TABLE OF CONTENTS
1 INTRODUCTION 30
1.1 OBJECTIVES OF THE STUDY 30
1.2 MARKET DEFINITION 30
1.3 OVERVIEW OF EUROPE MUSHROOM FOR FOOD MARKET 30
1.4 LIMITATIONS 32
1.5 MARKETS COVERED 32
2 MARKET SEGMENTATION 35
2.1 MARKETS COVERED 35
2.2 GEOGRAPHICAL SCOPE 36
2.3 YEARS CONSIDERED FOR THE STUDY 36
2.4 CURRENCY AND PRICING 36
2.5 DBMR TRIPOD DATA VALIDATION MODEL 37
2.6 MULTIVARIATE MODELLING 40
2.7 PRODUCT TYPE LIFELINE CURVE 40
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 41
2.9 DBMR MARKET POSITION GRID 42
2.10 MARKET APPLICATION COVERAGE GRID 43
2.11 VENDOR SHARE ANALYSIS 44
2.12 SECONDARY SOURCES 45
2.13 ASSUMPTIONS 45
3 EXECUTIVE SUMMARY 46
4 PREMIUM INSIGHTS 48
4.1 REGULATIONS AND LABELLING CLAIMS 49
4.2 SUPPLY CHAIN ANALYSIS 51
4.3 GROWTH STRATEGIES ADOPTED BY KEY PLAYERS 53
4.4 IMPORT-EXPORT SCENARIO 54
4.5 MARKETING STRATEGIES ADOPTED BY KEY PLAYERS 55
4.6 COMPARATIVE ANALYSIS OF MUSHROOM FOR FOOD SPECIES 56
4.7 PRICING ANALYSIS 58
4.8 REGULATORY FRAMEWORK AND GUIDELINES 59
5 MARKET OVERVIEW 60
5.1 DRIVERS 62
5.1.1 INCREASING DEMAND FOR PLANT-BASED AND VEGETARIAN/VEGAN DIETS 62
5.1.2 GROWING TREND OF FUNCTIONAL FOODS 63
5.1.3 INCREASING CULTIVATION OF MUSHROOM IN EUROPE 63
5.1.4 ADVANCES IN MUSHROOM CULTIVATION TECHNIQUES 64
5.2 RESTRAINTS 65
5.2.1 SEASONAL AND ENVIRONMENTAL VULNERABILITIES OF MUSHROOM 65
5.2.2 PRICE FLUCTUATIONS OF MUSHROOM 66
5.3 OPPORTUNITIES 67
5.3.1 INCREASED FOCUS ON SUSTAINABLE AGRICULTURE 67
5.3.2 DEVELOPMENT OF MUSHROOM BASED VALUE ADDED PRODUCTS 68
5.4 CHALLENGES 69
5.4.1 REGULATORY CONSTRAINTS AND FOOD SAFETY STANDARDS ASSOCIATED WITH MUSHROOM 69
5.4.2 LIMITED SHELF LIFE AND STORAGE CONSTRAINTS OF MUSHROOM 71
6 EUROPE MUSHROOM FOR FOOD MARKET, BY SPECIES 72
6.1 OVERVIEW 73
6.2 BUTTON MUSHROOMS 76
6.2.1 BY CATEGORY 76
6.2.1.1 FROZEN 76
6.2.1.2 FRESH 76
6.2.1.3 DRIED 76
6.3 SHIITAKE MUSHROOMS 77
6.3.1 BY TYPE 77
6.3.1.1 DONKO SHIITAKE 77
6.3.1.1.1 TENPAKU DONKO 78
6.3.1.1.2 CHABANA DONKO 78
6.3.1.2 KOSHIN SHIITAKE 78
6.3.1.3 YORI SHIITAKE 78
6.3.2 BY CATEGORY 78
6.3.2.1 FROZEN 79
6.3.2.2 FRESH 79
6.3.2.3 DRIED 79
6.4 OYSTER MUSHROOMS 79
6.4.1 BY TYPE 79
6.4.1.1 PEARL OYSTER MUSHROOMS 80
6.4.1.2 KING OYSTER MUSHROOMS 80
6.4.1.3 GOLDEN OR YELLOW OYSTER MUSHROOMS 80
6.4.1.4 BLUE OYSTER MUSHROOMS 80
6.4.1.5 PINK OYSTER MUSHROOMS 80
6.4.1.6 PHOENIX OYSTER MUSHROOMS 80
6.4.1.7 ELM OYSTER MUSHROOMS 81
6.4.2 BY CATEGORY 81
6.4.2.1 FROZEN 81
6.4.2.2 FRESH 81
6.4.2.3 DRIED 81
6.5 CHESTNUT MUSHROOMS 81
6.5.1 BY CATEGORY 82
6.5.1.1 FROZEN 82
6.5.1.2 FRESH 82
6.5.1.3 DRIED 82
6.6 PORTOBELLO MUSHROOMS 82
6.6.1 BY CATEGORY 83
6.6.1.1 FROZEN 83
6.6.1.2 FRESH 83
6.6.1.3 DRIED 83
6.7 TURKEY TAIL MUSHROOMS 83
6.7.1 BY CATEGORY 84
6.7.1.1 FROZEN 84
6.7.1.2 FRESH 84
6.7.1.3 DRIED 84
6.8 LIONS MANE MUSHROOMS 84
6.8.1 BY TYPE 85
6.8.1.1 HERICIUM ERINACEUS 85
6.8.1.2 HERICIUM CORALLOIDES 85
6.8.1.3 HERICIUM AMERICANUM 85
6.8.2 BY CATEGORY 85
6.8.2.1 FROZEN 86
6.8.2.2 FRESH 86
6.8.2.3 DRIED 86
6.9 MAITAKE MUSHROOMS 86
6.9.1 BY CATEGORY 86
6.9.1.1 FROZEN 87
6.9.1.2 FRESH 87
6.9.1.3 DRIED 87
6.10 CHAGA MUSHROOMS 87
6.10.1 BY CATEGORY 87
6.10.1.1 FROZEN 88
6.10.1.2 FRESH 88
6.10.1.3 DRIED 88
6.11 CORDYCEPS MUSHROOMS 88
6.11.1 BY CATEGORY 88
6.11.1.1 FROZEN 89
6.11.1.2 FRESH 89
6.11.1.3 DRIED 89
6.12 TREMELLA MUSHROOMS 89
6.12.1 BY CATEGORY 89
6.12.1.1 FROZEN 90
6.12.1.2 FRESH 90
6.12.1.3 DRIED 90
6.13 OTHERS 90
7 EUROPE MUSHROOM FOR FOOD MARKET, BY CATEGORY 91
7.1 OVERVIEW 92
7.2 FROZEN 95
7.3 FRESH 95
7.4 DRIED 96
8 EUROPE MUSHROOM FOR FOOD MARKET, BY NATURE 97
8.1 OVERVIEW 98
8.2 CONVENTIONAL 101
8.3 ORGANIC 101
9 EUROPE MUSHROOM FOR FOOD MARKET, BY END USER 102
9.1 OVERVIEW 103
9.2 HOUSEHOLD/RETAIL 106
9.3 FOOD SERVICE INDUSTRY 106
9.3.1 HOTELS 107
9.3.2 RESTAURANTS 107
9.3.3 CAFES 107
9.3.4 OTHER 107
9.4 FOOD PROCESSING 108
10 EUROPE MUSHROOM FOR FOOD MARKET, BY DISTRIBUTION CHANNEL 109
10.1 OVERVIEW 110
10.2 INDIRECT SALES 113
10.2.1 STORE BASED RETAILERS 113
10.2.1.1 WHOLESALERS 114
10.2.1.2 DISTRIBUTORS 114
10.2.1.3 SUPERMARKETS/HYPERMARKETS 114
10.2.1.4 CONVENIENCE STORES 114
10.2.1.5 SPECIALTY STORES 114
10.2.1.6 OTHER 114
10.2.2 NON-STORE BASED RETAILERS 115
10.2.2.1 E-COMMERCE WEBSITES 115
10.2.2.2 COMPANY OWNED WEBSITES 115
10.3 DIRECT SALES 115

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