TABLE OF CONTENTS
1 INTRODUCTION 25
1.1 OBJECTIVES OF THE STUDY 25
1.2 MARKET DEFINITION 25
1.3 OVERVIEW OF EUROPE LAWN AND GARDENING CONSUMABLES MARKET 25
1.4 LIMITATIONS 26
1.5 MARKETS COVERED 27
2 MARKET SEGMENTATION 30
2.1 MARKETS COVERED 30
2.2 GEOGRAPHICAL SCOPE 31
2.3 YEARS CONSIDERED FOR THE STUDY 31
2.4 CURRENCY AND PRICING 31
2.5 DBMR TRIPOD DATA VALIDATION MODEL 32
2.6 TYPE LIFE LINE CURVE 35
2.7 MULTIVARIATE MODELING 36
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 37
2.9 DBMR MARKET POSITION GRID 38
2.10 MARKET END USE COVERAGE GRID 39
2.11 DBMR MARKET CHALLENGE MATRIX 40
2.12 IMPORT-EXPORT DATA 41
2.13 SECONDARY SOURCES 42
2.14 ASSUMPTIONS 43
3 EXECUTIVE SUMMARY 44
4 PREMIUM INSIGHTS 46
4.1 PORTERS FIVE FORCES 47
4.1.1 THREAT OF NEW ENTRANTS 47
4.1.2 THREAT OF SUBSTITUTE PRODUCTS: 48
4.1.3 BARGAINING POWER OF BUYERS/CONSUMERS: 48
4.1.4 BARGAINING POWER OF SUPPLIERS: 48
4.1.5 INTENSITY OF COMPETITIVE RIVALRY: 48
4.2 IMPORT EXPORT SCENARIO 49
4.3 PRODUCT ADOPTION SCENARIO 50
4.3.1 OVERVIEW 50
4.3.2 PRODUCT AWARENESS 51
4.3.3 PRODUCT INTEREST 51
4.3.4 PRODUCT EVALUATION 51
4.3.5 PRODUCT TRIAL 51
4.3.6 PRODUCT ADOPTION 51
4.3.7 CONCLUSION 51
4.4 CONSUMER BUYING BEHAVIOUR 52
4.4.1 ECONOMIC FACTOR 52
4.4.2 FUNCTIONAL FACTOR 52
4.5 IMPACT OF ECONOMIC SLOWDOWN 53
4.5.1 IMPACT ON PRICE 53
4.5.2 IMPACT ON SUPPLY CHAIN 53
4.5.3 IMPACT ON SHIPMENT 53
4.5.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 54
4.6 PRICING ANALYSIS 55
4.7 SUPPLY CHAIN ANALYSIS 56
4.7.1 OVERVIEW 56
4.7.2 LOGISTIC COST SCENARIO 56
4.7.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 56
4.8 RAW MATERIAL SOURCING ANALYSIS 58
4.9 REGULATION COVERAGE 59
4.10 PRODUCTION CAPACITY OUTLOOK 62
4.11 BRAND OUTLOOK 63
4.11.1 COMPARATIVE BRAND ANALYSIS 63
4.11.2 PRODUCT VS BRAND OVERVIEW 63
5 MARKET OVERVIEW 64
5.1 DRIVERS 66
5.1.1 INCREASING ADOPTION OF ORGANIC FARMING AND LANDSCAPING 66
5.1.2 RISING SPENDING ON HOME DECOR AND RENOVATION 66
5.1.3 GROWTH IN SCOPE OF GARDENING IN COMMERCIAL AND RESIDENTIAL SPACES 67
5.2 RESTRAINTS 68
5.2.1 HEALTH HAZARDS AND ENVIRONMENTAL CONCERNS ASSOCIATED WITH THE USE OF PESTICIDES AND FERTILIZERS 68
5.2.2 LACK OF AWARENESS REGARDING GARDENING PRODUCTS AND PRACTICES 68
5.3 OPPORTUNITIES 69
5.3.1 NEW PRODUCT DEVELOPMENTS IN TERMS OF INCLUSION OF VALUE-ADDED FEATURES IN LANDSCAPE PRODUCTS 69
5.3.2 INCREASING SPENDING ON SMART FEATURES OF GARDENING EQUIPMENT 69
5.4 CHALLENGES 70
5.4.1 STRINGENT REGULATIONS REGARDING THE USAGE OF INSECTICIDES AND PESTICIDES 70
6 EUROPE LAWN & GARDENING CONSUMABLES MARKET: BY REGION 72
6.1 EUROPE 72
6.1.1 GERMANY 79
6.1.2 FRANCE 82
6.1.3 ITALY 85
6.1.4 SPAIN 88
6.1.5 AUSTRIA 91
6.1.6 SWEDEN 94
6.1.7 CZECHIA 97
6.1.8 GREECE 100
6.1.9 POLAND 103
6.1.10 ROMANIA 106
6.1.11 FINLAND 109
6.1.12 LATVIA 112
6.1.13 DENMARK 115
6.1.14 LITHUANIA 118
6.1.15 PORTUGAL 121
6.1.16 ESTONIA 124
6.1.17 HUNGARY 127
6.1.18 SLOVAKIA 130
6.1.19 BULGARIA 133
6.1.20 IRELAND 136
6.1.21 CROATIA 139
6.1.22 BELGIUM 142
6.1.23 NETHERLANDS 145
6.1.24 SLOVENIA 148
6.1.25 CYPRUS 151
6.1.26 LUXEMBOURG 154
6.1.27 MALTA 157
7 COMPANY LANDSCAPE 160
7.1 COMPANY SHARE ANALYSIS: EUROPE 160
7.2 AWARD 161
7.3 NEW PRODUCT LAUNCH 161
7.4 PARTNERSHIP 161
8 SWOT ANALYSIS 162
9 COMPANY PROFILES 163
9.1 YARA 163
9.1.1 COMPANY SNAPSHOT 163
9.1.2 REVENUE ANALYSIS 163
9.1.3 PRODUCT PORTFOLIO 164
9.1.4 RECENT DEVELOPMENT 164
9.2 BAYER AG 165
9.2.1 COMPANY SNAPSHOT 165
9.2.2 REVENUE ANALYSIS 165
9.2.3 PRODUCT PORTFOLIO 166
9.2.4 RECENT DEVELOPMENT 166
9.3 AVENIT AG, INTERNETAGENTUR 167
9.3.1 COMPANY SNAPSHOT 167
9.3.2 PRODUCT PORTFOLIO 167
9.3.3 RECENT DEVELOPMENT 168
9.4 GARDEN FURNITURE SPAIN 169
9.4.1 COMPANY SNAPSHOT 169
9.4.2 PRODUCT PORTFOLIO 169
9.4.3 RECENT DEVELOPMENT 173
9.5 SIESTA FURNITURE SL. 174
9.5.1 COMPANY SNAPSHOT 174
9.5.2 PRODUCT PORTFOLIO 174
9.5.3 RECENT DEVELOPMENT 175
9.6 BOREALIS AG. 176
9.6.1 COMPANY SNAPSHOT 176
9.6.2 REVENUE ANALYSIS 176
9.6.3 PRODUCT PORTFOLIO 177
9.6.4 RECENT DEVELOPMENT 177
9.7 BRIDGMAN 178
9.7.1 COMPANY SNAPSHOT 178
9.7.2 PRODUCT PORTFOLIO 178
9.7.3 RECENT DEVELOPMENT 181
9.8 DOW 182
9.8.1 COMPANY SNAPSHOT 182
9.8.2 REVENUE ANALYSIS 182
9.8.3 PRODUCT PORTFOLIO 183
9.8.4 RECENT DEVELOPMENT 183
9.9 FURNITURE EXPRESS SPAIN. 184
9.9.1 COMPANY SNAPSHOT 184
9.9.2 PRODUCT PORTFOLIO 184
9.9.3 RECENT DEVELOPMENT 184
9.10 GARDENA 185
9.10.1 COMPANY SNAPSHOT 185
9.10.2 PRODUCT PORTFOLIO 185
9.10.3 RECENT DEVELOPMENT 186
9.11 HARTMAN 187
9.11.1 COMPANY SNAPSHOT 187
9.11.2 PRODUCT PORTFOLIO 187
9.11.3 RECENT DEVELOPMENT 191
9.12 MDF ITALIA SRL 192
9.12.1 COMPANY SNAPSHOT 192
9.12.2 PRODUCT PORTFOLIO 192
9.12.3 RECENT DEVELOPMENT 193
9.13 NOVOZYMES 194
9.13.1 COMPANY SNAPSHOT 194
9.13.2 REVENUE ANALYSIS 194
9.13.3 PRODUCT PORTFOLIO 195
9.13.4 RECENT DEVELOPMENT 195
10 QUESTIONNAIRE 196
11 RELATED REPORTS 198

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