREASING NUMBER OF BARS AND LOUNGES 92
10.3.3 RISING AWARENESS REGARDING OBESITY AND AGING BENEFITS FROM WINES 93
10.4 CHALLENGES 93
10.4.1 HIGH CONSUMPTION LEADING SEVERE HEALTH PROBLEMS 93
10.4.2 LABOUR-INTENSIVE AND TIME-CONSUMING 93
11 EUROPE PREMIUM WINE MARKET, BY WINE COLOR 95
11.1 OVERVIEW 96
11.2 RED WINE 98
11.2.1 FULL-BODIED 99
11.2.2 MEDIUM-BODIED 99
11.2.3 LIGHT-BODIED 99
11.3 WHITE WINE 99
11.4 ROSE WINE 100
11.5 OTHERS 100
12 EUROPE PREMIUM WINE MARKET, BY PRODUCT TYPE 101
12.1 OVERVIEW 102
12.2 STILL WINE 105
12.3 SPARKLING WINE 106
12.4 FORTIFIED WINE 106
12.5 DESSERT WINE 107
12.5.1 LIGHT SWEET 107
12.5.2 RICHLY SWEET 107
12.5.3 SWEET RED WINE 107
13 EUROPE PREMIUM WINE MARKET, BY PRODUCT CATEGORY 108
13.1 OVERVIEW 109
13.2 ALCOHOLIC 111
13.3 NON-ALCOHOLIC 112
13.3.1 0.5% ABV 112
13.3.2 MORE THAN 0.05% ABV 112
13.3.3 0.05% ABV 113
13.3.4 LESS THAN 0.05% ABV 113
14 EUROPE PREMIUM WINE MARKET, BY FLAVOR 114
14.1 OVERVIEW 115
14.2 FLAVORED 117
14.2.1 FRUITS 118
14.2.1.1 CHERRY 118
14.2.1.2 PEACH 118
14.2.1.3 LEMON 118
14.2.1.4 GREEN APPLE 118
14.2.1.5 ORANGE 118
14.2.1.6 POMOGRANATE 118
14.2.1.7 MELON 119
14.2.1.8 FIG 119
14.2.1.9 MANGO 119
14.2.1.10 PINEAPPLE 119
14.2.1.11 OTHERS 119
14.2.2 BERRY 119
14.2.2.1 CRANBERRIES 119
14.2.2.2 BLUEBERRY 120
14.2.2.3 RASPBERRY 120
14.2.2.4 STRAWBERRY 120
14.2.2.5 OTHERS 120
14.2.3 FLORAL 120
14.2.3.1 ROSE 120
14.2.3.2 HIBISCUS 120
14.2.3.3 OTHERS 120
14.2.4 HERBAL 121
14.2.4.1 SMOKED TOBACCO 121
14.2.4.2 TRUFFLE 121
14.2.4.3 OTHERS 121
14.2.5 SPICES 121
14.2.5.1 CINNAMON 121
14.2.5.2 NUTMEG 122
14.2.5.3 PEPPER 122
14.2.5.4 GINGER 122
14.2.5.5 CLOVES 122
14.2.5.6 OTHERS 122
14.2.6 CHOCOLATE 122
14.2.7 MAPLE 122
14.2.8 HONEY 122
14.2.9 VANILLA 122
14.2.10 CARAMEL 122
14.3 ORIGINAL 123
15 EUROPE PREMIUM WINE MARKET, BY AGEING YEARS 124
15.1 OVERVIEW 125
15.2 1-17 YEARS 128
15.3 18-24 YEARS 129
15.4 25-44 YEARS 129
15.5 45-64 YEARS 130
15.6 65+ YEARS 130
16 EUROPE PREMIUM WINE MARKET, BY AGEING BARREL TYPE 131
16.1 OVERVIEW 132
16.2 OAK 135
16.3 HICKORY 136
16.4 MAPLE 136
16.5 CEDAR 137
16.6 OTHERS 137
17 EUROPE PREMIUM WINE MARKET, BY PRICE RANGE 138
17.1 OVERVIEW 139
17.2 PREMIUM 141
17.3 SUPER PREMIUM 142
18 EUROPE PREMIUM WINE MARKET, BY DISTRIBUTION CHANNEL 143
18.1 OVERVIEW 144
18.2 STORE BASED RETAILERS 146
18.2.1 LIQUOR STORES 148
18.2.2 CONVENIENCE STORE 148
18.2.3 SUPERMARKETS/HYPERMARKETS 148
18.2.4 WHOLESALERS 148
18.2.5 SPECIALITY STORES 148
18.2.6 GROCERY STORES 148
18.2.7 OTHERS 149
18.3 ONLINE RETAILERS 149
19 EUROPE PREMIUM WINE MARKET, BY REGION 150
19.1 EUROPE 151
19.1.1 FRANCE 162
19.1.2 ITALY 167
19.1.3 UK 172
19.1.4 GERMANY 177
19.1.5 RUSSIA 182
19.1.6 SPAIN 187
19.1.7 NETHERLANDS 192
19.1.8 SWITZERLAND 197
19.1.9 BELGIUM 202
19.1.10 SWEDEN 207
19.1.11 POLAND 212
19.1.12 DENMARK 217
19.1.13 TURKEY 222
19.1.14 REST OF EUROPE 227
20 COMPANY LANDSCAPE 228
20.1 EUROPE PREMIUM WINE MARKET: COMPANY LANDSCAPE 228
20.1.1 COMPANY SHARE ANALYSIS: EUROPE 228
21 SWOT ANALYSIS 229
22 COMPANY PROFILE 230
22.1 PERNOD RICARD 230
22.1.1 COMPANY SNAPSHOT 230
22.1.2 REVENUE ANALYSIS 230
22.1.3 COMPANY SHARE ANALYSIS 231
22.1.4 PRODUCT PORTFOLIO 231
22.1.5 RECENT DEVELOPMENT 231
22.2 E. & J. GALLO WINERY 232
22.2.1 COMPANY SNAPSHOT 232
22.2.2 COMPANY SHARE ANALYSIS 232
22.2.3 PRODUCT PORTFOLIO 233
22.2.4 RECENT DEVELOPMENTS 233
22.3 CONSTELLATION BRANDS, INC. 234
22.3.1 COMPANY SNAPSHOT 234
22.3.2 REVENUE ANALYSIS 234
22.3.3 COMPANY SHARE ANALYSIS 235
22.3.4 PRODUCT PORTFOLIO 235
22.3.5 RECENT DEVELOPMENTS 235
22.4 TREASURY WINE ESTATES 236
22.4.1 COMPANY SNAPSHOT 236
22.4.2 REVENUE ANALYSIS 236
22.4.3 COMPANY SHARE ANALYSIS 237
22.4.4 PRODUCT PORTFOLIO 237
22.4.5 RECENT DEVELOPMENTS 238
22.5 CASTEL FRRES 239
22.5.1 COMPANY SNAPSHOT 239
22.5.2 PRODUCT PORTFOLIO 239
22.5.3 RECENT DEVELOPMENTS 239
22.6 ACCOLADE WINES 240
22.6.1 COMPANY SNAPSHOT 240
22.6.2 PRODUCT PORTFOLIO 240
22.6.3 RECENT DEVELOPMENTS 241
22.7 BASS PHILLIP WINES 242
22.7.1 COMPANY SNAPSHOT 242
22.7.2 PRODUCT PORTFOLIO 242
22.7.3 RECENT DEVELOPMENT 242
22.8 CASELLA 243
22.8.1 COMPANY SNAPSHOT 243
22.8.2 PRODUCT PORTFOLIO 243
22.8.3 RECENT DEVELOPMENT 243
22.9 CHANGYU 244
22.9.1 COMPANY SNAPSHOT 244
22.9.2 REVENUS ANALYSIS 244
22.9.3 PRODUCT PORTFOLIO 245
22.9.4 RECENT DEVELOPMENT 245
22.10 CHATEAU CHEVAL BLANC 246
22.10.1 COMPANY SNAPSHOT 246
22.10.2 PRODUCT PORTFOLIO 246
22.10.3 RECENT DEVELOPMENTS 246
22.11 CULLEN WINES 247
22.11.1 COMPANY SNAPSHOT 247
22.11.2 PRODUCT PORTFOLIO 247
22.11.3 RECENT DEVELOPMENTS 248
22.12 FETZER 249
22.12.1 COMPANY SNAPSHOT 249
22.12.2 PRODUCT PORTFOLIO 249
22.12.3 RECENT DEVELOPMENTS 249
22.13 GIACONDA MARKETING PTY. LTD. 250
22.13.1 COMPANY SNAPSHOT 250
22.13.2 PRODUCT PORTFOLIO 250
22.13.3 RECENT DEVELOPMENTS 250
22.14 GRUPO PEAFLOR 251
22.14.1 COMPANY SNAPSHOT 251
22.14.2 PRODUCT PORTFOLIO 251
22.14.3 RECENT DEVELOPMENTS 251
22.15 HENSCHKE 252
22.15.1 COMPANY SNAPSHOT 252
22.15.2 PRODUCT PORTFOLIO 252
22.15.3 RECENT DEVELOPMENTS 252
22.16 LEEUWIN ESTATE 253
22.16.1 COMPANY SNAPSHOT 253
22.16.2 PRODUCT PORTFOLIO 253
22.16.3 RECENT DEVELOPMENT 254
22.17 MIGUEL TORRES S.A 255
22.17.1 COMPANY SNAPSHOT 255
22.17.2 PRODUCT PORTFOLIO 255
22.17.3 RECENT DEVELOPMENTS 256
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