TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 OVERVIEW OF THE EUROPE KIDS E SCOOTER MARKET 15
1.4 LIMITATIONS 16
1.5 MARKETS COVERED 16
2 MARKET SEGMENTATION 19
2.1 MARKETS COVERED 19
2.2 GEOGRAPHICAL SCOPE 20
2.3 YEARS CONSIDERED FOR THE STUDY 20
2.4 CURRENCY AND PRICING 20
2.5 DBMR TRIPOD DATA VALIDATION MODEL 21
2.6 TYPE LIFE LINE CURVE 24
2.7 MULTIVARIATE MODELING 25
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 26
2.9 DBMR MARKET POSITION GRID 28
2.10 DBMR MARKET CHALLENGE MATRIX 29
2.11 SECONDARY SOURCES 30
2.12 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 33
4.1 PESTLE ANALYSIS 34
4.2 POLITICAL FACTORS 34
4.3 ECONOMIC FACTORS 34
4.4 SOCIAL FACTORS 35
4.5 TECHNOLOGICAL FACTORS 35
4.6 LEGAL FACTORS 35
4.7 ENVIRONMENTAL FACTORS 35
4.8 PORTERS FIVE FORCES: 36
4.9 BRAND SHARE ANALYSIS 38
4.10 CONSUMER TRENDS AND PREFERENCES 39
4.11 FACTORS AFFECTING BUYING DECISION 41
4.12 PRODUCT ADOPTION SCENARIO 42
4.12.1 OVERVIEW 42
4.12.1.1 PRODUCT AWARENESS 43
4.12.1.2 PRODUCT INTEREST 43
4.12.1.3 PRODUCT EVALUATION 43
4.12.1.4 PRODUCT TRIAL 43
4.12.1.5 PRODUCT ADOPTION 43
4.12.2 CONCLUSION 43
5 MARKET OVERVIEW 44
5.1 DRIVERS 46
5.1.1 THE GROWING POPULARITY OF E-SCOOTERS AMONG CHILDREN ENCOURAGES THEIR USE 46
5.1.2 THE RAPID GROWTH OF TECHNOLOGY AND THE MANUFACTURE OF INNOVATIVE ELECTRIC SCOOTERS 47
5.1.3 THE GROWING DESIRE AMONG PARENTS TO IMPROVE THEIR CHILDREN'S HEALTH 47
5.2 RESTRAINTS 48
5.2.1 ALTERNATIVE PRODUCTS THAT HAVE A STRONG PRESENCE 48
5.2.2 ACCIDENTS AND INJURIES HAVE HEIGHTENED WORRIES ABOUT CHILDREN'S SAFETY 48
5.3 OPPORTUNITIES 49
5.3.1 THE RISE IN R&D AND INVESTMENT LEVELS FOR MANUFACTURING 49
5.3.2 MERGERS AND ACQUISITIONS ARE PROVIDING PROSPECTS IN THE FIELD OF CHILDREN'S ELECTRIC SCOOTERS 50
5.4 CHALLENGES 50
5.4.1 HIDDEN ENVIRONMENTAL IMPACT OF ELECTRIC SCOOTERS 50
5.4.2 THE FLUCTUATING PRICES OF RAW MATERIALS 51
6 EUROPE KIDS E SCOOTER MARKET : BY COUNTRIES 52
6.1 EUROPE 52
6.1.1 GERMANY 60
6.1.2 FRANCE 63
6.1.3 U.K. 66
6.1.4 ITALY 69
6.1.5 RUSSIA 72
6.1.6 SPAIN 75
6.1.7 NETHERLANDS 78
6.1.8 BELGIUM 82
6.1.9 SWITZERLAND 85
6.1.10 TURKEY 89
6.1.11 REST OF EUROPE 92
7 EUROPE KIDS E SCOOTER MARKET: COMPANY LANDSCAPE 93
7.1 COMPANY SHARE ANALYSIS: EUROPE 93
7.2 RECOGNITION 94
8 SWOT ANALYSIS 95
9 COMPANY PROFILES 96
9.1 GLOBBER 96
9.1.1 COMPANY SNAPSHOT 96
9.1.2 PRODUCT PORTFOLIO 96
9.1.3 RECENT DEVELOPMENT 96
9.2 RAZOR USA LLC 97
9.2.1 COMPANY SNAPSHOT 97
9.2.2 PRODUCT PORTFOLIO 97
9.2.3 RECENT DEVELOPMENT 97
9.3 SMOOSAT INC. 98
9.3.1 COMPANY SNAPSHOT 98
9.3.2 PRODUCT PORTFOLIO 98
9.3.3 RECENT DEVELOPMENT 99
9.4 PACIFIC CYCLE GROUP. 100
9.4.1 COMPANY SNAPSHOT 100
9.4.2 PRODUCT PORTFOLIO 100
9.4.3 RECENT DEVELOPMENT 100
9.5 HEBEI JIANGWO TRADING CO. LTD. 101
9.5.1 COMPANY SNAPSHOT 101
9.5.2 PRODUCT PORTFOLIO 101
9.5.3 RECENT DEVELOPMENT 101
9.6 SEGWAY INC. 102
9.6.1 COMPANY SNAPSHOT 102
9.6.2 PRODUCT PORTFOLIO 102
9.6.3 RECENT DEVELOPMANT 102
9.7 HIBOY 103
9.7.1 COMPANY SNAPSHOT 103
9.7.2 PRODUCT PORTFOLIO 104
9.7.3 RECENT DEVELOPMENT 104
9.8 SWAGTRON 105
9.8.1 COMPANY SNAPSHOT 105
9.8.2 PRODUCT PORTFOLIO 106
9.8.3 RECENT DEVELOPMENT 106
10 QUESTIONNAIRE 107
11 RELATED REPORTS 110

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