TABLE OF CONTENTS
1 INTRODUCTION 37
1.1 OBJECTIVES OF THE STUDY 37
1.2 MARKET DEFINITION 37
1.3 OVERVIEW OF THE EUROPE KIDS E SCOOTER MARKET 37
1.4 LIMITATIONS 38
1.5 MARKETS COVERED 39
2 MARKET SEGMENTATION 42
2.1 MARKETS COVERED 42
2.2 GEOGRAPHICAL SCOPE 43
2.3 YEARS CONSIDERED FOR THE STUDY 44
2.4 CURRENCY AND PRICING 44
2.5 DBMR TRIPOD DATA VALIDATION MODEL 45
2.6 TYPE LIFE LINE CURVE 48
2.7 MULTIVARIATE MODELING 49
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 50
2.9 DBMR MARKET POSITION GRID 51
2.10 DBMR MARKET CHALLENGE MATRIX 52
2.11 DBMR VENDOR SHARE ANALYSIS 53
2.12 SECONDARY SOURCES 54
2.13 ASSUMPTIONS 55
3 EXECUTIVE SUMMARY 56
4 PREMIUM INSIGHTS 58
4.1 PESTLE ANALYSIS 59
4.1.1 POLITICAL FACTORS 59
4.1.2 ECONOMIC FACTORS 59
4.1.3 SOCIAL FACTORS 60
4.1.4 TECHNOLOGICAL FACTORS 60
4.1.5 LEGAL FACTORS 60
4.1.6 ENVIRONMENTAL FACTORS 60
4.2 PORTERS FIVE FORCES: 61
4.2.1 THREAT OF NEW ENTRANTS: 61
4.2.2 THREAT OF SUBSTITUTES: 61
4.2.3 CUSTOMER BARGAINING POWER: 62
4.2.4 SUPPLIER BARGAINING POWER: 62
4.2.5 INTERNAL COMPETITION (RIVALRY): 62
4.3 BRAND SHARE ANALYSIS 63
4.4 CONSUMER TRENDS AND PREFERENCES 64
4.5 FACTORS AFFECTING BUYING DECISION 66
4.6 CONSUMER PRODUCT ADSORPTION 67
4.6.1 OVERVIEW 67
4.6.1.1 PRODUCT AWARENESS 68
4.6.1.2 PRODUCT INTEREST 68
4.6.1.3 PRODUCT EVALUATION 68
4.6.1.4 PRODUCT TRIAL 68
4.6.1.5 PRODUCT ADOPTION 68
4.6.1.6 CONCLUSION 68
5 MARKET OVERVIEW 69
5.1 DRIVERS 71
5.1.1 THE GROWING POPULARITY OF E-SCOOTERS AMONG CHILDREN ENCOURAGES THEIR USE 71
5.1.2 THE RAPID GROWTH OF TECHNOLOGY AND THE MANUFACTURE OF INNOVATIVE ELECTRIC SCOOTERS 72
5.1.3 THE GROWING DESIRE AMONG PARENTS TO IMPROVE THEIR CHILDREN'S HEALTH 73
5.2 RESTRAINTS 74
5.2.1 ALTERNATIVE PRODUCTS THAT HAVE A STRONG PRESENCE 74
5.2.2 ACCIDENTS AND INJURIES HAVE HEIGHTENED WORRIES ABOUT CHILDREN'S SAFETY 74
5.3 OPPORTUNITIES 75
5.3.1 THE RISE IN R&D AND INVESTMENT LEVELS FOR MANUFACTURING 75
5.3.2 MERGERS AND ACQUISITIONS ARE PROVIDING PROSPECTS IN THE FIELD OF CHILDREN'S ELECTRIC SCOOTERS. 76
5.4 CHALLENGES 77
5.4.1 HIDDEN ENVIRONMENTAL IMPACT OF ELECTRIC SCOOTERS 77
5.4.2 THE FLUCTUATING PRICES OF RAW MATERIALS 78
6 EUROPE KIDS E SCOOTER MARKET, BY TYPE 79
6.1 OVERVIEW 80
6.2 2 WHEEL 81
6.3 3 WHEEL 82
7 EUROPE KIDS E SCOOTER MARKET, BY DESIGN 83
7.1 OVERVIEW 84
7.2 FOLDABLE 85
7.3 UNFOLDABLE 86
8 EUROPE KIDS E SCOOTER MARKET, BY FOOT PLATFORM 88
8.1 OVERVIEW 89
8.1.1 LESS THAN 3.5 FEET 90
8.1.2 3.5 FEET 91
8.1.3 5 FEET 92
8.1.4 OTHERS 93
9 EUROPE KIDS E SCOOTER MARKET, BY MATERIAL 95
9.1 OVERVIEW 96
9.2 INDUSTRIAL-GRADE ALUMINUM ALLOY 97
9.3 CARBON FIBER 98
9.4 PLASTIC 99
9.5 COMPOSITE 100
10 EUROPE KIDS E SCOOTER MARKET, BY AGE 102
10.1 OVERVIEW 103
10.2 5-8 YEARS 104
10.2.1 OFFLINE 105
10.2.2 ONLINE 105
10.3 8-12 YEARS 106
10.3.1 OFFLINE 107
10.3.2 ONLINE 107
10.4 LESS THEN 5 YEARS 107
10.4.1 OFFLINE 108
10.4.2 ONLINE 108
11 EUROPE KIDS E SCOOTER MARKET, BY REGION 109
11.1 EUROPE 110
11.1.1 GERMANY 119
11.1.2 FRANCE 122
11.1.3 U.K. 125
11.1.4 ITALY 128
11.1.5 RUSSIA 131
11.1.6 SPAIN 134
11.1.7 NETHERLANDS 137
11.1.8 BELGIUM 140
11.1.9 SWITZERLAND 143
11.1.10 TURKEY 146
11.1.11 REST OF EUROPE 149
12 EUROPE KIDS E SCOOTER MARKET: COMPANY LANDSCAPE 150
12.1 COMPANY SHARE ANALYSIS: EUROPE 150
12.2 RECOGNITION 151
13 SWOT ANALYSIS 152
14 COMPANY PROFILES 153
14.1 PACIFIC CYCLE GROUP. 153
14.1.1 COMPANY SNAPSHOT 153
14.1.2 COMPANY SHARE ANALYSIS 153
14.1.3 PRODUCT PORTFOLIO 154
14.1.4 RECENT DEVELOPMENT 154
14.2 RAZOR USA LLC 155
14.2.1 COMPANY SNAPSHOT 155
14.2.2 COMPANY SHARE ANALYSIS 155
14.2.3 PRODUCT PORTFOLIO 156
14.2.4 RECENT DEVELOPMENT 156
14.3 SEGWAY INC. 157
14.3.1 COMPANY SNAPSHOT 157
14.3.2 COMPANY SHARE ANALYSIS 157
14.3.3 PRODUCT PORTFOLIO 158
14.3.4 RECENT DEVELOPMANT 158
14.4 HEBEI JIANGWO TRADING CO. LTD. 159
14.4.1 COMPANY SNAPSHOT 159
14.4.2 COMPANY SHARE ANALYSIS 159
14.4.3 PRODUCT PORTFOLIO 160
14.4.4 RECENT DEVELOPMENT 160
14.5 GLOBBER 161
14.5.1 COMPANY SNAPSHOT 161
14.5.2 COMPANY SHARE ANALYSIS 161
14.5.3 PRODUCT PORTFOLIO 162
14.5.4 RECENT DEVELOPMENT 162
14.6 HIBOY 163
14.6.1 COMPANY SNAPSHOT 163
14.6.2 PRODUCT PORTFOLIO 163
14.6.3 RECENT DEVELOPMENT 164
14.7 HOVER PRO. 165
14.7.1 COMPANY SNAPSHOT 165
14.7.2 PRODUCT PORTFOLIO 165
14.7.3 RECENT DEVELOPMENT 165
14.8 SMOOSAT INC. 166
14.8.1 COMPANY SNAPSHOT 166
14.8.2 PRODUCT PORTFOLIO 166
14.8.3 RECENT DEVELOPMENT 167
14.9 SWAGTRON 168
14.9.1 COMPANY SNAPSHOT 168
14.9.2 PRODUCT PORTFOLIO 168
14.9.3 RECENT DEVELOPMENT 169
14.10 UBOARD 170
14.10.1 COMPANY SNAPSHOT 170
14.10.2 PRODUCT PORTFOLIO 170
14.10.3 RECENT DEVELOPMENT 170
15 QUESTIONNAIRE 171
16 RELATED REPORTS 174

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